How to Create a Landing Page on Shopify: 21+ Tips & Examples

A Shopify landing page is created specifically for the goods or services that you want to highlight most in your marketing campaign.

It highlights the top product, items, or services for your potential customers.

The main goal of these landing pages is to guide visitors, or potential customers along a sales funnel and toward making a purchase.

tips create landing pages that convers

It urges your visitors to go through a specific set of tasks or conversion actions, reaching them at the end of the funnel. 

The idea is to catch your visitor’s attention and bring them to the final call-to-action button. 


Types Of Shopify Landing Pages 

Lead Generation Landing Pages 

Image Source: ThemeForest

These landing pages are the middle part of a sales funnel primarily used for lead generation. 

Lead-generation landing pages help businesses create strong product leads, often under a marketing campaign. 

Here, you must strike the right balance between the “demand” and “reward” parts.

 For example, if you ask prospective customers or visitors to leave their email addresses, you need to reward them with something valuable.  

That’s why marketers or creators use lead magnets to gather contact information from the audience. 

If the work to do or the CTA is too complicated, tricky, or hard to do where the reward is not as fulfilling or satisfying, you won’t be able to get the leads. 

Splash Landing Pages

Image Source: Unbounce

Splash Landing pages are landing pages where users land after clicking an ad. Such types of landing pages are commonly created to make announcements. 

These kinds of landing pages are also great for showing the “Coming Soon” page or a password page as well. 

You need to include minimal copy, attention-grabbing messaging, and strong visuals on your splash landing pages. 

One of the objectives of creating a splash landing page is to give a strong impression to your visitors or prospective customers.  

Splash landing pages are often used as a mediator web page preceding where one wants to lead the customer eventually. 

Hence, it can be utilized at any particular stage or part of a marketing or sales funnel.

Sales Landing Page  

Sales pages are mostly used at the bottom of a sales funnel. It is used when you want to convert the target audience or prospective buyers to the buying customers. 

Sales landing pages are tricky and difficult to create as the pages require urging visitors to the next level of a funnel. 

Shopify offers a plethora of product pages and elements to use, so that’s something to help new business owners. 

Ways To Create Shopify Landing Page 

You have to understand every store is different, and so the product and customers as well.  

You must ensure that the visitors who land on your landing pages know where they are and why. 

There are four ways to create Shopify landing pages : 

  1. Create a landing page using product collections 
  2. Create a landing page using a Shopify land page builder 
  3. Create a landing page by making custom templates 
  4. Create a landing page using the third party 

You can create highly effective Shopify landing pages using any of the above methods. 

Now, select from these methods depending on your skill set, experience, budget, and expected traffic. 

Create Landing Pages Using Product Collections 

Shopify themes offer a product collection for the creators to use for building their landing pages. 

You can even get their own set of instructions on how to create landing pages using product collections. 

The idea is to understand who your prospective customer directed to these landing pages so that you can customize them accordingly. 

Image Source: Shopify Theme Support

For example, if you are starting a PPC campaign based on a seasonal promotion, these product collections can help. 

There are some benefits you get using the product collections to build Shopify landing pages. 

It makes creating pages much simpler and easier to write and design. Also, it reduces the distance to the “add to cart” button on your page. 

The users are already familiar with this feature, making it very convenient for them to use it efficiently. 

How To Setup & Show Product Collection Pages In Shopify?

For example, you have 25  products, and you are starting with the Debut theme available on the platform. 

Here’s the step-by-step guide on how you can set up a product collection page and how them to your Shopify homepage as well. 

Step 1:  Log in to your Shopify account using your credentials. Once you get access to your store, go to “Products”. 

Source: Shopify

Step 2:  In the products section, you will find “Collections”. Click on it. 

Source: Shopify

Step 3:  In the “Collection” section, you can choose different products to add manually or set up an automatic category. 

Source: Convertize

Step 4:  Choose a suitable Title and URL for the page. Remember to choose an address that is more SEO-friendly.

