21+ Handyman Businesses Marketing Strategies That Work

People have hectic schedules, and many don’t have time to perform home repairs.

If you’re considering opening your own handyman business, there are a few various marketing strategies you may use to promote your offerings and grow your clientele.

How to promote your handyman business?

  • Register your brand in online business directories.
  • Attend local events, fundraisers, and social gatherings to increase networking.
  • Partner With local businesses to get bulk orders.
  • Distribute business card brochures to clients and partners.
  • Create a brand representative logo and put up a signboard to attract visitors.

If you are a handyman who knows how to fix just about everything, your skills and talents are in demand.

People who do not want the expense of hiring a contractor or a plumber to fix a simple leak will utilize the services of a handyman and someone who needs help with other projects such as painting, carpeting, cleaning gutters, and making repairs around the house.

The following are excellent marketing suggestions for a handyman business:

-Perform a few tasks for friends, colleagues, family, or neighbors.:

You can offer to help for free or charge them very little. This will give you a good experience and a few satisfied customers as well.

-Request their permission to use them as references.

If your references are willing to write a letter or testimonials about your excellent work, you can use them to attract additional clients or customers.

-Certification Can Help You Demonstrate Your Expertise:

Most people who seek the services of a handyman do so for their own personal space, such as their house or their own office. Hence, it is essential for them to find someone trustworthy and dependable. Getting a professional handyman certification shows your clients that you’re knowledgeable and experienced in your field.

-Online Listings:

If you want to increase your chances of getting found better by customers, you need to make sure that people who are searching for a handyman on the internet find you. The easiest way to do this is to get you listed on websites like Google My Business, Yelp, Foursquare, Bing, Craigslist, and other such directories.

Ensure that your name, address, phone number, and all the other essential details are properly and consistently updated across all these directories. Update your working hours accurately as well.

-Mobile Advertising:

Mobile marketing is the one you drive around when you head out for work. The vehicle that you regularly use, be it a car or truck, can be an immensely useful marketing tool.

Put your business’ name and your contact information across the side and instantly turn it into a mobile billboard. Since you probably drive around the town for work, it is great local advertising for your business.

-Broaden Services You Are Providing:

Many handymen have a niche, an area of expertise that they love to stick to. For instance, some handymen are good at electrical wiring, while others prefer plumbing. Although this gives them a lot of credibility in that particular line of work, they also miss out on many clients looking for handymen with a parallel set of skills.

Broadening your skills and services sets you apart, which can even prove to be your Unique Selling Point. People naturally tend to turn towards one handyman who can fix everything rather than appoint individuals for each service. Furthermore, this also helps to generate a lot of word-of-mouth marketing for your business.

-Be Straightforward:

All said and done, a customer’s experience with your business is perhaps the most crucial factor contributing to its reputation. If your customers have a good experience with your services, they will surely tend to leave good reviews and recommend you to others in their circle.

As stated before, this is one of the best ways to market your business. So, be transparent with your pricing, and be punctual with your timings. Most importantly, do not try to oversell or undersell your services.

-Partner With the Local Businesses:

Since just about every business with a physical location could use handyman’s services, partnering with some of these businesses, stores, or companies in your locality is a great way to market yourself. You could get them to retain your services too.

That way, you have a steady source of work, and they do not have to go through the hassle of hiring someone new every time!

-Direct Mail Marketing:

Though it might seem to be outdated, sending out mailers and printed promotional content through the post has its own charm. It shows potential customers how you have invested in your business and helps cement their trust in your services.

Ensure you use engaging ad copy and that the content is relevant and useful. You can also use this as an opportunity to redeem coupons that customers can redeem when they employ your services.

-Join the Association of Certified Handyman Professionals.

You can access marketing resources and work opportunities in your community.


Attend local events, meetings, and other activities that will allow you to meet leaders in your community. You can introduce yourself and explain the services you offer.

-Put together a website.

You can design a simple but attractive website that promotes your business and your skills for very little expense on web hosting platforms such as GoDaddy, Yahoo, and FatCow. These sites include templates; you only need to provide the information.

-Use social media.

Starting a social media page and a Twitter account will allow you to promote your handyman business in the digital space. Trying Posting links and sharing relevant information.

For example, you could share some articles and videos on how to keep your gutters clean, how frequently to change your air filters, and safety features on various tools. You can also consider writing a blog, and publishing information and tips will establish you as an expert in your field.

Make sure you have your insurance. When you promote a business as an “insured” or “certified” one, you will have a little more credibility among potential customers. Liability insurance for handyman businesses usually costs around 200 dollars per year.

How to drive sales to your handyman business?

  • Promote your business through a video marketing platform.
  • Update information, activities, and announcements on social media pages.
  • E-mail marketing can be a great way to establish long-term connections.
  • Be ready to give exciting discount packages to raise sales numbers.
  • Ask happy customers to share testimonials or feedback.

FAQ’s about Handyman Company to Get More Detail

What are the different costs involved in opening a Handyman business?

Assume the start-up costs are very low if you have a reliable vehicle for transport equipment. Indeed, experienced business owners say you are less than $1,000 able to start your business. Standard home repair tools, marketing equipment, and insurance are the only items you need.

The insurance cost varies depending on your experience and the scope of your projects. The price range is 361 dollars to 792 dollars. Consider creating a simple website where clients can find basic information and contact details to increase your business growth. While your current costs are higher than your initial startup costs, most realistic operators report fairly low overhead costs.

The required licenses must be retained, and proper insurance must be carried out. It would be most expensive to maintain continuity, repair, and upgrade the facilities, including your car. When you have a crew, you will always consider wage expenses for workers and payroll costs.

Which audience do you need to target for starting your Handyman business?

This sector has a wide pool of potential customers to choose from. Most consumers have no knowledge, time, or desire to maintain and repair their households. Identify the target audience by considering the job type and customer base you are keen to work with.

For example, single women over 50 who live alone are a typical target group. Often they lack the resources to complete most domestic repairs and are willing to pay for an honest job.

How to make your Handyman business profitable?

Hiring several employees with different skills is best to optimize your income. Plus, you are hiring high-quality employees, and more jobs are available for your company. The highest profits also reflect the highest income from working with property management companies.

While the regular, one-man company earns just approximately $40,000 annually, several hands-on companies estimate that they receive 3,000 dollars a week. Your earnings depend directly on the kinds of jobs that you perform and the particular arrangement of your fees.

Here is a very lucrative infographic that helps you to get more detail about the techniques for a handyman for an efficient home. Read below

handyman business guide

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