Subject lines have the power to make or break your cold outreach campaigns. They command the greatest attention in people’s inboxes, which explains why.
For such a short word count, your cold email subject lines have a lot of influence. In the end, the only thing preventing someone from reading your email is the subject line.
How to write Cold Emails Subject Lines
- Keep it short and sweet: Aim for around 50 characters or less.
- Use actionable language: Encourage the recipient to take a specific action, like “Join us for a demo” or “Learn more about our product.”
- Personalize it: Use the recipient’s name or reference a mutual connection to make the email feel more personalized.
- Be clear and concise: Avoid using jargon or complex language, and get straight to the point.
- Use numbers: Numbers can be attention-grabbing and make your subject line more specific and actionable.
- Test different subject lines: A/B tests different subject lines to see which ones perform the best.
- Use curiosity: Create a sense of curiosity or intrigue in your subject line to encourage the recipient to open the email.
Effective Cold Emails Subject Lines:
“Quick question about your marketing strategy”
“Thought you might be interested in our new CRM tool.”
“I see you’re interested in SEO. Can I help?”
Are you looking for a better project management solution? We can help!”
“10 ways we can improve your sales process”
“Meet [Product], the ultimate time-tracking tool.”
“I have a feeling you’ll love our new HR software.”
“You’re the only one who hasn’t checked out our new e-commerce platform.”
Last chance to save on our social media marketing services
“Why is everyone talking about our new project management tool.”
“I promise this isn’t spam. Just a quick question about your business goals.”
“I couldn’t stop laughing at this marketing article. You have to see it.”
“Quick introduction and a favor to ask”
“Mutual connection recommended I reach out.”
“Thought you might be interested in our [Industry] event.”
“Invitation to join our exclusive [Industry] group.”
“Looking for a [Solution]? We have a proven track record.”
“I noticed you’re using [Competitor]. Want to see how we compare?”
“We just launched a new [Product/Service]. Want to see a demo?”
“Do you have time for a quick call to discuss [Industry]?”
“Thought you might appreciate this [Industry] article”
“Exclusive offer for [Company] employees”
“Opportunity to increase your [Metric] by [X]”
“Help solve your [Problem] with our [Product/Service].”
“Introducing the best [Solution] in the [Industry].”
“Thought you might be interested in our [Industry] webinar.
“Invitation to join our exclusive [Industry] newsletter.”
“Don’t miss out on our limited-time [Product/Service] discount.”
“We just won the [Award] for best [Product/Service]. Want to learn more?”
“Are you tired of [Pain Point]? Let us help.”
“I have a feeling you’ll love our [Product/Service] case study.”
“Exclusive offer for [Company] customers”
“Improve your [Metric] with our proven [Product/Service].”
“Introducing the most advanced [Solution] in the market.”
“Get a demo of our revolutionary [Product/Service].”
“Invitation to join our [Industry] mastermind group.”
“Don’t miss out on our limited-time [Product/Service] bundle deal.”
“Get the inside scoop on our latest [Product/Service] release.”
“Want to make your [Process] more efficient? We can help”
“Thought you might be interested in our [Industry] survey results.”
“Join us for a [Product/Service] training session.”
“Exclusive offer for [Company] partners”
“Eliminate your [Pain Point] with our [Product/Service]”
“Introducing the easiest [Solution] on the market.”
“Want to see a live demo of our [Product/Service]?”
“Invitation to join our [Industry] expert panel.”
“Don’t miss out on our [Product/Service] bundle deal – ends soon!”
“Get early access to our [Product/Service] beta test.”
“Revolutionize your [Process] with our [Solution]”
“Thought you might be interested in our [Industry] research findings.”
“Join us for a [Product/Service] workshop.”
“Exclusive offer for [Company] subscribers”
“Streamline your [Process] with our [Product/Service]”
“Introducing the most user-friendly [Solution] on the market.”
“Get a personalized demo of our [Product/Service].”
“Invitation to join our [Industry] mentorship program.”
“Don’t miss out on our [Product/Service] launch special.”
“Be the first to try our new [Product/Service].”
“Maximize your [Metric] with our [Solution]”
“Thought you might be interested in our [Industry] best practices guide.”
“Join us for a [Product/Service] training session.”
“Exclusive offer for [Company] alumni”
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”