40+ Successful Jewelry Marketing Strategies & Tips

Sharp marketing strategies that can draw new customers to your store are essential for promoting a jewelry business. Competing in the market today is impossible without innovative offline and online marketing strategies.

How to promote your jewelry business?

-The people will be enlightened about your business when you put up posters, signboards, or banners everywhere in plenty. Check that you have done this and ensure a step ahead towards promoting your business.

-Business directories are one of the most important tools in promoting a business, irrespective of the domain to which the product belongs. Ensure that your company is enlisted in the business directories.

-A unique name for your business will make the process of promoting your business less burdensome. Think of a name for your business soon and enjoy being disburdened.

-An amazing logo for your business is a mandatory thing. This will hasten up the promotion of your business as people will now get to distinguish your business from the rest.

-Make sure to design a fantastic logo and attractive website.

-Sell Jewelry products on your company’s official website and also with other sites like Amazon, eBay, etc.

-Put up a sign, board, and standee at the entrance of the premises. Also, paste attractive promotional offers on the door display to grab visitors’ attention.

-Do not forget to put some hoardings in the community areas, shopping markets, or streets to make people know you.

-Make sure to list businesses in the business directories.

-Sponsor local community events or social groups to establish new customers.

-Lend your jewelry pieces to influencers/personalities to wear during the events. Get sponsorship at charity shows or other local events.

-Distribute business cards to vendors, clients, or others to get bulk orders.

Whether you have just started out or have been in the business for 10 years, creating a marketing plan is essential for any jewelry business to succeed.

With the increase of competition in the jewelry market, it has become tough for any other hand-made jewelry business to get noticed without the help of proper marketing.

Effective marketing ideas for a jewelry business:

-Stand Out From The Crowd

You have to bring something special and unique to the table. These days’ people are more into handcrafted jewelry and objects. So it’s imperative to up your game to stand out from the crowd.

Whether it’s creating a unique-looking website or experimenting with new jewelry designs, or implementing new advertising ideas. You’ve got to have something special about your business so that the customers are invested in your items for longer.


The website has become a must-have kind of essential for any kind of business to achieve success. So one can easily create a website for their business by hiring a really good web designer.

In the website, insert and provide all the best info about your business with contact information and necessary links.

Once the website is created, rethink the designs of the site and check whether it’s up to date or not. The website must be professional looking, keeping in mind that the visitors must not find any difficulties while navigating the site.

-Knowing Your Customers

Before venturing into the world of handcrafted jewelry, you have to find out who your ideal customers are, where they are from, and their certain age group. Gathering this kind of knowledge will be extremely beneficial for your business.

You can initiate by conducting numerous surveys amongst the customers. Through the help of your business website, you can provide a Google Analytics link to the site. Doing so will provide you with web statistics to help you analyze your audience.

Hence, in the future, with the help of that information, you can work on projects that your audiences care about the most.


Blogging can really be an efficient way for your business to get notified by the audience. With the help of blogging, you can bring more and more people to the website.

You can share each and every blog post on various social media platforms providing a link to the website at the end.

You can also hire Search Engine Optimization (SEO) writers for your blog, which will help the website to be found more in various search engines like Google, Yahoo, and Bing. Blogging is a great way to share your knowledge about numerous jewelry-making tips.


Starting a Giveaway on any social media platform or website is a great way for the business to get recognized and have some fun along with it.  Select a prize of your choice, and get all the customers to engage in the contest.

It will compel potential customers to participate in the hope of winning a gift voucher or a piece of jewelry.

Introducing such giveaways will not only market your products to a larger array of the public but also show the range and the varieties that your products have to offer.

-Public Relations

Public relations, in the term itself, signifies the effect of what publicity can do for your jewelry business.

Personal connections are more important in this domain than just sending an e-mail or a press release. You can start by introducing yourself to numerous style editors of any newspaper or magazine that is published in your locality.

You must read the articles written by them; this will help you know more about them and thus build a rapport between the two. Such kinds of publicity can be more valuable than any marketing ideas.

-Seminars And Lectures

Hold seminars to spread some of your knowledge about jewelry making. Educating the audience with some free talks about jewelry history and making and caring for jewelry will put you right up front to your target audience.

Speaking in public through such seminars will help you let people know more about your business and thus increase the scale of potential clients.

This is a great way of improving your interaction skills which will eventually come in handy in marketing your products in the future.

-Photographic Boost

Getting in touch with a skilled photographer is an ASAP task for marketing your jewelry in an effective way.

If the photographs that are posted on your website or social media platforms do not contain any visual appeal, then it will be impossible to acquire the customer’s interest in the first place. Presentation of jewelry requires clear and well-framed shots.

You have to showcase your products in the best way you can. Include some cameo shots and lifestyle shots as well; these will surely pique interest in people’s minds.


Collaborations are an easy and free way of making the business profitable for all the parties involved. You can ask the owners of various women’s clothing stores and women’s salons to advertise your products to their regular customers.

