Penetrating the competitive market with a product/service might sound easy, but it is undoubtedly the trickiest! Your competitors will not make it easy for you to step foot in, and that is where the right marketing strategies become crucial.
Depending on the kind of business you are in, you should know the right type of marketing that will suit your needs- choose from the ones listed below and get started.
Best Types of Marketing to Expand Your Reach and Increase Sales
Above-the-Line Marketing
Above-the-line marketing, or ATL, refers to the marketing technique which leverages mass media to appeal to and address a larger audience. This type of marketing is best suited for commercials and advertisements.
Example: McDonald’s Happy Meal Television advertisement.
Account Based Marketing
Account-based marketing is a type of marketing that targets customers with a particular type of account. It is already segmented as the target audience is already figured out.
Example: Premium Savings Account holders of a commercial bank.
Acquisition Marketing
Acquisition marketing is a kind of marketing that is specifically focused on bringing in new customers or expanding the client base. The aim of such type of marketing is primarily to get hold of prospective customers for the business.
Example: SEO marketing as it is something that helps bring in customers.
One of the most sought-after marketing techniques, Affiliate marketing, is a marketing technique that creates affiliates for a brand where the affiliate markets the product or service on behalf of the brand, and a fee is remunerated on a performance basis.
Examples: One example of affiliate marketing is lead generation.
Affinity Marketing
This type of marketing is the process of acquiring partners to build strategic alliances for mutual benefit. It is also referred to as partnership marketing.
Examples: KFC and Pepsi Cola partnership to offer customers a drink along with their most-loved chicken.
Agile Marketing
Agile marketing is the process of changing and responsiveness to bring about changes in the marketing strategy that is being pursued. It is more of an attitude than a process per se.
Example: Creating an ad on a recent, major world event to make an impact.
Alliance Marketing
This is also a type of marketing where two businesses collaborate and bring their best resources to offer their products and services with a deeper level of collaboration.
Example: Seeing cookies by an FMCG brand at a coffee shop.
The process of trying to associate products with an event that already enjoys official sponsors is called ambush marketing.
Example: when a brand might campaign in a train station near a venue where the FIFA world cup is being hosted.
Article Marketing
Articles are the go-to way for most businesses today to market and actively engage with their customers on the internet. Article marketing is the technique of writing articles and strategically placing them on the internet to reach a target audience.
Example: Like content marketing, if a cosmetic brand writes an article about removing blemishes with their product.
Augmented Marketing
Using innovative offers to add value to the customer’s purchase is called augmented marketing. It is done to lure customers into buying products by offering something extra.
Example: Buy one get one free offer.
Behavioural Marketing
One of the most popular online marketing strategies, behavioral marketing, is the process of making available content to customers that are relevant based on their search and purchase behavior.
Example: Customer engagement via Instagram ads
Below the Line Marketing
Below-the-line marketing, or BTL, refers to the type of marketing that focuses on specific target audiences. It refers to activities that are on-ground and those which have a lesser mass appeal, opposite to that of above-the-line marketing.
Black Hat Marketing
Black Hat marketing refers to the use of unethical search engine optimization tactics to increase visibility on the web. These are basically ways of cheating the system when focusing on short-term gains.
Example: using Black Hat software to increase search rankings.
Brand Marketing
The brand is the most crucial aspect of any product, and the marketing that focuses on enhancing the brand in order to propagate what they stand for is called brand marketing. This is a way to showcase a brand’s unique selling propositions.
Example: Unilever creates ads to share awareness about the brand.
Brick and Mortar Marketing
Any kind of tangible marketing that takes place in a retail shop is called brick-and-mortar marketing.
Example: Window display of Nestle on a shelf.
Business to Business (B2B) Marketing
This type of marketing involves a process where a business markets a product or service to another business. More than marketing, this is a business model where one business sells to another business.
Example: A wholesaler sells wheat to a baking company.
Business to Consumer (B2C) Marketing
This is the most common form of business and marketing, where a business sells to consumers directly. This marketing focuses on creating marketing campaigns specifically designed for consumers.
Example: Fashion brands create ads for their female audience.
Business to People (B2P) Marketing
This is a part of the business to business marketing that focuses on the fact that, at the end of the day, it is people in the businesses that buy products or services. This helps businesses create marketing campaigns that are tailored to be more personal and bespoke.
Example: Researching people in power and market products and services effectively.
Buzz marketing is one of the most common forms of marketing where brands use marketing to induce fun, drama, excitement, and anticipation to create a buzz for their products or services.
Example: Competitors trolling one another on their ads.
Call Centre Marketing
Call center marketing is one of the most common ways to market products and services with the use of cold calling. This kind of marketing is often outsourced, where a specialist company is hired to call prospective customer bases.
Example: Find a market and ensure that calls are made to prospective clients. Most relevant for professional services such as accounting, placement, etc.
Call to action [CTA] marketing
An online marketing platform that allows an individual to take a specific action is called call-to-action marketing. Every time we see a banner, a link, or a graphic, that suggests visiting a specified site, we must know we are in the call-to-action marketing territory. Such a type of marketing provokes the user to enter a certain sort of sales funnel.
