Let us take a trip in our imagination 💬
You have a question that is bizarre and unanswerable that you want to explore 💡a
Where do you head? 🤔
You have a report to write and need those bang-on statistical numbers that will elevate your project to the next level 📊
Where are you going to get them ❓
You are looking for the perfect gift for Mother’s Day 💝 and cannot come up with any last-minute creative ideas 🧠
The universal answer to this question you ponder – our digital encyclopedia 📚
The unbeatable search engine and now, a suite of different tools and availabilities- what helped Google become a leader in helping us find whatever we look for. 🔍
Let’s both figure out. 🙌. But first, some history 📜
Google’s History in Short
Larry Page and Sergey Brin were two students at the iconic Stanford University, based in California. 🎓
With two other friends, these co-founders of what is today the largest and most used search engine in the world launched Google in 1998! ⏲️
It came from a research project that both graduate students were involved in, originally called BackRub. While actively looking for a theme to write his dissertation on, Page came across the mathematical properties of the World Wide Web 🌐
This led them to create a domain for their University with Google’s domain name, followed by launching Google as an independent search engine. In the late 2000s, they diversified into other offerings that Google would parlay to the users as well. 🖱️
QUICK TRIVIA 🧠: Almost 76% of all global searches on the web take place on Google! 💰
Marketing strategies of Google ➕
Google is no doubt a leader in technological services and has proved to be one of the pioneers of business and technology. But for you and I, they are just a search engine. ✔️
So what keeps us going back to them, preferring them even to carry our searches out? 💻
Their effective marketing strategies. 🛒 Following are some of those that make them a market leader.
Product-Focused Growth 🥚
Are you aware of the tagline – do not put all your eggs in one basket?
Google follows this ethos. An important element of their marketing is their focus on product and how it shapes their growth.
Not only does Google only deal with its primary product, which is the search engine, but it also introduces multiple product lines like Google Workspace, which includes all its preliminary products like Gmail, Google Drive, etc. Catering to multiple needs of users keeps them ahead in the market via diversification!
Google’s quality in all the technological services that they provide is known to be top-notch.
Along with great user interface and user experience services, they are known to have collaborative and dynamic offerings in technology.
As a consumer, what do you and I expect from Google’s products?
Ease, a great user experience, integration with our devices and what we demand, and management without any hiccups across apps and within Google’s databases. Doesn’t that sound exactly similar to how Google functions? They are winning the market for their top-quality offerings.
Brand awareness 📢
Google is a well-known brand and name that children to senior citizens recognize and even use almost daily. With everyone owning a cellphone, Google apps are requirements, and thus the brand is a staple.
This gives them a huge advantage.
Almost all the folks recognizing the brand give them the advantage of well-earned publicity, which works in their favor every time they launch or release a new product or service.
Their brand awareness ranking is off the charts.
Data-driven insights 🔢
Data is what drives the growth and scalability of any business.
Google recognizes this and uses it to its advantage.
Google is known to analyze trends and work their campaigns and deliver products to solve the problems of the users. How does this play to their strengths, you ask?
Google has more useful information and trend lines to track consumer behavior through its databases than any other company in the world. This allows them to be smart and campaign large.
Free for all 💲
Google operates on a free for all structure. This means there is no paywall between the user of their service and the organization itself. They cooperate as an open platform to attract subscribers and retain them.
They act as open-access giants supported by partnerships from advertisers and other partners who keep the engines running for the platform.
This is possibly the greatest case for free PageRank technology that multiple businesses would want to tap.
Google Culture 🎁
Google’s workplace culture and brand culture, in general, makes it a great conversation starter.
They brew a unique community-backed culture for both their employees and their platform. With a dynamic form of communication, even if it is banners on the Google search engine with no flat conversation, they drive a community.
This is always a great sign for marketing any business.
Google sits on a mountain of data, with a major part of the globe signed up for its services. And something that they openly commit to is the privacy of their users.
The world’s biggest platform, committing to security, meets its loyal customers’ expectations. Customer base psychology is thus crucial and generates effective marketing.
Top Products of Google 🛒
Google Search Engine
This timeless product of Google is where everything started. A large digital encyclopedia, they are the largest webpage of media, audio, and information to find exactly what you are looking for.
Google’s fastest and most secure browser, this engine integrates aspects like offline patching in Gmail and Google Docs as well as easy translation.
