Whether you are a marketer or a small business owner, marketing is a tough game to play, especially in 2021.
You constantly need to up your game as the competition scales up, with larger enterprises deploying fatter checks for advertising and marketing.
Above all, there are consistent updates in technological advancement, web trends, and even customer behavior you need to catch up to.
Marketing is all about the strategy that works for your product, so it needs experimentation and changes over time.
But there are some digital marketing tips, strategies, and hacks that you can always rely on to scale your business.
Here we are listing 50+ of these quick digital marketing tips that you can apply to your business to scale in 2021.
Write Down Your Digital Marketing Strategy
Even though it sounds very basic yet very overlooked, it is the tip to jot down your digital marketing strategy.
Writing down really helps you see your vision for the business in the coming months or years.
Don’t be afraid to write it down because you aren’t confident about the strategy, or it might change.
It is okay to keep adapting, removing what doesn’t work, experimenting, or even changing your strategy over time.
Writing down, at least, will give you a way to move forward rather than get lost in your thoughts.
It also helps to delegate your work as someone can get the ideas or the strategy to work on.
Develop A Retention Marketing Strategy
If you really focus on retention marketing, it can most certainly boost your ROI, business efficiency, and profitability of the business.
Your priority should be to keep your customers around.
To retain your customers, there are many marketing strategies to engage and facilitate them enough, so they won’t wear off.
Retention marketing is an overlooked marketing strategy today, leading most customers to go away after spending high customer acquisition.
Not to mention how it makes you look behind the competition when customers probably opt for your competitors.
So don’t wait and better develop a strong retention marketing strategy to leverage against your competitors and retain more customers.
customer lifecycle stages
- Awareness: At this stage, the customer becomes aware of the business and its products or services.
- Interest: Once the customer is aware of the business, they may develop an interest in its offer.
- Consideration: At this stage, the customer actively considers the business as a potential solution to their needs.
- Purchase: The customer decides to purchase the product or service.
- Retention: After the purchase, the business must work to retain the customer’s loyalty and keep them coming back.
- Advocacy: If the customer is satisfied with their experience, they may become an advocate for the business and recommend it to others.
- Churn: Eventually, a customer may decide to stop doing business with the company by switching to a competitor or simply no longer needing the product or service.
Know What You Are Talking About
Most of the overlooked advice with digital marketing is learning about it. Nobody really talks about it.
Digital marketing is a skill you can learn and gain more experience with experimenting and testing over the years.
The important tip is to learn as much as possible and never stop learning.
You need to remember many digital marketing terms as you dive in. Also, keep updating yourself on the latest digital marketing trends as well.
Focus On Brand Authenticity
With so much development and technological advancement, people are smarter nowadays.
It is not easy to sell to your target audience without making yourself present as authentic and credible.
People are more capable of seeing through fake promises and lavish advertisements.
Now, it is all about how authentic and true your brand is to its core values. It is about presenting a sense of honesty and credibility to your audience to sell them anything.
It would be best to establish communication with your audience for them to consider you a potential option.
Engage With Your Audience On Comments & Messages
Increasing the engagement rate on social media platforms can really boost brand exposure, lead generation, and even sales.
It also helps you develop deeper connections and communication with potential buyers and your customers as well.
The very basic marketing strategy you can do with the most amazing results is to engage with your audience as much as possible.
Again, more specifically, always reply to comments on your social media posts or social media mentions.
Be ready to reply to the messages you get from the customers. Be very receptive and patient with them.
Don’t try to sell. Just focus on making genuine conversation regarding the niche and presenting potential solutions.
Make Sure You Have a Relevant Digital Marketing Strategy
Keeping your digital marketing strategies relevant according to your audience and changing times is essential.
Most people consider a strategy to be something contemporary and stable for all time. It’s not true!
You must keep upgrading your strategies according to the recent digital marketing trend and customer behavior.
Make sure it is relevant to the current scenario, including multiple factors.
Ask Them To Share Your Post
When you are at the beginning of your digital marketing journey for your brand, it becomes really difficult to build momentum.
Even sometimes, it seems to be fading away. So there must be something you can do to at least keep some traction at the base.
Don’t hesitate to ask your friends, co-workers, employees, family, or anyone you know to share the post.
Never underestimate the power of sharing the post and the level it can reach, even with your limited circle of acquaintances.
Adapting Artificial Intelligence
Artificial intelligence is a rising trend for businesses. It will be the next big technological advancement for businesses to adapt worldwide.
It goes without saying that AI will also be an integral part of the digital marketing strategy for any brand.