Example: The well-known beauty brand Glossier has endorsed this form of marketing and has been using it for a long time.
The type of marketing wherein a large number of catalogs are used to portray various services, resources, and products. Quite familiar with mail-order retailers, catalog marketing is a very famous form of direct marketing protocol. It can pop us as an old-school form of marketing, but research has shown that a large number of people still love using the brands that endorse this form of marketing.
Example: Brands quite popular with all of us, like Flipkart and Amazon, are well known in the field of catalog marketing.
Cause marketing
As the name suggests, cause marketing stands for the name of a certain marketing formula that attaches some sort of a charitable or motivational angle to any product or resource, or service. This form of marketing can only flourish when the cause benefits both the brand and its potential customers.
As the name suggests, bringing in some celebrity to endorse a particular brand or service, and let it cater to a larger mass than usual, is called celebrity marketing. Usually, bringing in someone very popular and close to people’s hearts makes them lure towards the brand, as someone they look up to is using the same. Customers connect and identify with the celebrity, and this endorsement increases sales.
Example: Crocs is a very well-known brand with a unique identity of its own, and this brand brought Drew Barrymore to endorse celebrity marketing.
Channel marketing
This type of marketing is designed to ensure that a particular product or a resource reaches its potential customers in a much quicker and more effective way. A channel in marketing basically refers to everything that’s associated with getting a product to travel from the production to the consumption stage.
Example: The very popular brand Starbucks has been using channel marketing for a long time.
Close-range marketing [CRM]
Brands that are known to make use of Bluetooth, or WiFi, to send promotional and marketing-related messages to customers are the ones making use of this form of marketing strategy.
They send messages to their customers’ phones and tablets. This is found to be more of an in-store experience.
Example: If you ever visit an Apple store and find a message about a brand new device to be launched, you know the type of marketing.
Closed loop marketing
Producing better and more efficient marketing strategies usually involves using a greater and more specific quantity of data and information.
Data that has been encapsulated and filtered according to the definite needs. Brands using this strategy are found to make use of the closed-loop marketing protocol.
Example: Various Pharma companies are known to make use of CLM.
Cloud marketing
The best and the most efficient way to stay ahead in the business world is to make full use of all the modern resources available to you, and that is what makes cloud marketing a diligent and extremely effective marketing strategy. It uses all the tools that are modern and continually stay connected with its potential customers.
Example: Netflix, one of the most used sites by millions of people, makes use of this form of marketing.
Communal marketing
The type of marketing wherein a brand makes use of the stories of its customers’ lives and uses those stories to promote itself and connect to a larger mass of people. This form of marketing is aimed at making the connection between a brand and its customers stronger and better.
Example: Gerber is a very old brand that has been making use of communal marketing since 1928.
Community marketing
The marketing strategy in which the main focus stays on existing customers rather than on newer customers. Owing to the loyalty between the brand and its existing customers, it’s also called loyalty marketing. It is the type of marketing where cost is significantly reduced because its main concentration lies on its older customers rather than new ones.
Example: Red Bull is a very well-known brand making energy drinks, and it makes use of community marketing.
Computational marketing
The marketing protocol in which modern computerized technologies are used to make the marketing system more efficient and cater to the people. It is very much information and data-oriented, and the right data stored in the computers match with the right person, and that is how computational marketing flourishes.
Example: Walmart, everyone’s favorite, has been making use of computational marketing for a long time.
Concentrated marketing
When a product is launched by some brand, and it’s meant to cater only to a very definite section of the market, in that case, the marketing strategy is called concentrated marketing. This is a very specific and efficient form of marketing.
Example: DreamerYoga is a brand that endorses this form of marketing.
As the name suggests, it’s a very straightforward marketing strategy that markets to the customers directly. It is the most popular and most common form of marketing known to human beings.
Example: Maybelline New York makes use of this form of marketing and has been doing it very efficiently for a long time.
Content marketing
The zeal to reach a specific target, and aim towards a particular goal, is the principle around which content marketing revolves.
To drive positive action, this form of marketing is used that create content meant to reach a greater section of society. It falls under a long-term strategic marketing scheme.
Contextual marketing
The marketing content visible online, and the one we users or customers get to see, is not always how we want it to be.
When this content gets customized according to our needs and requirements, it’s called contextual marketing. It makes use of retargeting and SEO to reach out to its customers.
Example: L’Oréal Paris has been making use of this form of marketing for a long time.
Conversational marketing
As quite obvious from the name itself, this form of marketing revolves around conversing with people and getting to know about their needs and wants.
Selling becomes much easier when the relationship with the customers deepens and becomes more simple and driving. It is quite a modern marketing strategy.
Example: Domino’s AnyWare makes use of this particular form of marketing.
Conversion rate marketing
The form of marketing that’s judged by the amount of money it makes is called conversion rate marketing. It is one of the most honest forms of marketing out there, and this is its advantage.
Example: TikTok is one of the biggest platforms making use of this marketing strategy.
