Are you still one of those businesses considering whether to invest your marketing dollar in email marketing or not?
Or have you still not gone all-in with your email marketing efforts?
Small businesses are required to attract new customers on a regular basis. They also need repeat purchases and returning customers.
Every business requires customer relationships and sales conversion. Email marketing appears to be resolving every aspect of business marketing.
If you are looking forward to finding more reasons to go full in with your email marketing budget, here we are composing the top benefits of email marketing for small businesses.
Email Marketing Has Higher ROI Than Any Other Marketing Methods
If you compare email marketing to other forms of marketing, whether it is affiliate marketing, social media marketing, or online ads, it has a higher ROI.
That means, with email marketing, you can get a higher return on investment. You get more results in less effort, time, and budget.
Not to mention how easy it is to start email marketing, so much so that you don’t even need any budget, to begin with.
But you still can get tremendous results. However, after a specific time, the email marketing tools require you to choose a paid plan to access more features.
As compared to other forms of marketing, email marketing gives you $36 in return on every $1 you invested or spent.
It proves to be the highest cost-effective marketing method to get assured results in the given time.
Email Marketing Helps To Reach Out to A Global Audience
Email marketing is one of the highly effective and efficient marketing channels to reach out to people around the world.
You can spread your message across the globe with some clicks. Sure there are social media channels to reach out globally, but it is still casual, less effective, and not direct.
With social media ads, you need experience and investment, but it still doesn’t overpower the authenticity and credibility of the email marketing platform.
The best part is that even if you can reach out to the world through email marketing, there are features like segmentation to create different lists altogether to send more customized and personalized emails.
This even makes it more convertible irrespective of the demographic of your recipients.
It Allows You To Send Out More Targeted And Personalized Content
People do not read emails that are randomly sent to hundreds and thousands of people. They do not see any value in it.
Customers want to be treated special. They don’t want to be just a number for a brand but an actual customer or prospect with requirements.
Email marketing helps you to reach out to those customers in a much more relevant and intimate way than any other marketing channel.
More important, with email marketing, you can segment your customers into different segmented lists depending on their preferences.
This helps you to send them even more personalized content, which is again more valuable and helpful for them.
Email Marketing Helps You Reach Out to An Already Engaged Audience
Email marketing is a permission-based marketing channel. It is one of those very few marketing channels where consumers or subscribers ask to receive your emails.
Since they actively allow you to send emails and communicate, at some level, they are definitely ready to engage.
This also means they have expectations as they want to receive value from your email newsletters.
Such a deliberate audience you wouldn’t find anywhere else except email marketing.
This already increases the chances of sales conversion to a greater degree if you compare them to the platforms where people are not ready to come across any products.
For example, On Facebook, people might just want to interact with people and are not much inclined to click on links to buy products.
With email, they expect to receive marketing emails, but with that, they know how much value they can gain or the right products that can help them.
It Is The Most Authentic, Intimate, And Personalized Channel Of Communicating with the Audience
As compared with any other marketing channels out there, even social media doesn’t come any close to how intimate and yet authentic the email medium is for brands and customers.
Brands are able to reach out to their prospects by delivering them highly personalized content, offers, and value, as it is easier for them to segment through emails.
No other medium allows such a level of segmentation and hyper-personalization. Social media is just too casual and doesn’t carry the weightage of email communication.
An email has both personalization and privacy, just like social media, whereas it is more serious in its approach as compared to social media, advertisements, or any other medium.
Email Marketing Helps You Build Credibility
One of the most important challenges for brands is to build their credibility in order to reach out to the customer.
Email marketing allows you to build credibility on the basis of your email sender, which makes it familiar to the recipient reducing their effort to be noticed.
If customers receive shady subject-line emails from unknown senders, they will feel like spam, so the user might just delete the email.
On the other hand, customers can see through subject lines that are relevant to them, more personalized, and branded.
When they receive tailor-made content that is helpful and extremely valuable to them, they remember the sender’s name.
Email marketing is a credibility-driven platform for communication, so users feel more confident while communicating.