This will help you increase the database of potential customers. And in return, suggest your existing customers check out their stores and salons as well.

-Craft Fairs

In the initial stage of your business, try to attend as many craft fairs as you can. Deciding on what kind of items you choose to sell will play an influential role in garnering people’s interest.

It’s a great way to meet and socialize with people who are into handcrafted tools. While you do, keep your business cards ready in your pocket so you can hand them whenever someone shows any interest.

-Wear Your Own Jewelry

It’s a great way to turn jewelry admirers into regular customers. Strike up a conversation with people you meet, and after a while, start complementing their jewelry which will instantly fire back at you.

That will be an appropriate moment to inform them about your handmade business.


The main objective of email marketing is to have a balanced presence in their inbox. Send once a weekly newsletter informing them about the discounts on various jewelry products.

You can also send some links to your blog, which are very much tutorial based for the readers to enjoy. This is a great way to keep them engrossed while maintaining a healthy relationship.

-Social Media

Creating a profile on every social media platform and linking it to the website is a basic thing to do in order to market your business. But sometimes, thinking out-of-the-box options can bring in a lot of customers as well.

Start by sharing behind-the-scenes visuals through means of video or photos. Start a what’s app broadcast sharing a video basing on the step-by-step making of a jewelry. These are some of the most unusual and effective ways of marketing your products via social media.

How to drive sales to your Hand-made Jewelry Business?

  • Hold contests, events, workshops, or game shows to welcome new faces.
  • Make sure to update social media accounts regularly with important announcements, activities, or other promotional deals.
  • Run social media campaigns, digital contests, and rewards programs to engage your followers.
  • Send out newsletters through e-mail or send personalized messages regarding promotional deals to stay on the mind of the clients.
  • Ask testimonials from happy clients to win the trust of new customers.
  • Ask happy clients/influencers or other personalities to post a picture on their social media accounts and tell them to hashtag your brand on Instagram.
  • Do not hesitate to provide exciting seasonal/festive discount offers to increase your sales.

-Create a Brand Identity

You need to create a brand identity for your jewelry store. Develop a Unique Selling Point (USP) to entice new customers to your store.

The business logo, name, website, and customer service will represent your store’s brand identity.


A website is an essential component of online marketing. Build a user-friendly and professional website to make your online presence strong. The website should feature all the important information related to your business.

Upload clear photos of your products so that customers are able to view them online and also mention their prices.

Give a detailed description of each product to convince potential customers of their quality. Your website should have a section dedicated to receiving customer feedback and reviews.


It is not enough to own a website when it comes to marketing your business online.

Your website should be registered with popular online search engines so that customers can trace it out when they go for an online search with keywords related to your jewelry store. This is known as Search Engine Optimization (SEO).

-Social Media

You cannot ignore the online marketing potential of social media. You will find most of your customers active on different social media websites. Interact with any client who shows interest in your products through social media.

Create a business page on social media websites and post promotional content on them, like photos and videos of your products. Keep your customers informed about exciting deals and offers through your social media page.

Use hashtags in social media advertisements to make your business popular and draw traffic to your website. Hire consultants who can help you with marketing campaigns on social media.

-Discounts and Deals

Promote your business by offering discounts and daily deals. Offer exciting deals on occasions like Valentine’s Day when customers are likely to buy jewelry products to gift their loved ones.

Provide gift coupons or cash vouchers to your loyal customers, which they can redeem on their next purchase. You can offer discounts to customers who buy the products for a particular amount.

-Identify your target audience

Your marketing strategies will depend on your target audience. You must identify your target audience as the marketing strategies will vary from one customer to another.

Knowing your target audience will help you to customize the advertisements and promotional offers.


Advertise your business in newspapers and magazines that are widely circulated in your locality.

Also, advertise your jewelry store in TV commercials and radio. Place banners and billboards in and around your locality to create awareness about your jewelry business.

-Use a Vehicle to Promote Your Business

Use a vehicle like a truck or a car wrapped with banners to promote your business among the locals. Distribute pamphlets and fliers from the vehicle to passers-by. Hire a person who will announce special offers and new product launches from the vehicle.

-Offer excellent customer service

The best way to promote your business is to offer excellent customer service. Try to give your customers a unique experience when they visit your store.

Greet every customer with a smile and advise them regarding the purchase of any product. Listen patiently to their demands, queries, and complaints.

Show them the best products that come within their budget. Outstanding customer service will also make your business trustworthy among clients.

Customers who are pleased with your services will likely recommend your jewelry store to their friends, neighbors, and relatives.


Referrals or word-of-mouth advertising is a cost-effective offline marketing technique. Request your loyal customers to refer your jewelry business to their friends, family members, and relatives.

Offer incentives like gifts, cash commissions, and discounted products to the referring clients for a successful referral. This can go a long way in getting new customers to your store.

