22+ Proven Pet Food Marketing Strategy To Grow Your Business

Do you want to become your favorite pet food shop in your locality? Or do you want to grow your business on a large scale? Or want to promote your pet food shop in a fun way?

How to promote your Pet Food Business?

  • A creative logo defining business image would be the best way to get the attention of the customers.
  • Put sign boards at different places will help people to know your brand.
  • Held community events related to pet health or pet gaming show where you can discuss the products of your business.
  • Sell your pet food online through various online selling websites like eBay, Amazon, etc.

pet foods marketing ideas to help you grow your business on a large scale

Make A Creative Logo For Your Pet Food Company

People nowadays recognize the company through its logo, so having a creative logo helps to build brand identity. The logo should be able to project the purpose of your product.

Print the logo on the outer packaging so that the potential customer could identify your brand. This also helps in brand awareness.

In fact, your newly designed logo can help you to discover a brand new Business opportunity. This can prove to be beneficial for your pet food business in the future.

Participate In Trade Fairs And Business Events

Trade Fairs and Business Events are attended by lots of businessmen to promote their businesses.

You could too participate in these events and showcase your product range and services offered by your company. Local Events can also help to increase sales, which is an added benefit for your business.

A Large number of people attend this event, which will create awareness about your product and services.

You will also get in contact with other people in business from the pet food business too. Deciding to participate in events will work to validate a business idea and give them a new shape.

Organize Pet Shows For Gaining Visibility

This is a fun way to advertise your product. You could invite your regular clients to participate as well as new people to enter the competition and win prizes.

This will get the attention of potential clients and create brand awareness among people entering a fashion show with their own pets.

When customers see that you are coming out in the open and organizing amazing pet shows, it will help to improve customer satisfaction.

You could post photos of such competition online like on your Facebook page or blog too. This will help you get the attention of people following your posts or Facebook page.

Apart from all the attention that your business will be successful in receiving, you will be able to take care of the market positioning of your business as well.

Provide Quality Product

For any business to be successful, you need to provide quality products. You can increase sales of products by producing good quality food products for pets.

Dogs have a sensitive digestive system, so it is important to keep that in mind before giving them to try new products. This should be one of the goals to improve business success.

Provide food that has passed all the safety precautions as prescribed by the pet food authorities. Quality products ensure repeat customers and build goodwill for the company.

You will have more new customers once you include this strategy of producing quality products for pets.

Have Photo Contest Online

You can grow your business opportunity by conducting contests that will actually help you to grab the attention of the target audience.

Ask your clients to post photos of their pet eating your pet food online or the customer holding the company’s logo on the Facebook page or Twitter account to win discounted coupons.

You can make a creative logo and ask your customers, to put them on various social media platforms in which you can offer coupons to your customers or even gift the lucky winner with a hamper.

You could even ask them to search the logo of your pet food company during a commercial on TV to win a chance to meet a celebrity.

This will help you promote your business on a large scale and build a brand name. By hiring a graphic designer who could make you an attractive logo for your pet food company, you can use it to hold various online contests.

This is a great marketing and growth strategy to increase sales that you can put into use for your pet food company.

Started a pet food business, but struggling to find a catchy slogan for your business? So check out the catchy pet food business slogans and taglines.

Attractive Packaging

One of the smartest business goals is to create attractive packaging for your product. Make the packaging of the pet food attractive.

The clients cannot taste the product, so let the packaging do the talking. This will automatically attract new customers.

Always remember that this is one of the main things to know when starting business that deals with making products like pet foods.

The more beautiful the packaging, the more attention it gets from the customer. This will help you in your business growth. It will also bring in new customers.

It is because the packaging is a factor that you cannot ignore at any cost when it comes to marketing a product.

Sell Your Pet Food On eBay, Amazon

Digital marketing is something that can take your business to the next level. So take the business next level by selling your products online.

