12 Top Under Armour Competitors

Under Armour has strong competition from several other brands in the sportswear industry. Nike, Adidas, and Puma are its main competitors. ?

Nike is known worldwide for its wide range of products and strong marketing. Adidas has a large customer base and collaborates with famous athletes.

Puma is known for its cool designs and collaborations. Under Armour also competes with Reebok and New Balance, and faces competition from emerging brands like Lululemon.

To stay ahead, Under Armour needs to keep innovating and standing out in the ever-changing sportswear market.?

Under Armour

Under Armour

Year Founded:1996
Headquarters: Baltimore, Maryland, USA
CEO: Kevin Plank

Pros and Cons of Under Armour

 Comfortable, high-performance materials that drain perspiration away.It’s more expensive than similar brands.
A wide selection of athletic apparel and footwear. The available color pallet is limited.

Key Features:?

  •  Under Armour uses a unique fabric technology that draws perspiration away from the body to keep you dry and comfortable.
  •  Under Armour keeps your clothes smelling fresh for a longer period.
  • Under Armour offers the best possible muscular support and lessens fatigue.
  • When the temperature rises, HeatGear technology keeps you cool and at ease.

Pricing info: ?

The cost of Under Armour varies based on the item and style. Typically, Under Armour items cost between $30 to $200.

The normal price range for clothing is $35 to $100, while the typical price range for shoes and footwear is $50 to $200

Top 12 Under Armour Competitors

  • Nike
  • Adidas
  • Puma
  • Reebok
  • New Balance
  • Mizuno
  • Asics
  • Saucony

Top Under Armour Competitors for the Latest in Athletic Fashion:



Year Founded:1964
Headquarters: Beaverton, Oregon.
CEO: Mark Parker

Nike is among the most known and famous companies in the modern world. ?

The company’s dedication to empowering and encouraging athletes worldwide has altered the fitness and sports culture.

Nike has established itself as a leader in the fashion and sports industries thanks to its trailblazing marketing strategies and cutting-edge designs and technology.

Unlike Under Armour, Nike has existed for much longer and offers a wider range of products. Nike has a store presence.

Athletes may benefit from Nike’s lengthy history of sponsorship deals by becoming more well-known to the public. ?

Last but not least, Nike offers a broad range of patterns and styles that might appeal to various customer types.

Pros and Cons of Nike

Nike is a popular and easily recognized brand with its exceptional quality, performance, and elegance. The price of Nike goods is sometimes unaffordable for certain consumers.
In addition to shoes, clothing, equipment, and accessories, Nike offers athletes and fitness aficionados a wide range of items.As a result of allegations of difficult working conditions and poor pay, Nike’s labor policies have come under investigation in recent years.

Key Features:?

  • Nike sneakers are made to survive even the most demanding exercises, making them an excellent long-term investment.
  • Nike sneakers are made with the most advanced cushioning and support technologies to keep your feet comfy and supported during your workout.
  • Nike sneakers feature breathable materials that keep your feet dry and cool.
  • Nike sneakers are available in various hues and designs to match any style.
  • The newest Nike shoe designs include extra padding and support to lower the chance of injury.

Pricing info: ?

Nike offers a variety of price options for their goods. Depending on the goods and the merchant, prices change.

For instance, the price of a pair of sneakers might range from $60 to over $200. T-shirts, hoodies, and coats may cost anywhere from $20 to $150. Accessories like socks and caps cost between $10 and $50.



Year Founded: 1949
Headquarters: Kasper Rorsted
CEO: Herzogenaurach, Germany.

Adidas is a market leader in the sports goods sector, recognized for its enduring three-stripe emblem and wide selection of high-quality clothing, accessories, and footwear. ?

Adidas has become one of the world’s most known and renowned companies.

Adidas has established a reputation for producing goods that improve every athlete’s performance and way of life because of its dedication to innovation and perfection.

