Constant Contact Review (2023): Features, Pricing, Pros and Cons

Email marketing is one of the essential strategies for businesses of all sizes and natures.

Also, if you are considering finding a solution for your email marketing,  here you might have heard about Constant Contact.

The email marketing software claims that they have all the tools which are right for them to grow and prosper.

They have more than 650,000 users, and they have introduced themselves to a plethora of advanced features.

However, to know more about this, here is your detailed review for help.

What Should You Know About Constant Contact?

Constant Contact offers online email marketing software.

Here it helps you in creating the newsletter, which offers the newsletter and sends them to provide the mailing list.

You can add the website URL, and it helps the software to integrate with color schedules, logos, etc.

Additionally, you get the store the contact details related to your subscribers, which divides them into separate segments.

Constant Contact was founded in 1995 and is also known as Roving Software.

However, they changed the name in 2004; it also offers features that have event management tools along with google ads integration.

You can also conduct online surveys and collect donations using the software.

This helps you in autoresponders which gives you the trigger based on the recipient’s actions.

Here you also limit the number of media files, which includes videos, images, etc.

The prices are variable and depend on the contact that is giving you the mailing list.

What Does Constant Contact Do Well, And What Doesn’t?

Well, constant contact gives you different tools and understanding.

However, it is not always that they are the best, that’s why it’s important to know what they don’t do well.

Here is the constant contact do well; it includes:

  • The software enables email automation.
  • Constant software gives customers the ability to send mass emails.
  • You can consider the software for analytics that helps in seeing others and opening new emails.
  • It also has priced competitively.
  • They also offer you 50% off if you are a nonprofit organization.
  • You get surveys that can help you in gathering more information.
  • The customer care team also makes sure that you know how and what the software can work.
  • Apart from this,  there are different things that you might not get.
  • They have features that don’t have much and are for moderate to advanced marketers.
  • The software doesn’t offer the segmentation and tagging-like features which the alternative offers.
  • It doesn’t offer you the lead scoring or features that give you the prospect which is interesting.
  • Also,  the design or A/B features are limited to competitors and comparison.

What Are The Pricing Of Constant Contact?

Constant Contact offers the pricing model which is a variable that offers you the pricing based on the mailing list size.

You can choose from their different plans, i.e., Lite, Email, and Email Plus, which start from $ 5, $20, and $ 45 per month.

The lite plan has restricted plans which allow you to send 10,000 emails per month.

This plan lets you send unlimited emails. Both Email and email plus allow you to store more than 50,000 contacts which cost $335 per month.

They offer 30-day free trials.

However, different plans have their features.

Lite  Plan

The Lite plan starts at 5 per month. And you can start with 10,000 emails which you can send per month.

It includes

  • 1000 email sends per month
  • Ecommerce
  • 500 Mb files storage
  • 1 User
  • Live support
  • Email Scheduling
  • List building tools
  • Contact list import
  • List segmentation
  • Facebook and Instagram ads
  • Google ads
  • Landing pages
  • Mobile app
  • Tracking and reporting
  • Apps and integrations
  • Image Library
  • Marketing Calendar

Email Plan

The email plan starts at $20 per month. This allows you to send unlimited emails, and you get more storage for free.

It includes :

  • Unlimited emails
  • Customizable templates
  • Branded or industry templates
  • Automated abandoned cart email for Shopify
  • WooCommerce integration
  • Contact list import
  • List building tools and welcome email
  • Pop up forms
  • List segmentation
  • Facebook and Instagram ads
  • Google ads
  • Landing pages
  • Marketing Calendar
  • Image Library
  • Mobile app
  • Tracking and reporting
  • Apps and integrations

Email Plus

Email plus starts at $ 45 per month. This gives you more powerful features which are growing the business/

Here you get the features :

  • Unlimited emails
  • Customizable templates
  • Ecommerce advanced
  • Branded or industry templates
  • Automated abandoned cart email for Shopify
  • Contact list import
  • List building tools and welcome email
  • Learning resources
  • Award-winning support and chat
  • Mobile app
  • Tracking and reporting
  • Apps and integration
  • Image Library
  • Google ads

What Are The Key Technical Specifications And Features That You Get With Constant Contact?

Constant Contact offers you different technical specifications which allow you to help.

Here you get the technical specification, which includes.

Devices Supported

  • Web-based
  • Android
  • iOS

Customer Types

  • Enterprise
  • Small business
  • Medium business

Support Types

  • Phone
  • Online

There are different features you can get in constant contact with; here is what might help.

List Of Constant Contact Integrations

Drag And Drop Email Editor

Constant Contact offers an intuitive and simple email editor that lets you design the mobile responsive and attractive in a few minutes.

Here you drag the individual elements which include the images, text boxes, etc.

Also, you can add this to your newsletter.

Here you can enter the website URL, also your software solution with the branding into the newsletter.

This makes maintaining a brand image effective.

Additionally, they have more than 100 editable email templates.

