Gillette: 12 Top Competitors and Alternatives

Previously owned by The Gillette Company and now working under P&G since 2005, Gillette is a globally renowned brand producing and distributing hygienic shaving kits and products, including its most marketed safety razors.

It has its main offices in Boston, Massachusetts, the U.S. It was founded nearly 120 years ago by King C. Gillette, and it promoted itself with a well-known slogan of ‘the best a man can get, first starting in 1989. 

Gillette Competitor

1. DollarShaveClub

Parented by Unilever, DollarShaveClub operates a $104 million company in California, United States. Michael Dubin and Mark Levine founded it in January of 2011.

It has a wide variety of grooming products and competes tightly in the razor market, and a feature of home delivery is also available on its list.

It markets with the slogan of ‘shave time, shave money and has ever since performed exceptionally well under its CEO Jason Goldberger. 

2. Harry’s 

Headquartered in New York in the United States, Harry’s has online platforms and retail counters. It sells mostly shaving products with a broader range available to its customers while also taking care of the men’s care items.

Its subscription strategy makes it stand out, where the users get shaving and grooming products delivered to their mail. It was founded in 2012 and ran under JeffJeff Raider and Andy Katz-Mayfield.

3. Schick 

It was founded in the year 1926, and now, with 96 years of running experience, this company stands second only to Gillette in terms of sales worldwide.

However, it already has become the best-selling brand of razors and grooming products in Japan.

It operates in more than twenty countries and is mainly used in Asia, Russia, North America and parts of Australia. Jacob Schick formed it and now is owned by Edgewell Personal Care. 

4. Wilkinson Sword

Although currently acquired by the Edgewell Personal Care company, Wilkinson Sword used to be a British personal care brand that mainly sold in Europe.

Furthermore, Henry Nock, in the year 1772, formed this to make and sell guns in London. However, now it promotes its wide variety of razors and grooming equipment in the market.

Be it its Quattro series of four-bladed razors or the Hydro with five blades, Wilkinson had maintained its quality over the years after being purchased by the U.S. company. 

5. Oral-B

Previously owned by The Gillette Company, Oral B has now emerged as a significant market capturer with its global base of oral hygiene items such as kinds of toothpaste and brushes that come both in normal form and electric.

It has been running for 72 years now, first established in January of 1950. This brand from America is now promoted worldwide while being managed under Procter & Gamble. 

6. Old Spice

Formed initially as Early American Old Spice under Shulton Company, it channelled its products toward women first and later introduced the men's grooming equipment by the year-end of 1937.

It was founded under Willian Lightfoot Schultz and mainly marketed soap and other bathing products.

However, in times now, it deals with various items such as deodorants, shampoos, soaps, and, of course, aftershaves. These are now manufactured under the banner of Procter & Gamble. 

7. Nivea

It is a Germany based brand owned by Beiersdorf Global AG company based in Hamburg. It mainly supplies skin and body care all over the globe, having a huge market of its own.

Nivea has been experimenting with various gels and creams and has been given grooming products. The founders of the Beiersdorf company eventually manufactured some of the products that Nivea boasts of today.

The company, however, came into being in 1911, and after the 1980s, it’s been a global brand. 

8. Walgreens

Operating under Executive Chairman Stefano Pessina, CEO Rosalind Brewer, and President John T. Standley, this pharmaceutical and health and wellness trade of Walgreens has been generating a staggering revenue of 2 billion dollars.

It is parented by the Walgreens Boots Alliance and is currently headquartered in Illinois in the U.S. It was founded in Chicago about 121 years back in 1901 by Charles Rudolph Walgreen. 

9. Rockwell Razors

It is based in the area of Toronto in Canada. It was founded eight years ago, back in 2014, by Gareth Everard and Morgan Nordstrom. It is headquartered in the Great Lakes region, while it has a vast market.

Rockwell, as posted on its official website, profoundly believes that eco-friendly razors and other products are today’s need and, therefore, tend to make correctly priced and reusable and nature-friendly razors, promoting environmental concerns. This is what makes them appealing. 

10. Vikings Blade

Operating from Wilmington city in North Carolina, U. S, Vikings Blade, with its unique name, provides products just up to the said quality.

It has a tagline reading “restore the manliness”, referring to its promotional strategies. Its safety razors are reviewed to be among the best qualities among others.

Though their costs (especially added with shipping) remain a bit high, Vikings Blade still manages to satisfy their customers with the product. 

11. Muhle

Stemming from Germany, this brand has claimed to be providing the best quality wet shaving equipment. In their own words, Muhle has a primary focus on the traditional aspects of their product.

This uniqueness is enhanced as we get to know it derives its inspiration from the Ore Mountains and the culture of the people there.

It has been operating for more than eight decades now and still has high-quality craftsmanship in its products.

12. Colgate-Palmolive 

Operating under CEO Noel R. Wallace, this MNC based in New York, USA, has been one of the biggest competitors of P&G and Gillette in terms of market.

With around 35000 employees, this American transnational corporation supplies to various companies, marketing its health and wellness products and personal care items. It was founded in the year of 1806 by William Colgate. 

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