AI is strategically going to impact the marketing technology of businesses. This new technology brings more efficient results and helps in processes like smart data management, personalization, and customization.
Assess Your Business Performance Regularly
You need to assess the performance of your marketing strategy by learning about the impact of the implementation.
It is essential to examine how your strategies affect your business, analyze it, and optimize it.
This data helps upgrade your current marketing strategy or adopt a new one for better results.
Audit Your Marketing Strategy Regularly
Even if you have built perfectly oiled marketing machinery, it must be audited regularly.
Every machinery needs change and oiling to maximize its performance. With marketing programs, you need to audit the performance and results every now and then.
You will find some gaps or loopholes in these marketing systems that must be rectified.
But you only learn about this when you audit your marketing programs and look for potential issues.
Nurture Your Leads Beforehand
You need to reach out to your customers before they even get into their buying journey.
The goal here is to grab the target audience or potential buyers earlier in their buying journey before other companies.
This is the stage from which you will be able to nurture your leads much more effectively, making them more likely to be converted for both sales and long-term customers.
Also, you don’t have to do all the pushy advertisement and heavy marketing to get the customer, making it even harder to get them.
You must understand that every buyer’s journey is unique and requires a different approach.
Tips and Tricks for Effective Lead Nurturing
- Define your buyer personas: Before you start your lead nurturing campaign, it’s important to understand your target audience. Creating detailed buyer personas will help you tailor your messaging and content to resonate better with your potential customers.
- Use multiple channels: Use multiple channels to communicate with your leads, such as email, social media, and retargeting ads. This helps keep your brand in mind and provides multiple touchpoints for your leads to engage with your content.
- Provide valuable content: Share valuable and relevant content with your leads at each stage of the buying process. This can include blog posts, ebooks, webinars, and case studies.
- Personalize your messaging: Personalization is key in lead nurturing. Use your lead’s name and past engagement data to tailor your messaging and provide a more personalized experience.
- Segment your leads based on their behavior, interests, and demographics. This allows you to send targeted messages that are more likely to resonate with your audience.
- Use marketing automation: Use marketing automation tools to streamline your lead nurturing process. This can include lead scoring, drip campaigns, and automated workflows.
- Measure your results: Use analytics to measure the success of your lead nurturing campaigns. This can help you identify areas for improvement and optimize your future campaigns.
The rise of micro-moments in marketing is quite evident with the rise in the overwhelming state of consumers and customers by the amount of marketing push.
Micro-moments are a much more efficient way to communicate to the audience and clearly extend the message before even getting into the conversation.
It starts the consumer-marketer relationship on the right note, to begin with, and presents itself with much higher conversion.
Make Business Decisions Based On Data
Data-driven business focuses on making more aware and calculated decisions than others.
Especially when it comes to business decisions that will impact your overall business, it is always best to back them up with data and statistics.
You cannot just do things that you think you’re “supposed” to do. It is about receiving feedback from data analysis, reporting, earlier experiences, and other sources.
Data-driven marketing strategies are more likely to work accurately. However, it does come from learned marketing behavior and trial & error.
Focus On Driving the Best Results
This might seem like a very generic marketing tip, but it’s not!
There might be a lot of tricks, strategies, and techniques for marketing, but if it doesn’t bring you the desired results, there is no point.
So always direct your focus on the result of these marketing strategies.
Don’t get all lost in the sea of marketing practices; double down on only what works for you.
Track Only Relevant KPIs
We already mentioned how tracking your marketing performance is essential to identify potential issues.
On the same lines, you need to also look for the KPIs you are tracking. It must be highly relevant to your business goals and integral to the success of your organization.
You need to track only the relevant and significant to your business. It will also keep your focus on the relevant aspect of the business and save time.
Curate The Content Related To Your Niche
Don’t be so focussed on just creating content for your social media. The idea is to help your audience or followers in a specific niche or category.
If you can share some good content on social media that benefits them, it is the next best thing to create new content.
Also, you have more things to share, increase engagement, and connect with your audience.
Share what you truly believe in or align with your brand’s message. It can be a blog from a news site, an insightful tweet, or a particular video on Youtube.
Give Your Priorities To Quick Wins
The best way to boost your marketing impact on the brand is to go for quick wins.
Not only get a little push toward the exposure of your business, but it also helps you move upward incrementally.
It does develop momentum in your marketing efforts, increasing your results over time.
You need to discover what quick wins mean to your business. And target short-term marketing goals rather than long-term or long-term goals.
Make Sure Your Branding Communicates To Your Ideal Buyer
There is no doubt how branding the visuals of your business impacts the potential sellers.
In fact, it is what communicates with the targeted potential user base you are tapping to.
