10+ Top Nike Competitors and Alternatives

Nike is an iconic American sports and apparel brand. The Nike brand is a brand that has received a lot of attention from the brand and the marketing community, and it has also garnered a lot of goodwill from consumers.

The brand is an example of a successful brand in the digital World. Nike was started in 1890 by three brothers who were immigrants from Scotland.

The brand valuation of Nike in 2022 is more than $33 billion.

Nike competitor analysis:


The Adidas brand is an international sports brand that is a global leader and the leading competitor of Nike in athletic footwear and apparel. The brand has been popular with athletes since 1949.

Its presence is found in over 300 countries around the World. The company’s products are available at more than 100,000 stores, and the company is present in more than 50 countries. It has been named the World’s most valuable brand by Euromonitor International. 

Bonus: 15+ Top Adidas Competitors And Alternatives

Adidas has a value of $11.7 billion after it started in Germany.


Puma is a five-time world champion and currently the World’s best-selling luxury sportswear brand.

Founded in 1927 by crucial designer Tom Dorey, it is renowned for its award-winning products designed, made, and assembled in the UK.

The puma is also known for their “good looks.” Its brand valuation is around $4 billion. 

But their success comes from their brand, not from their clothes. 

For Black Americans and women, Puma is better than other Nike competitors

Under Armour

In a world of rapidly evolving clothing brands, Under Armour has unique ideas for innovation.

The brand has created new clothing combinations for more than 100 different types of clothing, including sneakers, shorts, and tanks.

It has also made a range of capsule collections, which are exclusive to Under Armour, in the form of shoes, shorts, and shirts. 

The brand was founded in 1996 and today has a valuation of more than $10 billion. 


Reebok is a brand of shoes, socks, and sportswear.

The first pair of Reeboks were released in 1996. Reebok’s were a sensation in the World of sports and a sensation in fashion.

By offering high-end, affordable, and premium footwear alternatives, the company has set itself biggest Nike competitor.

Erik (Reebok’s owner) had the idea of a hard-wearing, high-performance running shoe that would be a staple in the gym and soccer fields of the World.

They worked on the concept, got funding, and nailed the market. Reebok has a net brand worth of $2.5 billion. 


Here we’ll talk about Skechers, a brand that has been around for a long time, and products that are a part of its history.

It’s a family-owned company started by a gentleman named William Skechers in 1887 that’s grown to be one of the most successful, immense, and most-respected luxury and sports brands.

In the United States, it’s one of the most prominent sponsors of the National Rifle Association. 

It holds a valuation of $2.6 billion


Jordan - Nike competitor

Jordan Brand is the World’s best-selling athletic apparel and footwear brand, and Jordan Brand has created a variety of Jordan apparel under various brands.

Jordan Brand has achieved tremendous success and market share globally, with the addition of Jordan Brand to the official Puma name in 2014.

Jordan is still a respectable competitor of Nike.

Jordan Brand’s success in the market has also led to the development of the Jordan Brand Foundation, an organization made up of Major Sports Organizations and their employees. $1.3 billion is the current deal Jordan with Nike. 


Asics brand is a brand for athletic apparel, footwear, and accessories.

It is a line of athletic shoes launched in 2016 by Asics. The brand is known for its unique designs and cutting-edge styles.

It is becoming more prevalent among Nike’s competitors.

Their product line includes technology for a range of sports, from tennis to golf, running, basketball, and more, but the brand has been able to add new products to the field, such as the Asics Boots, which are made for the active lifestyles of athletes.

New Balance

New Balance - Top Nike Competitors and Alternatives

New Balance offers various products, including running shoes, shoes for kids, and socks for adults.

They have a massive range of products to choose from, and they are very well known for their customer service, which has helped make them a worldwide favorite.

New Balance has always been a label of quality and consistency, and New Balance’s numerous sports brands have kept this label strong. It is popularly known as NB. 

The company’s brand valuation is $4.4 billion

Steve Madden

Steve Madden - Top Nike Competitors and Alternatives

Steve Madden is an Australian sports brand from Australia. It was established in the year 90 by Steve Madden, and his unique color palette and sport-inspired design have made them a global institution.

The Steve Madden sports brand has been a global retail chain for over a decade. It’s an excellent outlet for sports and fitness fans to discuss their passions.

This brand is renowned for producing quality items that appeal to younger wealthy consumers.

Steven Madden’s net worth is $3.19 billion. 


Athleta is a brand of athletic apparel which is part of Athletic. The brand was founded by the Italian company Athleteio, operating as a business in South America since the 1990s. The brand focuses on the athlete as a person and not just a sportsperson.

We are focused on the athlete, not just on the athlete. Athleta has offices worldwide that support its brands and deliver other services. $9.4 billion is the approx valuation of the brand Athleta. 

Columbia Sportswear Co

The Columbia Sportswear Company is a leading global athletic apparel, footwear, outerwear, and equipment company.

Founded in 1938, Columbia Sportswear Company is a diversified, Fortune 500 company with operations in more than 40 countries and 60,000 employees. It is headquartered in Portland, USA.

Its products are designed with innovation, function, and quality. The majority of its products are produced in China as well as Vietnam.

The company’s brand valuation is $5.07 billion. 

Nike Competitors

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