Customer Acquisition Strategies: How to Attract and Convert?

Every business or industry needs customers to survive and thrive. Customer acquisition is the process of finding and attracting new customers to your business.

It’s a crucial component of any successful marketing strategy, as it helps to grow your customer base and increase revenue.

As per the last five years, the cost of acquiring customers has increased by more than 50%. 

There is no hidden secret that marketing is becoming expensive, and people are turning less trustworthy towards the brand. 

Even though this business is looking for new ways to improve its approach, there are two ideal properties that marketing has: improving ROI and reducing customer acquisition costs.

customer acquisition guide for small businesses

To understand from the basics and how to achieve better customer acquisition without spending a lot. Here is the guide you can follow. 


What Is Customer Acquisition?

Well, it’s a process that brings more customers or potential clients to the business. 

With customer acquisition marketing, you aim to create a systematic strategy that can be sustainable and revolve around the latest changes as well as trends. 

In this process, customer acquisition works in multiple versions. The key stages included : 

  • Awareness: when a customer discovers the brand and gets interested
  • Consideration: When they start the research to purchase
  • Conversion: when they do the purchase
  • Retention: when they visit again for the next purchase. 
why need customer acquisition

Crucial to remember that acquisition starts when you connect with your new customer and then its role in the retention strategy. 

The two work to keep the marketing program efficient and profitable. 

This suits every kind of business regardless of the niche and size. Also, it helps the business to : 

  • Making money to meet their costs, reinvesting for better growth, and paying their employees on time. 
  • Showing the evidence for the outside parties like partners, influencers, and investors

Also, understanding that the customer is not going to stick forever. It doesn’t matter how good your retention strategy is; there will be a gap that you need to fill and keep moving. 

What are Acquisition Marketing And Channels?

Acquisition marketing is useful and different as compared to any other marketing. With this, you implant different strategies for your new customers in marketing your product and services. 

The marketing targets the customers who are aware of and considering buying your products. Also unique as it requires collaboration between your customer service and success team. 

To understand the channels, it’s broken into different types, such as methods, platforms, and strategies through which you get new leads, readers, or fans. 

To choose the best one, you will need to focus on the type of medicine, strategy, and resources. 

Also, it can be divided into paid, free, inbound and outbound, etc. 

Here are a few of the channels that you can consider : 

Content Marketing 

Content marketing is an effective method that includes all kinds of business. In today’s industry, content is important for informing about the products, brands and holding their attention. 

The marketers focus on creating something new, relevant, and exciting to snag their audience and keep them on the website. 


It’s a highly recommended method for business and includes all types of audiences.  

Image Source: Arik Handson

When you do, blogging allows for exploring business topics, and sharing your expertise and information with more people.

It also helps in boosting authority and brings more opportunities. 


It’s one of the methods that are extremely complicated forms when it comes to producing content. There are lots of things included, but it’s helpful in the long run. 

Image Source: Youtube

It includes lots of work like writing scripts, editing, production, etc. It tends to be an expensive method so it’s better to use it for the best ideas.

The alternative for this method is creating the Slideshare; it’s also useful and informative.

Social Media 

There are two methods here: you can choose the paid or organic. Both are useful and help in boosting brand awareness. 

Social media helps get more attention as attracting people is much easier. You can target the huge range and get in touch with them too. 

Search Marketing 

Similar to social media, search marketing also has organic and paid options. 

The organic method is known as search engine optimization or SEO, where paid one is pay per click or PPC.

In the organic method, you can complement content marketing by optimizing the content. Whereas pay-per-click can help show up more when people search for something related to your business. 

How To Create a Customer Acquisition Strategy?

To make the strategy for your customer acquisition. There are some practices that you can follow. Also, it’s helpful to keep your strategy on point and effective. 

Well, to start, here is what you need to follow : 

Step 1: Start With Identifying Customers 

The first one includes understanding your audience and what base you hold. Not just your current but also the one you are targeting. 