Source: Convertize

Pro Tip:  Put the right search terms or keywords to the URL of the page so that relevant people can find your page.   

Step 5: Click on “Create Collection.” You can see here that the “Homepage” collection is the featured collection on your homepage by default. 

Step 6: If you are going for an automated collection type, ensure you set the rule for “ Product price greater than $0”. 

Source: Shopify 

It assures that every product you add to your store is included in this very collection only. 

Step 7:  You can save this new collection by going to “Online Store” and then to “Themes” 

Source: Shopify 

Step 8:  Next, you need to click on the “Customize” button you see near the theme option. 

Source: Shopify 

Step 9:  Select “Featured Collection” and then “Change”

Source: Shopify

Step 10:  You will find there are two rows with three products per row displayed on the “featured section” of your Debut theme. 

You can expand the section by increasing the number of rows and products per row. Since you have 25 products, you can choose five rows and five products per row. 

Source: Shopify 

So this way, you can show your “collection” page on the Shopify Landing page or Homepage. 

Create a landing page using a Shopify landing page builder 

This is certainly the fastest and easiest way to create a Shopify landing page. You need to build the landing page by using a land page builder. 

Visit the app store, where you can choose the page builder option. The Shopify page builder application enables you to do drag-and-drop on your design and layout. 

It is also the most visual way to create your landing page, where you see the results in real-time. 

The Shopify landing page builder also comes from integrated services such as CRO tools, automated email systems, and analytic features as well. 

Pro Tips For Creating Highly Convertible Shopify Landing Pages 

Understanding Your Customers 

It is essential to consider the users while you are creating the Shopify landing pages, or any landing page for that matter. 

After all, your users are the one who is going to interact with the landing pages of your e-commerce businesses. 

steps to creating user centered design

Consider their expectations, motivations, requirements, desires, and frustrations as well. The more you know about your users, the better landing pages you will create. 

Focus on creating the  ‘user-centered design’ with your Shopify landing pages

What is user-centered design? 

It is to put yourself into the prospective customer’s shoes and tailor or customize your content and services accordingly. 

You will optimize your content, design, and services to align with the customer’s point of view, making it highly effective for conversion. 

Understanding your prospective customers or users will allow you to tailor your content, design, and products in a way that they can relate to. 

You can further apply a similar approach to your marketing strategy and the branding of your business. 

Create a Persona of your ideal user

Image Source: Slideshare

One of the best ways to keep your target user profile in your mind while creating the design, marketing, or any business decision, is to create a persona. 

A persona is personified entity capturing your ideal customer profile with very specific characterizations such as : 

  • Age
  • Income
  • Language
  • Goals
  • Motivations
  • Problems 

The best way to make your customer personas more realistic is to talk to your customers as much as possible. 

Make observations on : 

  • What are their pain points? 
  • What kind of product excites them?
  • What makes them put off a product even if they liked it? 
  • What steps do they take to solve their problems? 
  • Also, try to understand customer behavior and psychology. 

Make Your Headlines Benefit-Oriented For Your Customers 

If you are selling your items with headlines such as : 

  • Durable leather goods 
  • Best coffee machine for your home 
  • Aesthetic dot grid notebooks 

Or something along the lines they are most likely to be an average attention-puller for the audience. 

Image Source: CXL

What is the first thing a prospective customer or visitor sees when they land on your website? 

Well, it is the Headline! 

The headline is meant to be a powerful sentence from your copy-written selling pitch of the products or brand. 

Like above, if you are using ‘features’ in your headlines, it doesn’t really tell people what’s in it for them or what your product could give them. 

Image Source: Medium 

So you need to focus on creating benefit-oriented headlines rather than features-oriented

A benefit-oriented headline tells the customer what changes your product can bring into their lives and what values it can provide. 

And this is what people want to listen to and get attracted to. 

For Example, the Apple iPod was introduced with the headline that said, “ 1,000 songs in your pocket”. 

