With 1.2 billion sellers on eBay, there is a lot of competition going on when it comes to vying for an audience of 182 active million buyers.
Starting your own store can be a hassle, especially when there are crazy sellers who are doing an amazing job in completing sales, getting potential customers, garnering feedback, etc.
To achieve your goals and get the sales you are looking for, here are some tips that can help you if you are starting new on eBay and have no experience regarding how to thrive.
Insider Tips for New Sellers To Become an eBay Powerseller
1. Avoid Items That Are Problematic In Selling
Unfortunately, many buyers are dishonest and waiting to pounce when they notice you are a new eBay seller.
Understanding how you can protect yourself and not become their next victim is crucial.
The best way to approach this is not to sell anything with high-risk items. It includes :
- Event tickets
- High-end designer shoes or clothes
- Items with multiple parts
- Autographed items ( especially without COA)
- Common items that are counterfeited
2. Consult For Pricing Guidance On eBay Product listing
When selling your products on eBay, it’s important to understand that pricing is crucial.
Setting a competitive price will impact your buyers and the product visibility in search results on eBay.
Here are some points to consider :
- You can start by listing all of the products that you are selling.
- Analyze the most successful products you are selling to determine the price.
- This will help in choosing the buy-it-now or auction-style method.
When you have products that are not quickly sold, it’s better to start looking at similar products on eBay and see their average price.
This will help you know if you need to rework your pricing and how others are doing in your same niche.
3. Optimize Your Description For Better SEO
The most important and popular tip that every seller will suggest is to optimize the description of what you are selling.
Item description or product description will help in boosting SEO. Also, it should add detailed features and new search words from which customers can find you.
For example, if you are selling shoes on eBay. Add the model, size, year, and color.
Also, add the border keywords related to the products, such as baseball shoes or sneakers.
This will help you expand your reach to people looking for similar products on eBay.
Pro Tip: In your item description, add the answers that the buyers might have regarding the product, such as specification, dimension, size, etc.
4. Attract The Eyes With High-Quality Product Photos
Customers don’t buy things if they are not 100% sure about them.
That’s why sellers use images, and it’s important to understand how much it can affect your sales on websites like eBay.
People want to know what they are paying for, so you can list the original and high-quality photos of the products.
Image soucre: datafeedwatch
Also, customers are addicted when it comes to visuals, and the best example is Instagram and Facebook. It’s important to keep your images high in quality but also good in visuals to keep their eyes on the product.
To make sure you are not wasting money on purchasing an expensive camera, here You can get high-quality photos from your smartphone.
6. Instead Of All At Once, List Items On Daily Basis
The algorithm on eBay looks for fresh content and uploads on-site to push forward.
That’s why instead of posting all of your items in one day, divide it into daily. For example, if you have 6 items, you can upload every single one to the next 6 days instead of one.
When you keep updating your inventory, it does not just make the eBay algorithm happy; your customer feels like they are searching for something new in their visits.
However, the quality listing takes time, especially when you started recently. You can use the eBay quick listing tool.
This will also help you guide the shipping and pricing based on your previous sales.
7. Keep Giving The Trust Singles In Every Step
There are lots of cases of untrusty scammers on the internet.
When people are mostly extremely skeptical when they are making the purchase. Another tip you can focus on is establishing the buyer’s trust at every sale point.
It’s crucial for the store to appear legitimate and give trust singles. This ensures the buyers that they are purchasing from genuine sellers and the product will be of good quality.
You can easily opt to keep your store looking trustworthy on eBay. Such as :
- Fill out information regarding who you are and mention your company too.
- Add photos of yourself as a buyer to let the customer know the face behind the store.
- Show the reviews, testimonials, and feedback from the buyers.
- Show the satisfactory rate from your previous buyers.
- Be upfront regarding the flaws such as scratches, tears, defects, etc.
- Add photos and videos of your products.
8. Offer The 30 Day Free Returns
Giving an offer like this will help you in getting your customer more attracted to your products,
It guarantees that the product can be returned if the customers are unsatisfied. Also, it’s free of cost, which keeps the deal much more safe and more secure.
Image source: ecomclips
This gives much more courage to your buyers to purchase from you. Also 30 day free returns sound much better to someone who is purchasing from new sellers.