For this, you will need to study competitors and analyze market research. With this, you can learn more about the ideal customer and set the goals for marketing. 

If you are considering how to start, here are a few points to consider : 

  • What will your customer accomplish from your services and products?
  • Why do they want to purchase your products?
  • What benefits does your customer want?
  • What are the struggles they face?
  • What are the demographics of your customer?
  • Where does your audience get the related information?
  • Who would be your ideal customer for the services and products?

With this, you can expand your understanding of your audience and create profiles to target your audience better. 

You can identify the customers who hold the highest value traits or behavior. 

This will help you know which channels will be best for customer acquisition and how much you can invest for the results. 

Step 2: Get Your Goals & Objectives Straight 

When you understand who is your ideal customer, you can now focus on defining the goals and objectives. 

With this, you can set the results that will help in planning your customer acquisition and guiding all your efforts. 

Also, make sure that you set your revenue expectation, and for that, you will make the best of the acquisition strategy that affects the customer churn and the growth in the current customer base. 

To measure whether your marketing efforts are working, you can use CLV or customer lifetime value, CAC ( customer acquisition costs). MRR ( Monthly recurring revenue). With this, you can align the goals of your overall business together. 

Step 3: Choose The Ideal Channel 

You should understand your customer and their goals to make your strategy effective. But you will choose the channel based on content and results from your research. 

A customer acquisition channel is a platform where your ideal audience connects with the brand for the first time. This platform can include social media, paid ads, or organic search.

There are some popular options that you might consider for customer acquisition channels:

  • Referrals 
  • Paid social 
  • Youtube
  • SEO
  • Instagram
  • Facebook 

Step 4: Develop Your Strategy As Per The Channel 

For the business, it’s common to start with every kind of channel. However, it can be problematic and a waste of money too. 

When you are creating the marketings strategy for each channel, you are going to focus on :

  • Choosing content that your audience interacts with the most 
  • Understanding your KPIs
  • Understanding what your competitors are doing for this.’

Depending on your strategy, you might find that your audience is not using all the channels. For example, if you may find more audience on Facebook, or maybe you can better use videos for conveying your thoughts.

You can consider using platforms like Instagram and Youtube as they are useful ones in today’s market. 

Step 5: Understand Your Customer Base For Communication 

You can’t be sure if it works without knowing the gaps in your customer acquisition process. And your customer is the best one who can tell you that. 

To get this information, first, you request them to share their feedback. 

You can choose different ways to get better communication as it depends on your customer base. 

You can consider options like email contact forms, surveys, customer interviews, blog posts, and social media posts. 

You can also do the deal promotion, get feedback, and be available when they want to talk. 

Make sure you have a communication plan that connects with your customer regularly. 

With this, you can better identify and capitalize on what your customers expect from your services and products. 

Step 6: Measure Your Strategy For Improving 

Don’t plan your business if you are not considering utilizing the analytics. If you don’t know what is working or what is not, if your page is performing well or not, etc, are valuable information for keeping your strategy successful. 

When it comes to customer acquisition, there are several factors that can affect it. And because of this, it’s important to analyze and measure your overall results.

When you do the analytics for customer acquisition, here are a few things you get a clear idea of : 

  • Where your customer live
  • Where they hear about your services or products
  • Where they made their purchase
  • Other important points

Also, to start tracking and monitoring the metrics, here are some options you can consider.

  • Churn rate 
  • Customer lifetime value or LTV 
  • Customer acquisition costs or CAC
  • New customer growth 
  • The ratio of lifetime value to customer acquisition costs or LTV: CAC

 How To Measure Your Customer Acquisition?

It is important to understand the customer acquisition costs, which are also known as CAC. This is the cost of bringing new customers and clients to the business. 

It includes the cost related to marketing, advertising, and events. However, it mostly depends on a specific campaign or window time. 

CAC is crucial to understand the real value of the efforts in marketing. Also, you get to measure the ROI too. 

The high-level cost comes with dividing the marketing cost, which is associated with the campaign, and the number of customers. 