Cooperative marketing
When two or more companies team up and venture to sell a particular product or item, then that form of joint marketing is called cooperative marketing. Collaborations may take place in a variety of ways.
Example: Converse All Stars collaborated with Comme des Garcons, and that is an example of cooperative marketing.
Corporate marketing
Managing and marketing products simultaneously and a high-level interpretation of a brand as a whole, rather than individual marketing of products or resources, is called corporate marketing.
Example: Airbnb has been known to make use of corporate marketing since its very beginning.
Cross-media marketing
When a marketing message is put up in front of the target audience in a variety of ways to cater to them in a more effective way, then that form of marketing is called cross-media marketing. Print, mobile, online, and e-mail are usually the ways to market using this strategy.
Example: Under Armour made and still makes use of this particular marketing strategy.
Cultural marketing
The type of marketing developed to attract a particular culture or demographic is called cultural marketing and is probably the most efficient marketing segregation. It is also known by the name of diversity marketing.
Example: Coca-Cola used this form of marketing and nailed it successfully.
Data marketing
To enhance the efficiency of marketing campaigns, large sets of data are used to improve the overall effectiveness. A greater stress is laid upon trends and behavioral patterns in this form of marketing.
Example: Homebase is a brand that has always been making use of data marketing.
Database marketing
The type of marketing wherein information and data of the target audience are collected and analyzed carefully, and strategies are developed in order to make more money. It is another form of direct marketing.
Example: Facebook has always made use of what we know today as database marketing.
De-marketing
As the name suggests, it is a business tactic to limit growth and reduce the demand for products, and that is why various campaigns are organized, and promotions are done. This is usually done to de-clutter the system and avoid overcrowding.
Example: Dollar shave club made use of this form of marketing in the past.
Defensive marketing
This marketing strategy is used to protect the company’s fame and reputation in the market. Every time things like a new rival in the market emerge or a brand needs to tackle another emerging brand’s growth, this strategy works the best.
Example: Tylenol is known to make use of this strategy of marketing.
Differential marketing
The type of marketing designed to attract more than one customer, or just the basic target audience, is called differential marketing. Several variables can be associated with the product itself, its price, or customer satisfaction and experience.
Example: Emirates is a well-known brand endorsing this type of marketing strategy.
Digital Marketing
The type of marketing wherein digital pieces of equipment such as TVs, smartphones, laptops, websites, and billboards are used called digital marketing. There are always various billboards and hoardings everywhere you look around when you travel.
Example: Tesla, probably one of the biggest and richest brands now, uses this marketing protocol.
Direct marketing
The type of marketing wherein a range of platforms or media is used to sell products and items directly to the customers and target audiences. It doesn’t go via the retailer process.
Example: Casper is a brand that has used direct marketing till now.
Direct mail marketing
The type of marketing where the interaction with the customers takes place via post. For instance, letters and flyers are made use of and are a kind of old-school marketing.
Example: LinkedIn direct mail uses this strategy, as the name suggests.
Disruptive marketing
When a better angle or perspective is developed to find a unique marketing strategy or adapt something creative and innovative and cater to a larger mass, it is called disruptive marketing.
Example: Apple music is a very popular brand making use of this particular marketing strategy.
Diversity marketing
Also known by the names of ethnic and multicultural marketing, diversity marketing is the marketing protocol wherein the cultural backgrounds of the target audiences are acknowledged. As a result, more and more sales are achieved.
Example: One of the very popular brands making use of this marketing strategy is Häagen-Dazs
Door-to-door marketing
When a brand decides to go from one house to the other, of their potential customers, to pitch a certain product or service is termed door-to-door marketing. It is another old-school technique endorsed by various brands.
Example: One of the very popular brands making use of this marketing strategy is Amway.
Drip marketing
When a set of e-mails, mainly promotional, are sent to a mailing list in order to promote a particular brand, it is termed drip marketing. It is an example of automated marketing.
Example: One of the very popular brands using this marketing strategy is Uber.
Ecommerce marketing
The marketing strategy wherein the awareness of an online brand or inventory is enhanced is called e-commerce marketing. It can be both offline and online.
Example: One of the very popular brands using this marketing strategy is Dollar Shave Club.
E-mail marketing
When advertisements and communications take place via e-mails, the type of marketing protocol is termed e-mail marketing. This can be target oriented or general as well.
Example: One of the very popular brands using this marketing strategy is PayPal.
Employee marketing
Employee marketing is the type of marketing wherein employees are considered to be brand ambassadors and potential future customers, and special discounts and offers are presented to them.
Example: One of the very popular brands using this marketing strategy is Electronic Arts.
Entrepreneurial marketing
When solo individuals carry out various mainstream marketing strategies, having a specific mindset rather than a specific strategy, it is called entrepreneurial marketing.
Example: One of the very popular brands using this marketing strategy is Disney.
Ethnic marketing
It works on the mindset that not every individual is the same and that certain brands and their commodities would work well with only a certain section of society and not in general with everyone.
Example: One of the very popular brands using this marketing strategy is Adidas.
Evangelism marketing
When a brand or a business creates customers willing to volunteer as brand advocates, then, in that case, the brand or business can implement evangelism marketing.
