Emoji Marketing 101: The Power of Emotions in Content

Emoji marketing is a fun and effective way for brands to connect with people online. Emojis are like a universal language of symbols, and companies are using them to make their messages more engaging and relatable.

Whether it’s in social media posts or emails, emojis help brands express emotions and ideas better. This adds a playful and authentic touch to their communication, making it more memorable for customers in today’s visual world.

So, if you see emojis in your favorite brand’s messages, they’re not just for fun – they’re part of a smart marketing strategy to connect with you in a friendly and expressive way! ???

Characteristics of emoji marketing

What once served as a way of communicating has developed into its own form of speech?. Emojis are now not only popular but also necessary for contemporary online interaction.⬇️

  • In the realm of digital advertising, one of the newest trends is “emoji marketing,” which is ideal for the younger generation demographic at the moment. 
  • In fact, it’s a type of advertising that has nothing to do with previous interactions but would not have been possible at any other moment in history. 
  • Emojis are an effective tool for connecting with clients and putting an image to your company.
  • By strategically blending text and emoticons, you may strengthen digital ads and increase impact.
  • Use emojis wisely, tailor tactics in applications, minimize incorrect interpretation, and avoid catches to effectively utilize the emoji keyboard for profitable advertising.
  • These tiny illustrations speak volumes, which makes them an effective part of your advertising plan. 
  • Emojis can help increase interaction and humanize your business, giving it an aura that appeals to your intended customer base by being incorporated throughout your social networking postings and email advertising campaigns.
  • Utilizing a particular emoji frequently may damage your brand’s reputation, as excessively employing them may render your advertising messages seem amateurish or confusing. 
  • Focus on choosing the right emojis to support the advertising pitch and connect with your target demographic, producing a memorable experience.
  • Emojis are currently used in one out of every five posts. Facebook Messenger users send five billion emojis every single day.
  • Emojis can boost email engagement and acceptance rates when used in the topic accordance.
  • Emoji-infused push alerts witnessed an 85% boost in response rates and a 9% boost in converts.

What Is Emoji Marketing?

According to reports, four individuals of every ten youngsters choose to communicate through visuals rather than text.

At first, that might seem alarming?—as if today’s kids have forgotten how to interact and have instead turned to using symbols like inscriptions and similar designs to mimic our ancient forebears.

But that merely illustrates how contemporary society has evolved. Considering a great deal of the information? we receive on a regular schedule is provided in images, it is now fairly normal for us to express our thoughts in visuals.

Emojis are tiny faces? or images that can be utilized in chat programs in order to offer more information and significance. Emojis, as their name suggests, can express our feelings, convey a deeper meaning, or even serve as the inspiration for visual humor.

Emojis, however, ought to be significant to both you and the organization, considering that they are so crucial to youngsters. If implemented properly, emojis have a remarkable potential to boost content visibility, response rates, shares, and engagements. 

Emojis can significantly improve the outcomes of your marketing campaigns when they are used with enthusiasm and purpose. 

How Emoji Marketing Works

In light of this, you may be wondering exactly how emojis can be related to advertising. What connection is there between advertising and the emoji? How can using emojis promote their customer base or assist in selling products? ⤵️

  • Emojis should be employed in your different kinds of communication, which is the basic solution. 
  • You may simply add emojis to your text messages to provide an additional perk of emojis when you Tweet, upload to Facebook? or use WhatsApp? for advertising.
  • Viewers will see a picture and immediately understand the message, as opposed to reading a brief, boring piece of text or stacking up an array of words with numerous instructions throughout your online advertising campaign. 
  • Emojis may be utilized in an assortment of inventive and distinctive manners, which is an excellent technique to get your audience to enjoy themselves or respond passionately.

Why not dare the viewers to a small game in which they have to figure out the meaning whenever you employ a variety of emojis??? This gives you a lot of possibilities. 

Their interest might be aroused, and they might lean in to comprehend the text that the emoji is part of.

  • Emojis reflect feelings, and we can determine an individual isn’t as happy as they claim to be through one text like this. We can detect that they are depressed and may require encouragement.
  • The written expression is a potent instrument, but it deprives people of one of the most essential interpersonal tools: the capacity to express emotion through our gestures and faces. 
  • Furthermore, you are going to feel better after getting an emoji in a text. You genuinely seem quite pleased when you receive an SMS or WhatsApp message with a cheerful face on it.
  • Emojis generate feelings, which promotes ? purchases. Emojis may also make you more recognized, help you stick apart from others, and let you make yourself distinctive. 
  • As a result, your pitch will be far more effective at stirring up empathy for it and getting others to pay attention to what you are expressing.

Types of emoji marketing

We’ve discussed the development of emojis and the benefits of using them?. We’ll talk about which ones to use and how to utilize them in the following section. Make notes?—you have no idea when they could come in service.