The formula for CAC is : 


Here you can define,  

  • CAC is a Customer acquisition cost 
  • MC is a Marketing cost 
  • CA is a Customer acquired 

To understand, you need to consider the CAC, where you add marketing spend costs from your campaign to salaries. 

The formula here is : 

CAC = ( MC + W+ S+ OS +OH) / CA

Here you can define, 

  • CAC is a customer acquisition cost 
  • MC is marketing costs 
  • W is a wage for sales or marketing 
  • S is for software in marketing and sales 
  • OS is outsourced software 
  • OH is overhead for marketing & sales
  • CA is customer acquired

How Can You Minimize The Customer Acquisition Cost?

When it comes to marketing, you can always do something better. With new ideas, you can reach more people, get a new audience, communicate better messages, and market the cost for acquisition. 

For improving your CAC, there are lots of ways you can choose. Such as : 

Improving Your Conversion Efforts On Website 

To improve, you require enhancing the CTA, ensuring that your site is good for different devices and responsive. 

Optimize your landing page and check the shopping cart to ensure everything works great. 

It will be helpful when you use any customer acquisition methods as it will keep it perfect and effective. 

Adjusting And Optimizing Your Strategy 

Take some time to look at your acquisition strategy and get the blueprint. Make sure you lay out the strategy and look for the points where it’s costing you. 

There will be some ways from where you can reduce the cost. Maybe you are adding too much investment in marketing or manpower. 

It might be that special channels get more costly as time passes. Here you can minimize your cost by choosing any other channel depending on your budget. 

Boosting Your Current Customer Value 

Well, here you might need some upgrading or releasing new products. It helps you get more invested in what you are doing. 

tips increase customer value for business

Also, the value of your customer increases when they refer to someone to use the brand Or do any act that can help your brand to promote. 

 Strategies For Efficient Customer Acquisition 

The customer acquisition strategies are divided into online and offline options. You can consider any of them that suits your bill and requirement. Also, there are lots of important factors. 

factors consider before customer acquisition

When you are choosing the strategy to use, here are a few listed online and offline channels that you can consider. 

Paid Marketing 

The founders of startup businesses suggested that paid marketing is important as it offers much higher conversions.

When you are choosing the strategies for paid marketing, here is what you can consider : 

Get Engagement Metrics To More Audience On Ads

The easy way here is to use paid marketing campaigns with better conversions. You can boost audience management by targeting your audience.

You can start by creating posts for social media channels. You can do engagement ads to get more likes and comments to boost engagement.

Key Points: The first point here is to understand the promotion and do it properly in different communities. 

Run ads to get you more leads and high engagement for better sales. 

You can target countries where you can use CPC but low cost to get the initial engagement. 


To understand this, you can use the content from social media, emails, and websites to those who previously liked similar content. 

Remarketing ads work, but for that, you need the advertising campaign. Here you need to collect leads from social media and funnels. 

At this point, add the paid marketing for the remarketing. 

Pro tip: You can do segment remarketing to your audience. For example, if someone is on a checkout post, you can use discounts and trial offers as they might be more interested in that. 

Similar Audiences 

The next you can consider is the audience who looks like or is similar to your current ones. Identify the customers who purchased from you and now make them look like you. 

With this, you can create a customer base that is potential, and with targeted ads, you can get more leads. 

Banners, Stickers & Billboards 

There are lots of businesses that are doing promotions through billboards and banners. Its offline method is for acquiring customers and creating better awareness and credibility regarding the brand. 

Many businesses, like resorts, do offline marketing to help the user’s trust and credibility. 

Email Marketing 

Lots of eCommerce stores opt for this option for creating their campaigns This is a helpful way to keep in contact with the audience. Also, you can remind them about your products in case they miss out. 

It’s a clever way that you can use for remarketing. With this, you can use customer acquisition strategies such as : 

Giving Value To Your Readers 

Even though it’s an outdated method, marketers still use it for a reason. Email marketing is effective even now. 