Example: One of the very popular brands using this marketing strategy is PepsiCo.
Event marketing
When any brand or a business leverages events meant to increase the brand’s popularity and reach to its specific target audiences, it is called event marketing.
Example: One of the very popular brands making use of this marketing strategy is SpaceX.
Expeditionary marketing
Marketing that revolves around the sole intention of growing, and growing more with time, is called expeditionary marketing. It comes with various risks, but this is the best way for a brand to venture into a realm of business.
Example: One of the very popular brands using this marketing strategy is Coca-Cola.
Experiential marketing
When a brand markets its goods or commodities via an immersive experience, experiential marketing is a very effective and powerful type of marketing.
Example: One of the very popular brands using this marketing strategy is M&M.
As the name suggests, any form of marketing taking place on the social media platform Facebook itself is termed Facebook marketing. It is an extremely lucrative form of marketing.
Example: One of the very popular brands using this marketing strategy is H&M.
Have a look at Powerful Facebook Marketing Tips.
Field marketing
Marketing that’s one-on-one with the potential and targeted audience is termed field marketing. It’s another example of direct marketing. It takes place at some particular place.
Example: One of the very popular brands making use of this marketing strategy is LinkedIn.
Flanking marketing
The type of marketing that’s designed to cater to certain sectors of the industry that aren’t catered to by the existing competitors. It attracts the parts of the industry that others aren’t serving well.
Example: One of the very popular brands using this marketing strategy is Mercedes Benz.
Free sample marketing
The type of marketing wherein a part of the product is given away to the potential customers at zero cost. It is usually executed with food items and so on.
Example: One of the very popular brands making use of this marketing strategy is Sephora.
Don’t forget to look at the Free Sample Marketing Guide.
Freebie marketing
It is similar to free sample marketing, but it’s more based on tactical stuff rather than giving away free food items and similar stuff. The agenda is still to sell something.
Example: One of the very popular brands using this marketing strategy is Procter and Gamble.
Geographic marketing
When geographical intelligence is incorporated within the selling tactics, it is termed geographic marketing. It is usually included in the business campaign.
Example: One of the very popular brands using this marketing strategy is McDonald’s.
Global Marketing
Marketing something internationally is termed global marketing. It isn’t reserved for big corporations, thanks to the availability of the internet to everyone.
Example: One of the very popular brands using this marketing strategy is Adidas.
Goods marketing
The type of marketing wherein marketing strategies changes accordingly. Marketing usually is divided into two divisions: goods and service marketing.
Example: One of the very popular brands using this marketing strategy is Airbnb.
It is called green marketing when brands put up a green angle towards their products and commodities to sound and appear more environmentally friendly. It provides the seller with a greater advantage indeed.
Example: One of the very popular brands using this marketing strategy is Google.
Have a look at the Benefits, Strategies, And Examples of Green marketing.
Marketing stuff in a much more unconventional and unique, creative way is termed guerrilla marketing. A successful guerrilla marketing campaign proves to be quite interesting and fun.
Example: One of the very popular brands using this marketing strategy is Sony.
Also, Don’t forget to look at the complete Guide On Guerrilla Marketing.
Horizontal marketing
When some business collaborates with another brand in the same realm of the industry to bring out a great and catchy product, it is termed horizontal marketing. It maximizes earning potential.
Example: One of the very popular brands using this marketing strategy is Apple.
Humanistic marketing
When we require things that are important to fulfill our basic needs, and there’s a brand endorsing a specific form of marketing to appeal to our needs, it’s what we call humanistic marketing.
Example: One of the very popular brands using this marketing strategy is Microsoft.
Inbound Marketing
The type of marketing strategy wherein brands focus on letting potential customers contact brands and connect with them rather than initiating the first marketing move. It is the opposite of outbound marketing.
Example: One of the very popular brands making use of this marketing strategy is Suzuki.
Have a look at the 15+ Inbound Marketing Strategies To Generate Leads And Sales.
Industrial marketing
It is called industrial marketing, when some brand tries to market industrial goods and products to others. It is the marketing scheme wherein raw products are used directly, and an end product is produced.
Example: One of the very popular brands using this marketing strategy is ArcelorMittal.
It is called influencer marketing when a particular item is marketed to a certain person who is known to have a greater influence over any other person in general. It helps that person leverage their fame and the brand to enhance its business.
Example: One of the very popular brands using this marketing strategy is Audible.
Have a look at the Effective Tips, Strategies, And Examples of Influencer marketing.
Information marketing
A type of marketing in which all the necessary information about a particular product is stated rather than explained in detail, ranging from its importance to why someone must choose it over something else, is called information marketing.
Example: One of the very popular brands using this marketing strategy is Lego.
In-game marketing
When something gets advertised within a game, it is called in-game marketing. Since gaming consoles are the trend and are getting insanely popular, a pop-up ad within games is a very creative way to market products.
Example: One of the very popular brands using this marketing strategy is Pizza Hut.
The kind of marketing taking place inside a store, as the name suggests, is called in-store marketing. The name shopper marketing also knows it. When you step inside any shop nowadays, you’ll find an example of in-store marketing inside.