Image Source: Medium

The Apple iPod competed against top mp3 players at that time because the headline didn’t say: “ 1 GB storage on your mp3 player” like others. 

So you tell about what value it can bring to users or how users can benefit from the product. 

The difference between feature and benefit is a feature is what a product does, whereas a benefit is what a prospective customer can do with your product. 

Make Your Copy Content  Clear and Concise 

The copy you are putting out on your landing page should be clear, crisp, and concise for your target audience. 

It should serve some purpose. The idea is to write very specific and not expand unnecessarily. 

If you cannot say it in three sentences, don’t try to compensate by elaborating in three paragraphs. 

You need to be very precise and selective with the words. It should be impactful, effective, and influential to urge prospective customers to the sale. 

However, don’t try to be sales-y with your language. 

pro tips for writing landing page copy

Use bullet points to highlight your point, especially when highlighting the features and benefits of the product. 

Use high-quality images and graphics only to demonstrate or support your written copy.  Don’t overdo it or overcrowd your landing page with images. 

Write only one or two sentences in one para, maximum of two lines, or sometimes maybe three but not more than that. 

The messaging of the copy should be clear, concise, apt, and tailored for your prospective customers. 

Try to make your content more scannable and easy to read within a few glances. 

Go For a More Minimalistic & Simple Approach

Well, the best advice with landing pages you can get is – Keep it Simple! 

An ideal effective landing page that converts well is always simple in its design, layout, and content approach. 

Too much of anything can confuse your prospective customers and deviate them from taking action. 

Make Your Subheadings Persuasive 

Another crucial element that plays an integral role in creating effective landing pages that convert is a subheading. 

Image Source: Hubspot Blog

We already know how a headline pulls your prospective customer in and grabs their attention. 

The subheadings, on the other hand, make them stay. It gives them further context to the heading to which they get attracted in the first place. 

things remember while creating subheading

Heading and sub-headings go hand-in-hand to grab a prospective customer’s attention and make them stay long enough to read further. 

It gives your readers the time to read or review the copy on how they can benefit from your product. 

Here are some points you need to remember while creating your subheadings

  • Your subheading must have some element of persuasiveness. 
  • Make your subheadings more contextual to the rest of the copy on your landing page. 
  • Usually, the subheadings, and too of more persuasive nature, are placed right under the main headline. 
  • Your subheadings can be more informative, insightful, and detailed than your primary headlines or headline. 

Headlines are the most concise and short part of your copy and yet highly effective. Subheadings, however, can be a bit more descriptive and explanatory as well.


For Example, the Evernote homepage’s heading says, “ Accomplish more with better notes,” which is to draw people’s attention in. 

Whereas the subheading “Evernote helps you capture ideas and find them fast” tells you more about the context of the heading. It keeps the customer interested and feeds them slowly to learn about their product. 

You can also take a Shopify store example like Biolite, where the heading is  “ Spring Refresh,” whereas the subheading is “ updates and upgrades of your favorite gear.” 

You can create your headline more around the product you’re selling. Ensure the headline resonates with the benefit towards your customers, not the feature. 

The subheading here gives customers more about what they will get here. It allows prospective customers to visit the website and at least check out the products. 

Using High-Quality Demonstrative Images 

tips using images on landing page

Humans tend to receive faster through a visual medium rather than text. 

Also, if you think closely, remember what the one thing that grabs your attention when you visit a website is. 

What makes you stop or be a little more interested in any web page, for that matter? 

Well, that has to be the images. 

Especially when it comes to e-commerce or product-based websites, the product image pulls you in at first. 

Image Source: Arqspin

Once you are hooked enough, you can see further what the website offers. This is also because the human brain processes image 60,000 times faster than any text. 

So the image on your Shopify landing page is the first thing that will affect your prospective customer or visitor. 

Then, it becomes important to give your utmost attention to what kind of images you are putting on your Shopify landing page.

