The idea of building a directory service business may make you feel overwhelmed due to the rising demand of online directories. But, this should not interfere with the thought that you need to establish yourself as a major competitor for others. In fact, why don’t you take a quick look below to know more about some proven marketing ideas that show you firm both in front of your customers and
How to promote your Directory business?
- Create a website and run a house ad to capitalize on your audience.
- Link your directory website with other sites.
- Make sure to put your yellow pages site link in other directories to create more network opportunities.
- Register your business in web directories with proper search engine optimization (SEO) tactics.
Check and Apply some Proven Marketing Ideas for Directory Business to grow more sales.
-Hold Twitter Contests or Make Use of Creative Hashtags
Twitter is the most widely accepted platform for having quick interactions with your followers. This website can be useful for your own promotions by the medium of holding contests or creating hashtags that people find enticing. For instance, if you have a food directory service, then you can start a competition on Twitter that asks the people to share pictures of their Sunday special recipes with use of a hashtag like #foodfunforSunday.
-Get to the Path of Newsletter Marketing
The most important thing while planning to write a newsletter is to fill it with quality. Offer something in your weekly or monthly newsletters that speak to the customers in a more broader way. You can incorporate discounts in the newsletters or provide a piece of news about the trends in a respective industry that seems closer to your directory service business.
-Advertise in the Right Manner Through Google AdWords
Google AdWords is the smartest medium to gain more views for your directory service site with a little amount of spending. You are free to choose the specific keywords, how much do you actually want to spend, the time of the day searched, etc. to ensure that you have maximum optimization to reach to your customers. Also, Google makes the money expenditure easier for you by giving $100 credit to begin a new account on Google AdWords.
-Promote Guest Blogging
The sphere of blogging has included a new term in its dictionary which is guest blogging. Yes, guest blogging has become one of the most popular ways of blogging which you can utilize to reach other important websites which have something common with your business. Upload interesting blogs and articles on the relevant sites and include your own website links to drive all the traffic to its ultimate destination that is your directory service site.
-Online Reviews are Significant
The essential technique of word of mouth marketing has taken a digital avatar. This means that you can show how good your business is through online reviews on sites like Yelp and Google+. These websites are supportive in providing topmost exposure to your business name and chances of fake reviews are totally lacking. You can ask your customers to review your service with an indirect line like ‘Do catch us on Yelp or Google+’.
-Become Famous on Facebook
Being the largest online social network, Facebook has the power to increase the clients for your directory service business. Running pages on Facebook for exclusively highlighting the core of your business grasps the desired attention. Not only this, with this platform you can talk, share, comment, and answer every little detail that can affect your business in the most productive way.
-Make Your Website Become Alive by Rapid Optimization
In today’s time, where will you search for a particular thing most probably? Obviously, you will reach out to an online search engine like Google that you think has answers to all your questions. Now, to become the most favorite of such search engines, you need to have an optimized website for your business. This means that you got to make it SEO oriented plus keep the content on it fresh, alive, and updated.
-Get into the Habit of Answering Questions
Quora, LinkedIn groups, and Yahoo Answers are great places to answer the people and get recognized as a knowledgeable person. For instance, you can look for the questions that are related to your field of directory service. There may be people who want recommendations on the best directory service on the Internet. You can always jump in between to tell them how you are different from others.
-Show Off Your Photography Talent
A picture speaks a thousand words. Then why not let a good picture speak nice words about your directory service. You can show off the important pictures on all important social media platforms which should portray your target niche and the satisfactory faces of people who contacted you at some point in time.
-Start a Survey
A detailed survey is a must to know about the general trends in your business arena. As a directory service business runner, you need to obtain information about the different leading directory services, what makes them stand out, etc. through your surveys.
-Be a Host of a Webinar
If you feel that starting a webinar online can do more benefits than talking to a single person face to face, then you are right. A webinar when displayed on all social media or conferencing platforms like GoToMeeting, will get undying attention and conveys good amount of information to the potential customers.
-Draw a Business Card First
A business card can be that way through which you can also increase your email list of future customers. You just need to set out a bowl and let your customers drop in their business cards, which can be used to make a huge database which can also include all the emails collected for starting a good email marketing.
-Remember the Attractive Infographics
Infographics are rational marketing tools that set everything into place for your business. They are easy to understand and even more trouble-free to share. So, get a good infographics designer for yourself and accelerate your promotional efforts.
-Frame Links on LinkedIn
Registering on LinkedIn is not enough. Go and join groups, start discussions in those groups, share important blog posts, etc. and all these actions will get you new connections. Brand building is also an uncomplicated process on this amazing platform.
-Invest Time in Referral Programs
For a round of offline word of mouth marketing, consider referral programs as major lifelines. Thank those customers who spoke about your directory service with others and got you new customers. Offer such faithful people free monthly products like earphones or other cool gadgets.
How to drive sales to your Directory business?
- Advertise your directory with paid classified Ads to attract potential clients.
- Make use of social media platforms to search target business and announce your listings.
- Promote your business through email newsletters.
- Advertise your business through Exit Intent Popups and Word-of-mouth technique.
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I am a certified and awarded marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their business from scratch or boost their existing business.