Example: One of the very popular brands making use of this marketing strategy is French Connection.
Have a look at the Complete Guide On Instore Marketing.
Integrated marketing
This type of marketing is designed to develop a seamless and effortless experience for the customers, no matter how they try to interact with the brand. It is more philosophical than tactical.
Example: One of the very popular brands making use of this marketing strategy is Domino’s.
Interactive marketing
It is the type of marketing strategy in which the brand gets triggered or alerted when any customer performs a definite action. Search engine optimization to makes use of this marketing strategy.
Example: One of the very popular brands using this marketing strategy is Heiniken.
International marketing
When a particular product is marketed in several countries worldwide by a certain brand, that brand is said to follow this type of marketing. Another name for this type of marketing is global marketing.
Example: One of the very popular brands making use of this marketing strategy is Nike.
Internet Marketing
Any form of marketing that takes place online, and is the most well-known platform to sell and receive products, is called internet marketing. Internet marketing is actually the same thing as online marketing.
Example: One of the very popular brands using this marketing strategy is Adidas.
Left-brain marketing
This type of marketing appeals only to the pragmatic audience. It is named this way owing to the fact that left-brained people are more methodical, whereas right-brained ones are more creative.
Example: One of the very popular brands using this marketing strategy is Nissan.
Local marketing
The Strategy of marketing a particular product to a present nearby audience is called local marketing. It is used by restaurants and by brick and mortar companies mainly. It is another form of direct marketing.
Example: One of the very popular brands using this marketing strategy is KFC.
Long tail marketing
The type of marketing is designed to target a large number of niche industries with some particular service or commodity. It is followed by businesses dominated by someone that is a market leader.
Example: One of the very popular brands using this marketing strategy is Amazon.
Loyalty marketing
The type of marketing is based upon retaining existing customers by offering various forms of incentives. It works on the principle that acquiring new customers is costlier than retaining an already existing customer.
Example: One of the very popular brands using this marketing strategy is Reebok.
Mass marketing
As the name goes, mass marketing is developed to appeal to a larger mass. It caters to people from almost every section of society. The main focus lies in getting sales at a larger volume.
Example: One of the very popular brands making use of this marketing strategy is Gap.
Mobile Marketing
The type of marketing designed to cater to mobile consumption. It is extremely necessary in today’s world as we constantly use our mobile phones and carry them everywhere we tend to go.
Example: One of the very popular brands making use of this marketing strategy is Lionsgate.
Multicultural marketing
The basic idea is that businesses would flourish more if they did separate marketing campaigns for separate ethnicities and cultures. It also goes by the name of diversity and ethnic marketing.
Example: Bumble is one of the very popular brands using this marketing strategy.
Multi-level marketing [MLM]
It is a way of making money, via business, by selling products to potential consumers and getting other people to do the same. It is more of a business model than a marketing strategy. It is also known as network marketing.
Example: One of the very popular brands using this marketing strategy is Vestige.
Native marketing
It is a kind of advertisement form in which the products being marketed are actually representing the platform they are being sold upon. They capture the feel and look of the media platform they are based upon.
Example: One of the very popular brands using this marketing strategy is Outbrain.
Network Marketing
Another name for MLM is the type of marketing strategy wherein brands aim at generating a large revenue by selling and acquiring people that’d work under a certain individual and do the same. It is a chain business system.
Example: One of the very popular brands using this marketing strategy is Avon.
Neuromarketing
It is the form of marketing that studies the brains of the people and tries to understand which form of marketing caters the most to them; hence, embracing a strategy like this turns out to be very effective in generating greater revenue.
Example: One of the very popular brands using this marketing strategy is Hyundai.
New media marketing
It is the marketing done by making use of the latest media platforms. Whether it’s social media, digital advertising, or new online trends, this form of marketing embraces newness in technology.
Example: One of the very popular brands using this marketing strategy is Starbucks.
It is quite a simple form of marketing protocol. It is where companies or businesses use e-mails and newsletters to promote their products and commodities. It is an effective way of nurturing relationships with potential consumers.
Example: One of the very popular brands using this marketing strategy is Free People.
Don’t forget to look at the Newsletter Marketing Tips.
Next-best-action marketing
As the name suggests, it is the form of marketing endorsed by brands that are able to offer a relevant or similar product if the consumer has already said no to a previous one. Companies that want to stay ahead in marketing make use of this strategy aptly.
Example: One of the very popular brands using this marketing strategy is Starbucks.
Niche marketing
This form of marketing is used by brands only when they figure out a void in the market for a particular product or service, and that would apply only to some specific audiences. A decent enough product that caters only to certain people is often more revenue-generating than a pleasing mass one.
Example: One of the very popular brands using this marketing strategy is TomboyX.
Non-traditional marketing
Companies daring enough to try something new and creative with their marketing strategies use this form of marketing. This is indeed a very risky approach, but it can provide companies with high outcomes.
Example: One of the very popular brands using this marketing strategy is Zara.