You need to remember the following:  

  • Make sure to use large-size images. 
  • Use images that are highly relevant to your product or services.
  • The images of the physical product must be on your landing page.
  • If you’re selling services or products that need a demonstration, make sure you use such images to communicate the actual benefit through the image. 
  • Use high-quality, sharp, and crisp images. 
  • Images need to be professional, preferably stock images. 
  • Don’t shy away from using professional photographers to get the most relevant and customized images. 

Also, the images need to evoke emotion regarding your product or services or their use of them. 

Image Source: Constant Contact blog

It is about connecting to your prospective customer through your product. So images also need to be focussing more on demonstrating the benefit rather than a feature. 

Especially on the Shopify landing page, use the image that communicates the use of the product. 

Image Source: Escale Agency

Surely you need to add more images regarding the features of your product. Also, you can demonstrate how to use the products through images as well. 

The images also need to set the vibe of your brand or business, whether you are fun-loving, environment-friendly, modern, or sophisticated. 

Explaining On Your Product 

Your Shopify landing page needs to be precise, attention-grabbing, explanatory, and perfectly clear. 

For that, you need to explain your product in length. 

A prospective customer needs to be confident about knowing everything regarding your product by the end of scanning the landing page. 

Image Source: Mdirector 

If your visitor does not understand the product or products and how it can benefit them, they are gone already. 

You cannot afford to confuse prospective customers as they instinctively leave the page. 

You need to keep a few things in mind while writing the product explanation for your landing page : 

  • The explanation for the product must be easily integrated with the copy, as well as the headline and subheadings of your landing page.
  • Use a simple, easy-to-understand, and most probably conversational tone so that people can relate.
  •  Your explanation must be benefit-oriented, just like other elements of the copy. Make it serve the end-user.
  • Explanations are meant to be informative and also have an adequate sense of copywriting to it as well.
  • In many cases, the explanations are not so different from the heading and subheading; in fact, it is a part of it or explains the headline further.
  • Avoid writing in long paragraphs; even more than 3 lines together make people skip the content.
  • Be very precise with the points you want to make rather than be over-explanatory and reiterate the same points. 

Using Pain & Pleasure On Your Landing Page 

Pain and Pleasure are the two true humane emotions everyone goes through, and people not just relate to them but also evaluate things with this scale. 

Starting from the pain! Humans are biologically and psychologically wired to avoid pain. 

So the products that can help to fix a set problem of your prospective customers it is more likely to be attracted to them. 

You can approach prospective customers by acknowledging their pain regarding a certain issue. 

Image Source: Buy Landing Pages 

It is about hitting the right nerve of the target visitors. You will be capitalizing on their desperation to eliminate that pain. 

However, that will be by offering a real solution to them, so make sure your product can make a strong case to do so. 

You need to identify the pain points of your visitors and address them, so they can relate if they are experiencing it. 

On the other hand, many humans tend to avoid pain as they seek pleasure. The most powerful motivations of people come from their desire to attain pleasure. 

Now, you can use this particular emotion and leverage it to attract your target customers as well. 

You have to associate your product with a form of pleasure which can be the point of attraction for your users. 

Here’s how you can integrate your pleasure pitch into your landing page.

Show your prospective customers how much pleasure they can gain by buying your product. What happiness and positive changes it will bring to their life.

Shopify store Landing pages are an important part when you have run an online website as well as a business. 

According to the sources,  it takes around 15 to seven or even fewer seconds when people leave the site because they are bored.

Regardless, you are going to need landing pages not just to hold the attention of your visitors but also for boosting the sales and growth of your Shopify store. 

It’s important to remember that the landing page is not like average web pages. These pages are much more action-oriented and targeted to the customers. 

The purpose of a landing page is to boost the conversion at all costs. So here you will learn how landing page helps you in the conversion and the best landing page examples to learn from.

How To Know If Your Landing Page Is Good Or Not?

Well, the landing page stands alone and is designed to achieve one goal. It can be getting more signs up for the email list, buying the products, or registration to the VIP program. 

