Lancôme: 12 Top Competitors and Alternatives

Lancôme is a French-based international luxury perfume and cosmetics firm. The firm was founded in 1935 by Guillaume d’Ornano and his business partner Armand Petitjean as a perfume maker in France.

The company sells perfumes, skincare items, and cosmetics. Their most well-known products are their mascaras, namely “Hypnôse,” and their Visionnaire Range, which has a patented chemical called “LR 2412” designed to improve skin texture and color qualities such as pore reduction, small wrinkles, and uneven skin tone.

List of Lancôme Competitors


Longrich is an international corporation that distributes health, organic food, nutritional supplements, beauty, home care, and pet care goods.

It was founded in 1986. It has been a major player in the Chinese cosmetics business since the 1990s. Longrich, through its corporate branches worldwide and its central production unit in Jiangsu province, China, studies, develops and manufactures a wide range of products.

Its subsidiaries and distributors operate in more than 50 nations and territories worldwide. It generated a revenue of one billion dollars in 2018.


Farmec (“charm” in Romanian) is the country’s leading cosmetics producer. The corporation manufactures and sells beauty goods, domestic hygiene products, and other chemical items. Farmer’s headquarters are in Cluj-Napoca, where the company’s many manufacturing elements are housed.

Gerovital, Aslavital, Farmec, Doina, Aslamed, Triumf, Nufăr, Nufăr verde are some of the brands that Farmec goods are sold under.

Each of these brands caters to a certain demographic. Gerovital, for example, sells cosmetics like the Gerovital H3 serum, while Nufăr Verde sells ecologically friendly home cleaners.

IT Cosmetics

Jamie Kern Lima’s goal to produce cosmetic products that truly help improve rosacea and thin eyebrows led to the creation of IT (Innovative Technologies) Cosmetics in a modest Californian apartment in 2008.

The firm generated net revenues of more than $182 million by 2015. In addition, the firm became the largest beauty brand on the QVC network. L’Oréal purchased it for $1.2 billion in 2016.

Estee Lauder

Estee Lauder is a New York-based cosmetics company. This brand’s skin care, cosmetics, hair care, and fragrances are well-known. This corporation’s products are sold worldwide through various channels such as retail stores, online commerce, and so on.

Estee Lauder introduced four products in 1946: a washing oil, an all-purpose crème, a skin lotion, and a crème pack. It then expanded its product line to include several other cosmetics, fragrances, and hair care products.


Jacques Courtin-Clarins created Clarins, a family-run French global cosmetics firm, in Paris in 1954. The firm is a key participant in the spa and wellness sector, manufacturing and selling skin care and cosmetic goods. 

Its Clarins and My Blend brands are sold in over 150 countries, and it is a significant luxury skincare brand in Europe.

Even though more than 95% of its goods are exported globally, they are created and designed in France’s Clarins Laboratories.


Sephora is a French company that sells cosmetics and personal care products. It offers over 340 cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, haircare brands, and its own Sephora Collection private label.

The company was founded in Limoges in 1970 and is currently based in Paris. 

Sephora released its own all-access tablet and smartphone app in 2016. Dennis Hornstra, an Apple software and application designer, “made manifest” the design. It’s an augmented reality platform, in a sense.


Douglas GmbH is a Düsseldorf-based perfume and cosmetics store. In 19 European countries, including Germany, Austria, the Netherlands, Italy, Switzerland, Spain, Portugal, Poland, Hungary, Monaco, the Czech Republic, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Slovakia, Norway, and France (under the Nocibé brand), it has over 1,900 stores and franchised outlets.

In 2014, Douglas purchased the Nocibé perfumery chain in France. Douglas Holding made around 3.12 billion euros in sales in the fiscal year 2021.


Clinique is a well-known American personal care and cosmetics company that develops cosmetics, skin care products, perfumes, and toiletries. It was founded in 1968.

This brand is suggested for those with sensitive or problematic skin. It is one of the world’s most well-known skincare and cosmetics brands. Clinique shops may be located in 135 different countries. Clinique products are fragrance-free and allergen-free.

Clinique and Allergan, the developer of Botox and a previous cosmeceutical partner of Elizabeth Arden, established cooperation in 2008, resulting in the Clinique Medical brand.


Biotherm is a skincare firm based in France that began with mineral water. In the early twentieth century, a French doctor called Jos Jullien found mineral thermal spring waters with thermal plankton in the Pyrenees mountain range in southern France.

Thermal plankton was a key to great skin and a potent skin rejuvenator. He secured intellectual property rights in 1952 and began using them in skin care products in 1953. Biotherm’s therm is derived from thermal plankton found in all Biotherm products.

Max Factor

Coty, Inc.’s Max Factor is a cosmetics brand. Maksymilian Faktorowicz, a Polish beautician, established Max Factor & Company in 1909.

Max Factor was a make-up company that specialized in cinematic make-up. Max Factor & Company was held by multiple generations of the family until its sale in 1973 for US$500 million (about $3.2 billion in 2017 dollars), when it was sold for US$500 million (approximately $3.2 billion in 2017 dollars). It was bought by Procter & Gamble in 1991.

Urban Decay

Urban Decay is a cosmetics company based in Newport Beach, California. It was created in 1996 and sells its products all over the world.

The company’s current products include lip, eye, complexion, and body products.

Its target market is women, but it isn’t restricted to them; it also caters to customers who want to buy cruelty-free cosmetics. In the United States and various other countries, its goods are sold at Macy’s, Sephora, Ulta, Nordstrom, and on the company’s official website.

Lancome Competitors

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