Also, people purchase if reminded of the right time and mood. That’s why it’s become important to offer them real values and why they should subscribe to your email.

You can monitor their actions and use this email analytics to improve the results. 

Increase Their Engagement With Unattended Emails 

You can get the data about emails that your customers still do not attend. You can change it with another subject to increase the chance of getting it opened. 

Well, the trick was introduced by Noah Kagan. He did the experiment by sending one email twice to the customers. 

To his first email, the open rate was 70% whereas 30% didn’t check the email. 

Well, he waited for a week then he sent the same thing again to those who didn’t click the email the first time. 

Adding a new subject line, and sending it again reduces the chances of getting an email ignored. Also, you can keep it less spammy.

Offer Content That Solves Problems 

The content you are offering to your audience should be problem-solving. Well, you can use it for information about your business or highlighting the tutorial information. 

To understand how to create such content, you first need to identify what are the pain points of your targeted audience.

QR Codes

There are lots of stores that use QR codes. It makes the visitors direct along with the websites. 

If you are selling products, services, etc., you can also promote the codes for offline marketing. 

Do a lot Of Giveaways. 

You will need more than just words to convince you to purchase the products. 

Many people don’t even sway, even if you do influencer marketing or use word of mouth. 

You will need more giveaways to win customers and turn them into loyal ones. You can offer more chances and experience the products. 

You might need to add a little push, and you can do it perfectly with this giveaway. 

Pro tip: the easiest way to implement customer acquisition strategies is through giveaway campaigns on social media. 

Build Tools For Promoting Saas Products 

With this, you can improve your lead generation, provide tools to help your targeted audience and make their life easy.

You can get the value but also have better goodwill promotion simultaneously.

Integrate Your Products As Per Needs 

If you have two products, for example, and one is getting a good response, unlike the next one. You can use capitalize on both by integrating them. 

However, ensure the products relate to and solve the problems; otherwise, people won’t buy. 

You can also connect with other businesses to improve your products and fill the gaps. With this, you can offer the product your audience needs and get more sales on your products. 

Local Event Marketing 

When it comes to offline marketing, local event marketing is one of the ways to acquire more customers. 

You can host your local community events to understand your area better. You can also use it for using the product and services, along with free credits and prizes.

Pro tip: You can use promo offers as it’s one of the good ideas. It’s also helpful for acquiring the user journey. 

 Affiliate Marketing 

For getting new customers, affiliate marketing is another option you can consider. One of the best examples of this is Amazon. 

The company did amazing growth based on its affiliate marketing. From this, many other companies use the same strategies to get more customers. 

Organic Search Marketing 

Regarding organic, you are not spending money on marketing your product or services.

Here you post content on channels through which you get traffic, boosting your ranking in search engines.

Well, to get organic customers, are a few ways to consider 

Paid Keywords For Ranking 

The competition is way too tight; to beat that, you can use paid marketing to find the right keywords.

Now you can do the search and find the organic keywords. With this, you can spend less on ads and get more conversions.

Republishing Or Repurposing Contents 

Every content you post has its expiry date, affecting your ranking, which means less traffic to your website. 

To get the ranking, you can keep your content updated. You can do the repurposing by offering other formats. 

For example, if you have written a post now, you can use the information for a slideshow, Infographic, or images. You can use different platforms to share the content. 

Social Media Marketing 

Social media marketing is an organic way that helps in gaining customers. Some of the methods that you can try to acquire customers, here are mentioned. 

Collaborating With Influencers 

There are some big names on social media; these people can help you gain more customers and reach a new audience. 

The influencers are those people who have a large following on their social media platforms. They are willing to sponsor the products or content for using their fanbase. 

Well, they will charge fees depending on the audience and the niche you work in. 

Q&A Websites 

Quora is an example you can consider; here, you can get questions and answers about various topics. 

Also, use the platform for starting the profile and branding your promotion. You can answer the questions related to your niche and brand to boost your reach to new customers. 

Capitalizing On UGC

UGC is user-generated content that helps you in increasing your reach. Also, it’s a clever way to promote the content. 

