Mailchimp Vs Sendinblue: A Comparison Guide

In today’s scenario of marketing, it’s important to develop a multichannel strategy that can be effective as it can be the key to breaking through the noise and connecting with the ideal customers. 

But around 71% of customers state they look for an experience that can be consistent across all the channels, but 29% are satisfied.

That’s why it’s important to choose the right tool, one of the best is Mailchimp and Sendinblue, and to pick on, here is a comparison.

What To Know About MailChimp And Sendinblue?

Mailchimp offers an email editor which is easy to use along with fairly generous plans for free.

On another side, Sendinblue offers more options in automation along with list management.

Price is one of the factors, as Sendinblue offers many affordable plans.

However, to understand which one is better for you, it’s important to know about both.

They both are what people call bulk email services. You are not just sending the emails to a huge number at once, but they offer tools to work as autoresponders/

This allows the user to send the right email automatically to the subscribers, depending on their activity.

To know better, here is what you should know about these email services.


Mailchimp is considered one of the most popular options out there if you are looking for email marketing platforms.

They were launched in 2001, and the services are for probing the easier solution for small and midsize businesses.

They offer a transactional message which is considered one of their greatest features.

Here you can create special types of messages that include the transaction.

Have a look at Top Mailchimp Alternatives And Competitors In 2022.


Sendinblue is one of the newer services which launched in 2012.

Here you can get most of the things that Mailchimp offers. However, they have more options.

For example, you can do SMS marketing and Chat marketing along with email marketing.

These features help you by adding other message media to your marketing goals.

They have the transactional email, which is specialized and triggered by the actions or the action of the recipient.

Pricing Differences Between Mailchimp Vs Sendinblue:

Mailchimp and Sendinblue are the two most popular options you get in email marketing that you get in the market.

Perhaps one of the most important factors on which your decision depends. Especially if you are a small business and looking for an email tool that costs within your budget.

After all, you got this into marketing from a multitude of different places, along with websites, social media, and direct email.

So even if you are sending transactional emails, SMS marketing, or anything, you need to ensure that you have the right budget.

Free Plans in Mailchimp Vs Sendinblue

However, the bright side is that both options offer you the free tier.

You can start your email marketing campaign without investing any penny.

However, the free package in Mailchimp and Sendinblue comes with limitations.

You can send more than 2000 emails each day using Mailchimp, which is not a bad deal if you are looking for free services.

You can have a maximum of 2000 contacts and almost all the features that are not available, except for having the 1 click automation.

Sendinblue whereas

So you might not get the results that you achieve from using their paid and upgraded services.

Paid Services In MailChimp vs Sendinblue

For budget-conscious companies, Sendinblue offers paid options that are relatively cheap.

  • The pricing starts at $25 per month in Sendinblue for their Lite option and goes up to the custom quote if you are an enterprise brand.
  • The premium one has the best value which is $66 per month, and you get access to chat functionality, landing pages, Facebook ads, multi-user access, and marketing automation.
  • You can also adjust the pricing depending on how many emails you can get in a month.
  • You get the ‘ Essential’ package if you want to remove the logo from the email content.

As for Mailchimp, it offers different packages. However, they used to be affordable before they made some basic changes to their pricing structure.

Although you have the free option, it’s not as cheap.

  • The essentials package starts at $9.99 per month and impresses the standard packages that start from $ 14.99 per month.
  • You can get access to features like advanced insights, automation, and retargeting ads.
  • To get the best features, you require to upgrade this to the ‘Premium’ option, which is more expensive.
  • However, you get access to multivariate testing, this is what is important for the brands.

As for the verdict, you get both companies to offer the free version, and it’s better for beginners.

Mailchimp is good for paid packages as it’s affordable, and it can be expensive if you choose the premium tier.

What Are the Different Features of Mailchimp Vs Sendinblue?

Mailchimp and Sendinblue offer features that can help you in improving and provide the experience.

However if you consider what to choose, here are different features you need to know about.

Ease Of Use And Editor

Many people consider Mailchimp, as it offers seemingly ease of use.

However, because some functions are different and hard to find, it can be slightly more intuitive for new beginners.

It’s important to have a well-designed and easy-to-navigate. They have a good job, of making sure that you complete the necessary steps if you are considering the new campaign.

Sendinblue has better options as their drag and drops editor. This is much faster and offers the pre-set options that you get.

They guide you through the steps so you don’t end up forgetting anything.

Also, they offer the option to revert back to the previous version; this is one of the useful features.

Design And Flexibility

Choosing the right email is crucial. And many marketers prefer to have ready-made templates.

A lot of email marketing providers offer email templates. That’s why it’s crucial to have plenty of attractive, mobile responsive designs and easily customized.

Mailchimp offers 100 templates or themes; this can be mobile responsive and not bad looking.

These are easy to change depending on what you like, they can be saved, and you can re-use them across the different campaigns.

You can create HTML templates using ZIP, URL, and Code file.

You can use the filter template by choosing a category, making it easier to find depending on what you are looking for.

Sendinblue offers a similar thing. However, you don’t get a lot of drugs to choose from. Also, it doesn’t look as modern as you get from Mailchimp.

You can create the template; here you can simply copy and paste the HTML into the editor

Also, you can import the template from one account to their platform using the shared URL.

However, It doesn’t allow importing the template to third-party platforms or email marketing.