To assure your credibility as a brand, the first thing you need to do is always begin by building a permission-based email list through the double opt-in form.
Email Marketing Helps You Stay Top-of-Mind
When you consistently send highly relevant and engaging content regularly to your targeted potential customer, you stay connected to them.
Moreover, you will be able to stay top-of-the-mind and constantly grab the attention of your subscribers.
One of the challenges for brands has always been to be memorable and iconic in the minds of their prospects.
When they start recognizing you or subconsciously developing a familiarity with your brand, it makes the conversion easier.
Not to mention, email marketing also builds credibility by staying relevant to potential buyers.
But you have to make sure that you’re providing helpful content over time to build such a level of reputation and impression on your subscribers.
It Improves Communication With Your Customers
Every business relies on communication between the brand and customers.
Email is proven to be a highly reliable method to communicate with your clients, members, and customers.
It is important that you constantly engage with customers providing them the required information and connecting over time.
Whether it is about giving them product updates or getting feedback from them, emails are known to be building consistent long-term communication.
Email marketing helps you to nurture leads, build relationships, aim for repeat purchases, and so much more, all built on consistent communication with your customer.
Using email automation, you can also manage efficient communication over time without putting in too much effort or time.
Email Marketing Helps You Achieve Content Marketing Goals
Email marketing plays a crucial role in content marketing, where you try to reach out to more audiences and build relationships by providing helpful content.
When you are publishing your blogs regularly, an email list can be a great potential list to send out the blog links to read out.
It helps you to distribute your content not just on your website but across social media including videos, to a dedicated audience.
You can be assured that with this targeted audience, you will get a consistent amount of traffic to your website.
Consistent, high-quality traffic, even if it doesn’t turn into leads, can surely boost your website ranking.
Email Marketing Gives Your Brand Recognition
Email marketing is also one of the effective tools for branding your business.
Whether you’re new or have been doing it for a while, the aim of the businesses is to gain recognition.
You would want people to recognize your brand.
Email marketing helps you to gain that recognition over time. When you deliver regular and consistent value-driven emails to your targeted subscribers, they start to recognize you.
After a point, they even start waiting for your emails to come. You establish yourself as an industry leader or an expert in the industry by helping people in the same niche or industry.
Since emails are also great for building communication between brands and prospective customers, you can establish some long-term relationships as well.
The more you engage through emails, the more they recognize you. Email marketing can be a helpful strategy in the branding process of your business.
Email Marketing Is Easy To Get Started
Email marketing is also one of the easiest marketing methods to get started with.
Other marketing methods, such as Facebook ad campaigns, require investment and a learning curve.
With email marketing, you don’t necessarily need a huge team to begin with. You can start alone with free email marketing tools or software.
The free plans on these email marketing tools still allow you to create campaigns for your website or blog.
To design your emails, it provides a drag and drops option, which is extremely easy for any layman to email design.
But even if you’re not comfortable with that, there are pre-built email templates to use directly with some customization.
You can create opt-in forms to appear right on your website to get email addresses. The basics of email marketing are just accessible to any novice.
In fact, you can actually achieve some good results without even investing in email marketing to start with.
It Helps In Boosting Sales
There is no doubt that email marketing generates revenue.
According to a recent report published by Direct Marketing Association, 66% of customers make their purchases online through their email marketing messages.
That is an impressive figure for small business owners and brands who are still not able to optimize the full potential of email marketing or haven’t started yet.
Email marketing allows you to do targeted promotion, build connections, establish brand-customer relationships and generate leads.
By consistently interacting and providing valuable content to your targeted potential customers, chances are, you will be getting sales all the time.
One of the reasons is email marketing targets all those people who ever interacted with your product or even abandoned the cart.
It even focuses on your previous customers to make repeat purchases with you again.
The ability of email marketing to target depending upon different factors using automation, personalization, and segmentation makes it perfect for generating sales.
Email Marketing Helps You Build Stronger Relationships
If you want to play the long-term game in the business, you need to build a prospering relationship with customers.
Even if the prospective buyer isn’t making a purchase now or anytime soon, it is essential to have a potential buyer’s audience to consistently generate sales over time.