You could partner with business houses such as Amazon, eBay, and sell your products online. You can be successful on eBay and various other online business houses to boost your sales.

These sites boast clients from all around the world and could help you to get exposure to your pet food business. You could also form contacts with people from the same industry. Even you can create a business partnership with such online business houses.

Marketing Through E-mail

E-mail marketing is the most direct way to reach your customer.  Sending bulk mail through MailChimp, etc. is relatively more straightforward. All that you have to do is to create attractive email subject lines ideas.

Although this is common nowadays, these marketing ideas are even used by big companies to promote their products.

This is a direct way to reach your potential clients. Email marketing campaigns examples include sending emails to the customers and letting them know about your upcoming or ongoing deals and offers.

Hire A Brand Ambassador

Hiring Brand Ambassadors could be expensive but is a sure-shot way to drive the sale. Brand Ambassador could add goodwill to the company and help you with the standing in your industry. The paid promotions can really work as a wonder for your business.

It will bring exposure to your product and create awareness about it. This pet food marketing technique is used even by big players in the business. During your new product launch, you can invite the brand ambassadors as well.

Feedback From Customer

Getting feedback from the customer could be of huge advantage for your business. They not only give feedback or reviews about your product but help you fix the loopholes for your business.

This way you will be able to find potential customers easily. Try to improve customer satisfaction with the help of the feedback that you have received.

It will help you to get clear directions for customers to need and requirements. You can then build an effective strategy for increasing your pet food business.

Also do not get disappointed even if you get a bad customer review. Perhaps it will help you to work harder to improve your overall service.

Display Your Pet Food Products

It is essential to create awareness for such kind of business, and displaying the products helps you to do so.

You can target customers by making the audience aware of your existence. Some of the best advertising methods include making brochures or pamphlets.

Make sure you’re your products are displayed strategically like near the checkout points of shopping malls or the must-buy section to help grab the attention of the potential customers.

Organize A Charity Event For Pets

This will help you build goodwill for your company and save the animals too. You could organize charity events for shelter animals, rescued animals, or animals suffering from a long-term illness.

This way you can also get your business noticed. It will help to increase customer leads. This will also create awareness about your company for the people attending the charity event.

Hire an Experienced Employee

Employees can make or break any business. You should make sure that your employees are efficient and friendly too.

They should be able to take care of last-minute orders or urgent orders made by the clients. But do remember to make employees creative.

They could even recommend products to the customer according to their individual needs. A friendly employee will bring you more potential customers and repeat customers as they are easy to talk to. Train employees so that they work efficiently.

Offer Subscription Services

You could offer monthly subscription services to your customers. These will help your customer take advantage of the services provided by your pet food company. Such growth strategies for business can help you to achieve success in your marketing campaign.

This will help you build customer loyalty and promote your business too. You could also offer discounts or attractive deals to lure in a new client base. You will also get to improve and build better customer relationships.

Provide Free Services

This will be a massive advantage for your business. You could provide free pet grooming for the day or pet treats to lure in potential clients.

This can be a win-win situation for both the customer and the seller. This can be one of the loyalty marketing ideas.

Provide Accessories To Promote Your Business

This pet food marketing strategy is used by many big companies. You could provide accessories like bowls, collars, travel kits, etc. to help you draw attention to your main product, i.e. pet food. Such promoting services can improve the growth of your business.

When the client comes to shop for accessories and sees your displayed pet food, he or she would want to purchase your product. These help you to drive sales. You can offer free samples to the customers also.

Offer Exclusive Deals

If you want to get more customers offering exclusive deals is the way to do it. You could offer deals such as 20% off on the purchase of two food bags or offer discounted coupons to repeat customers.

This will set you apart from other pet food owner businesses around the area and help you get new potential clients.

You could offer special deals on holidays too to get attention for your pet food business. This way you will get to establish effective business communication with your clients.

Searching a slogan for your pet sitting? So check out the best pet sitting slogans and taglines.