9. Provide Services Free Shipping
According to Author Casey Bell, he had some difficulty in selling the product on eBay. But once he made the little change to offer free shipping, it made their sales much better.
With the popularity of Amazon prime’s free shipping, lots of other shoppers are adopting the convenient and affordable shipping for buyers.
Pro Tip: Free shipping might not be the best trick if you are offering fragile items or heavy ones. Also, if you are doing international shipping, you can’t ignore it as it will affect the profit.
So you can keep this offer for some of the products depending on how the overall cost is working for you.
10. Share The Listing On Your Social Media
To increase the reach of your audience, you can share your eBay listing on other platforms like your social media.
Image souce: crazylister
You can share the list on Twitter, Facebook, etc. This will get you more attention to the items that you are offering for sale.
12. Try The List Promote Campaigns On eBay
With the promoting listings, you can significantly boost your sales. With this, you can get a much faster and easier reach to the audience.
When you opt for the campaigns, you can get 36% more views on your listings instead of keeping them the organic way.
Image source: ebay
Also, the prices of the campaigns are affordable. You can choose the promoted listings as per the percentage of results instead of choosing the pay-per-click model.
Not just can you maximize the risks, but it can keep the new marketing tactic under your control.
Pro Tip: When using the promoted campaigns, it’s important to understand that the overall cost will depend on the category you have for the items.
13. Add Keywords For Getting More Views
When it comes to people on eBay, they mostly have specific requirements, and they do their search based on that.
Ask yourself what search words your customer will search to find the products you are selling. Do the research to find the common search words related to that.
When you get the three or five keywords, you can add this to your store descriptions, page titles, image all tags, custom categories, meta tags, etc.
Pro Tip: Make sure you are not overusing the keywords. Also, avoid keyword stuffing as it will affect your SEO and ranking too.
Using words that make you look like a spammer violates eBay’s policy, which leads to major issues for your store.
14. Eliminate The Reviews Which Are Negative
It’s important to build a positive rating. However, it’s difficult as well. Here you need to minimize the number of negative reviews you have.
There might be some reviews about the wrong parcel or something that was broken. Make sure you are not ignoring those feedback.
But also, if you don’t want your customer to get influenced by this negative feedback, you can remove those comments.
eBay has some ways which can help you in taking down those comments. If not, you can ask your customers to remove those comments on their own.
15. Refresh The Store With Bulk Edits
Well, if your store has tons of products, you may not be aiming to get more products for some time.
To make sure that your store does look old or outdated. You can use the bulk edit tools.
With this, you can make a few changes, giving eBay algorithm the idea that something new happened to your store.
16. Use The Tools Like Email Marketing
eBay has a suite that goes perfectly with email marketing. This will help you in keeping your customer interested in what you are offering and also help in making their first purchase decisions.
With email marketing, your buyers can subscribe to the updates and save the sellers list by signing up via the store’s homepage.
You can use email design tools to keep your newsletter promoted. You can also add the signup box so you can get a more loyal customer base.
When you have the email list in a decent size, you can email marketing campaigns,
Increase your eBay sales by getting your customers back into the business. This also boosts sales; you can set reminders, cross-sell, make special offers and up-sell the products.
17. Maintain Your Ratings For Great Seller
People do consider the ratings when they are purchasing the items. If they notice that you have lower ratings, they will avoid you.
Only 53% of consumers purchase from the store if the buyer has the rations under four stars.
This goes similar to the eBay search algorithm too. If your store doesn’t get the ratings, it won’t appear on the top list too.
Maintaining a good rating can help increase sales and improve your ranking on eBay.
18. Never Ignore The Customer Services
An average of 15 people in America face poor customer service, and they share with the people too.
Whereas 11 out of them share a good experience with others.
For online sellers, the idea of focusing on e-commerce marketing is tempting rather than focusing on customer service.
When you have complaints on the platform, it’s important to stand out, And your customer service is the one who can do that for you.
You can also improve customer service by doing simple things, such as responding on time, addressing problems much faster, keeping your attitude polite when you are selling, etc.
You can keep your customer happy by listening to their problems and solving them on time. It’s important to address what they are facing when they are buying products from you.
This will help you get a better response from them, also boosting the sales and keeping you and the customer relationship healthy for the long run.