Offensive marketing
When a brand attacks another brand on its weak spots and seeks to highlight its own strengths, it is termed offensive marketing. Companies don’t usually do it in a direct manner but rather in a roundabout way.
Example: One of the very popular brands making use of this marketing strategy is Colgate.
Offline marketing
The kind of marketing taking place away from the online realm is termed offline marketing. This usually occurs on platforms like television, billboards, posters, flyers, etc.
Example: One of the very popular brands using this marketing strategy is Nissan.
One-to-one marketing
The type of marketing known for interacting directly with the customers and target audience independently is called one-on-one marketing. This fosters much more customer loyalty.
Example: One of the very popular brands using this marketing strategy is Uber Eats.
Online Marketing
The exact opposite of offline marketing is called online marketing. Any form of marketing that takes place on online platforms like social media, websites, and press releases, is what we know as online marketing.
Example: One of the very popular brands making use of this marketing strategy is Uniqlo.
Organization marketing
The type of marketing that seeks to create a new, change, or alter the existing notion that people hold about a business or brand, is called organization marketing. It is a very useful approach in the field of marketing.
Example: One of the very popular brands using this marketing strategy is Ready.
Outbound marketing
As the name goes, it is a form of marketing wherein a brand tries to sell its products or items to people who aren’t willing to buy anything as such from that brand.
Example: One of the very popular brands making use of this marketing strategy is Shopify.
Outdoor marketing
Simple and easy to understand, any form of marketing strategy outside is called outdoor marketing. Billboards, posters, hoardings, stickers, shop signs, and so on are all kinds of outdoor marketing.
Example: One of the very popular brands using this marketing strategy is Moosejaw.
Out-of-home Marketing
This marketing type is designed to reach out to potential customers, especially when they are not at home. The name of outdoor marketing also knows it. Billboards, hoardings, posters, and flyers, are all examples of this form of marketing.
Example: One of the very popular brands using this marketing strategy is Amazon.
Partnership marketing
When a particular brand, or a person, decides to team up with another brand or person just because the latter has a relationship in some sector of the business realm the former is trying to sell to. It also goes by the name of affinity marketing.
Example: One of the very popular brands using this marketing strategy is GoPro.
Pay-per-click [PPC] marketing
This is a form of digital marketing wherein the business gets charged every time a person clicks on their ad link. A budget is usually set and charged after every click that is identified.
Example: One of the very popular brands using this marketing strategy is IBM.
Performance marketing
The type of marketing wherein businesses is charged only when there is a tangible result or a positive outcome of marketing this way. Performance marketing usually gets judged on the basis of parameters like sales, clicks, and leads.
Example: One of the very popular brands making use of this marketing strategy is Zappos.
Permission marketing
This type of marketing is where goods and products by a particular brand are only sold to someone who has already agreed in advance to receive information about that product. The only issue with this form of marketing is scalability.
Example: One of the very popular brands using this marketing strategy is Starbucks.
Person marketing
The form of marketing developed to create, maintain, or alter someone’s opinion in public is called personal marketing. This form of marketing is usually used to promote famous personalities, celebrities, sports personnel, etc.
Example: One of the very popular brands making use of this marketing strategy is Spotify.
Personalized marketing
Marketing that’s based on creating unique and specific bespoke messages for the target audience is called personalized marketing. The more the relevance of a message to someone, the more the chances of getting sold.
Example: One of the very popular brands using this marketing strategy is Target.
Persuasion marketing
When brands and businesses use the power of psychology and know how to persuade their target consumers and manipulate them to make them like or love their products and services, this form of marketing is really powerful.
Example: One of the very popular brands making use of this marketing strategy is Heinz.
Philanthropic marketing
The form of marketing quite committed to doing charity, and lending help to the needy sections of society, is called philanthropic marketing. This is how brands endorsing this form of marketing raise their profile and stand tall amidst their competitors.
Example: One of the very popular brands making use of this marketing strategy is Toms.
Place marketing
This is the type of marketing protocol wherein the creation, maintenance, and alteration of the public opinion of a place is done. It is actually quite prevalent in the travel industry.
Example: One of the very popular brands making use of this marketing strategy is Dunkin Donuts.
Point-of-sale marketing
It is the marketing strategy wherein the sales of the products are increased excessively just at the time someone buys the products. It requires merchandise display, good offers, and signage. It takes place at or near the till at any shop.
Example: One of the very popular brands making use of this marketing strategy is Pyrex.
Post-click marketing
It’s a form of marketing engaging consumers when they click on a link that they’ve come across after visiting a certain website. Digital marketers are always on the hunt for a greater number of clicks on these links.
Example: One of the very popular brands making use of this marketing strategy is Pinterest.
PR marketing
The marketing strategy wherein brands and businesses work with the media to promote the products more and have a greater reach in the market. Product and brand awareness also gets enhanced.
Example: One of the very popular brands using this marketing strategy is Adobe.
Product Marketing
The type of marketing aimed at enhancing demand and engaging more and more targeted audiences is called product marketing. It also means analyzing the competition present in the market.
Example: One of the very popular brands making use of this marketing strategy is MailChimp.