Several emojis are universally recognized, regardless of whether you’re using them in the workplace or with pals. Below, we discuss a few.

Laughing Face Emoji 

As per EmojiTracker, the ? emoji is perhaps the most frequently employed emoji on Twitter. According to data from Apple, it’s the most popular emoji. The term “Face With Tears of Joy” is what it’s officially known as, and it’s frequently used in connection with humorous messages.

Heart Emoji 

Following that on Apple and EmojiTracker’s presents: ❤️… called the “Red Heart” quite accurately. This emoji, which also exists in numerous designs and colors, can be utilized in a wide variety of contexts, most frequently to convey sentimental feelings. But the most common color is red.

Crying Face Emoji 

In accordance with Apple, ? is the 3rd most commonly utilized emoji. On EmojiTracker, it is ranked sixth. One such emoji with a dual significance is called “Loudly Crying Face” in regular usage. We occasionally observe it being utilized “appropriately” – in a depressing or unpleasant context. However, it can also be used in a sarcastic or “so joyful I’m crying” manner in other instances.

Heart Eyes Emoji 

According to Apple and EmojiTracker, this emoji is ranked fourth. The “Smiling Expression With Heart-shaped Eyes” emoji is frequently used when, well, you enjoy the things you see. When reacting to images they admire or persons they adore, many people employ them.

Thumbs-Up Emoji 

Despite not having a ranking on Apple or EmojiTracker, we decided to include the “Thumbs Up Sign” image. The ?? is an everyday symbol for “OK,” and it is currently used on Instagram, LinkedIn, the iMessage app, and Chat as an approach to verify acceptance or understanding of a message.

Emojis are useful tools to maintain in your advertising efforts toolbox, as we’ve shown. They increase interaction, humanize your brand, and go beyond spoken interaction. However, how can you use these visual cues?? Let’s discuss strategy types… 

Emojis in social media

Emojis are simple to utilize in social networking content, and encouraging other people to do the same can increase their involvement. Emojis are simple to use and demand very little effort from your viewers.

Emojis in advertising

Though more official and costlier than online platforms, marketing is equally public-facing. Because of this, companies have taken longer to use emojis in their marketing initiatives.

They react more to subdued, intimate, and sentimental communications.

Emojis in emails

Notwithstanding its one-to-many interaction ratio, email advertising still needs to be customized for each receiver. Emojis are best utilized when you are certain that your audience would appreciate them and do so.

Emojis should only be used in personal, well-known relationships in email correspondence with a specific individual. Avoid the use of an emoji if you are unfamiliar with the recipient. 

Emojis in service

The flywheel’s service is an important part. It maintains client satisfaction, entices them to return, and motivates them to spread the word about your company. Communicating with the client, bearing their load, and resolving their issue are the three pillars of good client service. 

Emojis can assist you with this. If utilized properly, emojis can aid in communicating genuine service to your clients because they accentuate feelings and thoughts.

Pros and cons of emoji marketing

There are various merits and demerits of using emojis in various marketing platforms; let’s graze through those… ?


  • Increased Engagement: Emojis can make your content more visually appealing and encourage users to interact with your brand.
  • Expressive Communication: Emojis allow you to convey emotions and tone in a concise way, helping to humanize your brand’s online presence.
  • Universal Language: Many emojis have universal meanings, making it easier to connect with a global audience without language barriers.
  • Brand Personality: Using emojis can help establish a unique brand personality and tone, which can resonate with specific demographics.
  • Mobile-Friendly: Emojis are well-suited for mobile devices, where space is limited and visual content is more effective.
  • Storytelling: Emojis can enhance storytelling in a visually engaging way, making your brand’s narrative more compelling.


  • Misinterpretation: Emojis can be subjective, and their meaning may vary between different cultures and individuals, leading to potential misunderstandings.
  • Overuse: Excessive use of emojis can come across as unprofessional or insincere, potentially harming your brand’s credibility.
  • Lack of Formality: In certain contexts, emojis may not be suitable, such as professional emails or formal documents.
  • Limited Expressiveness: Emojis may not always capture the complexity of the message you want to convey, especially in business or technical contexts.
  • Trend Dependence: The popularity of specific emojis can change over time, and relying too heavily on trending emojis may make your content seem outdated.
  • Accessibility Concerns: Some users with visual impairments may struggle to interpret or access emoji content.

Tips for emoji marketing

Emoji-infused posts on Facebook get 57% more reactions and 33% more feedback and shares than non-emoji posts, while tweets with emoticons get 25% more interaction.?

When you see results like those, it can be difficult to decide against using emojis in marketing initiatives. However, there are some guidelines to follow when utilizing emojis for advertising to prevent them from appearing out of date.?

