About Us page of any website works as the spokesman of that site. It introduces the site to its visitors.
It speaks of the aim, purpose, and history behind its journey to a certain goal and many details that the business owner may not tell his customers individually.
Still, some of us, without knowing the value of the About Us page, treat it as something less important.
How to Write a Killer About Us Page
- Introduce your brand to the world by telling the brand story
- Tell your customers what they can expect from you.
- Inform the customers how they can contact you by giving an address or any other contact details like email id or contact number.
- Introduce your clients
However, since you already know that the significance of an About Us page is equal to (or, in our personal opinion, higher than) other pages of the websites.
So, giving enough time to describe your website’s background and detail is necessary without missing any worthy points.
And while doing so, choosing the right word that matches your product and service is necessary. In fact, there are a lot more instructions you can follow to prepare masterpiece content for this very page.
Tips to Write a perfect about us page for a Website
Establish a business story
From the beginning of a business to its present condition, the entire journey of the firm can be described in this segment.
Most large companies have a nice story, business background, or motivational factors mentioned in the about us section.
But the niche segment, or small enterprises, often tend to ignore this essential part of their website.
They just put some of their product details on the website and try to run their operation. But nowadays, people are more interested in the company portfolio and their historical background than ever before.
Customers feel more connected with the company if they have a basic idea about the origin of the company they are interacting with.
The ‘About us’ segment of the company website doesn’t only focus on what the company does for society. Rather, it should be written with care bearing in mind that customers are the real reader of this part.
If customers find it unusable or the opposite of their thinking, they will be disappointed and won’t care for the company. What should be done about this situation? Yes, there is a solution.
In the description section of the about us, the company can include not only their contribution but also can portrayal of the value of customers to them and praise their support for them.
Through this, a change will appear in the mind of present customers leading them to be potential and loyal customers for the firm.
Moreover, customers feel acquainted with the company if their dedication towards the company is highlighted on the note.
They find the business and its products more reliable and forget other firms though they might be offering something more.
Every company and its business has its own set of goals to achieve. They can be for short or long periods of time. Combining all the goals the company or business wants to achieve makes the vision concept.
Vision is the long-term desire for any organization that is less specific than goals and missions.
Companies have been seen to mention their long-term desires or visions in their ‘about us’ section to let the customers know about their future activity and prospects.
Through this, customers gather a general idea about the business and feel more related to the company.
Visions motivate companies to work hard to achieve maximum customer satisfaction in the long run. Vision can also include its present struggles to offer the best products to its customers and serve them well.
Explain Who You Serve
As much as you want as many Views on your “About Us” page as possible, you won’t do business with limited Persons.
So that’s why it’s very crucial to identify your Core Customers and Mention them as your best Stakeholders. Who should care you exist? Which Persons are you here to serve?
Visual concept presentation
Modern websites support moving elements in the website and added Gif functionality. You can add attractive lines to make the ‘about us’ special and present your business concept through the use of graphical elements to it.
If you generally search best or cool websites on the internet, you will see how versatile and different a website can be.
Moving elements and changing images will present your business idea and attract potential customers better than anything else.
Modern icons, graphs, and background images will combine the best un-wordy way to narrate your business.
Customers will not engage more with you, but dealers and suppliers will find you often to promote them on your website, which will be additional earnings for your business.
The ‘About us’ section is about your business presentation and can delight your employees working with you. But how? You can add team members’ profiles to it.
With the help of this information, visitors will learn personal information about the firm, and they will find themselves close more with the firm.
People may find it difficult to believe only in the website’s textual content. Still, when they see any person’s information and image, they will find reliability deeper in their hearts.
Linking their profile with the social media ID will make it more reachable for the visitor to the company as any companies have reliability and reachability issues with the customer.
Humanly environment ensures both customer engagement and long-term profitability, which help to sustain the business in the long run.
Dos and Don’ts of Writing an Effective About Us Page
- Tell a story:
- Be concise:
- Use a friendly tone:
- Showcase your team:
- Highlight your achievements:
- Include visuals:
- Add a call to action:
- Don’t be too formal
- Don’t exaggerate
- Don’t make it all about you
- Don’t neglect the design
- Don’t forget to update
- Don’t ignore your audience
- Don’t make it too long.
To wrap up
Since a website is virtually incomplete without its own About Us page that can almost change the overall outlook of your customers about your brand, it would be a wise idea to write it consciously.
Follow the above-discussed points step by step to land an ideal About Us page for your business.
Because what this particular page can do for your business is something you won’t get otherwise.
So, let it be the voice of your business for reaching the highest number of target customers leading to the optimum success ahead.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”