Wishpond vs ActiveCampaign: A Comparison Guide

Choosing The right marketing tool when you have as many options can be confusing.

Wishpond and ActiveCampaign are some of the options you get; however, picking one requires understanding more about them and what they offer as well as at what price.

Here is a detailed comparison guide that can help.

What To Know About Wishpond And ActiveCampaign?

Before you jump to compare the features, price, and support of both tools, it’s important to know more about what they are.

It also helps you in knowing what kind of email marketing tool you are going for. Not just that, it improves the understanding and you get a better knowledge of what will fit your bill. 

Wishpond In Nutshell

If you are looking for one place to get all stops, Wishpond offers the exact thing for your online marketing requirements.

Not just that, you get more visitors by creating more landing pages.

These landing pages act as conversion points so you can get more leads.

The software product offers you different online marketing tools, multiplying the effort to increase the output.

Wishpond helps in integrating different features and features to make your site user efficient and attractive.

Here you get the creation of mobile responsive pages and lead management-like features, one of the positive sides.

You track the leads along with making sure they stay and make purchases.

You get all the control you need for your marketing campaign and a vision to help your business track leads and bring more conversions.

Have a look at the Top Wishpond Alternatives And Competitors.

ActiveCampaign In Nutshell

ActiveCampaign is one of the best combinations you get in marketing tools and user-first software that every business requires.

With this platform, you get the support of the integration features as well as strong backing for the small business.

Activecampaign also helps you in getting to do more and go beyond. Here you can create effective emails and social media marketing to get more conversions.

Here you don’t need a credit card to start with an Activecampaign product.

It’s easy, and you can start immediately without wasting too much time. They also offer dynamic email content.

With this, you can connect with over 150 applications with various domains like sales, analytics, support, accounting, etc.

Also, have a look at the ActiveCampaign Review: Features, Pricing, Pros and Cons.

What Differences Do You Get In Features Of Wishpond Vs Activecampaign?

Well, both options have their own uniqueness in features that you get; however, here are some of the features that you will only get when you choose Wishpond.

Wishpond offers you –

Custom CSS/ Javascript

Wishpond offers flexibility, and you can add javascript for the landing page.

This comes in handy, especially when you are adding the tracking IDS and want to keep the look and the fee of your website intact.

Fraud Detection

Wishpond also has fraud detection, which is quite unique on its own, And it can help in improving the overall detection of what fraud is.

Magamanet Awards

Here you get the feature to run your referral campaigns via Wishpond.

This is one of the loved features that the software offers because you get the possibility to provide the creation of the landing pages as well as for those who are visiting the pages.


Wishpond has a unique addition which is a feature for the users.

Sometimes some bots may also help fill the lead generation forms, and it can help add the CAPTCHA to secure the forms from spammers.

Blind Judging

With Wishpond, it allows you to offer to run the contest.

In order to showcase the unbiased approach and make it more customer-friendly, you can also use the blind judging feature.

This helps in picking the winner for your marketing campaigns in totally random ways.

Conversion Tracking

Well, you can track the Wishpond using tracking integrations such as google analytics,  Facebook Ads, etc.

You can view every page and coercion via their tracked and accounted.

Custom Forms

Here you don’t need to follow everything according to the book when you are adding the forms via fishpond.

You can add the custom fields, Chloe collecting the information from your visitors or the users which you find crucial.

Drag And Drop Editing

Well, even though you are new to designing, Wishpond offers you an easy and simple way that gets your back.

You can use the drag-and-drop editor, which is quite unique and helps create beautiful and highly creative designs for the landing pages.

As for the Activecampaign, here is what you get :

Automated Notifications, Emails, And Responses

With an active campaign, you can also create the autoresponder campaigns

This unique feature can help you in scheduling emails and promotional strategies.

Here you don’t have to focus on the dashboard to do the changes or send the emails.

Here you can simply automate the responses, emails, and notifications for the customer.

Third-Party Integration

Activecampaign allows you to use the Zapier-like third-party integration and get data from other apps.

This also helps you in getting benefit from different platforms and make it easier to work with.

Campaign Management

Activecampaign, you can easily manage the campaigns with the help of keywords and labels.

With these labels and keyword options, you can keep the categories of your campaigns.

Not just that, the division helps you in console reporting.

SEO Analytics

You can use SEO features and track your page’s overall performance. For this, you get the SEO analytic feature that gives you insight and to learn more about your customer and visitors.

Marketing Automation

This feature can help you automate the different functions, including lead generation, consumer engagement, conversion, etc.

Apart from this, marketing automation is important and known as a crucial feature that Activecampaign offers.

Visitor Targeting And Tracking

Well, active campaigns benefit from knowing the page visitor and what they are doing.

You can get the information, which can help you make the customer strategy.

Also, you can send offers and discounts to your customer depending on where they are in the sales funnel to get more conversion and lead generation.

What Are The Customer Support Differences Between Wishpond And ActiveCampaign?

Wishpond offers you customer support which is available 24×7, which means there are no issues if you are calling during business hours.

You can ask any questions at any time of the day.

There are visual lectures that you get in software and support available in formats including phone, online, and email.

