Top 10 Puma Competitors And Alternatives – See Them Here!

Ever wondered how we got the best shoe brands on the planet? The Dassler brothers, who co-jointly operated their shoe factory in 1924, separated after a feud in 1948 and formed 2 giant shoe brands. ?

Puma is one of them and ranks amongst the top 3 shoe brands (as per Vogue Magazine). Puma offers their products in over 120 countries with a revenue of over $6 Billion.



Year Founded: 1948
Headquarters: Herzogenaurach, Germany.
CEO: Bjørn Gulden

Pros and Cons of Puma


  • Durable and affordable
  • Reasonably priced
  • Excellent marketing and management strategy


  • Low financial strength
  • Imitability of some products
  • Short durability

Key Features:?

– Puma delivers luxury at an affordable price.

– Customers are satisfied with the brand’s quality, pricing, comfort, and customer service. 

– Used by leading sports players in football, basketball, golf, motorsports, etc.

Top 10 Puma Competitors And Alternatives

  • Nike
  • Adidas
  • Reebok
  • Fila
  • Asics
  • Brooks
  • Converse
  • New Balance
  • Under Armour
  • Lululemon

Puma Competitors That Will Have You Spoiled for Choice



Year Founded: 1964
Headquarters: Oregon, United States
CEO: John Donahoe

Here is the top-performing brand in the shoe industry – Nike. They “Just Do It” Nike dominates the shoe market worldwide, serving over 170 countries. This is one brand that no one can miss.?

With a revenue of $37B, the brand includes a wide variety of shoes such as sneakers, sports, apparel, equipment, and accessories. Nike is popular in soccer, basketball, and athletics sports.

Their ZoomX technology material aids the athletes in their passion. Because of their excellent production technology and marketing strategy, they have a high value in the market.

Compared to Puma, Nike already dominates with its sports personality but costs higher, whereas Puma mixes fashion and sports and offers luxury at a low cost.?

Pros and Cons of Nike


  • Popular stars and sportsmen are their brand ambassadors.
  • Excellent advertising.
  • Fashionable designs.


  • Outsourced manufacturing
  • Labour shortage
  • Child Labour complains

Key Features:?

– Lightweight and durable.

– Highly innovative.

– Biggest sportswear brand globally

– Slogan that is recognized and driving globally.

– Stars like Michael Jordan, Tiger Woods, Roger Federer, etc., are their brand ambassadors.

Have a look at these Top Nike Competitors and Alternatives.



Year Founded: 1920
Headquarters: Bavaria, Germany
CEO: Kasper Rørsted 

Adidas was formed as the company second to Puma after the Dassler feud. The brand specializes in the sports industry, lifestyle goods, and apparel. Quality is what matters to them the most. ?

With less than half the number of countries where Nike serves, Adidas is surprisingly the runner-up in the shoe industry. They rank #58 in the Global Top 100 Brands and have generated a revenue of $22B.

Adidas is better than its Competitors when it comes to revenues and popularity. Adidas design their shoes keeping the customers in mind. For this reason, their shoes take time to hit the market with innovative technology.

Their shoes are uniquely light weighted and comfortable at the same time compared to the other brands. Compared to Puma, Adidas has a higher budget and is durable too. ?

However, Puma’s style, design, and variants beat Adidas, especially at the point of affordability.

Pros and Cons of Adidas


  • Attractive discounts.
  • Strong brand image.
  • Loyal customers.


  • Faces many lawsuits.
  • Costly shoes.
  • Faces tough competition from Nike.

Key Features:?

– Runner up in the competition.

– Highly innovative.

– Keep customers at focus.

– Light-weighted and comfortable.

Don’t forget to look at these 15+ Top Adidas Competitors And Alternatives.



Year Founded: 1958
Headquarters: Boston, United States
CEO: Mathew H. O’Toole

Another well-known shoe brand which in actuality is owned by Adidas. Reebok is unique for its premium shoes that are premium in quality.?

The cost of these shoes also falls in the high to medium range. Not just shoes but Reebok also sells fitness products along with clothing.

Reebok shoes are specially designed for those who regularly run or jog. Their cushion technology offers comfort and durability.