Pro Tip: The easiest way you can approach this is to keep your attitude problem-solving and positive. Acknowledge the issues and help in finding the solution.
You can also use the helpdesk where people can get real-time solutions to their problems or if they get stuck somewhere.
19. Consider The Volume Price Discounts
When it comes to the SEO of eBay, the volume price discounts are an easy setup, and you can do it by clicking on selling, marketing, and then promotions.
Here choose the volume pricing or multi-buy. Choose the dates, and add the discount. And set the level of discounts you are ready to offer.
This has multiple benefits for the buyers as well as sellers. You can save money on shipping, and the package of more products can also bring better sales.
20. Check Your Inbox More Frequently
Especially when you are running auctions, it’s important to check your inboxes more frequently.
There might be people who are texting you regarding the auctions, but if you are not checking on time, it can give the idea that you are not interested.
Also, not changing your inbox can affect the chances of getting potential customers to your store.
If you notice certain questions too many times, it’s better to list them and post them so everyone can see them. This will save you time, and you don’t have to answer the same thing everyone.
21. Never Miss the Previews
eBay gives you the opportunity to check your items before you conform and go live. This is helpful for checking and confirming that everything is going in the right way.
With previews, you can check that everything is right. Also, you can check that the product’s description is on point, images are sharp, keywords are not overstuffed, etc.
The shipping preferences are given, and it’s perfect without any mistakes. Also, you can check how everything will look once it gets confirmed.
Until you are satisfied with your end results, you can keep checking, and once you get the thing you were looking for, you can now go live.
22. Buy Items To Get a Better Idea
You can start by making some purchases on eBay before you start. You can pay right away and leave reviews or feedback.
With this, you can get some feedback on your accounts too. This helps the people to have much more trust in you as a seller.
Also, you can boost the positive reputation among the people. All sellers have limits on selling, especially when it comes to first-time members.
With these limits, you can get more positive feedback.
23. Know Exactly What You Want TO Sell
Well, here you can either sell what you want or something that can bring more profit to you.
To choose what you want to sell, it’s important to have understood the market and what people are looking for.
You can start with what you have to test the waters first. It will give you much better ideas about how eBay works and what else you need to understand.
Apart from this, make sure you categorize your listing before you sell. When you do, it gives a clear idea to the audience about what the items belong to.
24. Get The Verified Member Tag
The varied member tag gives you much more freedom as an eBay seller. Also, there are various things and restrictions that the website has on non-verified accounts.
You can get rid of that and follow the verification process that eBay has to get the process complete.
Pro Tip: eBay takes one or two days to verify your account. Once you get the verification, you can process it further.
25. Choose The Right Type Of Product Identifier
Well, product identifiers are unique code that mostly looks like a barcode and number.
When you choose the right type of product identifier, eBay uses those as a listing for google shopping. Also, it helps make it possible for a product review and appearing on the listing.
There are multiple types of product identifiers which include:
- Universal product codes or UPCs
- Global Trade Item Numbers or GTINs
- European Article Numbers or EANs
- Manufactured Part Numbers or MPN
- International Standard Book Numbers or ISBNs
26. Improve Your Profile On eBay
The best way here is to make sure your profile does look trustworthy. Without this, people don’t purchase from you, no matter what you are selling.
You can purchase from others to build feedback and a positive presence on eBay.
This also boosts the buyer rating.
The next thing is to improve the username or choose it smartly. Make sure your name sounds confident and gives a professional vibe to the buyers.
The best way you can choose is to keep your username simple yet professional. It can be a variant of your real name.
You can also name it on something that you are selling so the customers will know what they expect when they purchase from you.
Pro tip: do your research before you decide to name your account. This important step affects how your audience will see your profile. It’s also crucial to keep your account Professional and trustworthy so more buyers can reach out to you.
Frequently Asked Questions ( FAQs)
How do I increase sales on eBay?
There are a few basic things that are important to understand. It includes the algorithm of eBay and how the search works. Ensure you add more images and have better SEO to get more customers.
How to boost the eBay listing?
The best you can do here is to get high-quality photos, promote the eBay listing using the advertisement and create a catalog. Make sure you are applying SEO to your listings.
How to get more customers on eBay?
The best tricks you can do is to focus on your customer service, truing items that no one else is selling, keep your items listed properly, and allow the counteroffers.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”