25+ Actionable Greeting Card Store Marketing Ideas

Greeting cards are just a perfect present for any occasion. From anniversaries to a small family get-together, greeting cards bring happiness to the face of the receiver. Therefore, a greeting card store can become highly popular among the people who love to give surprises.

How to promote your greeting card business?

  • First, you need to create a logo and a unique brand name.
  • Create an attractive website and sell products online.
  • Sell cards on other e-commerce websites such as Amazon, eBay.
  • Attract visitors through signboards, banners, wall decoration and standees.
  • Join hands with partners, traders, event planners to get orders in bulk.
  • Make your online presence by listing in business directories.

If you still feel that there is a need to push the sales of your greeting cards further, then watch out for the proven marketing ideas given below.

Here are some best marketing ideas for Greeting Card Business which helps you to get more Customers and increase the awareness of your business.

-Begin the Promotions Locally

At times, the point of views of closed ones matters a lot more than that of potential customers because they will be more honest with you. Friends and family members can really offer you valuable feedback on your greeting card collection for your store. They can also point out the mistakes which will help you to improve the cards.

-Take the Support of Local Media

Think of publishing an article about your greeting card store in the local newspapers. This ensures that you get maximum views from the people around you. Contact the editors of the local newspapers and magazines to get your article highlighted. Also, keep the quality of the article high to lead customers into your store.

-Get Onto the Online Path

The online world opens up by starting a good website that gives all information about your business store. You can create a website by reaching out to platforms like WordPress or blogger.com. Additionally, do not forget to display the exact details about the delivery charges, business information, customer testimonials, attractive pictures of your store, etc.

-Become Etsy Savvy

Etsy is a great platform if you are looking for an alternative to your website making idea. It starts a marketplace for you where you exhibit the colorful and exclusive greeting cards for various occasions. You can mention the same details to your Etsy account as you would do for your website. So, be Etsy savvy!

-Give a New Touch to Business Letters

As a greeting card owner, you can make fine use of your greeting cards in place of business newsletters. This transforms your business communication to a different level and shows your efforts and thoughtfulness. Creativity can be presented best when you apply this marketing idea even in your daily talks of business.

-Celebrate Events in a Remarkable Manner

Celebrating special occasions is a must for everyone. People never forget to be with their closed ones on New Year, Christmas, etc.

Then, why not you also keep in touch with your customers on these remarkable celebrations of the year and bring joy to their hearts by sending them greeting cards. Remember when you bring a smile to a customer’s face, he will think of you as the reason behind it always.

-Present Your Cards Before a Sales Representative

There may be a sales representative in your area who can be of major help if you want to expand your greeting card store to other places as well. You just need to send him a sample of a card that should impress him in the first look itself. All you will require is a little effort for gathering a stamp, time, and a pleasing sample.

-Showcase the Greeting Cards on Bulletin Boards

Bulletin boards catch the eyes of the onlookers very fast. But, you will have to choose the bulletin boards of a particular place that can get ultimate attentiveness of the people around.

For instance, you can ask your greeting card printer to showcase your greeting cards on his bulletin boards. It is even better if he gives you a chance to put your card samples in the sample book of the print shop.

-Organize a Craft Class

Since you have much knowledge about the art of making and organizing greeting cards, then you can teach others too in a craft class. This not only makes them know about your business but also acquaints them with your skills. This is much required if you want your customers to stick to you for an everlasting time period.

-Give Greeting Cards in Place of Business Cards

It is time to replace your conventional business cards with the greeting cards to occupy a firm place in the memory of the customers. Moreover, if your cards have rational quotations on them, then there is a guarantee that the receivers are going to keep them and pass them further to other people.

-Use the Cards as Fundraisers

You can assist organizations in acquiring some funds from the people by offering them your greeting cards as fundraisers. This way of obtaining more funds will be well understood by the people and they will be ready to contribute to a cause. Therefore, get your cards ready for some charity work!

