40+ Successful Beauty Salon Marketing Strategies & Tips

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Beauty salons are popping up in the market at a rapid pace, and if you are thinking of starting one, then be sure to face fierce competition. The role of marketing is crucial in making your business stand out in the market.

How to promote your beauty salon?

  • Design an incredible logo and website, and offer a chance to book online appointments.
  •  Make sure to get your beauty salon listed on online directories like google my business and yelp.
  • Partnership with other local companies like jewelry stores, Spas, fashion boutiques, Gym, and event organizers.
  • Host an event, party, and beauty contest and offer gift certificates to attract more customers to your salon.
  • Sponsor your salon services in charity events, fashion shows, or other relevant shows to gain popularity.

Online Booking

Offer online booking to your customers through your website and mobile app. This allows a greater number of customers to schedule an appointment in your salon. Customers will be able to book an appointment through your website anytime they want.

Keep a Selfie Zone in Your Salon

Set up a selfie zone in your salon where customers can take selfies after a haircut or facial and post it on their social media accounts.

A board carrying the name of your salon or the logo should be placed in the selfie zone. You can also consider providing free Wi-Fi in your salon in this digital era.  

Sponsor Local Events

Sponsor local events like a fashion show to connect with your local community. Utilize the event to promote your salon through advertisements and distribute business cards and fliers among visitors.

You can meet popular models at such events and request them to visit your salon if they are looking for a talented makeup artist.

Use Social Media

Promote your salon on social media. Customers, especially those of the young age group, visit social media websites daily, allowing you to connect and interact with new customers daily.

Conduct a photo session in your salon and upload the best photos on social media. You can also use social media consultants’ help to advertise your salon on popular social media websites.

Daily Deals  

Offer daily deals to your customers by entering into a partnership with any daily deal website. You can reach out to a large number of customers through daily deal websites. You can also offer daily deals on your website and social media pages.

Offer Discounts to Customers on their Birthday

Request your customers to sign up on your website to receive notifications via e-mail. The sign-up process will ask customers to provide basic details like date of birth, address, etc.  

Make your customers feel special on their birthday by offering them a gift, discount, or a free service. Also, send warm wishes on their birthday through an e-mail. This will let your customers know how much you value them.

Promote Your Salon in Community Events

Hire a stall at any public event and offer haircuts for free to visitors.

Take employees who are talented so that you are able to create a good impression on someone who goes for a free haircut. Don’t forget to give your business cards to visitors.

Reward Your Loyal Customers

You can reward your loyal customers with coupons or cash vouchers which they can redeem when they visit your salon again. This will help in bringing them back to your salon again.

Referrals

Ask your regular customers for referrals when they are satisfied with your services. They can recommend your salon for a haircut or makeup to their family members, friends, and relatives.

Provide them with incentives like a discount on their next visit and also thank them for promoting your business for free.

Conduct a Workshop in Your Salon

You can conduct a free workshop in your salon that allows you to engage with more people and make them aware of your business. The workshop should be interesting and valuable to the participants.

You can also invite celebrities to your salon when you are organizing workshops or other promotional events.

Upload Professional Videos on the Website and Social Media  

Let your clients know the specialty of your services before they visit your salon, and you can do so by uploading professional videos on your website and on social media. This will enhance your credibility among potential clients and persuade them to visit your salon.

Promote Your Salon on Festive Occasions

Customers are more likely to visit your salon on festive occasions or during the holiday season. They need your services to look attractive at parties, get-togethers, and family functions.

Make the most of this opportunity to promote your salon by offering discounts and special packages.

Offer Services that are Not Available Easily

Try to exploit the gaps in the market by offering services and products that other salons cannot. In order to attract more customers, you need to introduce services that are new in the market. Create your brand identity by offering unique styles.

Ask for Reviews from Customers

Ask your customers for reviews and feedback. Good reviews on your website and social media can help in promoting your business.

When clients visit your website for the first time, they will be impressed by the positive reviews. This will also let your loyal customers know you care about their opinions.

Promote Your Business through Your Own Appearance

None of us like to get a haircut from someone who does not take care of his/her physical appearance. You should look attractive and stylish during working hours.

Try to create a positive impression among customers through your appearance.

Tie up with Local Magazines

You can tie up with a local magazine that writes about the background of your business, your specializations, and the story of your success.

Request the customers who are popular in your area to share their reviews in the magazine. Also, advertise your salon in local newspapers and set up hoardings and billboards in your locality.

You can write informative articles on salon blogs that are popular. If customers find your articles interesting, they are more likely to visit your website, and, in this way, you can promote your salon. You can also open a blog of your own and publish valuable content on it.