Due to its vast selection of goods at reasonable rates, Adidas serves as a viable alternative to Under Armour.

Adidas is renowned for its high-quality product line, which includes clothing, accessories, footwear, and sporting goods. ?

Adidas offers a wide range of items in terms of designs, hues, and dimensions. Adidas also provides many specials and deals to help clients save money.

Pros and Cons of Adidas

Adidas items are long-lasting and robust since they are created using premium materials. Reports of sluggish or unhelpful customer service may put some people off.
Adidas goods use cutting-edge technologies to increase their comfort and performance, such as Boost padding and Climacool fabric.Adidas goods are often more costly than those from other companies.

Key Features:?

  • Adidas produces its items using the best materials available, ensuring comfort and longevity.
  •  To enhance the functionality of its goods, Adidas is always creating new technologies like Primeknit fabric and Boost cushioning.
  • Adidas was always renowned for its fashionable designs and cutting-edge merchandise.
  •  Whether it’s a set of sports shoes or a golf shirt, Adidas goods are made to improve athletic performance.
  • Adidas provides unisex options for a number of its items, ensuring that there is something for every member of the family.

Pricing info: ?

The kind of goods, the style, and the materials utilized all affect price. Basic running sneakers from Adidas can cost as little as $30 to as much as $200 for limited-edition designer shoes.

T-shirts and hoodies may cost anywhere between $20 to $100. The cost of accessories, such as hats, backpacks, and sunglasses, is between $10 and $50.



Year Founded: 1948
Headquarters: Björn Gulden
CEO: Herzogenaurach, Germany.

The worldwide athletic firm Puma creates, develops, distributes, and sells footwear, clothing, and accessories. One of the most well-known sportswear brands in the world is Puma. ?

Puma is recognized for its premium goods, innovative designs, and elite athletes.

Puma has become a well-known brand in the sports and fashion industries because of its recognizable emblem and striking colors.

Puma provides a bigger range of clothing and accessories, greater value, and more cutting-edge innovations. 

Puma has focused on athletic clothing, footwear, and accessories, and because of this, it has created cutting-edge technology like PWRWARM insulation and EcoOrtholite Foam soles. ?

They provide a wide range of pricing and various accessories and clothing for men, women, and kids.

Pros and Cons of Puma

Puma offers a vast selection of patterns and styles that suit a broad range of tastes.Puma footwear may not always be the most affordable choice due to its high cost.
Puma footwear is renowned for its superior quality, robustness, and comfort.Finding the ideal fit might be challenging because of Puma’s variable sizing.

Key Features:?

  • Puma sneakers are made to be light and flexible, which makes them ideal for sports like jogging.
  •  Puma sneakers are created from materials that are long-lasting and robust.
  • Puma sneakers are available in various designs and hues to complement any wardrobe.
  • Puma sneakers are made with your comfort in mind, offering support and cushioning to keep you at ease all day.
  •  During lengthy runs and other exercises, Puma sneakers offer support to assist keep you supported, steady, and less fatigued.

Pricing info: ?

Puma offers many goods, and the cost varies according to the good. Clothing and accessories cost between $15 and $100, while shoes are priced between $40 and $200.



Year Founded: 1958
Headquarters: Canton, Massachusetts, USA.
CEO: Matt O’Toole

Reebok is a sportswear company that has been in business for almost a century. ?

The company is renowned for its high-end, performance-enhancing clothing, accessories, and footwear.

Reebok’s product lines are made to assist athletes in realizing their maximum potential, and the company aims to enable individuals to be their best selves.

Reebok will assist you in achieving your fitness objectives, whether you’re a pro player or just trying to keep in shape.

Rebook provides a greater range of patterns and layouts with more customizable choices. Rebook offers a wider range of sizes, making it simpler to locate the ideal fit. ??

Rebook is a more cost-effective choice. Rebook offers a wider range of materials and technology, which suggests that it will perform and feel more comfortable.

