10+ Best Google Analytics Alternatives and Competitors

Undoubtedly, one of the best and most used analytics services today has to be Google Analytics. With Google Analytics, interpreting data has been easy and fruitful at the same time. It saves a lot of time and, of course, makes life easy.

Year Founded: 2005
Headquarters: Mountain View, California, United States

The world we are living in right now is dominated by data. Data is arguably the greatest asset one can possess. Without data, life in itself seems impossible. Large business houses, in the time of decision-making, rely on data.

They collect past data, analyze them using the analytics software, and, based on the results, decide what decision to take. Intuition might be of use when communicating face-to-face. Apart from that, it has to be data. 

Google Analytics is an analytics software which assists users in these scenarios. It is a reliable tool with multiple metrics and insights that provides users with valuable results to derive conclusions and make correct decisions.

However, not every user is the same, and their requirements are similar. Thus, people looking for alternatives must not be a surprising fact!

List Of Top Google Analytics Alternatives

Even though a rarity, it might be that some users are rendered dissatisfied with Google Analytics’ overall experience and are looking for an alternative. Well, here are some great Google Analytics alternatives one can opt for!


Year Founded: 2009
Headquarters: Sao Paulo, Brazil

If internet traffic or engagement is something that one needs to keep an eye on, there’s no better alternative than Gauges. With Gauges, one can keep track of the number of visitors, the engagements, the top searches, filter searches by geographical locations, and much more.

Gauges mainly target audiences who prefer a simple and easy-to-use tool for something as heavy and complex as analytics. 

The paid version is not costly, implying that it is meant for any user. Therefore, by being very specific, Gauges has been competing with Google Analytics in their domain.

Fathom Analytics

Year Founded: 2018
Headquarters: Victoria, British Columbia, Canada

A very recent entrant, if compared to its peers, Fathom Analytics is one of the best alternatives to Google Analytics currently.

Fathom is mainly known for being very particular about the metrics it chooses for analysis. Fathom’s analysis mainly benefits those who intend to make quick decisions based on the most important parameters.

Besides, Fathoms’ capability of integrating itself into the user’s website to track it automatically is a huge boost as third-party dependence is eliminated. 

Fathom is a great alternative to Google Analytics, provided that the data is not heavyweight. The paid plans are affordable, too, making it a great choice.

Piwik Pro Analytics Suite

Year Founded: 2013
Headquarters: Wroclaw, Dolnoslaskie, Poland

If privacy is important, Piwik Pro is the best alternative for Google Analytics. Regarding sensitive data handling, Piwik Pro does it all right. It is used in sectors relying heavily on sensitive content like government, healthcare, etc.

Piwik Pro also ensures the fact that all its operations are performed in alignment with the laws. Customer journey analysis on Piwik Pro is extraordinary, and the core features being offered in the free plan are enough to make it one of the toughest competitors of Google Analytics.


Year Founded: 2016
Headquarters: Brno, Jihomoravsky, Czech Republic


Another great Google Analytics software, Smartlook, is a behavior-tracking website. It monitors information like the number of visitors to a website, mobile applications, and games. Smartlook combines features that provide analysis, both qualitative and quantitative in nature.

With Smartlook, one can filter the data to focus mainly on the information one is seeking. With a multi-user workspace and a reliable support staff, Smartlook is a tough competition to Google Analytics. 


Year Founded: 2008
Headquarters: San Francisco, California, United States

Woopra is a great analytics tool when it concerns responses that one requires for emails. Woopra tracks user behavior in the form of the number of emails sent and received, as well as tracking chat behavior in the form of engagements made, time spent, and various other factors.

It is kind of a watcher as it keeps customer behavior under acute attention, deriving a lot of data and thereby providing detailed analysis to enhance the derivation of results. The free plan is quite amazing, making it one of the best alternatives to Google Analytics.

Go Squared

Year Founded: 2006
Headquarters: London, England, United Kingdom

Go Squared is another really good alternative to Google Analytics. With Go Squared, one can track site visitors and campaign data points in real time. It also eases the process of engagements as detailed reports are provided regarding page and site traffic.

Decision-making is rendered seamless using Go Squared as its metrics are pretty advanced and useful. Thus, Go Squared is definitely a great option, only if the kind of service they provide is your major concern

Fox Metrics

Year Founded: 2011
Headquarters: Atlanta, Georgia, United States

In this era of freelancing, Digital Marketing is one of the pivotal sources of income for many. However, the extensive research needed in digital marketing is data-driven. In comes Fox Metrics.

Designed specifically for the digital marketing domain, it collects and organizes data on the client’s behalf. Once done, Fox Metrics uses that data to analyze the various information and represent it using various visual tools, making it easy to derive results and conclusions and, at the same time, render it very pleasing to look at. 

With a very versatile pricing structure, Fox Metrics is definitely the best Google Analytics alternative when the domain requirement is specific. 


Year Founded: 2009
Headquarters: San Francisco, California, United States

A company’s marketing and sales department definitely serve as its backbone. Analysis in those two departments almost decides the course of action for the company. Mixpanel renders life easy for the marketing and sales workforce.

With Mixpanel, one can access all the essentials of production domain analytics. Moreover, it is easy to use and quite interactive in nature. Mixpanel can turn heavyweight usage metrics into a simple and decisive report, making it a great alternative to Google Analytics.


Year Founded: 2013
Headquarters: San Francisco, California, United States

Analytics is a very complicated algorithm. Even though all the aforementioned software is user-friendly, being tech-savvy is necessary to use them all to their full potential. However, a great alternative to all of them, including Google Analytics, is Heap.

Advanced analytics, yet very simple to comprehend. Heap’s pricing policy is great too. There is a free plan available by default. The paid plan, however, is customized as per the user’s requirement, rendering it a tough competitor to Google Analytics.


Year Founded: 1999
Headquarters: Dublin, Ireland

One of the oldest and most trusted alternatives to Google Analytics has to be Statcounter. The Irish analytics tool, not something over the top, manages to get the bases right. It has a very simple interface and a clean and interactive UI.

It offers a dashboard that portrays information in the most interactive and visually appealing manner. The only drawback, however, is that the features included in the free package are limited, and a paid plan somewhat becomes a necessity in order to enjoy all its benefits.

Google Analytics Alternatives

FAQs for Google Analytics Alternatives

What is the best alternative to google analytics?

Based on their feature sets, Piwik Pro and Smartlook are the strongest competitors of Google Analytics.

What are some free alternatives to google analytics?

Heap is clearly the best free-to-use alternative to Google Analytics. 

Which app is the most attractive alternative to google analytics?

Of all the above-mentioned software, Mixpanel and Smartlook are the most attractive alternatives to Google Analytics.

Do we need an account to use google analytics?

Yes. One needs a simple google account to use Google Analytics to its fullest potential.

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