This is because not every prospective buyer will purchase from you right away. Leads need to be nurtured over time, and email marketing is the best practice to do so.
Emails are also helpful for consistently reaching out to your audience directly into their inbox. You send them valuable content, free coupon codes, gifts, and important messages over time.
It Compliments Your SEO Strategy
Email marketing is very considerate towards other forms of marketing practices to bring the best results for your website or blog.
One of the highlights of using email marketing is how well it works with your SEO strategy.
The impact of email marketing goes in favor of SEO automatically. For example, all the links coming from credible known websites to your website improve your SEO rankings.
When you share your content through your email, and that happens all the time, it increases the SEO health of your website.
Email Marketing Requires Less Budget And Time
As far as investment goes, email marketing is the most effective form of digital marketing with higher ROI.
It does not just help in generating sales but generating leads, nurturing them, building customer relationships, communicating with the audience, and so much more.
Due to advanced email marketing tools and growing marketing technology, you can now reduce more and more time and effort with email marketing.
Segmentation and personalization also give you high returns in less time. Since it reaches out to every individual level, it has more impact than a social media ad.
Even small businesses can start email marketing with the least investment, It is very easy to start with and yet even with that level, you can see some tremendous results.
Email Marketing Reporting Helps You Understand What Works
Another great feature of email marketing campaigns is their reporting and analysis features that allow you to see how your campaign is performing.
You can see advanced analytics, open rates, click-through rates, customer engagement, and so much more.
It helps you understand whether your emails are opened or not, who is opening them, at which time they are most active, and so much more information.
All these data can be revised to use as insights and strategies to further change your email marketing campaign for better results.
You can see the results by changing and experimenting with every single component of the email, such as subject lines, email copy, design, email frequency, etc.
It Increases Your Website Traffic
If you’re striving to get consistent traffic on your blog or website, which will :
- Increases your affiliate income
- Boost Ads revenue
- IncreaseProduct sales
- Give you Fresh leads
And so much more, then you also know that it is not so wise to completely depend upon Google SEO or Organic traffic.
You have found different ways to redirect traffic to your blog. One of the best ways to bring highly targeted traffic to your website is email marketing.
Also, you don’t have to start from scratch. Once you have a huge list of subscribers, send them regular emails about your recent blog posts or product updates, and they will visit your website.
This will create a regular influx of website traffic coming from email marketing on a regular basis apart from the organic ones.
Not to mention how it increases your website revenue or generates sales.
It Helps Your Establish Authority
Running a business in a specific industry or niche gives you the goal of establishing yourself as an expert or leader in the industry.
It is essential to do so because then only you can gain customers as they will be forthcoming to trust you.
Authority gives a brand credibility and trust, which works best for getting sales. Users who are new to the niche or industry want to consume content from an expert in the industry.
It does take some time but using email marketing; you can build authority by establishing yourself as an expert in the niche and helping out others.
Email Marketing helps You Maintain Vendor Relationships.
Brands spend a significant amount of time and resources marketing to their potential customers.
One of the essential factors for the success of eCommerce and retail stores is maintaining the relationship between your vendors.
Relationship management is highly important for businesses. Email marketing helps to maintain consistent communication with vendors.
You will be able to connect to all of your vendors and maintain relationships with different types of audiences.
It Helps Brand Build Anticipation
Brands need to make their product exciting enough for their customer. And not just their products; they want to lead special groups to which people want to belong to.
People want to be part of something special where they enjoy exclusive perks and benefits.
Customers aren’t one-size-fits-all. They are different. So one strategy doesn’t simply work for everyone.
Email campaigns, luckily, have the capability to target these customers into different segments on the basis of what excites them, where they are in their buyer’s journey, etc.
Brands use email campaigns to build anticipation for their products. They want to excite the consumers with the upcoming products, so they want to buy them.
They use different reward programs to get the attention of the subscribers during their product launch time.
Emails are used to provide something little extra to the customer to keep them engaged and be part of a special group.
Email Marketing SImply Helps Your Business To Reach Out to More People
If you are not doing the email marketing or haven’t transcended to the digital phase, you’re just simply leaving money on the table.