People learn about your brand without reading anything about your business just from your aesthetics and brand presentation.
So you must have a brand image that speaks to your ideal buyer. It should be aesthetically designed to appeal only to your targeted audience.
Focus on developing more on a brand image that instills trust and relativity with your ideal buyer.
Keep Doing Keyword Research
Keywords are the backbone of search engine optimization.
It helps you optimize your content depending on your potential buyer or audience’s search terms.
Keyword research is an integral part of search engine optimization, search engine marketing, and paid advertisement as well.
If you want to keep updated with the audience’s requirements, it is important to keep doing keyword research and refresh your content accordingly.
You also need to change the topics and content you are focussing on. It should be about what people want to know.
Keyword research is just a way to tap into that kind of information.
Augmented Reality (AR) and Virtual Reality (VR)
The market penetration of AR and VR technologies has been on the rise for the past few years.
Undoubtedly, it will be the prime marketing center for businesses and impact different facets of online commerce as well.
This indeed will impact the marketing methods. An obvious example is when AR/VR virtually demonstrates the product to the customer.
In fact, this will be a huge trend where customers can try everything virtually before buying.
So, the businesses that will be visionary enough to ride this bandwagon are more likely to succeed in their marketing endeavors.
Using The Right Marketing Automation Platform
Marketing automation is an integral part of marketing strategy for businesses.
It is critical to utilize marketing automation for your business in the most efficient way possible.
And to do that, the marketing automation software, tools, or platform is the best way to optimize the scheduled content for your marketing.
Select the right marketing automation software that aligns with your business goals and marketing strategies.
It must have personalization, customization, and optimization features for scheduled content.
Establishing The Perfect Frequency For Your Emails
Email marketing is a core aspect of your digital marketing strategy. It is even the most of some businesses’ engagement and sales.
You need to ace the frequency of emails or newsletters you send your subscribers.
More of them can throw them off, and irritate them, leading to unsubscribing from the newsletter.
Less of them can loosen up the communication and even make your brand forgettable.
You need to find the right balance regarding how many emails you can send to your subscribers.
It is always different depending on what kind of business you’re in, what newsletters you’re sending, and more.
So with A/B testing, surveying, and other observations, you need to strike a balance of a perfect frequency of your emails.
Acing Social Media Marketing
Undoubtedly, social media marketing is the backbone of any digital marketing strategy.
And the social media profiles of businesses are the communication centres as well as portfolios of the brand where customers and brand meet.
There are two major strategies with social media you should follow in order to succeed at the beginning only :
- Focus more on a particular social media platform that aligns with your brand and audience.
- Keep your presence on every social media platform.
These two are certainly different things. Having a social media presence and active content sharing is essential for a brand to reach and attract as many as possible.
But in order to succeed, it is critical that you first focus on a particular social media as primary.
For some businesses, Instagram is the best social media platform depending on their niche, products, brand image, and customers.
For example, businesses in niches like beauty, fitness, and clothing are ideal for Instagram.
Whereas a digital marketing firm looking for clients might get more from Facebook or LinkedIn.
By default, Facebook and Instagram are the most important social media platforms to focus on.
How to Manage a Social Media Crisis.
- Respond quickly: The first step in managing a social media crisis is to respond quickly. Customers expect a timely response, and delaying a response can escalate the situation. Acknowledge the issue and let customers know that you are working to resolve it.
- Be transparent: Businesses should be transparent in their communication during a crisis. Share information about the issue, the steps being taken to address it, and any changes that will be made moving forward.
- Apologize if necessary: If the crisis was caused by a mistake or error on the part of the business, it’s important to apologize to customers. A sincere apology can go a long way in mitigating the damage and regaining customer trust.
- Stay calm and professional: Businesses must stay calm and professional during a social media crisis. Avoid responding with anger or defensiveness, and focus on finding a solution and addressing customer concerns.
- Monitor the situation: Businesses should monitor the situation closely and continue to provide updates and information as necessary. This will help demonstrate that the issue is being taken seriously and that the business is committed to resolving it.
- Learn from the experience: After the crisis has been resolved, businesses need to take the time to reflect on what happened and learn from the experience. This can help prevent similar issues from occurring in the future.
Focus On Mobile-Driven Strategy
All the statistics clearly indicate how the major audience of today’s web traffic comes from mobile devices.
So it is ignorant to not customize your marketing strategy according to mobile devices.
You need to adapt marketing strategies that are focused on targeting these mobile-using audiences.
You need to adapt the core concept of mobile marketing into your primary marketing strategy.