Pros and Cons of Reebok

A wide range of footwear and clothing options for different sports and activities.Price differences between brands might exist.
Many tools and features are available to keep you pleasant and operating at your peak.Limited options for leisure clothing and shoes.

Key Features:?

  • Reebok is an expert in clothing and footwear for various activities and sports.
  •  Various items are available for basketball, walking, training, and running.
  •  Reebok also offers a range of casual shoes, sportswear, and other lifestyle footwear and attire.
  •  Reebok provides a selection of innovations and features to help you stay comfortable and perform at your best.
  •  Reebok also offers a rewards program where you may accumulate points and receive discounts on purchases.

Pricing info: ?

Reebok items come in various pricing ranges based on the item and the store. Shoes typically cost between $30 and $150, clothing between $25 and $90, and accessories between $10 and $40.

New Balance

New Balance

Year Founded: 1906
Headquarters: Boston, Massachusetts
CEO: Rob DeMartini

New Balance is committed to assisting athletes in achieving their objectives. For athletes to perform to their greatest capacity, their clothing is made to keep them to the best of their ability. ?

If you want the ideal fit, whether you are a pro player or just seeking the correct clothing, New Balance offers it.

New Balance has been producing high-quality sneakers for over 100 years.

New Balance shoes often last longer, provide more support, and are composed of superior materials.

You are more likely to discover the correct sneaker from New Balance since they provide more alternatives in terms of width, size, and design. ?

Additionally, the cost of New Balance footwear is often lower than Under Armor footwear.

Pros and Cons of New Balance

Sensitive cushioning for the greatest energy return.Some designs may be too small for people with large feet.
Lightweight uppers for better airflowLimited arch aid for people with high arches.

Key Features:?

  •  Long-lasting design and exceptional comfort
  • Breathable uppers to increase airflow.
  • Responsive cushioning to maximize energy return
  • Versatile design to go with any style
  • A large variety of widths, colors, and sizes

Pricing info: ?

New Balance shoes range in price depending on the style, size, and color. Prices typically range from $50 to $200.



Year Founded: 1906
Headquarters: Berlin, Germany
CEO: Tobias Reis.

With a reputation for producing high-quality goods and being dedicated to innovation, Mizuno is a world leader in sporting goods. ?

Mizuno has become one of the world’s most renowned and respected sporting companies.

Mizuno is committed to assisting athletes of all abilities in realizing their maximum potential by offering a variety of goods, like running and training shoes, clothes, and golf equipment.

Whether you’re a novice or a pro, Mizuno offers the equipment to support your success.

Due to its affordable high-performance clothing, Muzino is a fantastic Under Armour substitute.

It is also built of durable, high-quality, sustainable, and environmentally friendly components. ?

Finally, you may choose something that matches your specific demands because it is available in various forms and patterns.

Pros and Cons of Mizuno

Mizuno goods are made to be as comfortable as possible for the user.In general, Mizuno sneakers cost more than comparable sports footwear. Because of this, they may be unaffordable for certain buyers on a tight budget.
Mizuno items are made to last, most of which come with warranties to support that assertion.Since Mizuno footwear is not as extensively distributed as other brands, a large range of styles and sizes might not be offered at every retailer.

Key Features:?

  • Mizuno uses modern technology in the engineering and design of their goods. 
  • This includes their Power Transfer Technology, intended to boost power and decrease weight, and their Wave Technology, intended to absorb stress and give stability.
  • Products made by Mizuno are renowned for their longevity and high quality. 
  • They provide lifetime warranties on certain of their golf clubs in addition to one-year warranties on many of their other items.

Pricing info: ?

Mizuno shoes range in price from around $50 to over $200.



Year Founded: 1949
Headquarters: Kobe, Japan
CEO: Motoi Oyama

Asics is well renowned for its athletic shoes, which are made to give athletes the most support and cushioning possible. Asics also manufactures a range of clothing, from tights and training tops to running jackets and shorts. ?

