12+ Top LEGO Competitors and Alternatives

The Lego Group is a privately held Danish company that makes the Lego brand of plastic building toys. As of 2021, Lego was the world’s largest toy producer. 

The capacity to construct different alternatives that may be “connected and played” with other compatible sets is another aspect of all LEGO toy sets. This helps maintain the life and play value of its toys while stimulating its consumers’ inventiveness.

Lego facilitates goal-oriented play and problem-solving in young children, which increases brain activity. Theme parks like Legoland are top-rated tourist attractions because they provide a range of rides and entertainment.

List of main LEGO Competitors

Bandai Namco

  • Year founded: 2006
  • Headquarter: Shinagawa City, Tokyo, Japan

Bandai Namco Holdings Inc. was created on September 29, 2005, after Bandai and Namco merged. The company’s products include amusement parks, arcades, video games, and toys.

Bandai Namco’s worldwide net sales were roughly 7.29 billion US dollars after its fiscal year on March 31, 2022.


  • Year founded: 1945
  • Headquarter: Hawthorne, CA

Mattel, Inc. is a global toy and entertainment firm headquartered in El Segundo, California. It was created in January 1945. Its brands include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, and Enchantimals.

Mattel manufactured video game systems under its own trademarks and under license from Nintendo in the early 1980s.

The company serves more than 150 countries and territories, and its products are sold in over 35 countries and territories. The company is the second-largest toy manufacturer in the world, behind The Lego Group.


  • Year founded: 1923
  • Headquarter: Providence, RI
Hasbro: LEGO competitor
image source: Hasbro

Hasbro, Inc., headquartered in Pawtucket, Rhode Island, is an American multinational corporation with a toy, board game, and media holdings.

In the toy industry, Hasbro is the toughest competitor of LEGO

Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony are among Hasbro’s goods.

Furthermore, the Hasbro brand has inspired television shows such as Family Game Night on Discovery Family, a joint venture between Warner Bros. and Hasbro. It is the parent business of the entertainment and media organization Entertainment One.

New Bright

  • Year founded: 1955
  • Headquarter: Michigan, United States

New Bright (formally New Bright Industrial Co., Ltd.) is an American toy company based in Wixom, Michigan that specializes mostly in radio-controlled cars.

It was created in 1955 and was initially renowned for its battery-operated radio-controlled toy trains offered at department shops during the Christmas season.

Marches like this are still marketed, and New Bright has subsequently released other radio-controlled toy kinds like vehicles, boats, and toy robots developed in collaboration with iRobot.


  • Year founded: 1930
  • Headquarter: East Aurora, NY

Fisher-Price, founded in 1930, has a brand worth $773 million, ranking it third in the manufacture of newborn and children’s toys. Fisher is a Quaker Oats Company and Mattel subsidiary with headquarters in New York, USA.

It has produced over 5000 distinct molded plastic toys with intricate features since its debut. Its most popular toy brands are Little People Toy, Rock-a-Stack, Rescue Heroes, Power Wheels, Dora the Explorer, Disney, Charter Telephone, View-Master, and so on. The firm also makes baby care items and technological toys.


  • Year founded: 1959
  • Headquarter: New york

Barbie is a toy business based in the United States. Ruth Handler founded the firm in 1959 when she created the first toy with inspiration from Bild Lilli, a German doll. With a brand worth $388 million, it is one of the top five firms.

The face of a Mattel doll and the accessory line includes additional family members and collectible dolls. Barbie has been a fixture in the toy fashion doll industry for over sixty years.


  • Year founded: 1969
  • Headquarter: Pawtucket, Rhode Island

Parker Brothers established the Nerf toy company, which Hasbro currently owns. Although Nerf sells a lot of foam-based guns, they also sell sports balls for football, basketball, and baseball.

Their dart guns (named “blasters” by Hasbro) that fire “Nerf foam” ammunition are among their most well-known toys (partially reticulated polyether type polyurethane foam). The Nerf brand generates around $400 million in annual revenue.

Hot Wheels

  • Year founded: 1968
  • Headquarter: El Segundo, CA

Hot Wheels is a scale model automotive brand founded in 1968 by American toymaker Mattel.

Since then, several car manufacturers have allowed Hot Wheels to create scale replicas of their vehicles, enabling the use of original design blueprints and details. 

Although Hot Wheels were originally intended for children and young people, they have risen in appeal among adult collectors, who may now purchase limited-edition versions.

There are currently over 4 billion Hot Wheels models worldwide, and the corporation has a brand worth of $232 million.

My Little Pony

  • Year founded: 1981
  • Headquarter: Canada

My Little Pony (MLP) is a toy brand and cultural sensation founded by Hasbro, a toy business based in the United States. In 1981, the first toys were created and manufactured.

The ponies feature vividly colored bodies, manes, and a distinctive logo on one or both flanks. “Cutie marks” are the symbols used in the two most recent editions.

To keep its commercial appeal, My Little Pony has been updated with new and more modern designs numerous times, with each new look labeled a “generation” by its collectors and fans. 


  • Year founded: 1982
  • Headquarter: New Jersey, United States

Patrick Calello designed the Automoblox wooden automotive building toy, which is manufactured by Automoblox Company, LLC of Cranford, New Jersey.

Bright plastic interconnects link several wooden body pieces, as do polycarbonate wheels and rubber tires, plastic passengers, and polycarbonate displays.

Each vehicle can be dismantled and reassembled into its component pieces, and elements from other cars may be mixed to allow kids to construct their versions.

MGA Entertainment

  • Year founded: 1979
  • Headquarter: Los Angeles, CA
MGA entertainment - LEGO competitor

Micro-Games America (MGA) Entertainment, Inc. is a toy company in Chatsworth, California. Isaac Larian, the company’s CEO today, founded it in 1979. Its staff count is minimal (about 1100), but its income is the biggest ($9.15 billion).

Bratz, L.O.L. Surprise!, Num Noms, and Rainbow High are some of its items. MGA also owns little Tikes.

Lego Competitors

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