15+ Top Chanel competitors and Alternatives

The iconic brand Chanel was created in 1910 in Paris, France, which symbolizes a French luxury fashion house.

Founded by couturière Coco Chanel, a famous fashion designer, the company admiringly focuses on luxury goods, fashion items, ready-to-wear clothes, and accessories.

It’s a very beginning fashion house that runs on three principles: geometry, comfort, and clean lines. Located in London, United Kingdom, Chanel annually generates almost 1,010 crores USD (reported in 2020). Currently, the brand has 20 000+ employees and worldwide business. 

Chanel’s competitor’s List:

LVMH (Louis Vuitton)

Commercialized in 1987 by Bernard Arnault, Alain Chevalier, and Henry Racamier, Louis Vuitton became a lavish and top-most luxury fashion brand worldwide.

Also known as LVMH Moët Hennessy Louis Vuitton, the brand stands strong for its luxury fashion items, from the clothing line, jewelry, fashion accessories, cosmetics, watches, and bags, including wine and spirits.

It’s one of the strongest rivals of Chanel, with 150,000 employees. The brand owns around 60 subsidiaries, including Givenchy, Marc Jacobs, Christian Dior, Fendi, Stella McCartney, etc. Each year, LVMH makes roughly €64.215 billion in profits from its luxury series. 


By making the largest lavish series of fashion clothing lines and accessories, Gucci has framed its name as the world’s top luxury fashion brand.

Gucci sets a consumer target in various industries, including makeup, furniture, music gear, and the automotive industry. Gucci is really a tough competitor of Chanel.

Founded in 1921 in Florence, Italy, this brand earned a worldwide reputation in the buyer’s cart ’cause of its premium quality standards, extraordinary designs, and aggressive and intelligent marketing strategies. It’s another potent rival of Chanel that makes over €9.62 billion each year. 


Another luxury brand founded in 1975 by Giorgio Armani, Armani successfully maintains its aura of premium series of luxury brands.

It’s the biggest rival of the Chanel brand that is highly respected and famous among shoppers. This highly valued fashion company is an Italian luxury fashion house designing watches, shoes, clothing lines, cosmetics, eyewear, jewelry, home decor, and more. The serving area of Armani is the international market.

The brand was reported to generate €5.90 billion in profits in 2019, having the support and hard work of its 7,309 designers and workers. 


Miuccia Prada, originally known as Maria Bianchi, a famous Italian designer, created an iconic luxury brand Prada S.p. in 1913, massively unseating the brand Chanel.

The brand is usually known for its premium-class fashion products, from shoes, bags, travel accessories, fashion clothes, perfumes, and other additions for 109 years. Most people are choosing Prada as the leading Chanel competitor.

Located in Milan, Italy, the brand has worldwide business with over 635 boutiques internationally.

Prada brand caught the shoppers’ attention with minimal designs, luxury fabrics, comfort, and traditional style with modern influence and gained €3.37 billion last year. 

Harry Winston Inc.

Founded in 1932 as Harry H. Winston Jewels, the “King of Diamonds,” – Harry Winston has earned an immense reputation for being an American luxury jeweler.

The designer framed himself as a brand due to his exceptional designs, craftsmanship, and premium quality. His other famous creation is Swiss timepieces. 

This premium diamond jeweler company is a big competitor of Chanel in the field of jewelry and watches. In 1936, the company renamed itself Harry Winston Inc. and began to acquire the estates of prominent American socialites.


Established in 1856, Burberry is an iconic fashion brand of all time, widely known, and demanded its phenomenon designs and concepts.

This British luxury fashion house has a trademark of a check pattern, adding charm and elegance to the attire of a fashionista!

Headquartered in London, UK, the brand widely offers footwear, ready-to-wear clothing lines, fashion accessories, eyewear, trench coats, perfumes, etc. It’s a luxury brand generating almost £2,343.9 million in revenues annually. 

The Estée Lauder 

Another great competitor of Chanel is The Estée Lauder Companies Inc. The brand is admiringly widespread for its comprehensive range of luxury fragrances, makeup and hair products across the world.

It’s an American cosmetic company founded in 1946 in NYC, U.S., by Estée Lauder and Joseph Lauder. In both retail chains and digital commerce, the company shows its diversity in its portfolio, distributing its products worldwide.

The brand undoubtedly designs the best luxury skin care products, praised by high-class people. 

Christian Dior

Being the most flawless influential designer in the era of World War II, Christian Dior successfully emphasizes his fashion knowledge and design sense.

Founded in the late 1940s, Christian Dior framed its name with gorgeous silhouettes and fashion statements worldwide. Presently, the brand operates in 210 major locations with corporate headquarter in Paris, France.

The craze for the Christian Dior collection remains the same worldwide, helping the company gain over €93.83 billion worth of assets and employ over 163,400 employees. 


Hermès or internationally known as Hermès International S.A. is a French luxury fashion designing house.

The company is widely popular for its valuable collections of fragrances, jewelry, watches, lifestyle products and accessories, leather goods, and home decor items.

Since 1837, the brand has continued to serve exceptional designs and quality fashion items, making €13.847 billion worth of assets through worldwide business efforts. With 17,595 employees, this is one of the best fashion design houses globally. 

Michael Kors

Michael Kors is another American designer fashion brand that sells sweeping segments of men’s and women’s apparel creatively designed and styled with exceptional concepts.

In 1997, Michael Kors was the first ready-to-wear designer for women celebrities; later, this designer started styling an expansive range of clothing.

Due to his incredible fashion sense, this American designer won designer of the year 2003, 1999 CFDA award for womenswear, and CFDA award for menswear designer of the year rewards in his professional period. 


Specializing in various lines of clothing in the lap of luxury, Zara is another glorified name in the world of fashion. The gaga for Zara company is very roaring, making it the world’s largest apparel retailer in the society of luxuriousness.

From fashion attires, swimwear, beauty products, fashion accessories, shoes, and bags to perfume, Zara has its prominent signature in every domain.

Its flawless designs make the company one of the most successful and well-demanded labels on planet earth, with 2,007 stores worldwide. 

Chanel Competitors

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