12+ Top Colgate competitors and Alternatives

Colgate is an American brand known for making oral hygiene products like toothpaste, mouthwash, toothbrush, dental floss, etc. The brand is widely popular for its series of products, affordability, and goodwill

. Since 1873, the company has been a trusted brand for oral hygiene since Colgate satisfied the needs for 149 years in about 200 countries and became a million-dollar company under the guidance of William Colgate.

Let’s take a glance at Colgate’s competitors’ list. 

Colgate competitors list:


The Crest is another competitor of Colgate in the oral hygiene market. This America-based company, Crest, has produced reliable toothpaste and oral hygiene products since 1955 and distributes all products worldwide under the umbrella of multinational Procter & Gamble (P&G).

As of 2019, Crest is reported to be the leading toothpaste brand in the United States, with 263.9 million-dollar sales by offering toothbrushes, varieties of toothpaste, mouthwashes, dental floss, and other dental care products. 


Sensodyne is the highest valued and trusted brand name for mouthwash and toothpaste, yet mostly preferred by consumers with sensitive teeth issues. In the past decade, Sensodyne has become the biggest competitor of Colgate.

Introduced in 1961 by GlaxoSmithKline in the United Kingdom, the brand has marketed its products worldwide. It’s the best-recommended toothpaste by dentists for sensitivity. 

However, Sensodyne is the #1 bestselling brand and a million-dollar company, which is the biggest rival of Colgate in the global market.

The company serves consumers’ trust on point in several countries by providing relief from sensitivity, cavity, long-lasting sensitivity protection, and fresh taste. 

Johnson & Johnson

Founded in January 1886 by James Wood Johnson, Robert Wood Johnson I, and Edward Mead Johnson, Johnson & Johnson has become one of the leading and trusted brands for health care products.

By offering healthcare products for babies, the company has created over 250 subsidiary companies and expanded its business in almost 175 countries.

Johnson & Johnson has been giving tough competition to Colgate for many years.

As of 2021, Johnson & Johnson has generated nearly US $93.77 billion value with the support of 144,500 employees. By total revenue, the brand has ranked 36 on the Fortune 500 list of the largest United States corporations in 2021. 


Pepsodent is an American brand of toothpaste with mint flavors known for other dental care products like toothbrushes and mouthwash.

The brand was introduced in 1915 under the umbrella of Church & Dwight and soon became a competitor of Colgate. It’s a well-reputed brand for toothpaste and other oral care items, associated with the World Dental Association to set the essentiality of everyday brushing for school children.

Pepsodent has expanded its business by exporting all products worldwide to take care of specific oral needs of people.


Another top rival of Colgate, Oral-B, was commercialized in 1950 in the United States. As a toothbrush brand, we can say Oral-B is a leading competitor of Colgate.

The brand is well-known for a comprehensive range of trusted oral hygiene products like toothpaste, toothbrush, mouthwash, and electronic toothbrush available worldwide for 72 years. 

Since its inception, the brand continues to bring frequency in innovation in low-involvement products like toothbrushes and focuses on bringing new features to regular brushing. Presently, the brand stands with a million-dollar valuation!


By providing multi-benefit cavity protection, Aim has become another strongest competitor of Colgate in the international oral hygiene market.

The brand presented a brand-new yet unique formula in its paste with mint and cinnamon flavors. It’s a widely popular brand that formulated paste for daily use to prevent cavities, strengthen teeth enamel and gums, give fresh breath and whiten the teeth.

Aim toothpaste works wonder for the teeth, removing plaque and preventing tartar, which leads to cavities.  


Aqua-Fresh ranks in the leading position in the oral healthcare products market. It’s the first-ever brand to provide great freshness as a primary benefit.

The brand was first initiated in 1973 by GlaxoSmithKline and established it as the most trusted brand for oral care.

People seeking healthy, protected, and clean teeth, especially younger people who seek toothpaste with a fresh feeling, refreshed breath, and good taste, highly rely on Aqua-Fresh toothpaste and include it as a part of their daily routine.

Arm and Hammer

Established in 1846, this United States-based company gained popularity by providing baking soda-based consumer products like detergent, toothpaste, and others.

The company has become a widespread and leading competitor of the Colgate brand under the emphatic marketing strategy of Church & Dwight.

The company has an extensive range of household products and toothpaste to satisfy consumers’ basic needs. As of 2021, Arm and Hammer is the leading toothpaste vendor in the United States, and the reports are based on sales. 


Listerine is an American multinational company well-known for antiseptic mouthwash named after Joseph Lister. In 1879, the brand Listerine was initiated to fulfill the needs of common people in the category of safe and antiseptic mouthwash.

Initially, the brand was marketed by the Lambert Pharmacal Company; later, it became Warner-Lambert, distributed by Johnson & Johnson.

As of 2021, Listerine has exceeded 354 million U.S. dollars in sales and became the leading brand in the mouthwash category and the biggest rival of Colgate. 


The closeup is another American brand that is one of its top competitors of Colgate company. It started in 1967, nearly 55 years ago, by Church & Dwight. The company is well-popular for its gel-based toothpaste that leaves freshness in the breath.

The Closeup toothpaste comes in a variety and is available in major countries, including Iran, Philippines, Brazil, India, Russia, Vietnam, Indonesia, Bangladesh, and more.

The brand has positioned itself in the demand of the young generation. As per reports, the company generates millions of businesses each year. 

Colgate Competitors

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