15+ Top BMW competitors and Alternatives

BMW or Bayerische Motoren Werke is the most popular luxury automotive brand worldwide, accounting for 22.8 percent of search interest in 2021 – all thanks to a string of newsworthy activities that have repeatedly kept the brand in the limelight.

This German luxury automobile manufacturer was founded in 1916 that produces almost 2,521,514 cars and 194,261 motorcycles as of 2021 and ruling the market with nearly €111.239 billion in revenue yearly.

The brand has shaken the world of luxury cars with stimulating technology, engineering, and design in making premium electric vehicles.

BMW Competitors’ List

  1. Mercedes Benz
  2. Audi
  3. Tesla
  4. Porsche
  5. Lexus
  6. Volvo
  7. Lamborghini
  8. Ferrari
  9. Land Rover
  10. Jaguar
  11. Cadillac
  12. Rolls-Royce
  13. Maserati

Here are top BMW competitors and alternatives with detailed information:

Mercedes Benz

Mercedes-Benz – The Daimler Group’s premium car squadron – is the top-most rival of BMW by being the most valued and preferred automobile worldwide.

Mercedes-Benz has maintained its position near the top of the luxury automobile market by shifting the concept of new-age grandeur with a series of supercars engineered and powered by the battery.

Mercedes-AMG GT R is the biggest BMW m8 competitors

Mercedes-EQ Benz’s battery-electric car range has been the focus of attention for the last three years, with a unique emphasis in the past year due to the lineup’s impending release.


Audi is a widely popular car brand that always has the eyes of high-class people on their new car models and launches. Audi has brought revolutionary technology to the automotive industry by revealing its long-awaited Audi Q9.

Talking about the electrical-automotive industry, this German luxury automotive manufacturing company has been a focal point since 1909.

With the Q9 rumors, Audi has dragged closer to the top as it elevates its status into the vanguard of the E-vehicle business and has recently profited from sales of its e-Tron SUV and e-Tron Sportback. 


With a massive fan base – the American automotive and clean energy company Tesla – assures to engineer splendid car models continually, year after year.

Tesla has been reported as leading the market in 2021 due to its internet popularity in America. Founded in July 2003, Tesla has proved itself the world’s most valuable carmaker and a non-defeating rival of BMW.

Its rise in stock prices, sales, revenues, and increasing popularity clears the prediction of a bright future this company will see in upcoming times. 


Porsche is a German-based multinational luxury car manufacturing company that has seen a rise in sales by more than 44 percent since the first quarter of 2020.

The corporation displays the features of its most luxury model lineups with a particular vigor on the absolutely foremost electric Porsche.

Also, Porsche has lately counted the Taycan to its subscription benefit. Unlike other automakers like BMW, Mercedes-Benz, and Cadillac (to be specific), which have discontinued their subscription services, Porsche initiates to inflate in the United States throughout 2022.


The simplest way to describe Lexus’ year in the automobile business is “tech-laden.” This Japanese automaker company is working hard to reach the pinnacle of market share and attention and is predicted to grab the market by 2025.

Lexus is a premium version of Toyota that intends to gain market share with new supercar-like elements like sleek LED, performance, feature line, lighting, etc.

With a glamorous start in 2021, Lexus increased its market craze with international attention in the global region. 


Volvo is ticking all the boxes when it comes to stirring conversations online.

From the IIHS Top Safety Pick Plus list to the addition of five more of its models to enhanced paid parental leave and a robust increase in sales across the first quarter of the year – Volvo has got everything sorted!

Starting in 1927, Volvo has styled several intriguing cars, buses, trucks as well as construction models. The company dispatched its automobiles worldwide and has a value worth 515.856 billion. 


Lamborghini registered record profits in 2020, delivering 7,430 vehicles globally and earning $1.9 billion.

Despite a two-month obligatory pandemic shutdown, the luxury supercar manufacturer had noted nine months of orders booked for 2021 and an increasing market share in China.

The company started its journey in 1963 by Ferruccio Lamborghini, and successfully, this Italian company has generated a revenue of €586 million as of 2014. 


In a spontaneous move, the Ferrari Purosangue — the brand’s first-ever luxury SUV – will arrive in 2022. It all started in 1939 by Enzo Ferrari, when the company began to make exquisite automobile models and took the market by storm.

Currently, with almost 4,556 employees, Ferarri stands as a robust competitor of the BMW brand, and each year, this company generates over billions (in 2019, €3.767 billion).

The company got an across-the-board media lookout in 2021 on automotive aficionados’ enthusiastic anticipation of the vehicle’s first look.

Land Rover

Being dedicated to staying one step ahead of new technology, Land Rover constantly designs and engineers captivating car models with luxurious touch in every car.

Since its inception in 1948, the company has produced thousands of luxury models with a heightened level of internal security. It’s a related brand to the widely popular Jaguar and a powerful rival of BMW.

However, the company once was a family of BMW; now, it’s a highly competing BMW in both price and sales. The company maintains the attractiveness of its styles throughout the year. 


Jaguar is another strongest rival of BMW, a British multinational automobile manufacturing company with headquarters in Whitley, Coventry, England. It’s a luxurious series of Land Rover with famous line-ups of vehicles. 

The firm ranks 8th on the list of BizVibe’s top luxury automobile companies in the world in 2020. Jaguar has justified its position and rank through online demands and popularity in the last few years.

This is the fastest-growing firm with an ever-growing stream of announcements and releases, keeping it in international debates and headlines. 


The Cadillac Lyriq is one of the vintage automobiles – it has been in the industry for 119 years, since 1902.

This American automobile manufacturer is likely to be responsible for a considerable portion of the brand’s social movements and promises massive things in the world of electric automobiles.

The brand has sold 390,458 vehicles worldwide with a grand record in the industry, making it a giant rival of BMW. The brand is among the first invented automotive manufacturer in the world, ranking in the 4th position in America with billions of valuations. 


Founded in 1998, Rolls-Royce Motor Cars Limited, the British luxury automobile maker, has historic goodwill in premium car making.

It’s basically a parent company of BMW yet the demand and popularity of Rolls Royce make it different and the biggest competitor of the BMW group.

Owned by the German conglomerate BMW, the company has over 1,300 employees worldwide who aid in styling a wide range of premium vehicles with a strong brand presence in the global market. 


Maserati, the Italian luxury vehicle manufacturer, was first initiated in 1914, almost 107 years ago, and has a great resemblance to Ferrari.

The brand monthly made about 3,000 automobiles in 2014 with the highest plan, ambition, and support of 1100 employees. Maserati was founded by Alfieri Maserati, which yearly has billion-dollar sales through each new style and launch.

To date, this company has engineered and sold almost 75,000 vehicles and won the “Best of the Best” award at the Red Dot Awards 2021.

Bmw Competitors

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