Use Google Display Network To Promote Your Business

You could use the google display network an online platform where you could run ad campaigns to promote your business. You can evaluate a business idea by using the Google display network.

Google AdWords helps you create banners or campaigns which could be viewed by a large number of people using online services such as Gmail account or simply browsing through the internet.

This also gives you options on how to display your ad through image or video and so on. This way you can also promote your website as well.

Provide Free Home Delivery Services

Everybody loves the comfort of having the product delivered to the doorstep. So having free delivery on bulk orders or orders up to a specific price range will help you in your business growth. This can also help you to grow business opportunities.

This is a practical pet food marketing idea, which is also followed by large players in the pet food industry. This will also help you to make extra income.

Offer Variety Of Price Range

Being a pet owner could be pretty expensive. So you need to have a price range that caters to the different client bases.

You could have a range from lowest to highest so that people could shop according to their individual needs and requirements.

This also showcases the product range offered by your pet food company. You will actually get great customer leads with the help of this marketing strategy.

Organize Games Or Birthday Parties For Pets

Organizing games or birthday parties for your existing clients will help you build an intimate relationship with your clients. This will also create loyalty for your product and add a fun way to promote your brand name.

You could organize these events every month. You could post images from such events online to grab the attention of potential clients. These customer engagement strategies will never disappoint you or your business.

Offer Free Tasting

Providing free samples in dog grooming centers, shopping malls, etc. will help you promote your pet food company. This will also help you get valuable feedback too.

The places are visited by a large number of people hence could provide great exposure for your business.

Use these pet food marketing business ideas to become the favorite pet food shop in your locality.

These ideas are a fun way to advertise and simple to follow as well as proven techniques to expand your pet food business. This will improve your market positioning as well.

How to drive sales to your Pet Food Business?

  • Maintain your social media pages and submitting those links to various search engines will increase its traffic.
  • Distribution of small samples of pet foods for free is a great idea to encourage people to invest in full packages.
  • A positive review from customers helps to build trust among customers. It ultimately wins them to order products.
  • Provide free newsletters carrying the health articles related to the product. Advertise those letters on the web engines.

FAQ’s (Frequently Asked Questions)

How to promote the Pet food company?


Convince the pet owners that your products are good for their pets. This would indeed help you with a solid client base.

You need to provide detailed information through the targeted mailing lists, provide samples, develop your online presence, and host events for marketing your company. 

You can also provide some samples of the pet foods free of cost for promoting your business.

By providing samples you get a chance for assessing how well the pets would like your products and also encourage them in investing full packages.

Why Internet presence is important in promoting your Pet food company business?

Using social media like Google+, Twitter, and LinkedIn to get connected with pet lovers and service providers is an excellent way to promote your pet food company business. 

For instance, you can link with the pet groomers those who make use of organic products, the pet services like walkers, sitters, and pet clothing and accessories stores.

Is community involvement important in the promotion of your Pet food company business?

In this business, your main focus is on the food. It gives you various opportunities for giving back to the community thereby increasing the visibility in the community.

Hosting different community events helps in increasing your sale and also shows dedication towards your business.

You can also plan “doggie breakfast” or even “kitty brunch” wherein you can invite the pet owners along with their animals for a free meal.

Does the idea of advertising with placard work in promoting the Pet food business?


Yes of course. Advertisement with the placards in front of your stores and also on your web pages is the best idea.

Additionally, you need to serve the samples of your products to their masters and can also ask the owners at the event to sign up for your newsletters. This trick indeed also works in building a personal relationship with your customers.

Having a loving Pet at your Home is new trend in developed Countries. People Care for pets like their Children. They Spending huge on their caring and adorning.

Apart from all these things, you Should have to more concern about food of your Pet. Read here that contains the harmful ingredients in some pet foods. Do Read.

pet food ingredients infographic

Similar Posts:

Leave a Comment