We have seen plenty of software development companies that have provided great products in the past but eventually ended up in a virtual graveyard. So what is the secret behind the success of some great software development companies?
How to promote your Software Development Company?
- Create a website and offer valuable information to win the trust of the visitors.
- Co-sponsor an event to build a brand in the software development market.
- Participate in relevant events, trade shows, and business fairs to attract new clients.
- Make sure to list your company in online web directories, Google search engines, or other web engines.
- Distribute business cards and pamphlets to partners or related companies.
It basically depends on the quality of hiring employees, investing in satisfying the customer, and, most importantly, a great marketing campaign. While all the reasons are important, a strong marketing strategy will definitely lead your software development company to success.
Here is a list of Software marketing ideas that will help you increase sales and awareness of your Business. Read below
Software Development Company Marketing Ideas
-Know your Audience
Your target market is a group of audience to whom your products and services are most relevant. They are the ones who are more likely to benefit from your software development company.
If you know who your targeted set of audience is, then further marketing strategies shall be based on that to drive more traffic to your sales ratio. It is very crucial to know not only the individuals who will use your software but also the buyers as well.
Especially for B2B companies, the user is not the one who is making a purchase. You need to develop certain marketing strategies that are directed toward the users, buyers, influencers, and the C-suite.
Testimonials are a form of social proof and reviews. And it doesn’t even matter where the social proofs are coming from. It can be strangers in the comments section or a friend recommending it to another friend.
The only thing that matters to market your software development company is that the reviews and social proofs are all on the positive side. The best thing about posting a testimonial is that you have full control over which testimonials are to be selected.
Leverage the power of testimonials by following up with recent customers, as the products and services are still fresh in their minds.
-Tell Better Stories
The key is to tell your brand’s unique and personal stories better than your competitors. Many tech companies are making the mistake of jargoning their technical communications with their clients. Take some time to rethink how you tell your success stories.
Analyze what other companies are doing within your own industry, and develop unique and more powerful stories than those already out there.
Some of the biggest brands are narrating great stories of solving customers’ problems and documenting the journeys of customers and the day-in-the-life of an employee solving challenges.
This marketing strategy to generate leads is quite commonly used by both computer hardware and software companies. You can also use this strategy online, and offline to generate a variety of leads with very limited cost as the pockets are shared.
In most of cases, your partner will aid you in covering the marketing costs and cross promotions. This will increase the fruitful sales opportunities for both companies.
As long as the companies are gaining from the collaboration, you should not shy away from seeking help if any complications arise regarding the products.
-Re-marketing to your existing customers
Re-marketing is one of the most overlooked ways to increase revenues from your current or existing customers. Most companies miss out on the opportunity by not putting a thorough plan for customer re-marketing.
One of the programs that work promisingly is a referral bonus program. Nurture your current customers by offering an incentive for recommending your software development company to their friends and families.
In this way, the customers will remain happy, and at the same time, the consumer base will increase as well, which is extremely important for any company to see the light of success.
Blogging is a creative way to present valuable and attractive content to your clients. It is also an effective and critical method to drive traffic to your company website.
Make sure not to use the blog as a forum to describe how great your company is pompous. It is much preferable to share some valuable information and the clientele’s experiences with your software development company.
In your blog, try to post some interviews of thought leaders within your industry or new tutorial guides to use certain software.
-A Solid Company Website
The website for your software development company is a tool to showcase your distinctive selling possibilities, videos, and client testimonials.
Visitors would often check out your website regarding your company’s offerings and information. So it is extremely imperative to make the website more mobile friendly as the millennials have become avid Smartphone users.
Make sure that the website’s speed is improved from time to time and that the content you post will always remain relevant.
Include pricing pages to filter out the people who are visiting your website for price figuration from the potential clients who are there for the purpose of purchasing certain company software only.
SEO is not a quick and easy venture like Social Media. A strong and vigorous online presence will come slowly and moderately. So it is necessary not to abandon your SEO efforts just because you don’t see any immediate outcomes.
Fruitful results shall only be obtained through consistent keyword research and interesting content. Following this particular strategy will make your website a hub of information which is essential for website rankings on search engines.
