28 Effective YouTube Marketing Tips for Small Business

Youtube is the world’s best and most popular Video sharing and searching platform.YouTube is a great source of funny, entertaining content, but it’s also increasingly becoming an essential tool for marketers.

It’s right that there is a huge potential to grow your business or create its branding image. The best and easy ways to get your business Interantin identity and improve the overall SEO and marketing Presence.

YouTube allows marketers to present content uniquely that is easy for viewers to consume and share.

Youtube helps your business to get improve and do some important things and updates. Check the below.

• Helps to make a brand
• Engage with Your Customer
• Free Tool to show your Business
• Helps to improve Search Engine Rankings
• Get a Review on Your Business.

80% of businesses today use Youtube to post video content. 90% of people say they only discover a new brand from Youtube. 

These statistics alone must convince small businesses to put their blood and sweat into youtube. 

Well, if you have already decided, then you are just these 15 tips away from excelling in video marketing. 

Youtube is indeed the new Google! 

YouTube Marketing Tips to Grow Your Audience:

1. Publish Video Consistently 

If you ask every successful Youtuber or brand on youtube about what’s the one thing that made it work, they will tell you – Consistency! 

And it’s true, actually, for all digital platforms. 

But it is more than that. If you want youtube videos as a marketing tool for your business, you need to keep making a lot of them. 

Youtube algorithm favors those creators who are consistently publishing videos at regular intervals.  

Also, since there is a lot of competition and an enormous amount of videos in your respective niche, you need to be consistent, at least to get noticed. 

2. Optimize Your Youtube Channel

 

This should be the very first thing to do with your youtube channel if you’re starting out on the platform. 

Optimizing your youtube channel includes filling out all the required spaces on your profile.  

Optimizing also begins with customizing. It is to brand your channel to give a specific presence, images, colors, relevant information, links, and more. 

It also includes your social media links, profile image, cover image, contact information, and other sections. 

You can go further in this by creating playlists of your videos. Categorize accordingly so it will be easy for a new user to navigate. 

Don’t forget to put the featured video at the top of your profile. This video auto-plays when a viewer visits your youtube profile. 

You can put your best video here, so users instantly connect to you. 

Or you can put a custom-made video specifically talking about your youtube channel/ business and what you provide here. 

3. Create Compelling Titles 

  It doesn’t matter how good your video is if no one clicks on it. So it becomes essential you optimize your video titles to attract viewers. 

You must create compelling titles that a) reach the target audience; b) attract viewers to click on them. 

Start with selecting the right keywords for your title. Keywords help Google crawlers to know what your video is about. 

The keyword is also the search term that a viewer searches for, so it also tells them what to expect from your video. And if it fulfills the user intent, you’ve hit your mark. 

 

Keep your video titles short. It shouldn’t exceed 60 characters. Something that can be seen in just one glance. 

Be clear and descriptive about your title. Don’t put too much pressure on viewers to figure it out. 

The idea here is to spend some time brainstorming over engaging titles rather than just going with the first idea that pops into your head. 

For Example, consider checking Youtube giants like WhatCulture and BuzzFeed. Their titles are question-based or listicles with some intriguing lines in the tail.  

4. Customize Your Thumbnails To Be Interesting 

Like the titles, effective and attractive thumbnails make users immediately click on the video. 

It should be relevant to what content you provide inside the video and the title. Also, you must decide on a certain color scheme for your thumbnails for your business youtube channel. 

The same color scheme and distinctive style in the thumbnail will create branding for your business. 

Try to tell a story through your thumbnails. Something that hooks the audience and compels them to click on the video. 

 

How to Create Attractive Custom Thumbnails: 

• Use a thumbnail image of the video size, such as 1280x 720 or 1920 x 1080.
• Put the video title in your thumbnail. 
• Use arrows in your thumbnail to highlight.
• Only use high-quality images. 
• Stick to a distinctive style and color scheme. 
• Use portraits, faces, emotions, and eyes to grab attention. 
• 16:9 aspect ratios work best with Youtube.
• Put click-bait images/text on a thumbnail.
• Use Canva or photoshop to design thumbnails. 

 5. Use Your Logo on Thumbnails 

This small addition to your Youtube videos can impact the audience in a major way. Using your logo on the video thumbnails boosts brand awareness. 

Interestingly, even if no one is clicking on your videos, the thumbnail still spreads brand awareness. Also, on a subliminal level, it incepts your company’s name in the viewers’ minds. 