Owing to a premium brand image, their prices are also premium, attracting like customers. Puma will be the best call if you are a sportsperson who plays a lot. They are affordable too.?

However, Reeboks are durable and high-quality running shoes.

Pros and Cons of Reebok


  • Quality products
  • Popular worldwide.
  • Strong innovation in technology.


  • Challenges from fake sales.
  • Adidas may call off Reebok.
  • Poor marketing strategy.

Key Features:?

– High brand image.

– Blend fitness and lifestyle.

– High-quality brand.

– High-ranged products.



Year Founded: 1911
Headquarters: Italy
CEO: Gene Yoon

Starting in Italy, Fila has been a popular brand since the late 90s. They used the strategy of signing many international stars from different sports, the most successful sign being the tennis player Bjorn Borg. ?

Besides tennis, Fila later created clothing and sports shoes for Basketball players. The company was later acquired by a Korean company in 2007.

Currently, they are known for cool sneakers. Fila is one of the fastest-growing brands that has maintained its value in the market.

Between 2016 to 2020 years, they became very popular and even won awards. Their shoes are majorly made of rubber and clothes. Their shoes offer good grip for runners, and sneakers add to the casuals. ?

Affordable and well-designed Fila shoes are a threat to few competitors in the future. At the same time, Fila’s suit and tennis sneakers shoes, Puma, fits into various designs and profiles.

Pros and Cons of Fila


  • Strong brand legacy.
  • Diversified products.
  • Light & durable.


  • Low advertising.
  • Low market shares.
  • Poor investments.

Key Features:-?

-They are durable, well-designed, and affordable.

– Not just sportswear, but also a market in lifestyle and clothing.

– Record-breaking sales in recent years.

– Have very cool sneakers to offer.



Year Founded: 1949
Headquarters: Kobe, Japan
CEO: Motoi Oyama

Asics is one of the best running shoe brands in the business, serving across 150 countries and generating a revenue of nearly $3B. It also creates sports equipment for many sports. Asics sponsors various sports events and teams.?

The brand offers a unique Gel technology advantageous for Volleyball players where jumping is the most common part of the game on a hard-court surface.

The shoes are still lightweight and designed and beneficial in other sports.

Though Puma ranks higher for its energizing technology, Japanese-quality Asics often earns more favor than compared to European/ American brands for their conventional cushioning.?

Pros and Cons of Asics


  • Strong R&D.
  • Various tie-ups
  • Durable and safe materials.


  • Markets in various countries where sports are not the interest.
  • Hard to design and expensive.

Key Features:?

– Highly Cushioning Gel Technology.

– Lightweight shoes.

– Useful in athletics and sports like volleyball.

– Sponsors various players, teams, and sports events.

Also, Have a look at these Best Asics Competitors and Alternatives.



Year Founded: 1914
Headquarters: Washington, United States
CEO: Jim Weber

Also popular as Brooks Running, they design and offer high-performance shoes for men and women, along with sneakers, clothing, and accessory. Brooks was very popular in the ’70s and made a comeback after 2010.??

Their shoes are designed with plush cushioning technology, offering comfort and support to neutral athletes.

The years 2010 – 2017 witnessed the brand making a lot of sales in the market, and they also won the award in 2017 for the Best Women Running Shoe and Best Winter Running Shoe as per Sports Illustrated publications.

Brooks suits well for distant running rubber shoes, while Puma is technologically designed for more maneuvering.?

Pros and Cons of Brooks


  • Strong free cash flow.
  • Reliable suppliers.
  • Very comfortable.


  • Poor profit ratio.
  • A bit costly.

Key Features:?

– Designed for distant runners.

– Offers diverse products.

– Plush cushioning technology

– Has won awards.



Year Founded: 1908
Headquarters: Massachusetts, United States
CEO: Scott Uzzell

Converse markets and distributes footwear, apparel, and accessories. It was founded as a rubber shoe company in 1908.

In 2003, it was owned by Nike. Its products consist of shoes from various brands, such as Taylor All-Star, One Star, etc. ?

It is recognized now as a casual lifestyle brand. In 2020 Converse sold the most brands owing to the special edition releases and the international designs launched in the market.

