Moosend Review (2023): Features, Pricing, Pros And Cons

No matter how much the landscape of marketing changes, email advertising is always going to be on top when it comes to nurturing leads.

Email allows you to make the bond between you and the strong client one at a time.

However, choosing the right provider is always going to be the question since you have dozens of them.  And one of those is Moosend which is famous for providing simplistic email marketing services. 

To understand if Moosend is worth your money and attention, here is a detailed review for your help.

What To Know About Moosend?

Moosend is known to be the first and foremost email marketing automation platform.

Moosend automates the tasks which are repetitive in your marketing campaigns, so the focus can be on things that are actually needed, which is building new products or boosting the relationship with clients.

They benefit from providing a user-friendly interface which is extremely helpful and helpful for the beginner.

Moosend is ideal if someone hasn’t used email marketing tools.

Also, moose makes it simple to launch your first campaign with access to their free plan, and this is ideal if you want to see more before you decide to commit.

Moosend Is also simple for the email marketing solution, which means you can build your entire email marketing campaign within a moment.

It’s simple to find the template and edit it as per your requirements.

You get the tools and integration which makes it much easier to do it.

Moosend is considered to be one of the best free email marketing tools which are available; it’s ideally suitable for small to big enterprises.

With their free plan, they include more than 1000 subscribers and 3000 monthly email ls needs.

What Are The Features Of Moosend?

Well, Moosend offers a pretty wide range when it comes to features; not just it’s helpful for building your campaign, but also easy to access.

But to understand how much ease you really get while using it,  here is the list of features you get in the Moosend.

Moosend Review: Dashboard, Robust Automation, Segmentation And Personalization, Newsletter Templates

Easy To Use Dashboard

The Dashboard that you get and moan shows you the overview of your email marketing works.

The dashboard also shows the general information related to your new customers with the help of an infographic.

Apart from this, you get the outline in the mailing list along with past campaigns. Everything is in a descriptive way to understand better.

Moosend has an interface that is simple and easy to understand.

You can give it one glance and understand a lot about it.

Robust Automation

Monsoon offers an automation feature that helps the business and also gives them fewer responsibilities regarding marketing.

It has automation features that can save a lot of time and headaches, along with pushing email marketing forward.

It works as a plug-and-play; you require to set up your automated process.

And everything that you need will get it done within a minute.

Some of the processes that you get in automation are –

• Reminder
• Lead Scoring
• User Onboarding
• Abandoned Cart
• Your Automation
• VIP Offer

Here each automation you get comes with triggers, actions, and conditions.

So it gives you control over when, how, and what to trigger.

Once you get everything done, you can trust automation to do the work.

Segmentation And Personalization

Moosend provides segmentation and personalization-like features, which can be a game-changer and improve the effectiveness of your email marketing.

With segmentation, you can establish an important relationship with the targeted customer and increase revenue as you can send the newsletter to the targeted audience.

You can do the personalization according to the data, including

• Age
• Gender
• Location
• Birthday
• Recent Purchase

Also, you can create the segments of your customer using the stored data in the system based on their contact activity, contact information, and time.

Free Email Newsletter Templates

You get a collection of 70 email newsletter templates when you start working with Moosend.

You can start the email campaign using It, as it’s good to go with.

You can create or customer using the drag-and-drop newsletter editor, which makes work much simpler.

You can use different categories based on the newsletter you are looking for.

It includes –

• Cart abandonment
• Ebook
• Ecommerce
• Information
• Promotional
• Black Friday

Apart from this, you get different options if you want to add more visualization to your newsletter.

Here you can add GIFs, images, buttons, and even videos.

Moosend helps you in sending the unclaimed email campaign without costing anything.

You can do the customized test and background color, change the fonts and adjust the structure based on what you prefer.

To check if it’s what you exactly need, you can preview the design and see how it will look once the campaign goes live.

You can send the test emails to yourself as well.

Moosend Integration

The integrations help you to integrate the tools and platforms of your favorites with one click.

There are a lot of platforms that you can integrate with, including e-commerce, lead generation, CMS, etc.

There are three ways that Moosend payments with different platforms, including native, Zapier, and Piesync.

Apart from this, you get the top platforms with moose integrated seamlessly.

• Mailchimp
• Pablly
• Elementor
• Magneto
• Woocommerce
• Convert box
• Mail Option
• Unbounce
• Facebook lead ads
• WordPress subscription forms
• Mailerlite
• Sendinblue
• Get Response
• Constant Contact
• Hubspot
• Active Campaign
• Zendesk

Subscription Forms

The subscription forms from moose are one of the great tools that can help you in capturing more leads that react to different kinds.

Also, it helps in creating responsiveness and is user-friendly.

This allows you to grow your email list and help you in gaining profit related to targeted emails

Also, you get the different types of subscription forms that are available for your use.