With about 1.5 billion users of Gmail, they are the world’s largest email service provider and are free on the website and available as a mobile application.
Possibly the most popular video-sharing platform in the world, you can share and upload unique original content that can get you a great social media game!
Acting as a repository for photos and videos that are efficiently organized into albums and identifiable categories. This Google product is known as the best photo product offering on Earth.
This Google product is a systems service that integrates different files and supports a secure cloud platform where you can back your content up and access them as well as share them in a cross-collaborative function.
Do you want to manage your time efficiently and stay on top of all your plans and schedules? Google Calendar has got you covered. With a great user interface and ease of usage, they are an essential Google product.
Virtual assistant software that is automated and manages tasks and to-dos and gets answers.
Assistants in terms of geographical direction with features like 360-degree mapping systems, and Google Maps, are largely known for their support towards geo navigation and targeting. They are a preferred map app.
A collaboration system to write and edit documents, you can share documents and edit them securely. The Docs Editor also includes other products in their suite, like Sheets, Slides, and Forms from Google.
Local integration 🌏
Google’s reach is a global one that goes across all geographical boundaries. In such a context, they must design localized campaigns that bring great success for them.
Google has done this successfully. In different countries, they have taken promotional campaigns to the next level by tailoring them to the country’s demographics with specific campaigns for that region.
This contributes to why Google is a market leader with its impressionable campaigns.
Google Marketing Mix 4P Analysis
Google’s product strategy involves a diverse portfolio of versatile technology offerings. The products include operating systems, desktop apps, mobile apps, and services. Their expansion into different products is a great growth trajectory for the brand. Google’s work suite is their strong suite.
Consumer electronics is one of the products that require offline distribution channels. Their smartphones are available globally, and vendors or retailers are present geographically everywhere.
Other than that, Google’s business is mostly online. Their digital products are available everywhere in the level tech field.
Google has multiple tiers of pricing. Their pricing caters to different categories. The following are the choices:
- Freemium pricing: often for the free products with premium prices for the add-on options.
- Market-oriented pricing: these prices are based on market conditions.
- Penetration pricing: Google’s cloud offering follows a penetration pricing system to attract new customers.
- Value-based pricing: this strategy is based on how the customer values what Google offers.
Google has multiple promotional strategies in terms of sales, public relations, and advertising.
Google issues coupons and discounts on product usage and provides sponsorships for social events for its PR programs. Media advertising via digital channels is an important aspect of their promotions.
Google’s Top Campaigns
Google’s Year In Search 🔍
This is one of the most memorable campaigns that gets carried out on Youtube. They have been running TV Ads and media commercials for the last few years.
They encapsulate everything that has been searched on Google and act as a fundamental pitstop on Youtube for Google’s campaign.
Google Discover 🕸️
Google Discover is an experience that keeps you interested and informed about different hobbies and interests that you might have. This is an elevated experience that Google offers as a part of its suite of products.
Pixel Campaigns 🤳
The Google Pixel is no doubt a great phone and has all the major tech users invested in everything it has to offer and its seamless working methods.
Google’s Pixel campaigns are known to be a large benchmark for their creative competence and position the brand and what it has to say uniquely. Another important benefit of these campaigns is that they are sentimentally charged on a thematic idea and televised.
This allows a large impact on audiences.
QUICK FACTS 🧠: Google currently has an 85.53% share in the search engine market in 2023. They claim the top spot with ease.
Key takeaway 🔑
Google is the largest shareholder in the market of search engines and workplace suites, and this is largely contributed by their majority of marketing strategies and great brand positioning.
And that smart positioning is what makes them the best in the game!
FAQs Google Marketing Strategies
Where did the name Google originate from?
Google was named Google, inspired by the word Googol. A Gogool is a number followed by 100 zeroes behind it. This is the way the name was brought in.
How does Google uniquely position itself?
One of the most unique things about Google is its work and employee culture. Google has had a pet-friendly culture in existence from the early beginning. One of the earliest employees brought in a pet before other workplaces mandated it even.
How did Google sustain its growth over time?
Google’s founders are known to be in the growth game for the long haul. The Alphabet company’s executive chairman made it clear that before the co-founders publicized the company, they decided to stay in the game for the long haul. This sustained their growth in the long run!
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”