Generally, their shoes are unique, with no sole inches at the bottom. The rigid Converse made of cotton canvas lasts longer than the soft, comfortable Puma shoes.

Pros and Cons of Converse


  • Nike Owned.
  • Popular sneakers since the ‘60s.
  • Various colours.


  • Chances of cannibalization.
  • Sometimes stiff in the beginning.
  • Lacks in comfort.

Key Features:?

– High brand image for casual sneakers.

– Alliance with other brands.

– Flat sole with no inch.

– Versatile.

New Balance

New Balance

Year Founded: 1906
Headquarters: Massachusetts, United States
CEO: Joe Preston

New Balance is a private company that totals a revenue of $4.4B. They offer a variety of products, from running shoes, basketball shoes, and baseball shoes, to everyday sneakers and apparel. ?

New Balance aims to aid athletes in achieving their goals and helping others daily. The shoes are exclusively designed with footbeds offering arch support and stability to the heels.

New Balance offers comfort, tight fit, and soft cushioning shoes that come in various sizes and lengths with the customization option. Not just that, New Balance designs shoes for different sports under other sub-brands.

They also make various social contributions. New Balance shoes are attractive and come in various designs and sizes. They are much more durable than Puma but cost more.?‍?

Pros and Cons of New Balance


  • Has various sub-brands.
  • Environment-friendly production.
  • Great comfort.


  • Limited presence in the market.
  • Limited growth due to competitors.
  • Less durable.

Key Features:?

– Diverse products.

– Shoes for various sports.

– Great technology.

Under Armour

Under Armour

Year Founded: 1996
Headquarters: Maryland, United States
CEO: Patrik Frisk

Under Armour can be considered a new entrant in the competition but has made record-breaking sales in the few markets in which they have flourished. This reveals their potential as a good future rival in the shoe industry. ?

They also sponsor uniforms for various American soccer, football, and basketball teams. When it comes to comfort, they are matched with Nike.

As per statistics, 25% of US consumers who have purchased the brand in the past from shops (or online) prefer to use them again.

Under Armour fans prefer the brand more than the top 3 considering its durability, affordability, and design.?

Pros and Cons of Under Armour


  • Fastest growing product.
  • Constant market growth.
  • Satisfied customers.


  • Low market penetration.
  • Poor financial planning.
  • Suffered heavily during the pandemic.

Key Features:?

– Fast-growing brand.

– Sponsors various teams with various products.

– Creating loyal customers.



Year Founded: 1998
Headquarters: Vancouver, Canada
CEO: Calvin McDonald

Founded in 1998, Lululemon offers athletic wear, lifestyle apparel, accessories, and personal care products.

They serve ⭐across 17 countries through 550 stores. Their cloth brands are specifically designed for athletics and yoga.

Lululemon has generated a revenue of $4.4B and great profits in recent years, with more than 13,000 employees worldwide. The company offers at-home fitness services, which give them an edge over other competitors in the athletics line.

Their customer base is very solid. Most customers are those who align themselves with yoga and hence find the yoga-based Lululemon items to their interests.

Lululemon boasts their clothing has a four-way stretch technology made of a special fastest-drying fabric that keeps it sleek and cool inside. ?

Compared to Puma, Lululemon is diametrically opposite on the cost scale i.e. too high. However, their fans love the design and comfort the product offers, customized for yoga and fitness.

Pros and Cons of Lululemon


  • Good advertising. 
  • Diverse range of products.
  • Loyal customers.


  • Limited global presence.
  • Expensive products.
  • Faces litigations.

Key Features:?

– Solid customer base.

– Unique clothing fabric.

– Dedicated to athletic and yoga line of consumers.

FAQs for Puma Competitors And Alternatives

What does the name Puma stand for?

The German company intends to highlight strength, agility, and grace in the large cat family.

Does Puma offer a warranty on shoes?

Yes, however, the warranty offer differs country-wise. The warranty doesn’t cover damage caused by improper care, accident, misuse, or neglect.

What material does Puma use?

Polyester is a commonly used material throughout all Puma shoe products.

Has Puma been listed on Global Top 100 Brands?

Puma is placed at #63 in the Global Top 100 Brands list.

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