• Full page
• Floating box
• Floating bar
• Inline form
• Model pop up

Apart from this, you can choose from the ready-made forms which are available.  With that, you can choose according to your brand and need.

Now, you can set the rules for the visibility of the forms.

This includes –

• Operating system
• Cookies
• Device
• Country
• City
• Specified URL

This is the smoothing thing that you will find, and when you can set the specific rules which can make your daily hassles reduce.

Al Marketing Automation For Ecommerce

Well for those who are running eCommerce websites or using platforms like Shopify or Woocommerce. You should consider using the Moosend for it

They offer the Al automation feature that can help you to improve the selling of what you want to whom you want at any time.

It’s specially designed for eCommerce stores and owners.

You can start creating a segment for the campaign.

Also, you have the top-notch features of eCommerce At, which includes

• Abandoned cart emails
• Product recommendation
• Product blocks
• Shopping emails

With the help of cart abandonment email automation, you can recover the sales that you are lost and target the customer with timely newsletter/

Product recommendation is also a helpful tool that recommends your products to the customer with the newsletter that is relevant to them.

The shopping malls are helpful in order to display the products which are buyable and all their details from the store directly to the customer‘s newsletters.

This also helps in boosting the open rates by creating subject lines which are smart and interesting.

A/B Testing

You get the A/B testing tool which is considered one of the cool features that Moosend offers.

This also split the test into two variables side by side, so they can determine which is the best to use.

Also, things that the A/B test helps with the subject line, campaign sender, and campaign contact.

With this, you can also create versions in multiple options for your email campaign.

This gives you different attributes that can help in choosing the right email campaign.

Importing Data

Importing a contact list that can help you in getting the data into Moosend.

It’s simple and the easiest thing to do. You have different options which you can use.

They have the import process and help in choosing the right methods.

It includes –

• Import members with copying and pasting
• Import your Salesforce contacts directly
• Import your Google contacts directly
• Import your contacts from the CSV file
• Import your contacts from the excel file

Analytics And Reporting

Moosend offers advanced tracking and reporting, which helps the business to make decisions that can be accurate for the business.

With the option, you can also give the data which can progress the campaign.

Moosend also helps in tracking customer purses, scrolls, and clicks in email campaigns.

Herre Moosend allows you to track the data, including –

• Activity by location
• Forwards
• Total open rates
• Sent
• Unscubried
• Opened and not opened
• Devices mostly viewed on
• Click-through rates
• Bounced

How Does The Moosend Pricing Works, And Is It Cheap?

Moosend offers three basic plans, which are popular and come at $8 per month, including up to 2000 subscribers.

Also, they have a robust free plan and exercise plan that comes with custom pricing and is suitable for big enterprises.

However, if you are considering starting out just now, you can consider the free pan.

It’s one of the most popular and opted one too. As compared to other options, this one is way cheaper.

To understand how the pricing works here and what you will get, here is everything in detail.

Free Plan Of Moosend

Moosend offers a free plan for those who are starting out recently.

It’s much better if you are looking to try it before going for the paid version.

As this one gives you pretty decent work done along with the basic features.

The free plan is suitable for newbies. However, it’s not for you if you are expecting more.

As in the free plan, you include –

• 1,000 subscribers
• Email campaigns
• Popup forms
• Inline forms
• Conditional content
• Countdown timers
• Embeddable forms
• Floating boxes and bars
• Sign-up and subscription forms
• Tracking
• Al engine product recommendation
• Tracking
• Spam analysis
• A/B testing
• Email supporting
• Chat support
• 100+ integration
• Google Analytics tracking
• Geography and device reporting

Even though you have a decent amount of features and results, the free plan of Moosend cannot be the right for you, as it has its own limitation, including

• SMTP server
• No account manager
• Landing pages
• Transactional emails
• No phone support

Pro Plan of Moosend

Well, the next one you can get if you are Free plan is not working for you is the Pro plan.

It has all the features and covers the limitation that you get in the free plan.

Apart from this,  Pro plans cost $8, which is still an affordable rate, especially when you compare it with the other platforms.

Also, choosing the Pro Plan gives you the advantage that you can make changes based on your subscribers.

It includes –

• You get $8 per month for up to 2000 subscribers
• You need to pay $16 per month if it goes up to 3000 subseries
• This goes $24 per month if it is more than 5000 subscribers
• You pay $32 per month if it goes more than 6000 subscribers

The pricing goes as per your needs. Also, you don’t get any destruction that you get if you choose the free plan, where you can’t get more than 1000 subscribers.

Moosend Pro Plan offers you different features, which include

• 1000 subscribers
• Email campaigns
• Popup forms
• Sign-up and subscription forms
• Inline forms
• Floating boxes and bars
• Countdown timers
• Embeddable forms
• Al engine product recommendation
• Spam analytics
• A/B testing
• Tracking
• Conditional content
• SMTP server
• Phone support
• Landing pages
• Transactional emails
• 100 + integrations
• Email support
• Chat support

Enterprise Plan of Moosend

The next one you get is the Enterprise plan, where you can get the custom pricing plan.

