FritoLays: 15 Top Competitors and Alternatives

Frito-Lay is an American subsidiary of the leading parent company PepsiCo. It was started as two separate companies – “The Frito Company” and “H.W. Lay and Company,” which merged in 1961.

In 1965 Frito-Lay merged with Pepsi-Cola company 1965, making PepsiCo the most significant worldwide distributor of snacks. It manufactures and sales corn chips, potato chips, and other snack items. The company’s net revenue in 2022 is $4839 million, with an operating profit of $1296.

The primary snack foods produced under Frito-Lay’s name include Fritos – corn chips, Cheetos – cheese-flavored snacks, Doritos, Tostitos – tortilla chips, Lays – potato chips, etc.

Top Frito Lay competitors and alternatives

1. Utz Quality Foods

Established in 1921, Utz Brands is a prominent U.S.-based snack company that produces a wide range of potato chips, pretzels, and other snacks.

Owned by Michael W. Rice, it supplies its products to the Warehouse Clubs and Mass Merchandisers. In 2022, it bought a manufacturing plant from Evans Foods Group for $38.4 million, thereby proving to be one of the most formidable competitors of Frito Lays.

Its net revenue in 2022 is $340.8 million, with an increase in net sales of 26.6% over the year. 

2. Kellogg

Starting in 1906, It’s an American-based MNC that produces cereal food items like crackers and toaster pastries under the prominent brands Corn-Flakes, Pringles, Eggo, Cheez-It, etc. Its revenue in the current year is $3.672 billion, i.e., an increase of 2.46%.

In 2021, its net income was $1.488B. It fairly competes with Frito-Lays in the USA.

It frequently partners with Olympic games to feature famous American athletes like Kelly Clark to increase the global profit margin of the company. 

3. Snyder’s-Lance

Being the second-largest salty snack maker in the United States, Snyder’s Lane is one of the top manufacturers and distributors of chips, snacks, popcorn, pretzels, fruit and vegetable snacks, meat and pork snacks, etc.

It was founded on 6 December 2010 by the legal merging of two companies, Lance Inc. and Snyder’s of Hanover.

In 2017, it was bought by the Campbell Soup Company and was priced at $4.9 million. Thus, it is working as a subsidiary company with rising growth.

4. Mondelez International

Mondelez International is a food and beverage American MNC with headquarters in Chicago.

It was established in 1923, and it was ranked 108 in the 2021 Fortune 500 list of largest United States corporations, where the criteria of acknowledgment were total revenue. It mainly manufactures chocolates, cookies, biscuits, gums, confectionery, and powdered beverages.

It also holds the rights to Christie Brown and Company. In 2022, it expanded its business by buying Grupo Bimbo’s confectionery business. The current year showed a profit of $1.2 billion with a yearly increase in net revenue by 7.3%.

5. Kraft Heinz

Built-in 2015, Kraft Heinz is an American multinational food company formed when the companies Kraft Foods and Heinz Co. partnered with each other. It has over 20 different brands like Boca Burger, Gevalia, etc., as its subsidiaries.

It’s North America’s third-largest food and beverage company with a global rank of fife in terms of its size.

The 2018 Fortuner 500 list of the largest U.S. corporations was ranked 114. In 2022 it took over 85% of the German-based company Just Spices. Its net revenue for 2021 is $26.04 billion. 

6. Nestle

Nestle is a Switzerland-based MNC that processes and distributes food and drinks. Founded in 1866, it is one of the oldest and currently the most significant public sector food company in the world, mainly in terms of revenue.

Its main products include dairy products, ice cream, pet foods, frozen foods, etc. Its leading brands include Nespresso, Nescafe, Nesquik, Maggie, etc.

It was assigned a rank of 64 on the Fortune global 500 lists of 2017. In 2021, its net revenue was $ 87.10 billion, with an annual income of $ 17.20 billion.

7. Ruffles

Popularly called Lays Maxx, Ruffles is an American-based ruffled potato chips brand. The brand was established in 1948, and in 1958, the Frito brand acquired the rights to the brand.

As a result, the brand is currently owned by PepsiCo. It has well-established markets in India, Mexico, and Canada for its unique range of flavors.

It is famous for its marketing strategies like the personification of potatoes in Russia to increase the brand’s sales. In 2022, its net worth was estimated to be $1.47 million.

8. Wise foods

Founded in 1921, Wise Foods is a USA-based company that makes snacks and sells them in 15 eastern seaboard states such as Vermont, Ohio, West Virginia, etc.

It is best known for its wide variety of potato chips, cheese doodles, bagged popcorn, onion rings, Dipsy doodle chips, etc.

In 2012, it was acquired by the Mexican Company Arca Continental. By 2015, it became the Official Potato Chip and Cheez Doodle of the New York Met. It has a net revenue of $305 million. 

9. Herr Foods

Herr Foods is an American brand of potato chips and snack foods founded by Jimm Herr in 1946. Its main products include potato chips, pretzels, tortilla chips, cheese curls, popcorn, and onion rings, with more emphasis given on strong and spicy flavors.

The Eats United States and East Canada are the main areas of its business. Its products are sold in all 50 American states and more than 40 countries globally.

It has 806 employees and average annual revenue of $304.7 million per year.

10. General Mills

General Mills is an American-based multinational company that produces and sells branded consumer foods throughout retail stores, mainly in the USA and other nations.

In 1866, the company was originally a large flour miller and hence got its fame. Today it markets many well-established North American brands, including Annie’s Homegrown, Cascadian Farm, Betty Crocker, etc.

It is a public sector industry with its main products: soup, refrigerated dough, soy products, baking mixes, yogurt, snack foods, pizza, ice cream, breakfast cereals, etc. It has net revenue of $4.5 billion in 2022. Its organic net sales increased by 4% in the current year.

11. Kettle Brand

The Kettle brand was established in 1978 and is a U.S.-based firm manufacturing potato chips. It has its main markets spread over the United States, United Kingdom, Europe, and the Middle East. In 2018, the company was acquired by Campbell Soups.

It is one of the most efficient and essential global manufacturers of nut butter, potato chips, and tortilla chips.

It has an average annual net revenue of $25-100 million with almost 1000 employees as of the current date.

Fritolays Competitors

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