  • Consider whether you really need to use emojis. Emojis are probably perfect for your business’s identity if your business is involved in clothing, music, athletics, or other forms of amusement.
  • Before utilizing emojis for advertising, keep in mind to sit back and think about your company’s personality.
  • Ensure you harness balance because 59% of people aged 18 to 34 now believe that firms use emojis excessively.
  • Your social networking site’s advertising approach will come off as contrived, annoying, or just plain misleading if it uses excessive emojis. 
  • If you cannot comprehend an emoji, avoid employing it. 
  • Emojis can be thought of as pictorial lingo; when you apply them without a suitable social factor, you risk sounding outdated or even unacceptable. 
  • Emojis shouldn’t be used in place of crucial words because they frequently serve to obfuscate the message you’re attempting to convey.
  • Emojis should be viewed more as ornamentation or a way to emphasize a point than as a tool for conversation. 
  • Emojis can be used in social media advertising to draw attention to key phrases or images inside a post without taking the place of the actual message.
  • Consider choosing one to five emoticons that represent your company’s image and begin to use them often in your postings. You’ll prevent misrepresenting more esoteric emojis and give off a more coherent impression of your brand identity.

Trends and examples of emoji marketing

Companies have been attempting to cash in on the emoji trend because the younger market is so crucial to reach.?? It has become so widespread that a whole sector of the economy has emerged to track the effectiveness of these kinds of visual pictures in marketing efforts.

In the list below⬇️, we’ve provided those that we think are the best based on arbitrary standards like brilliance or memorability.✅


The propensity for things to become excessively complex is one of the major issues that can arise from a company using emojis. If you try to accomplish too much, you run the risk of producing a lengthy sequence of clumsy emojis, which require longer to understand than a message on Twitter or a slogan. 

(We’re addressing you, Chevy.) This is why the Baskin-Robbins message is just right. It’s a cone of ice cream. It is simple, yet it aids in breaking up a barrier of words.

Bud Light

In lieu of Old Glory’s stars and American flags and beers in place of its red, white, and blue stripes on July 4th, Bud Light posted an image of an American flag made of a firework? display. It was smart, unique, and made use of the already-existing emoji vocabulary.


NASCAR posted an image-based (emoji-graphic) collage featuring a few of the sport’s finest drivers for World Emoji Day (yes, it exists). Art? Maybe. Looking good? Certainly.

General Electric

General Electric’s “Emoji Table of Experiments” runs on the online platform emojiscience.com and is modeled after the periodic chart of elements. Users are invited to click on specific emojis to learn about “DIY scientific findings, footage with notable guests, and anything besides emoji science.” Clicking on a happy face, for instance, directs users to a clip of Bill Nye the Science Guy using emoticons to talk about natural selection, while tapping on a space shuttle displays details about NASA’s New Horizons spacecraft. 


Yes, this example might seem a touch crude, but the persona the movie is advertising is, and that kind of in-character message is effective. In addition, you know you’re doing things right when well-known comedy performers tweet compliments on your emoji application.

Smithsonian Institution

Another instance of using emojis to teach: The Smithsonian posted an emoji on World Emoji Day that represented a specific object in their collection and provided a link for further details. Visitors might learn details about Louis Armstrong’s trumpet, for example↔️, by clicking on a virtual trumpet. There has been no news on how many youngsters have read the material.

Domino’s ?Pizza

Any organization should strive to make the buying procedure less complicated. Domino’s Pizza cut the ordering process down to five seconds by including the pizza emoji in its system. That’s ideal since youngsters value quick gratification above all else—even emojis.


Bobble AI used emojis to position Gamezy as the top dream team app, increasing the brand’s recognition and popularity among youngsters. 

They made use of the ‘Happy Smile’ BigMoji, which was amusing to express and had a large organic audience. Bobble produced a number of stickers in addition to emojis that people could post on any device. 

Oreo Bringing Out The Big Guns With BigMojis

Oreo and Bobble AI began collaborating in January 2021. For social media advertising, companies like Happydent, Cadbury, and Oreo use keypad applications made by Bobble AI. 

In addition to the original Bobble Keyboard, there have been plenty of typing applications for regional languages that can help businesses contact even more consumers. These keyboard apps give businesses chances for hyper-contextual advertising and promotional activities. 

Taco Bell And The Emoji Plea 

A sign-up form titled “America wants a Taco emoji” was submitted to the Unicode Consortium by Taco Bell in 2014. The motion, as its name indicates, aimed to add a taco emoji. 

Taco Bell’s Change.org campaign was successful because it garnered 32,802 backers. The initiative stood out since Taco Bell not only created a unique Taco emoji but also made it accessible on all iOS and Android devices. Use a straightforward emoji to promote a brand. 


Email advertising is a tried-and-true ✅ component of online advertising that has a high open rate and enhances consumer satisfaction. This strategy requires a well-thought-out message layout and content that is extremely pertinent to the demographic you are targeting.

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