Email marketing has a tremendous power that often remains underrated. With email marketing campaigns, you can reach out to more and more people simultaneously.
It allows you to reach out to people at the right time with the right offer. With tools like segmentation, personalization, and automation, you can generate tons of leads in a short time.
It directs your effort in the right direction. Each time you hit ‘send’ on your emails, and if it is well-timed, it can generate your direct revenue or indirect.
It Helps You Engage With Your Customers & Strengthen Relationship With Them
Not just prospective customers but also customers are very important for your community.
Once people buy your product, you need to take care of them as well. It is crucial for any business to build and strengthen its relationship with customers post-purchase.
It establishes you as a credible and caring business entity.
That’s how you build a brand. When you connect with your customers and help them out even after the purchase, you build a reputation for your brand.
Most importantly, you will see this reciprocating back to you in the form of customer recommendations and more leads and purchases.
If you are able to build a base of loyal customers, they are going to be your brand loyalists or advocates promoting, recommending, and suggesting your products to everyone out there.
Email marketing helps you to continue communication with your customers, also to help them with your product and continue offering them more products, so they become repeat buyers with you.
Email Marketing also helps improve communication to make your Customers More Informed.
Communication is the key to every brand’s success. It provides value, it builds relationships, and it is what establishes your brand in a particular reputation.
So how well you communicate with your audience, be it prospective buyers or customers, matters a lot.
Email marketing just makes it a lot easier. It proves to be a reliable way to communicate with your customers, clients, prospective buyers, and members.
When you consistently communicate with your subscribers, you keep them informed about the product, the niche, or the industry.
It Can Reach People On Any Device
One of the other interesting benefits of using email marketing for communication, branding, and marketing for your business is the reach.
Not just it is intimate, but people read out their email all the time, from anywhere. It is actually that one thing that they do not miss.
In fact, 60 percent of emails are opened on mobile devices.
So whether you want to optimize to gain more mobile users or just want to reach out more, email marketing is just perfect.
And with the growing technology and popularity of mobile devices, it is only going to grow over time.
Using Pre-Built Templates, Email Marketing Can Get It Done More
One of the greatest benefits of email marketing is its ability to optimize efficiency in communication through its features and tools.
As you know, communication is the key to every business’s success, and then you also need time to really do it.
Email marketing campaigns offer you plenty of tools to reduce your time consumption in engagement and communication.
Email templates, the pre-built email design, and formatted copy allow you to create professionally-crafted emails within a few minutes and automate them.
You can automate all different kinds of emails throughout different triggers and periods to consistently engage with your target consumers.
Email Marketing Helps In Nurturing Your Leads
A sale goes through several points of contact to its prospective customer before it gets sold. In simpler words, no prospect will buy from you at the first time of contact.
First, you get the visitor, then through the lead magnet, you pull them into your email list and gradually win them over through helpful content.
Then, after a while, if they want, they can check out your online store of products on your website to buy it.
This means brands need to go through this long journey with the prospects where they nurture them, leading them from prospects to customers.
Email marketing just makes the process so much easier and more importantly, automated and yet highly personalized and efficient.
You can use different email marketing campaigns to fulfill different purposes in this endeavor.
For example, just to remind them of your brand, you send them automated emails about your product updates, industry updates, offers, etc.
With another campaign, you can provide a string of emails full of helpful content for them on a regular basis. These emails will be highly personalized and need to be content-driven.
Email Marketing Focuses On The Brand Exposure & Awareness
You might have heard the saying “ out of sight, out of mind”. This truthfully applies to the brands as well.
The business that people can remember is what you inevitably call the brand. And if you don’t remember a business, you might not buy from it.
The idea is to keep your brand top of the minds of the people. They should be constantly reminded of your brand but yet very subtly and not like advertisements.
You have to be helpful and communicative to people. Connect with them on the humane level and actually help in a particular niche or industry.
But to even do that, you have to first be consistent with your communication, and emails are the best way to do so.
With the right strategy, even sending emails every third or seventh day, you can be the opt of the mind brand for the potential customer.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”