-Get Set for Blogging Mania

Businesses that have a regularly updated blog tend to have a higher number of customer following. It also increases the online rank on the search engine rankings.

So, you can have a blog that speaks about the variety of greetings cards, the best ideas to surprise your special ones, why greeting cards are better gifts, etc. Add uniqueness to your blog so that it gets listed number one in the upcoming times.

-Be on Google Maps

Google Maps gives a nice chance to place your business online with a massive assurance that your greeting card store visibility will increase manifold. Important feedback can also be left behind by the customers which will help you to improve. Keeping moving forward in the direction of Google Maps and you will find that people are moving towards you.

-Be Serious About Content Marketing

Content marketing has become the number one way to impress the customers. It gives you an opportunity to explore the number of options related to advertising. The most appreciated ones are white papers, webinars, eBooks, etc.

-Let Pay Per Click Bring You Customers

PPC will smoothen the floor for more customer entries into your website domain. You can use it to build a good foundation for new customers. You can create a good offer along with valuable content and then utilize pay per click advertisements to get in more customers.

How to drive sales to your greeting card business?

  • Give a fantastic discount/festive discount offers to customers.
  • Advertise your services in local magazines and newspapers.
  • Fill your social media pages with the essential announcements, activities and promotional deals.
  • Sell card ideas through video marketing and promote it digitally.
  • Build connections and spread information through E-mail marketing and SMS marketing.

Here are some Important FAQ’s about Greeting Card Store to Get more Detail

How to keep your customers coming back to the Greeting card business?


By offering special, funny or memorable cards you can draw customers. Nonetheless, you will keep them through a good buyer’s network. Connect to companies again.

For help retail design organizations use strong time management, organizational skills and marketing skills. You will celebrate Mother’s day, Halloween, Christmas and other holidays. 

Who buys the printed greeting cards from your Green Card business?


Sales mostly include people who want to market their own pictures as greeting cards. Among them are writers, painters, photographers and designers who wish to print their pictures. Many of our customers ordered and sold a few designs locally.

Some of these people started a full-time company. You ‘re just halfway there if your retail outlets are like a store, a garden center, a fuel station, art gallery, a public house, bar, church, hair dressers, etc.

Is it possible to sell images as the greetings cards?


It depends on the pictures and whether you will be able to sell them locally. Appealing pictures will always be sold and most card outlets will always be looking to give their ever evolving customers fresh and appealing designs.

More than 80 cards are bought every year, including Christmas cards by most households. It’s usually the house lady who purchases most welcome cards. The welcome card market is enormous. That outlet sells greeting cards, one out of six.

What are the different tasks you need to carry at your Greeting card business?


A company sells different cards every day. It therefore serves customers or retail outlets directly. A greeting card company will stock, repair and market items during the sale. A retail card business will find out what is sold during its “off” hours.

A company’s line of greeting cards is continually expanding and requires a lot of work. A company dedicated to greeting cards engages producers, visits trade fairs and research trends and new arts. While these processes are not always regular, they are sufficiently significant that they are continuously examined.

Funds, publicity, advertising, administration, cleaning of stores, general repairs and assistance to customers are all other everyday activities.

Many person think that greeting card is less used product so there is very less potentiality in this industry. But the stats are different. Its very trending product on different festivals and day. Here is the infographic which contains the stats of greetings card industry. Read below

greeting card trends and stats

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1 thought on “25+ Actionable Greeting Card Store Marketing Ideas”

  1. What a great video and tool. I’ve been phasing out my baking business, and as a ‘retirement’ project, started selling handmade personalized greeting cards (much less demanding than baking!). I personalized them to the customers’ needs. The best sellers so far were my Mother’s Day, Graduations, and Wedding cards. I can’t wait for Thanksgiving and Christmas.
    However, little did I know how to get started with promoting the cards though. Different products require different marketing and promotional options.
    I can’t thank you enough for this amazing information. I plan to watch the video and to read all of this information again. Looking forward to seeing more videos from you. Thank you. Thank you. Thank you.

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