Top 10 Best Bra Companies In U.S. 

As we all know, the U.S. is considered to be one of the biggest countries all over the world. The U.S. has listed a variety of Bra Companies since time immemorial. Women are so obsessed and concerned about their breasts’ shape & sizes.

So to make themselves feel comfortable and confident, in terms of their physique, the bra was introduced. Sources say that the bra was invented during the year 1889 by Herminie Cadolle of France. The bra was designed even before 1889. 

Top 10 Best Bra Companies

Now when we talk about the 21st Century (today’s world), we have one better than the other companies invented in the U.S. Some of the top 10 companies are as follows:-

10. Calvin Klein Inc.-

Calvin Klein was established in the year 1968, approximately around 52 years ago. This company serves worldwide. The headquarters are located in New York City, U.S. Calvin Klein has been serving for more than 50 years in business and is still growing bigger and developing faster than expected. 

The main motive of Calvin Klein Inc. is to employ powerful marketing experiences for consumers all over the world. Their enhanced marketing strategies have been profoundly changing. In 2018, approximately, more than $400 million was spent all around the world, and about 50% of these expenses were funded by the company itself, for their promotions and growing marketing strategies.

9. Victoria’s Secret:

Roy Raymond founded one of the most renowned companies, Victoria’s Secret in the year 1977 in San Francisco, California. In today’s world, Victoria’s Secret is considered to be one of the biggest lingerie retailers in the U.S.

Victoria’s Secret has many marketing strategies, and one of them is social media. Victoria secret as a company has gained a lot of attention from different platforms like Facebook, Instagram, Twitter and even YouTube.

More than 50 million likes on Facebook, more than 15 million subscribers in Youtube & more than 10 million Twitter followers, Victoria’s Secret is gaining its popularity day by day.

8. Adore Me:

Adore Me is one of the most well-known women’s intimate brands based in New York City in the year 2012. This company was founded by Morgan Hermand–Haiche. Apart from bras, other products such as lingerie, swimwear, sleepwear are also manufactured.

In terms of marketing strategies, Adore Me has a good taste of communication through social media such as Facebook, Instagram and Twitter etc. Adore Me as a company not only enhances its popularity through social media but also through organising different contests and by encouraging young users to participate.

Now, Adore Me can connect with the customers all around the world, leaving a mark as a dependable lingerie company.

7. Wonderbra:

In the year 1939, Canadian Lady corset company was introduced and later the name was changed to ’Wonderbra’ in 1955. Soon after it had changed its name, the company started introducing new push-up bras during the early 1960s. Since then, this type of brand became one of the best-selling lingerie and is still being used by many customers, even today. Later on, Wonderbra gained its popularity in the late 1990s.

Wonderbra has increased its marketing strategies by hiring well-known models for advertisements. Wonderbra embraces women and also helps them in building confidence regarding their body shape and sizes. 

6. Cosabella:

Cosabella, as a company, is one of the most well-known intimate brands which was introduced in the year 1983. Cosabella is an Italian word which means “beautiful things”. Started by an Italian family, Cosabella is now one of the most leading intimate brands in the U.S. Cosabella offers a variety of products like swimwear, shapewear, undergarments, women’s intimates and many more.

To increase its marketing strategies, the brand has been working with many other agencies. This company has also introduced a new way of corporate strategy. When Cosabella was launched, over 400% of the revenue was obtained. Now, the brand is collaborating with Albert to increase its revenue.

5. Third Love:

Founded in 2013, Third love is an American brand which produces and sells women’s intimates like bras underwear, swimwear, nightwear, etc. Sources say that this brand was the first one to introduce half-cup sized bras. They even launched a third love app for women to measure their breasts size at home.

Here, the brand provided comfortable and good quality bras rather than the attractive ones. But it didn’t mean that the company didn’t launch sexy and attractive ones. The company even communicated with the customers for feedback so that they could improve their marketing plans.

4. Hanky Panky:

In 1977, a lingerie was made out of an handkerchief. Since then, the other industry experts and retailers were impressed and then the company was later named as Hanky Panky. 

Their way of popularising their brand includes exclusive retail boutiques, better department stores and even an online website- www.hankypanky.com. Their most significant benefit provides quality control, proper customer service and good communication skill and interaction with the other departments in New York City. 100% of its products are made in New York itself.

3. The Natori Company-

The Natori Company is one of the most well-known women’s fashion brands which sells lingerie, nightwear, underwear, bra and other garments. Natori’s headquarters is located in New York City. Josie Natori is the founder of this company since 1977. The Natori Company serves its product all around the world. In the year 2006, Natori even started selling its product for men.

To increase the company’s marketing strategies, Natori involved the company along with Albert to change its way of making money. The company later gained more than 70% of its popularity through media revenue within the first three months.

2. Aerie:

Headquartered in Pennsylvania, United States, Aerie was founded in the year 2006. Apparel, accessories and lingerie are some of the products that are offered by Aerie. Wide varieties of bras and undergarments are also produced. American Eagle Outfitters own this brand.

Aerie’s marketing strategy has been immensely increasing day by day. Aerie is presently promoting a hashtag #aeriereal to motivate the customers to show off their real body shape and sizes confidently. In this way, this brand is attracting the audience from different parts of the world. The biggest competitor of this brand is “Pink” from Victoria’s Secret.

1. Vanity Fair:

It has almost been a century, Vanity Fair has been providing the best quality of women intimates till date. Vanity Fair is one of the most leading lingerie companies in the U.S. The parent company of Vanity Fair is popularly known as the “Fruit of the Loom”. Vanity Fair aims at protecting the environment. 

The parent company- Fruit of the Loom aimed at reducing GHGs emissions for about more than 7,000 tons as equal as removing more than 1500 vehicles. Before selling the bras, they make sure that the brand is comfortable enough to provide lift and support without booking. Their marketing strategy focuses on strategic implementation of today’s trend. 

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