These templates are also mobile responsive, and they can match the brand.

You can set up the A/B split testing, which offers variants with the subject line, and it’s one of the effective ones.

Contact Management

You can import the contacts with Salesforce, Outlook, and Excel Sheets.

You get the divide to the mailing list with separate segments for the newsletter targeted along with each segment.

You can unsubscribe and bounce the email address, which allows you to automatically remove the database.

Tracking And Reporting

You can access the real-time with the help of tracking tools that monitor the performance of your email campaign.

Apart from this, you can track the open and click rates. You can check the metrics like subscribers numbers and bounce rate.

You identify the gaps if you have the campaigns and devices and the different ways to make them break.

E-Commerce Integration

Constant Contact offers integration with WooCommerce and Shopify.

However, it lets you automatically send emails to websites that are based on their actions.

For instance, you can add a product to the cart which does not complete the purchase, but you can send them to the abandonment email.

This gives you the chance to improve audience engagement and boost conversion rates that come along.


Marketing automation helps you in emerging the trend which you get adopted by the business to improve the campaigns.

Constant Contact helps you in creating the autoresponders.

For instance, you can set up a welcome email that can greet the subscribers as they are added to the list.

Additional Features

Constant Contact also gives you the integration that is Eventbrite and gives you the platform for managing the event.

You can also send invitations, promote the event across, manage the restoration, etc.

Additionally, you can conduct surveys and polls online, which you can use to collect donations from the subserves.

You can use the features in which you can get suggestions and feedback from existing and potential customers.

They have introduced another feature that lets you to landing pages along with a call to action.

You can create the monitor pay-per-click and create the PPC ads on Instagram and Facebook.

List Of Constant Contact Main Features

What Are The Pros And Cons Of Using Constant Contact?

There are different ways that you should know before you choose constant contact.

Here are the pros of using constant contact.

  • The interface helps in offering a user-friendly and simple.
  • You get a sophisticated email builder that integrates with the company’s branding in the newsletter.
  • You get the email templates that are pre-designed which are more than 100.
  • Here they have the eCommerce integration.
  • You get the event management tools that are advanced.
  • They offer multifaceted customer support that comes with a robust knowledge base and lives chat support that is responsive.

Here you get the cons that you find.

  • You get the A/B split testing which is properly restricted to the email subject line.
  • You can get a higher raise compared to other software for email marketing.
  • Automation capabilities are limited to list segmentation and autoresponders.

What Can You Expect From Constant Contact’s Customer Support?

Constant Contact offers knowledge that is based on the answers.

You get most of the questions if you are going for the first time.

It’s perfect if you are considering it when you are a beginner.

It includes different tools with extensive video tutorials.

Also, you get the website with different features and help in reaching out to their customer support.

Here are the services that you are going to get :

  • Call support
  • Chat
  • Video tutorials
  • Ask the community
  • Professional services
  • Tweet
  • Get started
  • Educational events
  • Find marketing professional
  • Apps and integrations
  • Developer resources
  • Become a partner

What Are The Benefits You Might Get With Constant Contact?

When you are using constant contact, you get different benefits that you can get.

It’s Cost-Effective

Small and startup businesses might find Constant Contact cost-effective as its flexible pricing scheme.

The rate is based on the email contacts and the users.

You also get the most notable thing where you get this made it more competitive with the system, including live webinars, courses, classes, etc.

The developers of the application look for different ways that can make it user-friendly and effective.

It is Easy To Gather The Contacts

Constant Contact helps in gathering contact, which offers the sources into a centralized list.

This also gives streamlined businesses and individuals.

With the help of the system. This gives you the users to import contacts from the platforms like Gmail and Outlook.

They can collect the information from the spreadsheet, which can be uploaded to the system.

It Offers a Wide Selection Of Available Templates

There are different email templates that are attractive that come with a platform for users to choose from.

This way allows the users who don’t require you to start from the stretch and allow you to use the template for the design and layout of the email.

The platform has event management tools that offer the manuals and features of the social media campaign.

You get the learning materials that can help in accessing the users.

Why It’s For You And Why It’s Not For You?

Constant Contact helps you in understanding if the software works for you or not.

The software is for you if you are looking for :

  • Small businesses who are looking to email many customers at once, you also get this even though you don’t have the complicated and tech-savvy.
  • This is good for the nonprofit that wants to send the newsletter and manage the contacts.
  • Someone who wants the basic automation functionality/
  • If you are looking for an earning and understanding of how email marketing works.
  • Businesses who want to send out simple emails, holidays, or offers to customers.

However, the constant contact if it’s not for you –

  • Those who are looking for detailed analytics for each email sequence and campaign.
  • If you are looking for the A/B split testing advanced.
  • Those who are looking for advanced segmentation by tagging and activity are based on their user preferences.
  • Those who rely primarily on email automation which runs on the business, including information companies, e-course companies, etc.
  • If you are looking for the most advanced email technology options.

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