However, it doesn’t guarantee customer acquisition but boosts reach to the customer. Also, the person’s content you share will do the sharing on their circle too. 

How To Improve The Customer Acquisition Strategy?

Every business requires new customers for growth and success. So there are many important reasons why the new customer can help you run your business. 

With an ideal customer acquisition strategy, you can reach your ideal customers. 

But to keep your customer acquisition strategy on point and to improve, here are four things to consider: 


Your strategy should have the first and most important thing that can work longer. 

It means you will invest no matter if it’s human, money, or time; this should be the foreseeable future. 

For example, if you are using a blog to acquire more customers. Make sure you are using the tools and resources for keeping it sure for the long run.

That’s why you need inbound marketing to keep your traffic sustainable. 

Targeting The Customers 

All consumers are not going to be the customers. Also, using your customer acquisition, you can end up wasting resources.

You need to point it to the people who are really your customers. Before you invest in methods, keep sure of who you are targeting. 

Start defining your persona and remove those customers who occupy space and investment. 

For example, if you are targeting millennials that are looking to use videos for their content marketing. Well, on youtube, there are 91% of adults fall between 18 to 29 age. 


Your customer acquisition strategy should have flexibility for marketing and sales. People and the market keep changing, requiring a feeble approach to adjust accordingly. 

In today’s market, consumers are highly skeptical about brand claims. 

According to the HubSpot Research Study, they have 81% of consumers trust their friends or family over what the company says. 

Keep your customer acquisition strategy to be more pliable and respond to the latest trends in the market. 


Keep your strategy diverse and use a variety of methods for customer acquisition. Also, it helps you in giving you more reach to your new audience and more lead generation. 

With this, you can also create a well-balanced risk and reward. Also, it increases your strategy in better effectiveness and on point. 

Tips To Keep Your Customer Acquisition On Point 

There is no doubt that your customer acquisition is hard. However, choosing the right way and strategy to keep them effective. 

It helps purchase the product and gets new business audiences. 

To keep it more effective, here are a few tips that you need to consider if you want to know what makes your customer acquisition successful. 

1. Keep Your Content Useful 

Content is the key to nurturing leads and getting a more committed relationship. Also, for B2B sales, it’s the ideal companion to keep your content marketing. 

Also, for the sales process, the content is important. The business needs more ways to connect with the audience, and content is what interests them. 

No matter your channels or methods, you must keep your content game on point to get new customers. 

2. Measure The Broad Array In Marketing Media 

The media to approach customers keeps changing; you can consider different ones and make the shift as you like. 

To understand which is working, the only thing you can do here is to test it. Investing in only one or two strategies might be your biggest mistake.

3. Choose Omni Channel Customers Acquisition 

Well, the ideal and best way to consider is investing in the Omnichannel customer acquisition strategy. Here you look for strategies that can connect with your online and offline important points. 

To stay out of the competition, you will need customer data and use it more efficiently. Keep collecting Information from the channels that are relevant to your business. 

Using it also helps you affect different stages throughout the buyer’s journey. 

4. Get Your Target Market Straight 

Even though the point is now extremely common but identifying your target market is the most important part, 

When you are not aware of whom you are targeting or what your niche is, how are you supposed to do the planning for customer acquisition marketing strategies? Also, you will make it more engaging so that it can pull more people. 

5. Focus On Lifetime Value Or LTV 

It’s one of the most important metrics that you need to have a successful customer acquisition strategy. 

With the user’s lifetime value, you will know the revenue the acquired one has for the period. 

Also, LTV is considered the most important ingredient for cost acquisition. To ensure you use it best, focus on the two most important aspects, engagement and communication. 

6. Target Audience Assessment & Identification

It’s important to keep your strategy and also important to do the assessing and identify the audience you are targeting.

You can consider this if you haven’t properly identified and assessed your audience; no matter what you do after that, it will waste effort, money, and resources. 

