9+ Top Google Competitors In The World

We all know the word “GOOGLE” because it is the biggest in the business. Founded on September 4, 1998, approximately 24 years today, in Menlo Park, California. Larry Page and Sergey Brin are the two founders of this American Multinational Technology Company. Google mainly operates in search engine technology, e-commerce, online advertising, software, and consumer electronics also.

Year Founded: 1998
Headquarters: Mountain View, California, United States

Google, which has become “ALPHABET” now, is a trillion-dollar company with a total valuation of $1.13 trillion ($1135 billion). But Google alone has a brand value of $819.5 billion in 2022, with a 91.88% market share globally in June 2022.

Google generates most of its revenue from advertising, with a total revenue of $256.7 billion in 2021 and $181.6 in 2020, respectively,  which is an increase of $75 billion in just a year.

List Of Top Google Competitors Globally 

Google may have the biggest market share in the world, but other players in the market are also not doing so badly.  Some of them are as below.


Year Founded: 1975
Headquarters: Redmond, Washington

Microsoft is a Multinational Computer Technology Corporation that was founded by Bill Gates and Paul Allen. It is the biggest software company and one of the most valuable companies in the world. According to Wikipedia, the total revenue of Microsoft is $198.3 billion in 2022, which is $168.1 billion in 2021.

Here, we are talking about Microsoft as a competitor of Google because Microsoft also has a search engine named Microsoft Bing launched in 2009. It is the second most popular search engine after Google, with a market share of nearly 3%. Bing generated $8.53 billion in advertising revenue in 2021.

So, these figures show us that there’s no doubt that Google is the biggest in the market, but others are also performing well to grow and survive in the business.

Have a look at the Top Microsoft Corporation Competitors And Alternatives.


Year Founded: 1994
Headquarters: Sunnyvale, California 

Yahoo is a search engine and Web Service Provider just like Google, which was founded by Jerry Yang and David Filo in 1994. It generally provides a web portal and search engine, Yahoo search, including services like Yahoo mail, My Yahoo, Yahoo Sports, and Yahoo! Native, which is an advertising platform. 

After Bing, Yahoo! comes in third place with a market share of 1.6% worldwide. In the early 1990s and 2000s, Yahoo was way ahead of Google and others in the market.

But, after 2000, Google attracted the public’s attention and started growing rapidly at an impressive rate. Yahoo is still in the third spot in the market, making it Google’s competitor. 


Year Founded: 2008
Headquarters: Paoli, Pennsylvania

DuckDuckGo is also a search engine that was founded by Gabriel Weinberton in 2008. DuckDuckGo mainly generates its revenue from keyword-based search advertisements. With more than 25 billion all-time direct searches and 33 million searches daily, DuckDuckGo held 0.3% of the global search engine market share in 2019. 

The founder’s vision is to provide customers with a tracking-free platform that does not store your data, personal information, and profile.

DuckDuckGo has a strong approach against Google with its non-tracking vision because everyone knows that Google does store your data and personal information.

Still, DuckDuckGo has maintained its non-tracking behavior, which is why it’s growing every year and can be termed a potential competitor to Google.


Year Founded: 2004
Headquarters: Menlo Park, California 

Facebook is a social media platform and social networking service which is currently owned by Meta Platforms. It was mainly founded by Mark Zuckerberg and Eduardo Saverin in 2004 in Cambridge, Massachusetts.

Facebook, which has been downloaded over 5 billion times, had a total revenue of $117.9 billion in 2019, out of which $60 billion just came from the Facebook app. With 2.9 billion monthly users, Facebook has a net profit of $39.3 billion in 2021.

Google has Facebook as a competitor in the advertising and video-sharing sector. Still, these both are big players in the market because Google & Facebook combined cover 61% of the advertising sector.

Data monetization and targeted ads are mostly occupied by both giants, but to compete with Google’s Adwords, Facebook has also introduced its social media boost packages on its platform.


Year Founded: 1976
Headquarters: Cupertino, California 

Apple is a Multinational Technology Company that mainly operates in consumer electronics and related services. Apple is surely the biggest company in the world, with a net worth of 2.3 trillion (2201.37 billion) as on 8 November 2022.

So far, Apple’s total revenue stands at $394.3 billion, which was $378.3 billion last year and $294.1 billion in 2020.

Google is also a smartphone manufacturer, but Apple is way ahead of Google in selling mobile phones. Apple has a market share of 22.87%, whereas Google doesn’t stand a chance.

But, Google’s android changes the game in the software sector, where Google has a huge market share, more than 74%, and Apple just stands at 22% in the market. Apple and Google do make head-to-head competitors in consumer electronics in both the software & hardware sector. 


Year Founded: 2000
Headquarters: Beijing, China 

Baidu is a China-based technology company mainly focusing on Internet-based services and Artificial Intelligence. As China has banned Google in the country, Baidu is a perfect alternative founded by Robin Li and Eric Xu for the people of China.

Baidu’s total revenue for the year 2022 stood at $19.3 billion, with a total workforce of 45,500 in 2021. 

We can say Baidu is a straight competition to Google because it is the second largest search engine in the world because of its 76.05% market share in China.

Globally also, it is just behind Bing and Yahoo with a total market share of 0.83%. Baidu is a competitor to Google because it is not letting Google serve the most populous country in the world. 


Year Founded: 1997
Headquarters: Moscow, Russia 

Yandex is a Russian Multinational Technology Company that offers internet-related services and products, search engine services, maps, navigation, mobile application, and online advertising.

It was founded by Arkady Volozh and Alya Segalovich on 23 September 1997 in Russia. The company’s total revenue is at $4.85 billion in 2021, with a workforce of 10,227 people in 2020.

Google’s competitor Yandex is the biggest technology company in Russia which stands at fifth position in the world behind Google, Bing, Yahoo, and Baidu, with a market share of 0.55% globally.

Yandex also earns its biggest portion of revenue from advertising which was said to be more than $2 billion in 2021. Yandex is a tough competitor for Google as it is growing yearly with over 40% growth in its revenue from the last year.

Google Competitors

FAQs for Google Competitors

What led Google to become this big and capture more than 90% market share?

First, Google has always been a user-friendly platform with almost 95% user satisfaction. After that, its ability to become experimental and to take risks in the services & operations led it to grow and expand.

Why doesn’t Google charge money for most of its services?

Google is so enormous that it doesn’t have to charge money for its small services from consumers. Its main idea is to grow the brand name and attract more consumers daily, automatically making it more profitable and progressive. Some free services Google provides are Google docs, slides, Google Keep, and Google workforce.

Can any of the above-mentioned companies or any other company overtake Google in the future?

Looking at the current situation and numbers, it is nearly impossible to overtake Google in market valuation, market share, brand value, and expansion. But, it could also be possible that other companies will bring something more interesting to the table, which will lead to the downfall of Google.

Apple or Facebook, which one is the better competitor for Google?

According to the above statement, both Apple & Facebook are neck-to-neck competitors of Google. Apple is a competitor of Google in the electronics sector and whereas Facebook shares the advertising sector with Google.

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