Establishing A Community
Establishing a community is helping your target audience reach their solution and gaining a potential audience simultaneously.
It is a really effective marketing strategy and also helpful for people.
By creating an engaging community, you are empowering people to connect and resolve each other’s issues.
Fostering a community helps increase brand exposure as well as helm the brand image as well.
The community also helps in developing a long-term relationship with your potential buyers.
Think About Chatbot Marketing
Chatbots have become more and more popular when it comes to digital marketing strategies.
It is certainly the demand of the times where implementing bots with social media messaging applications helps business owners connect with customers directly.
Chatbots help automate the very obvious answers to at least establish preliminary communication.
It reduces the workload and helps business owners automate marketing at different levels.
Utilizing Native Ads
Native Ads are one of the profitable marketing strategies for businesses, especially when you have running websites and blogs.
It allows you to feature advertisements that look like content as compared to traditional advertisements.
It can recommend blogs or some content that appears in the sidebar and blends easily with the background.
The idea is almost to make the advertisement look like part of the blog itself, increasing the chance of clicks even more.
However, with many people using ad blockers, sometimes it becomes slightly inconsistent.
Regularly Test The Landing Page Performance
Your landing page is the first impression for the client or customers of your brand or product.
It makes all the difference regarding lead generation and sales conversion. These are the inbound marketing efforts you need to put into a website.
Optimize the landing page for faster page performance, easy-to-use interface, high-quality copy, effective layout, and other essential factors.
You need to keep testing the landing page for its performance.
Monitoring what impact it does on conversion or lead generation when you make a certain change.
It is a continuous process you keep doing every once in a while and see how you can optimize it better.
Develop An Editorial Calendar For Your Content
Editorial Calendar or Content Calendar helps you organize and schedule the content on social media.
It features what social media post is going to be published, where, and when. You can add notes, timing, different formats, links to media, and more.
It keeps content marketing sorted and streamlines content publishing for a long-time.
Engage With Your Audience Through Facebook Live
Facebook Live may not be for everyone, but it is definitely worth trying for brands getting social media marketing.
LIVE videos are getting more and more popular in content creation and marketing. It engages with the audience and also helps you discover more.
Only you need to come up with what you are going to broadcast. Here are some popular examples :
- Share behind-the-scenes of your business, product, or content creation.
- Live Q and A from your audience.
- Celebrating milestone competition or an official event
- Introduce your team members to your audience
- Do live product reviews
- Go for a LIVE podcast or interview with an expert
- Making official announcements
Encouraging User-Generated Content
User-generated content is one of the smartest ways to leverage your audience itself to promote your brand and double down on your engagement.
It also promotes the authenticity and image of the brand amongst the target audience.
You can run a contest or a giveaway where the audience is expected to do certain tasks or create content regarding the product mostly.
Winners get to publish on the brand’s social media profile and other prizes as well.
There are just too many ways you can do this at any stage of your brand promotions.
Getting Influencer For Your Brand
Influencers are the best carrier of your brand message to your target audience.
It is currently one of the most effective marketing strategies for businesses to reach an audience with low customer acquisition costs.
You need to choose an influencer that is relevant and organic to your business products and branding.
Make sure they don’t have to numb their audience to place your product in their content to make it more balanced.
The products must be aligned and most probably should be the solution for their audience.
Influencer marketing is indeed the fastest-growing marketing trend for online customer acquisition and can be a game-changer if done correctly.
Make Your Website Obey The Successful Fundamental Web Design Rules
Most of the time, new business owners aren’t even following the fundamental rules of a successful web design, far from optimizing it.
Your company website is, after all, where your potential customers or clients meet your brand.
In many cases, you might be directly selling online, where the buying experience is completely dependent on the website’s performance.
These cases just make the website functioning even more critical.
Make sure when you design your website or go for a redesign; it must align with all the basic fundamental rules of a successful web design.
Then only you can think of advanced web design optimization techniques and other impactful strategies to elevate the user experience.
Make It Easy For Your Website Visitor To Your Sign Up For Your Newsletters
The easier it will be, the higher chances of a subscription you get for your email list.
You need to include the email signup box that appears in the predominant locations of your website.
Also, what triggers the email signup box to appear also plays an integral role in the success of the campaign.
There are some other tips you can take care of to optimize this experience for the subscribers :
- Don’t ask for too much information in the signup box.
- Make sure you use some kind of lead magnet to encourage users to sign up, such as pdf, cheatsheets, discounts, etc.
- Present a pre-filled form for the subscriber to make it easy to get over with or guide them.
- Place the timing of the box strategically, possibly when the user has spent a significant amount of time or going to leave the page.