Asics is dedicated to helping athletes reach their full potential and to providing customers with cutting-edge, high-quality goods.

Because of its superior design and cushioning, Asics is typically preferred over Under Armour in running shoes.

In comparison to Under Armour shoes, which are largely focused on comfort and style, Asics footwear is made to offer better stability, support, and cushioning.

Additionally, Asics sneakers are more durable and breathable than Under Armour shoes, often falling short in these categories.?‍?

Pros and Cons of Asics

Highly breathable and comfortable Some designs might be pricey.
Excellent cushioning technology It can be excessively tight for people with broader feet.

Key Features:?

  • Lightweight material developed for optimal durability and comfort
  • Advanced cushioning design for impact resistance and comfort 
  • Wide choice of shapes and patterns for varied running and activity demands
  • Well-placed rubber outsoles for better stability and traction
  • A top with a breathable mesh structure keeps feet dry and comfortable

Pricing info: ?

A well-known manufacturer of sporting clothing and footwear is Asics. Based on the product and store, Asics items are priced differently. Typically, the cost of shoes is $25 to $200, while the cost of clothing is $15 to $100.



Year Founded: 1898
Headquarters: Lexington, Massachusetts, USA.
CEO: Andrew Calhoun

Saucony is a world-renowned high-performance running shoes, gear, and accessories maker.??

Saucony has earned a reputation for its cutting-edge technologies and chic, cozy styles.

The GRID cushioning system, TRI-FLEX outsole, lightweight mesh uppers, and seamless overlays are just a few of the features that provide Saucony’s gear the ideal cushioning and support for athletes of all skill levels.

Generally speaking, Saucony is preferred over Under Armour because of its greater cushioning and increased durability.

Many runners believe Saucony shoes to be comfier since they are often lighter and better fit than Under Armour footwear. ?

Furthermore, Saucony offers runners more models, colors, and size options than Under Armour.

Pros and Cons of Saucony

high-quality materials and constructionCan be pricey
fit that is cozy and supportiveHigh-quality materials and construction

Key Features:?

  • lightweight and breathable materials used in building
  • dependable cuffing technology
  • supportive structure and tight fit
  • a resilient outsole that resists wear and tear
  • comes in a variety of colors and designs

Pricing info: ?

Depending on the design and kind of shoe, Saucony sneakers can cost anywhere from $30 to $180. The Triumph ISO 4, Guide 10, and Freedom ISO 2 are some of their most well-liked shoe designs. Their higher-end running sneakers might price as much as $150.


✨Under Armour has been a reputable brand in the sportswear industry for many years.

Ultimately, it’s essential to evaluate the unique requirements of the person or team and ?compare the features and costs of the many possibilities when selecting a sportswear brand.

Given the range of sportswear companies now on the market, there is bound to be a choice that best suits the athlete’s demands.?

FAQs for Under Armour Competitors

What kinds of Under Armour merchandise are offered?

For men, women, and children, Under Armour offers a variety of clothing, accessories, and shoes. Their clothing product lines include leggings, shorts, hoodies, sweatshirts, and t-shirts. They also sell a range of basketball, jogging, training, and other sports shoes. They have hats, backpacks, and gloves as accessories.

What advantages come with wearing clothing from Under Armour?

Under Armour clothing is made to be breathable, lightweight, and comfortable and offers moisture-wicking. The fabric is made to follow the motions of your body and offer a complete range of motion. They are made to wick away perspiration and keep you dry and cool even during strenuous exercise.

Is Under Armour environmentally friendly?

Under Armour has made many efforts to lessen its environmental impact. Their factories are run on renewable energy, and their product designs use eco-friendly materials. They also commit to using less energy, water, and chemicals.

Do Under Armour’s products allow for customization?

Many of Under Armour’s products do allow for personalization. Embroidery, patches, and various colors and patterns are all options for customizing clothing. Custom laces and insoles are further shoe customization options.

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