Promotional marketing
This type of marketing is aimed at giving the consumers another reason why they must buy the brand’s products endorsing this form of marketing.
Example: One of the very popular brands using this marketing strategy is Mint.
Proximity marketing
When brands are able to communicate with their customers on the go, which means when they’re traveling somewhere, it is called proximity marketing. It makes use of location technology like Bluetooth and WiFi.
Example: One of the very popular brands making use of this marketing strategy is Hammerson.
Pull marketing
When leads are generated in a very non-intrusive way by a brand or a business, then that particular brand is said to endorse this form of marketing. It is the exact opposite of push marketing.
Example: One of the very popular brands making use of this marketing strategy is Louis Vuitton.
Push marketing
It is an intrusive, trustworthy, and rather aggressive form of marketing that makes the customers aware of a particular product they may not have been aware of previously.
Example: One of the very popular brands using this marketing strategy is Birchbox.
Real-time marketing
When a brand makes use of a strategy that, in turn, makes use of up-to-date information is called real-time marketing. Real-time marketing focuses on current and present trends.
Example: One of the very popular brands using this marketing strategy is Taco Bell.
It is the type of marketing that uses already existing customers, who refer to newer ones, and in turn, more and more audiences are achieved. It is also called word-of-mouth marketing.
Example: One of the very popular brands using this marketing strategy is Evernote.
Have a look at the complete Guide On Referral Marketing.
Relationship marketing
It is about maintaining, fostering, and nurturing customer relationships and bonds. It is focused on engagement and loyalty with customers instead of acquisition.
Example: One of the very popular brands using this marketing strategy is HubSpot.
Remarketing
It helps businesses flourish and allows them to communicate with existing customers who have already visited the website. Older customers are warm prospects, and hence, engagement is nurtured.
Example: One of the very popular brands using this marketing strategy is Madewell.
Reply marketing
It enables brands to communicate with customers that want to take advantage of any good offer they receive. If you ever see, download now, or buy soon, and so on, it is an example of reply marketing.
Example: One of the very popular brands making use of this marketing strategy is Amazon.
Retail marketing
Promotional marketing, or products and commodities in the retail market area, is called retail marketing. It involves branding, packaging, promotions, and pricing. It is also called shopper marketing.
Example: One of the very popular brands using this marketing strategy is Oyo.
Reverse marketing
The type of marketing encourages people to take up a business of their choice and produce goods and products in their forte. It leads to captivating interest rather than promoting a particular brand to the audience.
Example: One of the very popular brands using this marketing strategy is Walmart.
Scarcity marketing
This takes advantage of people’s fear of losing out on something particular, which may be anything. It works on the psychological principle that people tend to miss out on things that they want but are difficult to get hands-on with.
Example: One of the very popular brands using this marketing strategy is Kaleigh Moore.
Scientific marketing
It is a form of marketing in which ROI is improved by analyzing the available market statistics and available data. A form of scientific marketing is market research. It more likely resonates with the target audience.
Example: One of the very popular brands making use of this marketing strategy is LinkedIn.
Seasonal marketing
When products and commodities are marketed at a certain point during the year, it is called seasonal marketing. Various businesses are observed to flourish only during certain times of the year, whereas the rest seem to struggle.
Example: One of the very popular brands using this marketing strategy is Dove Chocolates.
Search Marketing
It is a form of marketing that is designed to appear in search engine results and generate leads and traffic by appearing in the same. It is known to use both paid and free strategies.
Example: One of the very popular brands using this marketing strategy is Lyft.
Self-marketing
The type of marketing wherein a particular person is promoted rather than a brand as a whole. Leads are also observed to be more effective when done by an individual rather than a brand or a company.
Example: Charli Marie is one of the very popular brands, rather than personality, making use of this marketing strategy.
Services Marketing
The type of marketing mostly found in service-based industries is called service marketing. Marketing as a whole is divided into two categories, namely, services marketing and goods marketing.
Example: One of the very popular brands using this marketing strategy is Pearse Trust.
Shadow Marketing
It basically refers to the type of marketing wherein brands cut off various points of their marketing strategy because owing to one reason or the other, the camping doesn’t flourish properly.
Example: One of the very popular brands using this marketing strategy is Walmart.
Shopper Marketing
The act of promoting products or commodities in the retail environment is called shopper marketing. The other name for this marketing is retail marketing. Consumers are influenced at every step in this form of marketing.
Example: One of the very popular brands making use of this marketing strategy is Amazon.
Shotgun marketing
The theory of marketing to as many people as possible is called shotgun marketing. It is also called mass marketing and attracts a huge number of leads, and engagement gets boosted. Usually, a drawback is that it is of lower quality.
Example: One of the very popular brands making use of this marketing strategy is Netflix.
Social marketing
It is the type of marketing wherein people are made to take action that’d influences them and the entire community. It is beneficial both for the brands as well as the consumers.
Example: One of the very popular brands using this marketing strategy is Boohoo.
Marketing that’s done via various social media platforms is called social media marketing. It is probably the simplest form of marketing and can be used to pull in more traffic and enhance engagements.
Example: One of the very popular brands using this marketing strategy is Dove.
