The good name of a company spreads more through its loyal customer base than its advertisements. When a company advertises a product, few customers show their interest in the product and but it. Then there are people who come forward to buy a product when they see that other customers are satisfied with the service of the company and the product.
Thus, the companies need to make sure that the customers express their experience with the product or the service publicly so that it can influence other potential buyers to lean towards the company and buy from them.
| Benefits of review requests | Drawbacks of review requests |
| Validation of products | Wrong representative for the company |
| Validation of brands | Expectation of customers |
| Influence for potential customers | Consequence of negative review |
| Social proof and assurance | Charge of third-party review websites |
| Reliable facts about product | Need to update reviews |
| Increase google rankings | Mistakes are magnified |
| Boost website traffic | Anti-campaign from competitors |
| Inexpensive for the company | |
| Easy process |
ADVANTAGES OF REVIEW REQUESTS:
- Validation of products:
When a company produces a product for the first time, it tends to get it tested and re-tested by experts during the course of designing and production so that it becomes a perfect choice for the customers. The experts test the products and try to suit it to the targeted customer’s needs to their best effort.
Even then, when the product is out in the market, the company waits for the customer’s reaction which is of utmost importance. When the review comes from the customer, it becomes the ultimate validation for the product.
- Validation of brands:
Any validation from customer is the ultimate success for a brand. But it is not possible to review brands as a whole. When a customer reviews various product from the same brand positively, then the company or the brand knows that it has made a loyal customer who can be depended upon to revisit the store. This is why it is important to request every customer to review every product they buy so that it becomes an ultimate source of validation for the brand.
- Influence for potential customers:
When someone decides to buy a product, they try to do research about it before investing the money. After the research is done, people tend to look for reviews and experiences of people who have actually bought the product and will give subjective reviews with no personal liability towards the company. Reviews are important in such cases to influence potential customers.
- Social proof and assurance:
If the customers review the product on a public platform where it is there for everyone to see at any time, it gives the company a backing of having social proof. Even if a person does not intend to buy a product at the moment, the review will affect him and he will keep it in mind.
- Reliable facts about product:
Any customer knows that a company will always advertise and show its product in good light. So, a customer does not always trust the advertisement that he sees. But when a certified customer says that the product is what the company says it is, it will display to the potential buyers the reliable facts.
- Increase google ranking:
In today’s world, google ranking matters a lot as we tend to use google for any query and barely go past the results on the first page. It is most beneficial to the company if it can appear on the first page of google results- something that can be achieved by positive reviews.
- Boost website traffic:
A lot of good reviews from certified customers will influence other potential buyers to turn to the company and use their products. They will try to know more about the product from the company’s official website which will boost their website traffic.
- Inexpensive for the company:
It does not cost much for a company to ask its customers to review the product that they are buying and share their experience. It is cost effective on the part of the company as well as boosts sales.
- Easy process:
Reviewing a product is a very uncomplicated process for a customer and it does not even take much of his time. There needs to be no explanation on the part of the company as to how the customer should review.
DISADVANTAGES OF REVIEW REQUESTS:
- Wrong representative for the company:
Not every customer is the same and not every customer is considerate. So any negative review from the wrong person will affect the company adversely. Not every good customer is vocal about his experience.
- Expectation of customers:
Customers might express even their smallest grievances and personal choice while reviewing a product but it is not possible for a company to take care of subjective preferences of a customer. This might annoy the customer as he could expect a positive response to his preference.
- Consequence of negative review:
In an open platform, customers will praise the product as well as bash it according to their experience. These negative reviews affect the sales of a company in a bad way.
- Charge of third-party review websites:
Some third-party review websites charge the company for letting customer review their products. This serves as an extra blow on the pocket of the company.
- Need to update reviews:
If the reviews of a products are old, it will not influence the new customers effectively. Thus, to bring the product to the notice of new customers and make them buy it, the company needs to constantly ask customers to review products.
- Mistakes are magnified:
A bad product can ruin the image of the whole company if the customers takes to being vocal and reviewing it. Thus, mistakes are magnified.
- Anti-campaign from competitors:
Sometimes some people associated with other companies can deliberately review a product badly as a part of anti-campaign. This, despite being immoral, affects the company adversely.
Reviews help the companies connect with their customers, rectify their mistakes and grow. Therefore, review request should be made for every purchase that a customer makes.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”