- Have a strategy regarding what more you can offer to convert the lead if a user decides not to sign up for the newsletter.
- The newsletter box should be visually appealing and easy to read.
- Ensure your sign-up box includes very precise and easy-to-understand content regarding what is in for the subscriber.
Do More Of Inbound Marketing
You may have already heard about inbound marketing, so it is clearly nothing new.
But that doesn’t mean it isn’t relevant and important when it comes to digital marketing strategies.
It is crucial that you use every card on the deck to promote your business and increase sales conversion.
With inbound marketing, you need to ensure that you are practicing the strategies to bring the audience back to the internet to buy or interact with your product or services.
Establish Your Business Listing Online
This also includes one of the search engine optimizations you can do for your business.
If you have a physical store, an office, or any infrastructure for your business, it is important to claim it online with search engines like Google and Bing.
You need to establish your profile on Google and Bing business listings so it becomes easy to reach you online.
Also, it improves your brand exposure online and establishes reputation and credibility as well.
Apart from that, it really helps people to reach your office or store.
Google Business listing allows them to geotag the location or mark your location on the map.
They can also get other important information such as a detailed address, contact numbers, opening and closing hours, website links, photos, and more.
Go Heavy On Instagram Stories
Instagram stories are a really engaging and impactful way to connect to your audience frequently with a micro-content format.
It is really significant when it comes to getting more reach on Instagram.
Instagram stories are basically short videos/graphics that remain live on your profile only for 24 hours.
It also promotes more engagement in your social media profile and helps you communicate with more targeted audiences.
Use Affiliate Marketing
Affiliate marketing is one of the most powerful marketing strategies for brands to market their product aggressively.
It is about collaborating with marketers and offering them incentives to promote your products.
Affiliate marketing works when you pay rewards to affiliate marketers as they generate sales through their marketing.
Adapt Voice Search Optimization
With the rise of mobile internet usage, advancement in Artificial Intelligence technology, and increasing involvement of mobile assistants, voice search is clearly the future.
You cannot deny, especially even today, 30% of search involves voice searching. It is only going to grow and expand.
So you need to make sure that you are ready to ride on the futuristic technology and adapt voice search optimization in your business.
Invest In Video Marketing
Needless to say, the significance and impact of video marketing in the business.
From Youtube to product demonstration, there is a plethora of space that is consumed by video marketing strategies to uplift your game.
You need to invest in video marketing for your business in every possible way to ride on this marketing shift.
Because videos are not a trend that might go away.
It is going to stay as this is the technological change where video communication is the most impactful way to reach out to the audience.
Here are some video marketing practices you need to do in order to leverage your competitors.
- Create a Youtube channel to create content for your business to boost brand visibility, customer acquisition, and reach.
- Invest in an in-house video production team or hire professionals for video advertisements for social media.
- Create videos to demonstrate your product and other details about it on your website.
Quora is one of the highest engaging social media marketing platforms and online forums.
It is a platform where people can answer questions and engage with each other.
Quora is the perfect platform to share your content and reach out to a genuine audience.
You just need to ensure you don’t share your product’s or blog’s links directly.
The aim here is to genuinely create conversation and provide value to the targeted audience or given question.
Create Personalized Content
One of the best marketing strategies leading to success for many brands involves creating more personalized content.
It boosts niche productivity and focuses on catering to a more specific audience.
Personalized content helps you reach that specific targeted audience from the customer base you’re looking for.
Such content is aimed at deriving better results and help your customers take more action after consuming it.
Progressive Web Apps (PWAs)
The use of PWA ( Progressive Web Apps) is currently on the rise and definitely going to be a trend in 2021.
PWAs are quite like web applications that function like websites. It offers additional features such as push notifications, offline work, and more.
This also broadens the horizon on how long you can work on the application and even complete the work without WiFi or the internet.
Every business must invest in them to align its brand with upcoming marketing trends.
Try Growth Hacking
You should not focus on growth hacking too much or more than anything else.
However, it does have great potential to help you boost your marketing strategies.
It is about testing and experimenting with things and seeing what works best for growing your business.
Growth hacking isn’t usual digital marketing practices but more rapid and aggressive acts of marketing to see whether it works or not.
A lot of small businesses are promoting their business through various content marketing strategies.
One of these most effective marketing strategies is visual content such as Infographics.
Infographics are pieces of content with visual presentation, easy to read, convenient to get all info in one place, and other benefits.
If you are creating infographics in your niche, more and more people are going to share it on their blogs, social media, or websites.
It is only going to increase your brand exposure as infographics have to be credited or embedded from your website.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”