Don’t forget to look at these Must-Try Social Media Marketing Strategies.
Sports marketing
Sports marketing is called sports marketing when a sports team or individual is made to promote a brand or business. Sports tend to have a great global impact, which is quite beneficial for the brand to generate greater revenue.
Example: One of the very popular brands using this marketing strategy is Puma.
Stealth marketing
It is a form of marketing wherein people don’t understand that they are being marketed something but are actually being marketed to. The only problem with stealth marketing is the work ethic.
Example: One of the very popular brands using this marketing strategy is Blackberry.
Street marketing
This type of marketing is aimed at promoting goods and commodities in an unconventional way, in public places, to catch the attention of the people without them even realizing it. A brand’s image is enhanced this way.
Example: One of the very popular brands using this marketing strategy is Oreo.
Synchro marketing
It is the type of marketing aimed at offering a particular offer or price promotion to industries that don’t observe stable sales all year round. Irregularities in the demand are the only drawback of this type of marketing.
Example: One of the very popular brands using this marketing strategy is Dreamer Yoga.
Targeted marketing
As the name suggests, this type of marketing is aimed at being focused only on a particular type of audience. If a brand is able to connect with those potential customers, the engagement turns out to be quite big, and great revenue is generated.
Example: One of the very popular brands using this marketing strategy is Vans.
Technical Marketing
The form of marketing that focuses mainly on the primary specs and features of a particular product or a commodity is called technical marketing. In this type of marketing protocol, the basic technical information about the product being marketed is conveyed to the people.
Example: One of the very popular brands using this marketing strategy is Cisco.
Telemarketing
It is the type of marketing wherein brand representatives cold call people and market products to them. It is a type of direct marketing only. Since most people hate being cold-called, this type of marketing is difficult to carry forward.
Example: One of the very popular brands using this marketing strategy is Helpware.
Test-driven marketing
The form of marketing wherein test results is used to drive the promotion of a particular brand. Customers are convinced and made to invest in that product. Various proofs are required to showcase the true potential of the product.
Example: One of the very popular brands making use of this marketing strategy is Booking.com
Time marketing
It is called time marketing, when a particular product is marketed within a stipulated time frame or during a specific time. It is one of the best ways to increase the ROI.
Example: One of the very popular brands using this marketing strategy is Apple.
Trade marketing
It is one of the most well-known approaches used by brand manufacturers to promote a specific product. Trade marketing attracts retailers, wholesalers, distributors, or all of them.
Example: One of the very popular brands using this marketing strategy is Nestle.
Traditional Marketing
The marketing strategies that have been there for a very long time constitute what we know as traditional marketing. Prints, hoardings, billboards, and flyers are instrumental to this type of marketing.
Example: One of the very popular brands using this marketing strategy is Vodafone.
Transactional marketing
The marketing protocol aimed at enhancing the volume and effectiveness of individual sales is called transactional marketing. It is then used to increase engagement with potential customers.
Example: One of the very popular brands using this marketing strategy is QVC.
Undercover marketing
When intrigue is used to attract customers’ interest in a particular product or service, it’s called undercover marketing. It is developed to tease the customers and dive into their desires to know more about what they want.
Example: One of the very popular brands using this marketing strategy is Mini.
User-generated marketing
This type of marketing follows the strategy of involving people or general customers in marketing campaigns. This, in turn, helps the customers gain a greater insight into the brand, thereby enhancing engagement and reach.
Example: One of the very popular brands using this marketing strategy is Coca-Cola.
Vertical marketing
It is a type of marketing protocol aimed at targeting a particular group or clan of people. It caters to a particular section of the market and is quite classified. It helps brands engage customers that are similar to their niche.
Example: One of the very popular brands using this marketing strategy is Pizza Hut.
Video Marketing
The marketing strategy which involves the usage of videos for advertisements and stuff is called video marketing. It is extremely efficient and effective nowadays as people enjoy watching videos.
Example: One of the very popular brands using this marketing strategy is BuzzFeed.
Viral marketing
As the name suggests, the sole purpose of this form of marketing is to spread a particular message via social media very fast. The main aim of this marketing protocol is to spread brand awareness in a very quick manner.
Example: One of the very popular brands using this marketing strategy is Old Spice.
Voice marketing
The type of marketing wherein a specific voice tonality is used for marketing and promoting goods and products. This, in turn, helps to maximize the sales of the products. The way any company speaks to its target audience is as important as the goods it produces.
Example: One of the very popular brands using this marketing strategy is BBC.
It is the type of marketing wherein the customers recommend a brand and its products to others without the brand having to do much itself. It is a very powerful marketing protocol as the inputs come directly from satisfied customers.
Example: One of the very popular brands using this marketing strategy is Tinder.
Don’t forget to look at the Powerful Word Of Mouth Marketing Strategies & Examples.
Youth Marketing
The form of marketing mainly targeted toward the young audience is called youth marketing. It makes use of trendy designs and logos that captivate the younger generations and, in turn, help the brand to enhance engagement.
Example: One of the very popular brands making use of this marketing strategy is Nike.