Image source: colorlib 

There are basic factors that help in understanding if you have a good landing page or not. And to understand here are some pointers. 

  • Your landing page has targeted messaging along with a singular focus. This allows conversion and helps the visitors to take action. 
  • Your landing page has a minimalistic design, layout,  and links so the visitors can easily process the steps of getting a conversion.
  • It has a powerful but short and sweet headline. Also includes what you are offering and why the visitors should believe. 
  • Simple, clear, and easy CTA or Call To Action that can be eye-catching. This leads visitors to take action and guide towards the conversion. 

Why Do You Need Landing Pages For Shopify? 

Landing pages are the key to the success of the sales funnel. 

So if you are selling your product on a shopify store or any e-commerce platform for that matter, it is the first impression that customer gets from their seller. 

reasons why you need landing pages for Shopify or any ecommerce store. 

Drive Higher ROI  

 Landing pages become extremely crucial when you are running ad campaigns as it builds trust between the sellers and the buyer. 

It sets an intention where potential customers can click and learn about the product making you more credible and authentic. 

It surely drives higher ROI in the paid traffic as a comparison to not having a landing page. 

Allow you to target specific customers

Since you can personalize or customize the landing pages dramatically, it allows you to cater highly targeted and specific customers segments. 

You can make the aesthetics and provide the value suits to your customer needs and preferences. 

That includes everything from the title, image, CTA button, color combinations, design etc. 

Best Practices That You Can Consider For Shopify Landing Page 

Well, the practices that you can do for the Shopify landing page are a lot similar to the best practices for the landing page. 

However, when you are creating your landing pages, there are few points that you need to consider first to make them look effective. 

Sell What Will Benefits 

Instead of focusing on the feelings, make sure your landing page is more about the benefits.  When it comes to conversion, you are going to convince your visitors that the product you are selling is beneficial for them. 

Highlight all the benefits that your product can bring to your customer. This is important for boosting your targeted customer life. 

Focus On Making It Look Good 

Visuals are an important part of your landing page. Before your audience gets on reading, it’s crucial to grab their attention for that long. 

 Image source: justinmind

And visuals are the best way to do that. It also helps in establishing the emotional response. Add a design that can make your visitors feel good. 

Add The Video 

Well, this one is not common, but if your video makes sense or is related. Use the videos on your landing page. When you add the video, there are chances to get major rates in conversation. 

According to marketers, often the conversion rate increases to 34% along with extra benefits.

Keep It Relevant When You Launch 

It’s important to focus on the timing of the campaign. Make sure when and why you are launching the landing page, It should stay relevant to your topic and motive. 

Also, focus on launching fast so it can serve its purpose. 

Use The Psychic Triggers

It’s important that you are adding social proof as well as scarcity. This is helpful for the visitors to get familiarized with the concepts and also know more about it through others instead of brands. 

Adding triggers like the message that is time-based, for example, sales for 24 hours or 10 is left. This is a scarcity that you can use to get more drive for the landing page. 

Shopify Landing Page Examples That You Can Consider 

There are lots of examples out there that you can consider when you are planning your landing page. 

Not just do these landing page examples follow the rules but offer something unique to get more sales and conversions. 

To make sure your Shopify store has effective landing pages, here are some of the best examples that you can consider. 

Manor Collections 

Manor collection offers luxury candles that are long-lasting and burn slow. This one goes perfectly for a romantic evening or something like that. 

They have one slick, simple,  and alluring landing page  Also with their persuasion elements and jam-packed they focus on not letting their customer leave the page. 

The customers add their products to the cart without leaving the page.  This helps in boosting the time that visitors spend on the website and with this the chances of sales as well as conversion too. 

There is no surprise that they have a 5.6% converting rate on their landing page. 

Takeaway:  Manor Collections focuses on keeping their visitors on the landing page as long as it can be possible. The more time they are on the website, the more chances boost up for conversions. 

Doctor + Daughter 

The brand offers cosmetic items where they use organic ingredients. The brand is related to  The Lee Clinic. 