You might end up sending the wrong message or using the wrong tactics 

The basic components are doing the research and determining the product and services that are needed. You are going to need customer data based on demographic information etc. 

You can divide the characteristics and desires of your target audience. Also, it will be helpful to guide your effort. 

7. Cover The Basics First 

The basic means the customer service is not just good but excellent. No matter what your social media, offer referral sources or do more than that if word of mouth is not great. It will not be for the going for long-term growth. 

The correct way is to cover your basics. Focus on customer service. Also, there is nothing more effective for increasing customer value than providing it to the existing client base.

8. Understand The Importance Of Numbers 

When it’s about customer acquisition, it can be expensive and difficult. That’s why you need the plan in more detail to get more successful results. 

Also, it’s important to understand the role of numbers in planning. 

For startups to establish a business, understanding the numbers can give you much more clarity in investments and choosing the methods. 

It gives detailed data to compare and focus on which is working well.

9. Building Trust Is Crucial 

To make your customer acquisition, people go with the suggestion when they trust someone instead of someone who is new to them and with a selling purpose. 

Trust is a crucial factor when it comes to sales and marketing. Also, it’s a slow process, but it’s worth the time, and once you have it, you get loyalty for your brand too. 

10. Focus On Satisfying Customers 

To keep your customer acquisition successful for the business, the key ingredient that you need to focus on is keeping your customer satisfied. 

There is no better marketing than making your customers satisfied with your services. Also, its effectiveness as more people is looking for such companies who can give them what they are looking for. 

To keep your strategies and to plan on point is the important part. Also, it helps boost your reach, and you can get more customers for your brand. 

You can initiate people sharing their thoughts with others which boosts their trust. You can build more loyal customers, and since the others are recommending you, it leaves no doubts about why they should not purchase from you. 

There is no business if you don’t have customers. It’s just an idea, nothing else.

For any business, the first goal is getting more customers and finding out who can be the potential one for the business.

That’s why sellers invest money in different things, ways, and tools that can help in getting the attention of their targeted customers.

If you are looking for one, here are some of the best tools that can help you get more customer acquisitions for your store online.

Best Customer Acquisition Tools For Online Stores:

Why Do You Need Tools For Customer Acquisition?

Regardless of what type of online store you run, customers are the basic reais why they take any action.

For whom you will launch products online if there is no one to purchase?

However, the customer acquisition process is not that easy. There is a proper science behind it and you can’t get your potential customer’s attention randomly.

To get that, you need to make strategies, and ideas to bring attention to your store, it can be online or offline.

Luckily, there are tons of tools that can help.

Not just these tools are designed by the experts and people who hold the knowledge in the industry.

benefits of customer acquisition tools

These tools can be helpful for converting your customers into potential and then the paying ones.

List Of Best Tools For Customer Acquisitions

Well here are the tools you can consider using for the online store.  It includes

top tools for customer acquisition


With the help of Unbounce, you can build, launch and do the testing of your high converting landing pages.

Unbounce is basically a landing page software that provides flexibility and you can also check the sticky bars as well as pop-ups.

Image source: winnerstack

You just require a drag and drop builder. This eliminates the reason to hire the developer which saves time and investment.

Also, you don’t have to learn the code for this either.

Unbounce costs around $79 per month.

2. Drift

 Well if you are looking for a free option that can help in turning conversations into conversions.

Here you don’t have to go to traditional marketing forums, instead of that, your prospect is connected through the chatbot of Drift to your sales representative.

Image source: DriftHelp

And here you get the qualification in question-based on what truly matters to the business.

Well, it can exponentially cut the weeks or days, and your sales representative can connect only with the prospects which are good for the business.

3. OptiMonk

According to the studies, more than 97% of visitors leave the site without placing any purchase.

Well in such a situation you need more ways that can hold the attention of your customer.

Image source: Artzstudio

With this tool, you can solve this by adding an exit intent pop-up tool. This helps in giving the last opportunities to capture the visitors before they leave the site.

OptiMonk expanded their offerings with a different message on site toolkit that helps in boosting sales for you.

