Top 12 IKEA Competitors and Alternatives

In 1943, a 17-year-old Swedish person named Ingvar Kamprad founded IKEA, which has become one of the top furniture retailers globally.

IKEA has 463 shops in over 63 countries. Until 2021, over 60% of IKEA shops are in Europe, employing 225,000 people worldwide.

IKEA sells hundreds of furniture items in its shops and online, most of which are self-assembled. IKEA plans to open 50 new stores by 2023 using 100 percent renewable energy.

Biggest Competitors of IKEA 


Wayfair is an American e-commerce company that sells home products and other household essentials online. Wayfair specializes in décor and home goods and has over 10 million products. Wayfair’s headquarter is in Boston.

The company has facilities and operations across the United States, Germany, Canada, Ireland, and the United Kingdom.

The way offers its consumers a website administered in an easy-to-use manner. It is one of IKEA’s rivals because of its user-friendly interface and product selection.



Although Jeff Besos founded Amazon to provide users with access to books, the e-commerce company has expanded its services to include home products.

Amazon’s competitive edge comprises an extensive distribution network, a wide range of products, and consumer services such as no-cost EMI and free shipping. Amazon Home specializes in kitchen, bedroom, outdoor, dining room, and storage furniture.

IKEA formerly sold its intelligent lighting products on Amazon before exiting the marketplace in 2019.

Ashley Homestore

Ashley HomeStore, founded in Florida, is a furniture retail chain and maker of furniture items. Ashley Furniture Industries Inc. owns it and is well-known for producing high-quality home furnishings.

With $5.7 billion in revenue in 2021, Ashley HomeStore was the top-ranked traditional furniture retailer in the United States. The furniture store employs approximately 27,000 employees and has over 1,000 sites globally.


Bonus: Walmart: 15 Top Competitors And Alternatives


Walmart, founded in San Francisco in the year 2000, is another name for a diverse selection of high-quality but low-cost items. Walmart furniture is developed in all areas that are appropriate for a home.

In Walmart’s furniture portfolio, bedroom furniture, office furniture, living room furniture, kitchen furniture, children’s furniture, cushions, and mattresses. Walmart’s furniture fits all of the requirements for an ideal home.

Home Depot

Home Depot is another IKEA rival with a global footprint. Customers can easily shop for home remodeling and renovation products thanks to a diverse product portfolio that includes kitchen cabinets, bathroom vanities, faucets, appliances, and other items.

It also provides expert installation services to its customers, giving it an advantage over IKEA. Home Depot’s net sales were $37.5 billion at the end of the 2021 F.Y.

Its website provides customers with a simple way to browse for home improvement items in the evenings or on weekends.

Restoration Hardware

Restoration Hardware is a premier American home goods company founded in 1979. The firm offers furniture online and has 36 outlet locations in the United States and Canada.

It sells and transports high-end furniture, bath goods, lighting, textiles, and other high-quality household goods globally. Its high-end premium furniture is pricey, making it one of its competitors of IKEA.

To gain a competitive advantage against IKEA, the business intends to create additional design galleries in England and Paris in 2022.


Kartell, a sub-brand of Felofin, is one of the largest Italian significant retailers. It was founded in 1949 in Milan.

Its key competitive edge is inventiveness in furniture design, and it just debuted its first chair made using artificial intelligence (A.I.) technology.

Kartell has grown internationally and now generates over $100 million in annual revenue. Furthermore, while Kartell has over 150 premier store locations, it may be found in various shops since it has over 1,500 clients that trade its items globally.

Williams-Sonoma Inc

Williams-Sonoma, founded in 1956 by Charles E, serves thousands of consumers in over 60 countries and maintains 650 locations in the United States.

Williams-Major Sonoma’s competitive edge is its portfolio. Williams Sonoma, which also owns Pottery Barn, sells specialty foods, baking supplies, dinnerware, home décor, culinary gadgets, and much more. Williams-Sonoma Home sells high-end items, whereas West Elm appeals to middle-class families.

In 2020, West Elm entered Facebook Marketplace to exchange secondhand furniture. In 2020, West Elm entered Facebook Marketplace to exchange secondhand furniture.


Jysk, founded in 1979 by Lars Larsen, is known as Denmark’s IKEA. It has a more extensive assortment of home furnishings than IKEA and uses higher-quality fabric swatches.

The benefit of purchasing Jysk couches and beds is that they are made of innovative, super-soft fabrics that feel like clouds.

Jysk’s delivery service, monthly subscriptions, and shipping are all superior to IKEA’s, giving it a significant competitive edge. 


Anthropologie has a large selection of over 1,700 home goods with unique designs. Anthropologie offers you everything from velvet chairs to floral vases. Most of its items are geared towards women.

However, males may also shop for home furnishings at CB2 and Urban Outfitters sister companies. Anthropologie has an advantage over IKEA since it offers specific things for men and women.

World Market

The World Market, as the name implies, sells home furnishings from worldwide. Customers may purchase anything from everyday items to handcrafted bamboo furniture, Indian carpets, antique baskets from Indonesia, and more through World Market’s online portal. All of these things are reasonably priced.

World Market shines out among IKEA’s competitors and can entice clients who want unusual things worldwide.


In its initial days, Apt2B focused on living rooms and couches but expanded its product portfolio to include furniture for the bedroom, dining room, office space, and décor. It consists of both trendy and affordable options.

Apt2B is an online-only company that solely creates made-to-order furniture. Apt2 B’s sophisticated online platform allows clients to use a 3D configurator to design the product of their dreams.

Ikea Competitors

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