They make sure to use their landing page for their marketing purpose.  Also, they added much about the company and locations. 

Image source: unbounce 

 However, the landing page of the lee clinic has a summarizing of products. Also, they kept everything clear and also attractive for the buyers. 

The design is beautiful, simple, and clean. They kept the landing page eye-catching and professional. 

They address the issues of their customers and directly help to solve the problem. This helps in keeping the visitors and also boosting the funnel. 

Takeaway: The Lee Clinic’s landing page has the professional and clean touch to keep the attention of their audience. 

The add to cart option that slid into the right hand, helps in removing the extra steps.  


Mixpanel is not just creative and fun but also one of the best examples to consider. 

Mix panel has its landing page dedicated to getting the downloads for their free ebooks.  This technique helps in boosting their lead generation.  

Image source: medium

Along with this, they get more email collections which they nurture through email marketing campaigns as well as other strategies. 

Mixpanel uses the leading page to get more visitors to their sales funnel. 

To attract people’s attention, they use negative space to the image. The leading page directs the downloads for ebooks which is the main hero of the whole thing. 

The negative spaces help in holding the attention of the subject. Also to make it more interesting, they created graphics that give the physical book vibe through their ebooks.

The technique helps in getting more visualization and tangible. 

Image source: pinterest 

They added the social proof where they used the testimonials from US banks and Clorox. To tell the people, a summary is also added. 

  • The landing page of Mixpanel has few practices which help in better conversions. It includes : 
  • The design with the clean and right amount of spaces to get the attention. 
  • Different opportunities for visitors to take action throughout the visits on-page. 
  • They added the right amount of details and information that will convince the visitors and also help in keeping the offer legit.

Mixpanel added three CTA buttons, where the first two are anchored to the bottom. This helps when the visitors click them, it leads to automatically scrolling down to the bottom. 

Here they get a form where they need to fill in the information for getting access to the book. 

Takeaway:  Mixpanel has a landing page that can be used as the best example of a balance between fun and creativity. 

The main purpose of the page is to get more downloads along with focusing on lead generation. With the amount of information, they help in keeping their offer more trustworthy and ideal to consider for the visitors. 


 Fitbit‘s landing page breaks the rule of cardinal where one CTA button or link is added. 

Their What’s new page is one of the examples that can be taken into consideration. The umbrella CTA has a list of new things where people can click and learn about the specific products where they are interested. 

Image source: laptrinhx

Featuring a large but beautiful image of their best products. They added their menu which has clickable options highlighting the four main sections. 

They also have sections that are visually designed to grab the attention of others. It includes some of the best techniques such as : 

  • Lifestyle photography showing how people are using Fitbit in their lifestyle. 
  • Bold and different color images with the sections in between. 
  • Added the negative spaces or blank areas to add more focus on the objects which need attention. It gets the attention of people towards the images. 

Takeaway:  They have added a short headline along with one sentence to describe their products. This helps in keeping their landing page free from cluttering and distracting. 

Fitbits have different  CTAs but even then, they help the visitors through their guidance to offer a streamlined experience. Also, it’s helpful to tell what’s new on their page. 

 Home Chef 

Home Chef is a meal delivery company that uses heavy branding on its landing page. They offer a $60 discount on their first four meal boxes.

Along with the front and center logo, they use the proclamation that they rated on the first rank when it comes to customer satisfaction. 

Image source: oberlo

To keep their transparency, they have added information about why the visitors should choose them. This is a great way to help the visitors to know about the product and how it can help them.

Image source: instapage

The home chef added testimonial videos on their landing page to give social proof. Also it is short, attractive and holds the message for everyone to see. 

They have the CTA for picking the meals. 

Also, they highlight their variety, flexibility as well as a value which are their value proposition. This is helpful for people who are looking for delivery services. This can help in taking the right choices. 

Takeaway: Home Chef used branding, testimonials, and other pointers to keep their message on point. With the discount, it helps in attracting more customers. 