Wishpond also offers 17 different languages. But here are some languages you won’t get, such as :

  • Chinese
  • Sutch
  • Danish
  • Finnish
  • Vietnamese

ActiveCampaign again has quite similar support as compared to Wishpond.

The point is different from Wishpond; here, you get 24×7 customer support. This means you have business hours that let you ask queries and solutions.

Definitely, Wishpond gets a high hand when it comes to customer support.

ActiveCampaign is available in 15 different languages,

The Ones you don’t get here are:

  • Hebrew
  • Korean
  • Japanese
  • Thai
  • Russian
  • Norwegian
  • Ukrainian
  • Swedish

What Are The Pricing Differences In Wishpond Vs ActiveCampaign?

Different plans you get if you are choosing email marketing platforms.

It’s another aspect that plays an important role in choosing your ideal option.

This is important and crucial to know more about fishpond and active campaigns.

It also differs depending on different factors too, and to understand the pricing difference between Wishpond and Activecampaign, here is what you need to know.


Wishpond offers you three plans, including the free trials, however, it has terms and conditions.

Well, the three plans you get are divided into Basic, Pro, And Growth.

Basic Plan

The basic plan will cost you $45 per month. And for a yearly package, they offer 36% off.

The basic plan offers you features that include:

  • One user access
  • Landing pages
  • Free trial for 14 days
  • 1000 active contacts
  • Website forms
  • Automating marketing processes
  • Promotions
  • Live support via chat and email
  • Lead management and tracking
  • Contests
  • Website popups

Pro Plan

The Pro plan will cost around $78 per month. Under this plan, you get different features which include:

  • 5 users
  • 2500 active contacts
  • Unlimited visitors
  • Email and live chat support
  • Free trial for 14 days
  • Market automation
  • Landing pages
  • Website popups
  • Email marketing
  • CRM integration
  • Lead Management
  • API Access
  • A/B testing
  • Custom CSS
  • Custom JavaScript
  • Promotions and Contest
  • Forms

Growth Plan

A growth plan costs $129 per month and it offers 36% off your yearly subscription.

Under this, this gives you the features such as :

  • Unlimited users
  • Implementation coaching program
  • Up to 1000000 active contacts
  • Priority support
  • ActiveCampaign

ActiveCampaign Pricing Plan 

As for the next one, ActiveCampaign offers you the four different pricing plans that you get. It also offers free for you so you can try it without costing anything. 

ActiveCmapaign includes no fees for steps and if you have more than 500 contacts.

The plans are divided into Lite Plan, Plus Plan, Professional Plan, And Enterprise Plan.

Lite Plan

The Lite plan costs around $15 per month and for the year subscription costs $9 per month.

This means you can get features that include:

  • You have more than 3 users
  • No limitations on sending
  • Email marketing
  • Customer support via chat and email
  • Automating marketing process
  • Newsletter

Plus Plan

Plus plan costs you around $70 per month and for a year’s subscription, it will cost you $55 per month.

This plan offers you all the features from the lite plan, along with that it carries :

  • SMS marketing
  • One on One Training
  • Customized user authorization
  • Get to pick a domain
  • Customized branding
  • Lead scoring and tracking contacts
  • No limit on sending
  • Deep data integration
  • More than 25 users

Professional Plan

Professional plans cost you around $159 per month and for a year subscription, you can also get the cost of $129 per month.

Here you get all features from the plus plan, and along with this, here are more you get :

  • No limit on sending
  • More than 50 users
  • Site messaging
  • Attribution

Enterprise Plan

Professional plans cost around $279 per month, and if you want a year subscription, it costs you around $229 per month.

You get all the features from the professional plan and follow more features :

  • Uptime SLA
  • No limit on sending
  • You get more users as many you like
  • Dedicated account rep
  • Free design services
  • Free social data
  • In-depth onboarding
  • Customer support via phone
  • Custom mailserver domain

What Are The Pros And Cons Of Wishpond Vs ActiveCampaign?

By choosing the Wishpond and active campaign, you get a set of pros and cons in both.

Getting the Wishpond, here are some of the pros you get :

  • Tracking the lead with much easier options, and this feature helps in knowing where you are investing in the budget as well as where
  • Wishpond offers the best customer service which has a response time within hours.
  • With the response, you can set the contest, easy interface, and have a simple approach.
  • Contacts are simple to transfer via CRM, ESPs, etc.
  • Real-time tutorials have initial ground with software easier.

As for the cons, you can get :

  • Wishpond offers you limited templates to choose from.
  • Salesforce has difficult integrations
  • Drag and drop features are not that swift.
  • Its slowness can make the issue an amazing campaign.

ActiveCampaign offers you pros, including :

  • It offers easy use and design, which makes the basic users much easier. Here you get the split testing and automation marketing tools that offer the testing of individual emails.
  • Active Campaigns offers machine learning-based features.
  • The AI-backed supports get much better.
  • Integration with apps that gives you more zapier
  • You get plenty of templates that are readymade, simply drag and drop along with getting rolling.

As for cons, you get the options :

  • It has an inbuilt CRM system, but it’s not for everyone.
  • ActiveCampaign reporting can be confusing and difficult as it can be too informative.

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