People love to watch before buying anything. But the products your company is selling cannot be taken off a shelf whenever one wants. This is where video marketing comes in. Nearly 50% of internet users tend to look for videos of a product before visiting a shopper.
This is because a video describing all the valuable information provides certain confidence to consumers when they are thinking of purchasing a product.
This is one of the ways to show that your products are reliable and doing exactly what they are meant to do. Contents such as testimonials, troubleshooting videos, and how-tos will show potential customers that your software development company is worthy of their trust. You can share all the video content in your website, YouTube channel, and all the social media platforms.
An e-mail newsletter will work great until and unless you are doing it the right way by not spamming their inboxes. An efficient way to run an email marketing campaign is to use drip marketing.
In order to generate more leads for your software development company, use the drip sequences to make the leads download some relevant content or offer them to watch a demonstration video of your software.
While sharing product updates, industry news, and occasional promotions to your core customers, remember to include social sharing buttons at the foot of every newsletter. By doing so, you will allow the readers to share your content on whatever social media platform they want.
-Social Media Channels
There are various social media channels, and handpicking the right platforms is vital. Many businesses nowadays try to stay active on every social media channel possible. But when it comes to software development companies, you have to look out for platforms which your target audience is seeking business from. For example-
a) LinkedIn: It is the most relevant business-oriented social media channel out there. LinkedIn helps connect people from various industries who are both offering and seeking solutions for their businesses. More than 80% of leads are generated through LinkedIn.
b) YouTube: Tutorials and demonstration videos for your software will reach a wider audience as YouTube is now the second largest search engine after Google. YouTube provides a great platform to drive more traffic to your website by hosting webinars and posting entertainment content.
c) Facebook: With all the free-of-cost promotions included, Facebook allows you to create geo-targeted ads and advertise your software development company for numerous days.
d) Twitter: Sharing a simple attribute with Facebook, Twitter is an important platform for generating leads and developing a connection with those leads and other potential clients.
How to drive sales to your Software Development Company?
- Facebook marketing tools, LinkedIn, and other social media platforms help you to find potential clients.
- Promote your expertise through video marketing and Blogging.
- E-mail Marketing Campaigns such as sharing news, updates, informational content, and educating subscribers to maintain long-term connections with existing clients.
- Use Pay-Per-Click (PPC) advertising strategy to get your business on a high ROI.
- E-Coupons, testimonials, and customer reviews are popular ways to build a niche.
- Put up billboards on the busiest streets, sidewalks, or community areas to highlight your business.
FAQs for Software Development Company Marketing
How can you make your Software Development Company a profitable one?
By offering consumers extra services, software development firms will increase their revenues. Expedited assistance, supplementary preparation, and system modification may be received at a surcharge. Application development firms have historically licensed clients, but many businesses are now moving to an application-as-a-service ( SaaS) system.
In SaaS deals, consumers pay a fixed charge to use the software of the provider. This fee typically requires some sort of assistance. The license or subscription fees are collected by certain foreign software development firms.
How to keep the customers coming back to your Software Development Company?
The programs of a software company will function correctly, or else consumers can move into systems that are easier to use and error-free. This is why the production process of testing and debugging should not be hurried.
What is the growth potential for the Software Development Company?
A software development business may be a small one-person company or a multinational corporation. In Ithaca, New York, Gorges is a local construction company, and Logos is a perfect example of a niche business. The two biggest software developers in the world are Microsoft and Apple, but their research is not all about programmatic.
What marketing Strategy you can implement for your Software development company?
Many software developers market their programs online through websites and other platforms. Which other systems are most appropriate for a specific business depends on what services the company produces. A business that spells inspections of legal documents does not want to commercialize in the same place as a video game.
What skills are necessary t build a successful software development company?
Competence in many languages is strongly recommended, and company owners must teach themselves how to code in at least one programming language. This technical knowledge is needed for software code and debugging. Business owners will use this to speak to those who work with the systems or developers on the projects of the company.
People with inadequate coding knowledge can learn different languages in person as well as online. Most colleges in the City and four-year universities have computer science programs, and local developers will provide private tutoring.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”