However since they don’t add any backups, it’s not the ideal claim to make for their customer satisfaction rate. It’s something that the landing page should avoid. 

One Page love 

One page love have one of the clever tactics that they use as well as to boost their ebook “Landing Page Hot Tips”

They use the top banner to call out their pre-sale of the book.

They come up with this banner which says $30 off presale is ended, now they have $20off for the month. With this, they create a FOMO and sense of urgency in their visitors

For those visitors who are not yet very sure about purchasing, they at least signup, as they offer one tip through their email subscriptions.

Image source: Oberlo

With the visitor who doesn’t want to get committed, they can choose the option and also the buyers get the chance to try before they actually purchase it. 

Also if they liked their emails, they can proceed with the purchase of the ebook. It cuts the waiting line, as the customer gets the book instead of waiting for three months where they are getting one tip every day. 

To help the customers and make this more trustworthy, they added testimonials of their previous or current customers.

This works as social proof where the visitors can know if the tips are actually helpful or not.

Takeaway:  One Page Love is a great example to understand how to engage the customer even when they are not fully committed. 

With their techniques to create urgency and create appealing options for their visitors. They added the test run to check the content before the customer purchases it. 

Not just does this help the visitors to understand more about the brand, but also the website gets engaged visitors that can be potential customers for their brand. 


The Larq has the designing landing page. Well, the brand is balanced to create visually appealing as well as keeping straightforward. 

Image source : Dribble

Also, it keeps the offer, CTA which is clear to notice,  value propositions, and beautifully designed along with the images that are high in quality. 

Well on the Larg, there are different things that work in their favor. it includes their concise headline and clean design.  They have added the products which are presented in high quality in the image. 

They have added the state’s value propositions along with a clear CTA. 

Takeaway:  Larq keeps its landing page fun, attractive, and visually bright. This helps in holding the attention of the people when they are on the landing page. 

Also with a clear and cohesive design, it’s much better to know what to do with their powerful CTA. 

 Crazy Egg 

Crazy Egg is one of the landing pages that have an impressive conversion. 

They keep their services pointed to help their customers in boosting the performance and conversion rate of their website. 

Image source: klientboost

Unlike other landing pages, Crazy Egg doesn’t have the content under hero. Instead of that, they have the same options. 

They have the space to enter the website URL, with this you can get the heatmap. This is helpful to know which parts of your site have the most visitors and clicks. 

Image source: wordstream

Along with the main CTA, their secondary CTA is dedicated to those visitors who have not yet made up their minds. Their CTA is helpful to gain more information about the website. 

When visitors click on that, the landing page expands showing more information to help. Here you can learn about how Crazy Egg can benefit and what they can do for you. 

Apart from this, they have more CTA along with sections. This keeps the leads on the top section and to get their heatmap easily. 

Image source: marketinghy

Crazy Egg keeps its landing page focused on getting more conversions and the goal is clear. They have added different opportunities from where they can get the leads and get the visitors to convert into their customers. 

Takeaway: With the clear goal of getting more conversions, Crazy egg focused on giving more reasons to the visitors to choose them. 

Instead of focusing on talking about their capabilities or company, the landing page is focused on what will the visitors get from them. 

This helps in establishing the connection as well as visitors can visualize the products and how they can fulfill their goals. 


Shopify has its own website which has the best landing page. You can consider this for your next example. 

Shopify offers a free trial of the landing page to get visitors to sign up. 

Image source: instapage

Shopify follows the best practice where they use one CTA button on their landing page. Their Start Free Trial helps in keeping the focus on the real subject and highlights the prime action. 

They use the same CTA on the bottom as well. The double CTA works as an effective strategy to help the visitors. Also, it gives clear and simple actions that they need to take when they are on the landing page. 

To make sure that if the visitors need more convincing, they have provided selling points when they scroll it down. 

 Image source: instapage

They mentioned the main purpose of the landing page and the opportunity where the visitors can sign up without going up. 