As a final verdict, Mailchimp has more options as you get the greatest number of email templates, and it has more attractive templates.

List Management

As a Mailchimp user, you might face some real issues that can be related to their list management.

Mailchimp is mutually exclusive, which means you can include the contacts on the different lists in the campaigns that are the same.

Also, you don’t get any automation to move subscribers from one to another list.

Mailchimp charges you per subscriber; this means if you have the same numbers in contact in different lots, you are paying for them multiple times.

Mailchimp can be complex as they have different options and conventions,

Email Templates

The template is needed to make your email look attractive and beautiful, so It can grab the attention of the recipient.

So naturally, it’s important to have a ready-to-use template that can help you in reducing the workload, and you don’t have to design it on your own.

Since you can pick the templates that suit your preferences, here you need more options. The better.

Well, Mailchimp offers you more than 100 templates that are responsive and easy to choose from.

Not just that, you get mobile and pc tailored options for the users.

This means you can modify the templates according to the way you need them.

Not just you can use the search by the theory that helps you in finding the specific templates without wasting time.

Whereas Sendinblue doesn’t have many options in their template. They do offer templates so you can start, but you can make your own using other sources.

Simply copy and paste the template HTML using the editor, and you are good to go.

Signup Forms And Landing Pages

If you own a website, you require to have the subscription forms, especially when it’s related to email marketing.

With this tool, you can create an email list much more simpler.

Mailchimp, you can simply do that, but it’s not going to be easy as they don’t have an obvious method. Especially if you are new to this, this can be a hassle.

To know more about that, you can find the form which you get under the create button.

Regardless of what type of forms you have, there are limited options.

You get the pop-up form, sign-up landing page, and embedded form.

The problem here is they are responsive; they are not tailored for those who are using mobile for this.

Sendinblue offers a decent responsive design along with additional features which you don’t get in Mailchimp.

It includes the Sign Up for the newsletter; you can choose the category to which you want to subscribe to.

For example, if someone is into getting emails related to specific topics. They have a drag-and-drop process that makes it faster and hassle-free options.


The design and concept of your emails are not just essential things.

You are required to make sure that what mail you are sending arrives at mailboxes and should not end in a spam folder.

According to emailtooltester, when you have a clean list, reputation and engagement are some of the things to consider while you build the marketing campaign.

With this, you can stop your emails from going into spam, and the delivery rate might change according to range differently.

Sendinblue has fewer chances of getting into a spam, and based on sources; it can be only 11% depending on being categorized as spam by Yahoo and Gmail-like email providers, while emails have the 14.2%

Automation And Autoresponsders

You get the automation in both Mailchimp and Sendinblue as it’s their part of the service.

However, they both have their differences. As for Mailchimp, you might find it difficult and confusing to set it up.

Also, the reason being the willow is not that clearly laid out.

Sendinblue offers the advantage; the platform offers you to create an advanced campaign that can trigger actions depending on the data, i.e., customer behavior.

It’s easier to use, and you get the nine different goal-based autoresponders that apply for different circumstances.

It includes :

  • Custom workflow
  • Welcome message
  • Anniversary date
  • Page visit
  • Website event
  • Product purchase
  • Marketing activity
  • Transaction activity
  • Abandoned cart

Also, unlike the Mailchimp. Sendinblue offers advanced automation and autoresponders in all their packages, including the free one too.

A/B Testing, Analytics, And Reporting

Testing and analytics tools are important so you can know about the best possible return on the investment.

With Sendinblue, you get seamless access to the A/B testing and analytics according to the various components, including the email send time, message content, and subject lines.

At the homepage, you get static reporting that includes open rate, subscription, click rating, etc.

The features are straightforward, and you can use it, and it’s available with all the free tier.

However, with higher tiers, you get much more advanced reports that give a more advanced grasp of the situation.

Mailchimp differs from the comprehensive experience when it includes A/B testing.

You get advanced tools for that, but it will be paid.  So it can be an expensive option if you are starting a business.

Also, you don’t get machine learning with Mailchimp.


Mailchimp has compatibility that comes with 230 integration tools. That means you can easily connect with more plugins, including WordPress and Grow.

In different situations, Sendinblue suggests 51 integration.

However, Mailchimp doesn’t have Facebook lead ads, google analytics, or Shopify.

Mailchimp offers more than 230 tools that have more options for you.


Mailchimp offers a CRM solution for digital marketing and sales strategy. This is not a feature that is available to most companies.

Here you can’t create tasks as well as assign contacts to particular agents.

Mailchimp has the benefit of a social feature allowing you to create a targeted campaign based on the information on social media. But it’s all you get; this capability costs extra money with standard Mailchimp pricing.

Sendinblue stands out by offering CRM solutions which are unique email marketing software.

The CRM makes it easier to manage the list and contacts.

You can get extra information regarding the contact based on web pages.

User Experiences

Even the best marketing tools you get have the time to spend the time while using them.

Developers are beginning to focus on how easy it’s going to be used when creating email marketing tools.

For example, this can help you to easily navigate to the UI when logging into an email marketing account.

Sendinblue offers a clean and straightforward experience.

Although they have the initial homepage packed with information, it isn’t too cluttered and overwhelming.

Mailchimp offers an awe-spiring and straightforward email marketing experience.

From the moment you log in to the homepage, you get everything laid in front of everyone and an option to create the template for essential contact management.

Similar Posts:

Was this article helpful?