Personal brands use their own face as a logo to do the same. 

For Example, the CNN news youtube channel put a big logo at the bottom left corner of every single video. 

6. Optimize Your Videos To Under 5 minutes

As per the Comscore survey, most of the youtube videos seem to have 5 minutes of average watch time. 

It tells you that most people are preferably comfortable watching videos under 5 minutes. It works for maximum engagement. 

However, you can surely make longer videos but make sure you are not repeating yourself. Focus on the value you are providing in less time. 

Especially for small businesses, it is wise to create videos for around 5 minutes to gain maximum engagement. 

Provided it must be very high-quality content, informative, and interesting for an audience to engage. 

7. Setting Up Youtube SEO

Youtube is the second-largest search engine in the world after Google. Also, one of its own kind. 

Remember, just like people find queries on Google about products, how-to, and other stuff, they do the same on Youtube. 

So, you need to optimize your channel and video catering as a solution for your prospects out there. 

You must know that in 70% of the top 100 google search results, youtube videos also show up in these results. 

 Follow the same practices of Blog SEO to Youtube as well. 

8. Branding Your Youtube Channel

Branding your Youtube channel means giving an identity to your entity. Something through which people can recognize you instantly and instill their trust. 

It also helps you boost brand awareness as well. 

And there are some simple steps to follow : 

• Try to make your youtube channel another digital presence of your business. 
• Use your company logo. 
• Embed your company logo in your videos. 
• Use your company’s social media handles in your videos. 
• Write short but engaging company info in your “about” section.
• Encourage viewers to visit your social media channels. 
• Doing giveaways and contests can be a great way as well. 

9. Find Out What Your Audience Wants 

Small Businesses require to figure out what their audience wants to watch. What content they are expecting from you depends upon what you sell or provide. 

You may start with your own thing. And it may get viewership and engagement or not. Either it is essential to find out what your viewers want to see. 

You can also look at your competitors and what kind of content they are making. Which of their videos is getting the most engagement?  

But the point here is not just simply replicating another’s content strategy. You rather find what your audience expects. What questions do they have in their mind that you as a brand, resolve.

Use Youtube Analytics to analyze your previous videos. Check which kinds of videos are getting the most views and engagement. 

Also, check, Where the audience comes from, from what demographics, and other details. You will get an idea of what viewers are more inclined to watch from your side. 

Comments or direct interactions with your fans will further tell you the same. You can do polls, ask people to leave their opinions in the comments, or go live with them. 

Once you really understand what they want to watch. All you have to do is provide value around it. 

10. Using Calls-To-Action (CTAs)

You might have heard CTAs in youtube videos plenty of times. And even if they come across as a bit irritating, they are highly essential. 

With this, you have to be very clear and precise about what actions you want people to take after watching your videos. 

You might want people to visit your business website, so ask for that. CTAs can be liked, subscribed, commented on, visited, emailed, or anything else that matters to your business. 

You can tell them to subscribe so you can help them further in the process. You can also use graphics/ text on your video as well to say the same.  

Whatever your goal is, try to put it out smartly in your CTAs. These little efforts you will make in the videos will have long-term rewards. 

11. Distributing & Sharing Videos On Social Media

Social media can be a game-changer when you are starting out and looking for the initial viewership on your videos. 

If you already have followers and fans on your social media business pages, you can redirect the people to your youtube content. 

You can also distribute your youtube video content to your social media channels such as Facebook business page, Instagram, and LinkedIn. 

It will help you increase overall engagement towards your business across various digital platforms. 

Another way is to curate the micro-content from your videos, like short clips, and share them on social media. Short clips are easy-to-digest content and spread more quickly. 

If your short clip videos go viral, people can redirect to your youtube channel, giving you even more viewership and engagement. 

12. Collaborate With Other YouTubers

Collaboration videos are amongst the most popular content on youtube, especially for content creators. 

And there is a reason for it!  Collaboration videos are a win/win situation for both creators. Both creators or brands have their own subscriber base. 

When they do collaborations, viewers from both sides get exposed to the other creator. It is also exciting to see creators coming together to make content for fans. 

Consider doing collaborations with a brand relevant to yours every once in a while. They can even be independent creators or vloggers unless they are relevant to your niche/product/services. 

FAQ ( Frequently Asked Questions) about youtube Marketing

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