No matter if it’s your birthday party, someone’s marriage function, or you have to go shopping, you just love to dress up and do makeup to look the best out of the rest.

It’s your hobby, and the Beauty Salon business is a great way to pursue your hobby as your profession too. A lot of successful people are doing this.

You just need to think, plan and execute it to start. Here is one important thing to remember after the start of any business, and that is marketing. Marketing has a vital role in the success of any business.

Create A Logo To Build Your Brand

A logo with a distinctive color and fonts will attract your customers to build your brand. This is a key part of your unique branding. When your client enters through the door that has your logo, it will speak a lot about your work.

Offer Referral Discounts

This is one of the effective methods of mouth publicity. You can offer discounts to your regular customers if they refer new customers.

By doing this, your customer will get a little bonus for doing your advertising for free. Just design a message and spread it to all your customers.

Have A Selfie Zone In Your Salon

Everybody is crazy about selfies and posting them on their social media. You can design a corner at your salon, and when your customer is ready after taking your services, they can take a selfie in your selfie zone, where your brand will be promoted to everywhere.

Use Hashtag

You can create your own hashtag with ‘#,’ and then whenever your customer appreciates your services online, they can use that hashtag. It will give you a hike to grow your business profile easily.

Participate In Sponsor Local Fashion Show

As a salon owner, you must get involved in your community functions and shows. Arrange a local runway show for your salon in exchange for advertising in the brochure.

Build public relations with the media through the event. In the event, try to show your salon’s services maximum.

Make A Website For Your Salon

The most important step to attract customers has a business website. Most of people search for you on google and try to find your official website to get all the details about your services and contact. So it’s the best way to design a Perfect Website for the same.

Use Facebook To Promote Your Salon

Facebook promotion is the fastest media at the present time. Every age person is a user of Facebook.

You can create a page or group over there of your salon business, and every day you just need to post some updates in the visual presentations, or you can post some content also. This will build faith in your regular customer as well as there you will connect with so many new clients.

Announce Special Discount On Occasions

So many occasions and festivals come in every month, and people try to look better than others. You can offer some discounts for these particular days to grab more customers.

Launch Combo Offers

In the combo offers, you offer more than one service in some package amount. It always attracts your customer that they are getting a lot of services at a minimal price. Everybody wants to avail these types of offers.

Use Instagram And Pinterest

To show your services, visual is the best media. You can use Instagram and Pinterest to upload pictures. Both social media is specially focused on pictorial presentation. You can use the before-after concept to upload pictures of your client before and after availing of the service.

Make Video Profile

The video profile will clearly show what exactly you do. This is the best way to get views on websites like YouTube. There you can upload videos while you work with clients. These short videos will generate traffic, and you get a chance to convert viewers into new customers.

Display Testimonials From Your Clients

You can ask your customer to give feedback about your salon’s services, and that feedback can be displayed on your website and on your salon’s testimonials dashboard.

Run A Contest With Catchy Tagline

You can even run contests by the time using some attractive taglines like “First 100 customers will get a discount of 40% on all services” or “First 50 clients will get gift hamper by Lakme” like this. The choice is yours regarding what you want to offer.

Use SMS And Email Services

SMS and Email marketing are part of mobile and social media marketing. In SMS marketing, you can collect mobile numbers from your customers through different mediums like inquiry forms, feedback forms, etc.

Then you can use bulk SMS service to get connected with your customer by sending them special offers, wishes, or updates about your salon.

Just like SMS, if you have email ids, you can try it with email marketing. In Email marketing, you have better ways to use graphics and content services to design your promotional message or mail.

List Your Business In Online Directories

About 80% to 90% of people say they use online directories for reviews before stepping a single step. Online directories are also used to search for places nearby.

If your salon is listed in local directories, then anybody can reach you from anywhere with the help of online research.

There are many good online directories available that are really worth using for marketing.

Know Your Competition Well And Be The Best

Now last but not least, You must know who your biggest competition in the market is and how you can become the best out of the rest.

How to drive sales to your beauty salon?

  • Make sure to share your salon promotions on Facebook, Instagram page, and youtube.
  • Give advertisements through radio, newspaper, and fashion magazines.
  • Make sure to give unique services during holidays, wedding seasons, and festivals to increase the number of customers to your salon.
  • Make it easy for customers to reach you through online booking, easy appointment schedules, text messages, and email. 
  • Do not forget to share useful tips and tricks about beauty, hairstyling, and makeup tutorials on your social site to grab customers’ interest.
  • Put hoardings or banners that display your name and services in your beauty salon.
  • Ask clients to share pictures, reviews, or feedback on your social media pages as testimonials.

here is the Very Useful Infographic which is about Marketing Of Beauty Salon. read and Implement the same on your Business for More Success it.

marketing of salon

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