Also, this tool can be helpful to get more subscribers, better conversion rate, aggregate feedback, and help in reducing the rate of cart abandonment.

Well, the cost that you might have to pay for this tool can be $29 per month.

4. ReferralCandy

ReferralCandy helps you in doing better referral marketing and it’s also a customer acquisition management tool.

Image source: Chargebee

This tool incentivizes the customers for promoting the products and brand of the company within their connection and network.

You are doing word-of-mouth marketing which is also good for promoting better conversations for your online store.

Referral candy cost around $49 per month.

5. GetResponse

If you are looking for something that can be an all-in-one solution for you, well GetResponse is an ideal option for you to consider.

This one is offering a solution marketing platform for online along with features like webinars, marketing automation, and email marketing.

Image source: GaryFox

With this software, you can build your landing page that can be high converting.

Also, you can do the planning for the customer journey and make better experiences for your customer.

This will improve the happy customer rate too which creates more loyal customers for your brand.

Well, GetResponse can cost you around  $15 per month approx

6. MailChimp

Well, this one is a marketing automation platform where you can get the freedom to create, design as well as share your ad champions.

You can target your relevant customers and clients with the targeted ads.

Also with the automation tool from Mailchimp, you can get the data of your potential customers.

Image source: GoogleWorkspace

Here you can do the A/B test campaigns, create your report, and also personalize the marketing.

Well, Mailchimp can cost around $10 per month.

7. HotJar

HotJar helps you in tracking the online behavior of your visitors. You can analyze and get the feedback tools,  not just you can know where your visitors are spending their time when they visit the online store.

But also you can use this for improving the customer journey.

Image source:

Well, you can get the visual representation and click-through rates via their heatmaps, test landing pages,  record visitor behavior, analyze forums, etc.

Apart from this, you get aggravated feedback by creating the surveys, polls and requesting the user testers.

Hotjar can cost around $29 per month.

8. OutGrow

Outgrow can be helping your creative teams in creating content that can be interactive like forums, quizzes, calculators, and quizzes. This helps in boosting lead generation. Also, it increases the chances of going viral.

OutGrow also has features like hyper-targeted sales outreach,  improving the conversion rate, ability for tracking, etc.

Image source: Webhostingsecretrevealed

With this, you can get more understanding and you can do better customer acquisition.

This tool might cost you around $14 per month.

9. Wunderkind

Wunderkind helps in identifying almost 40%  of the anonymous traffic that you are getting on the site. And you can also track the users through what devices and sessions are.

This helps you in getting the data on which you can personalize the customer experience and improve the retention rates.

You can also send triggered emails,  investing in premium ad placement, and creating the targeted ads.

However, this tool can be expensive as it costs approx $ 3995 per month.

10. Live Chat

If you are looking for the tool that can connect salesperson and marketers with the leads which have potential to become loyal and paying customers.

Also, you can get the feature for sending the details to CRM, accepting payment, and managing the orders.

Image source: WHMCSmarketplace

This makes it much easier for you, and you can save time on scheduling phone calls and writing emails.

Livechat costs around $19 per month.

Frequently Asked Questions ( FAQs)

Why is it important to focus on customer acquisition costs?

With this, you get an idea of the cost that is involved in your product marketing, accessibility, and research.

Also, it helps the company better calculate how much their customers play an important role. It’s also important for calculating the resulting ROI of customer acquisition. 

How can I improve customer acquisition?

There are four basic lessons that you can consider. It includes building engagement and limiting how much you will spend. Next includes educating your prospects and developing the relationship of partnership. 

Why do small businesses need customer acquisition?

There are four basic lessons that you can consider. It includes building engagement and limiting how much you will spend. Next includes educating your prospects and developing the relationship of partnership. 

What does customer acquisition mean?

It refers to the process that helps the business bring in more customers. Including the idea of targeting new people, you also convince them to purchase and try your brand. Also, it boosts brand awareness and helps improve sales for the business. 

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