Also, it’s suitable if you are running an enterprise.

Also, if you have more than 200 k  subscribers, maybe it’s your sign to switch to this one plan.

However, here your pricing structure of the plan is not mentioned, so you have to get in contact with Moosend to get the pricing.

There is a complete plan where you can get the higher plants as it features more features which you get to boost email marketing.

Moosend is also used by different big enterprises that, include names like Dixons, TEDx, Gucci, Vogue, Domino’s, etc.

Is It Really Worth Your Time And Money?

Moosend is an email marketing platform packed with features you get.

It’s supportive of small, mid, and big businesses that strongly execute marketing campaigns.

It’s worth the money and time, especially when you want to get a low price.

What Are The Pros And Cons Of Using  Moosend?

Moosend has its own set of pros and cons, which you can get while using it.

There are a lot of things you can get; it features the tools that help.

However, to understand better, here are some of the best pros that you might get while using Moosend.

Its User-Friendly Interface

The Moose provides the features which have multiple features to make it a more user-friendly platform.

Also, it has an intuitive design, smart interface, and ways to display the features.

Moosend also has a drag-and-drop email builder along with pre-made templates, which allows users to build their email campaigns in a much simpler and hassle-free way.

Also, you don’t need to have an understanding or knowledge of HTML coding.

It Offers The Free Trial

Moosend offers the users to get a free trial before they use the tool and commit to paying the amount.

This gives you a rare advantage that you don’t actually find in other tools.

The trial version allows the users to experiment with the advanced features of the basic ones.

They have a free plan which is ideal for beginners or newbies.

Its Offers The Built-In Automation

The Moosend offers automation that competes with the rivals they have.

The software also enables the creation of a drip campaign as well as email workflows using designs that are ready-made.

They have predefined templates which offer 18 types of campaigns, it includes upsell and cross-sell, birthday emails, offers reminders, emails, abandoned carts, etc.

With that, you can build a complex workflow offering the adding triggers, customer field values, tags, webhooks, etc.

You can also use split flows.

It Offers The Flexible Templates

You can also get the 70 different email templates that are ready-made.

You can easily customize them for your requirements and use the drag-and-dropping elements.

It comes with buttons, images, social media icons, timers, products, text, etc.

You can also use conditional blocks, which can help in creating dynamic emails.

Apart from the pros, this one also has a set of cons that you should know about.

It includes –

It Offers Limited Support To Free Plan

If you are using the free plan or considering it, it has customer support which is extremely limited.

You only get the phone and primary support.

The support you get when you use the paid plans. Otherwise, the free plans have limitations which cause a problem if you are expecting more from the tool.

It Offers The Integration With Their Competitors

Moosend does have a diversified array that offers 40 native third-party integration.

They have a limited number of platforms compared to MailChimp, where you get more than 200 integrations.

It Offers to Sign Up Forms, Which Are limited.

The forms you get the part of the Moosend featuring package the quite basic compared to the platforms.

You don’t have a lot of options that give you the customization that can allow capturing the lead data easier.

Why Is It Recommended And Not Recommended?

Using Moosend has useful features with reasonable prices.

However, it might doesn’t work in some cases.  To understand if it’s for you or not, here is what might help.

Moosend is recommended if you are –

Beginner And Blogger

Moosend has a user-friendly interface; this can be recommended for you if you are a beginner and a blogger.

This is a great choice for you because it might take some time to get used to it but without any experience.

They come with a drag-and-drop editor, along with this cleverly placed function for easy access.

Marketers Looking For The Free Trial

There are a few email marketing platforms that allow you to test the features without spending money. Moosend is one of those which includes a free trial that gives excellent results for you with much better results.

You Are Looking For Robust Automation

The strong point is the platform that gives you a flexible automation builder.

This gives you the build automation without having a complexity level and relies on their premade template.

This gives you the ease of work.

If You Are Looking For Personalized Emails

While Moosend offers 70 templates, you can get an outstanding job done.

You can get the terms of customization and easily adapt, which you can use for adding the graphic element and editing content.

Moosend is not recommended for you if –

You Are Looking The Variety Of Sign up Forms

Unfortunately, you don’t get the flexible process for form building, and also, you have the ready-made forms, which are pretty basic.

You Are Looking For More Integration

Although you get the Moosend integration compromising the common marketing tools as well as social platforms.

They have fewer than what you get from other services. Here you don’t have the android integration for yourself.

Do you Want The Free Plan For A Large list?

Although you get the free plan which contains a lot of features. Also, you can get the paid plan which helps in getting advanced features.

There is also a maximum of 1000 subscribers, but the free plan, which has support options is extremely limited.

Frequently Asked Questions ( FAQs)

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