-Endorse a Celebrity

Go for endorsements with a reputed celebrity. Ask them to wear jewelry products from your store when they attend public events.

This will capture prospective clients’ attention and increase your business’s credibility to them. Your jewelry store will automatically get recognition if a well-known celebrity endorses your brand.

-Reviews and feedback

Reviews and feedbacks are an important part of any business. It helps you to know the drawbacks of your products and improve their quality. Ask your customers to share their opinion on your products and services.

They can do so by writing reviews and feedback on your website and social media pages. Positive ratings and reviews will enhance your business’s reputation and help you stand out in the market.

-Email marketing

Ask any customer visiting your store to share his/her email address. This will enable you to send customized and exclusive promotional offers to each one of them.

You can also send monthly newsletters to your customers through email; it helps you to stay engaged with them.

-Send Appreciation Notes

Send appreciation notes to your customers that will make them feel special and valuable. Send handwritten thank you notes to the addresses of your loyal clients. It can help you to bring them back to your store and retain your loyal customer base.

-Sponsor Local Events

Sponsor events in your locality to engage with the local community. It will allow you to meet and interact with more people. Distribute your business cards and fliers at such events.

How to drive up the sales of your jewelry business:

-Using the social media platform in a witty manner to reach out to more people will be of great help in increasing the sales of your jewelry business.

-Opting for putting up advertisements on paid platforms for advertising, such as newspapers and television channels, will drive sales up noticeably.

-Setting the price of your products at a rate slightly lower than the one existing in the market will attract a major chunk of the buyers to buy from you at a lower price, and thus the sales will increase.

-You will see higher sales of your products when you offer sufficient discounts on your jewelry at regular intervals. Customers will be attracted to buying from you, resulting in increased sales.

-The reviews from previous clients who are happy with your products will make you trustworthy in the eyes of the new customers. Resultantly the sales will be driven up.

Important FAQs about Jewelry Business to Start and Get More details:

Who can start a Jewelry business?

Entrepreneurs entering this industry typically are passionate and value-added about metalwork and gemstones. Jewelry companies typically concentrate on the manufacture and selling of exclusive pieces of jewelry. We also resell properties or second-hand pieces. Some joysticks will also accept shipment items.

How to make your Jewelry business profitable?

The growth of your company is important for more money in jewelry. Market commodities specify metal prices, and distributors are calculated by gemstone pricing. The jewelry store owners must therefore concentrate on expanding their business.

What skills and experiences are necessary for starting a Jewelry business?

Being a jeweler is a profession, and most entrepreneurs who are interested in this company have industry experience. This does not mean, however, that an outsider cannot start a joystick. We highly suggest skills in metalwork, trading, cutting, and the study of gemstones and accounting.

What is the growth potential for a Jewelry business?

You may rent a small office or build-out of a home or garage. The owner typically runs small joys and concentrates on customized gemstones and pieces. Large retailers may or cannot do several custom parts and mostly rely on the appeal of the mass market.

How to start the jewelry business at home?

The jewelry company has today become a hot topic. The artisans are made of various types and crafts from ancient borders. However, they all worked for an organization, entrepreneurs, or traders.

Today, however, you can all easily make such joys at home and start your own business right from home. We will talk here about ‘how to start an artwork business.’ The use of precious metals is not obligatory. Instead, ethnic and modern jewelers are hit in the market by making threads, textiles, beads, bells, etc.

What do you need to start a handmade Jewelry business?

If you wonder how to start with the homemade jewelry business, here is your question. Here is the answer. You need to have some equipment and accessories before starting the home jewelry business.

Round-Nosed Pinches: It’s really important in the way you want to bend the wires. Using this tool, you can build various ring types, closed loops, and open loops using the wire.

Side Cutter: You are going to have multi-yard wires. When making a neckpiece, it is very important to cut it into proportion. It is, therefore, vital to cut it at some point. The side cutter helps you to do this.

Flat-Nosed Pliers: Half-round pliers are called as well.

How do the Cash flow forecast for the jewelry in the Jewelry business?

You need to predict how much cash you need for many months to run your business smoothly. This forecast tells you that you will save money to stop unnecessary expenditures. Many companies fail because they have no money left for the purchase of raw materials and the payment of salaries.

Here are some areas of danger and plan how best to handle them. Cash flow is one of the main tips to start your business.

Is it necessary to hire professional services for the Jewelry businesses?

It completely depends upon you.  Deciding if you want professional assistance for your jewelry company is simply a choice of time versus money.

If you have a do-it-yourself attitude, then route on the website, financial and legal matters; also, you should know that you are not doing what you originally planned to do, that is, facet gems and jewelry making. If you pay someone to deal with these things, make sure you have big pockets. A product needs skilled quality.

Jewellery selling is a very premium business. There is so much money to spend on product demonstration and visualization. Here is the infographic which gives you lucrative tips on the packaging, visualization etc. Read below for more

things to do for jewelry business

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