This is helpful as it avoids unnecessary actions or works for the visitors.  For them, they can simply sign in and it leads to more conversion for the website. 

Takeaway: Along with keeping their site clear with the intention, Shopify also elements the extra scrolling or going up like work. 

When your visitors require to click more or take extra work, this can lead to a loss of the conversion. 


Winc winery has one of the best examples of how keeping a landing page simple can work. 

They have a page that offers 50% off on the first orders. The offer is appealing to new visitors to get their first order placement. 

On top of that, the visitors have to do nothing as it gets applied automatically. With this, Winc makes sure that the landing page is effective but also simplifies the experiences of its users. 

Image source: instapage

They added their three-world simple headline i.e.  Unbox, Uncork, Enjoy. With the images and subheadline to keep the site simple and complete at ease. 

Below this, Winc offers three selling points that help in the driving value proposition. Here they learn more about your palate and help in curating the wine, especially for you. 

On the page, they have CTA buttons that are identical and divided into two. With the CTA buttons, they boost the sales process where they ask six-question questions in quiz form to help in getting information about the palate. 

Image source: instapage

To add the social proof,  they have endorsement from The Forbes and quoted line that says Proof is in the bottle. 

Takeaway: Instead of getting confused with lots of stuff, Winc is a perfect example for you to keep the landing page simple but still effective. 

With the right choices of CTA and actions to keep the visitors interested in products and boosting the conversion. 

Manitobah Mukluks 

The per cost for the pair of Manitobah Mukluks is high which means the decision for buying the product will be more complicated as well. 

Image Source: Shopify

Pricier the product, more complicated the purchasing decision for your buyer. Any product lesser than $20 feels like buying it at the moment. It seems more tempting whereas anything more than that can make you think. 

The guilt of buying a product when it is more than $20 prevents the purchase or reduces the chances at least. So it is something you wouldn’t want for your product. 

So an ideal landing page such as Manitobah Mukluks product pages requires to make purchasing experience smoother. 

For that it needs to deal with the purchasing anxieties with tempting terms such as “free returns” and “free shipping”. This makes the offer more pushing towards the buying decision and also less guilty. 

Master & Dynamic 

Master & Dynamic website is such a great example of a bold, luxurious and elegant web design. It is one of the best landing page examples to learn from, especially if you own a Shopify store. 

Their landing page features close-up shots of their headphones highlighting their quality, detailing and finishing in the product. 

Image Source: Shopify

The pages give great examples for electronic product sellers on Amazon. They are not entirely prioritizing the design over conversion. 

So there is a trade-off you need to learn when you get your own online store design.  You can notice the “add to bag” bar at the top of the web page. 

It is present in a way that it doesn’t really distract you from the design but still reminds customers of purchasing the product. 


It is refreshing and tempting to get behind the products that stand for a cause or speak freely about an issue without making a deal out of it. 

And that is what PooPourri does and that too very well with their landing page design. 

Their landing page design ideally blends their playful approach using their communicative copy and their goodwill as well. 

Image Source: Shopify

You need to strike such balance in your design to stand out amongst your competition.

Having a voice in your design but without compromising the sales capability of the design. As you can there are multiple elements of the design that help to achieve more sales. 

Their product page upsells multiple products to their visitors to make their purchase less costly by taking up the subscription. 

They even have a “how it works?” video to make this decision easier for customers. 

 Frequently Asked Questions ( FAQs)

What’s the difference between the homepage and landing page?

The significant difference here is the homepage focus on informing as well as empowering the customers. Whereas the landing page is persuading the new visitors to get the new customers. 

Why are landing pages effective?

When landing pages are provided different benefits, it includes images, graphics, and videos that help in attracting people but also make a long-lasting impression. The landing page also helps in promoting the focus of customers.

What makes the landing page better?

Social proof and testimonials are an important part. It helps in backing up the claims, also you need to add at least one CTA. Keep your conversion-centered layout and make sure your CTA is standing out. 

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