21+ Actionable Handyman Company Marketing Ideas

People, these days, have busy schedules and many don’t have time to do their own repairs around the house. If you are thinking of starting your own handyman business, you can get the word out about your services and drum up your business with a few different marketing techniques.

How to promote your handyman business?

  • Register your brand in online business directories.
  • Attend local events, fundraisers, and social gatherings to increase networking.
  • Partner With local businesses to get bulk orders.
  • Distribute business cards brochures to clients and partners.
  • Create a brand representative logo and put a signboard to attract visitors.

If you are a handyman who knows how to fix just about everything, your skills and talents are on demand. People who do not want the expenses of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman as well as someone who needs help with other projects such as painting, carpeting, cleaning gutters and making repairs around the house.

Some amazing marketing ideas for handyman business which helps you to get more customer and increase awareness are as follows:

-Complete a few jobs for friends, co-workers, family members or neighbours:

You can offer to help for free, or charge them very little. This will give you a good experience and a few satisfied customers as well.

-Ask if you can use those people as references.

If your references are willing to write a letter or a testimonials talking about your excellent work, you can use it to attract additional clients or customers

-Establish Your Expertise Through Certification:

Most people who seek for the services of a handyman do so for their own personal space, such as their house or their own office. Hence, it is extremely essential for them to find someone trustworthy and dependable. Getting a professional handyman certification shows that your clients that you’re knowledgeable and experienced in your field.

-Online Listings:

If you want to increase your chances of getting found better by customers, you need to make sure that people who are searching for a handyman on the internet find you. The easiest way to do this is to get you listed on websites like Google My Business, Yelp, Foursquare, Bing, Craigslist, and other such directories.

Make sure that your name, address, and phone number and all the other essential details are properly and consistently updated across all these directories. Update your working hours accurately as well.

-Mobile Advertising:

Mobile marketing, the one you drive around in when you head out for work. The vehicle that you use regularly, be it a car or truck, can be an immensely useful marketing tool. Put your business’ name and your contact information across the side, and instantly turn it into a mobile billboard. Since you probably drive around the town for work, it is a great local advertising for your business.

-Broaden Your Service Offering:

A lot of handymen have a niche, an area of expertise that they love to stick to. For an instance, some handymen are good at electrical wiring, while some others prefer plumbing. Although this gives them a lot of credibility in that particular line of work, they are also missing out on many clients who are looking for handymen with a parallel set of skills.

Broadening your skill set and services sets you apart, and that can even prove to be your Unique Selling Point. People naturally tend to turn towards one handyman who can fix everything rather than appoint individual people for each service. Furthermore, this also helps to generate a lot of word- of- mouth marketing for your business

-Be Straightforward:

All said and done, a customer’s experience with your business is perhaps the most crucial factor that contributes to its reputation. If your customers have a good experience by your services, they will surely tend to leave good reviews and recommend you to others in their circle.

As stated before, this is one of the best ways to market your business. So, be transparent with your pricing, and be punctual with your timings. Most importantly, do not try to oversell or undersell your services.

-Partner With the Local Businesses:

Since just about every business with a physical location could use handyman’s services, partnering with some of these businesses, stores or companies in your locality is a great way to market yourself. You could get them to retain your services too.

That way, you have a steady source of work, and they do not have to go through the hassle of hiring someone new every time!

-Direct Mail Marketing:

Though it might seem to be outdated, sending out mailers and printed promotional content through post has its own charm. It shows potential customers the way you have invested in your business, and helps cement their trust in your services.

Ensure you use an engaging ad copy, and that the content is relevant and useful. You can also use this as an opportunity to give out coupons that customers can redeem when they employ your services.

-Join the Association of Certified Handyman Professionals.

You can have all the access to the marketing resources and opportunities for the work in your community.


Attend local events, meetings and other activities that will give you the opportunity to meet leaders in your community. You can introduce yourself and explain the services you offer.

-Put together a website.

You can design a simple but attractive website that promotes your business and your skills for a very little expense on web hosting platforms such as GoDaddy, Yahoo and FatCow. These sites include templates and you all you need is to provide the information.

-Use social media.

Starting a social media page and a Twitter account will allow you to promote your handyman business in the digital space. Trying Posting links and share relevant information. For example, you could share some articles and videos on how to keep your gutters clean, how frequently to change your air filters and safety features on various tools. You can also consider writing a blog and publishing information and tips will establish you as an expert in your field.

Make sure you have your insurance. When you promote a business as an “insured” or “certified” one, you will have a little more credibility among potential customers. Liability insurance for handyman businesses usually costs around 200 dollars per year.

How to drive sales to your handyman business?

  • Promote your business through video marketing platform.
  • Update information, activities, announcements on social media pages.
  • E-mail marketing can be a great way to establish long term connections.
  • Be ready to give exciting discount packages to raise the sales numbers.
  • Ask happy customers to share testimonials or feedback.

Here are some Important FAQ’s about Handyman Company to Get more Detail

What are the different costs involved opening a Handyman business?

Assume the start-up costs are very low if you have a reliable vehicle for transport equipment. Indeed, experienced business owners say you are less than $1,000 able to start your business. Standard home repair tools, marketing equipment and insurance are the only items you need.

The cost of insurance varies depending on your experience and the scope of your projects. Price range is 361 dollars to 792 dollars. Consider creating a simple website, where clients can find basic information and contact details, to increase your business growth. While your current costs are higher than your initial startup costs, most realistic operators report fairly low overhead costs.

The required licenses must be retained and proper insurance carried out. You would be most expensive to continually maintain, repair and upgrade the facilities, including your car. When you have a crew, you will always take account of wage expenses for workers and payroll costs.

Which audience you need to target for starting your Handyman business?

There is a wide pool of potential customers in this sector to choose from. Most consumers have no knowledge, time or desire to maintain and repair their households. Identify the target audience by considering the job type and customer base with which you are keen to work.

Single women aged over 50 who live alone, for example, are a typical target group. Often they lack the resources to complete most domestic repairs and are willing to pay for an honest job.

How to make your Handyman business profitable?

It is best to hire several employees with different skills to optimize your income. Plus you are hiring high-quality employees, more jobs are available for your company. The highest profits are also reflective of the highest income generated by working with property management companies.

While the regular, one-man company earns just approximately $40,000 annually, several hands-on companies estimate that they receive 3,000 dollars a week. Your earnings depend directly on the kinds of jobs that you perform and the particular arrangement of your fees.

Here is the very lucrative infographic which helps you to get more detail about the techniques for handyman for an efficient home. Read below

handyman business guide

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