Beauty salons are popping up in the market at a rapid pace and if you are thinking of starting one then be sure of facing fierce competition. The role of marketing is crucial in making your business stand out in the market.
How to promote your beauty salon?
- Design an incredible logo, website, and offer a chance to book online appointments.
- Make sure to get your beauty salon listed on online directories like google my business and yelp.
- Partnership with other local companies like a jewelry store, Spa, fashion boutique, Gym, and event organizers.
- Host an event, party, and beauty contest and offer gift certificates to attract more customers at your salon.
- Sponsor your salon services in charity events, fashion shows or other relevant shows to get popularity.
- Here are marketing ideas for a beauty salon.
- Online Booking
- Keep a Selfie Zone in Your Salon
- Sponsor Local Events
- Use Social Media
- Daily Deals
- Offer Discounts to Customers on their Birthday
- Promote Your Salon in Community Events
- Reward Your Loyal Customers
- Conduct a Workshop in Your Salon
- Upload Professional Videos in Website and Social Media
- Promote Your Salon on Festive Occasions
- Offer Services that are Not Available Easily
- Ask for Reviews from Customers
- Promote Your Business through Your Own Appearance
- Tie up with Local Magazines
- Publish Articles in Blogs Related to Salon
- Create A Logo To Build Your Brand
- Offer Referral Discounts
- Have A Selfie Zone In Your Salon
- Use Hashtag
- Participate To Sponsor Local Fashion Show
- Make A Website For Your Salon
- Use Facebook To Promote Your Salon
- Announce Special Discount On Occasions
- Launch Combo Offers
- Use Instagram And Pinterest
- Make Video Profile
- Display Testimonials From Your Clients
- Run A Contest With Catchy Tagline
- Use SMS And Email Services
- List Your Business In Online Directories
- Know Your Competition Well And Be The Best
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Here are marketing ideas for a beauty salon.
Offer online booking to your customers through your website and mobile app. This allows a greater number of customers to schedule an appointment in your salon. Customers will be able to book an appointment through your website anytime they want.
Keep a Selfie Zone in Your Salon
Set up a selfie zone in your salon where customers can take selfies after a haircut or facial and post it in their social media accounts. A board carrying the name of your salon or the logo should be placed in the selfie zone. In this digital era, you can also consider providing free Wi-Fi in your salon.
Sponsor Local Events
Sponsor local events like a fashion show to connect with your local community. Utilize the event to promote your salon through advertisements, distribute business cards and fliers among the visitors.
You can meet popular models in such events and request them to visit your salon if they are looking for a talented makeup artist.
Use Social Media
Promote your salon in social media. Customers, especially those belonging to the young age group visit social media websites each day and this provides you with the opportunity to connect and interact with new customers daily. .
Conduct a photo session in your salon and upload the best photos in social media. You can also take the help of social media consultants for advertising your salon in popular social media websites.
Offer daily deals to your customers by entering into a partnership with any daily deal website. You can reach out to a large number of customers through daily deal websites. You can also offer daily deals in your own website and pages in social media.
Offer Discounts to Customers on their Birthday
Request your customers to sign up on your website for receiving notifications via e-mail. The sign-up process will ask customers to provide basic details like date of birth, address etc.
Make your customers feel special on their birthday by offering them a gift, discount or a free service. Also, send warm wishes on their birthday through an e-mail. This will let your customers know how much you value them.
Promote Your Salon in Community Events
Hire a stall at any public event and offer haircuts for free to the visitors.
Take employees who are talented so that you are able to create a good impression on someone who goes for a free haircut. Don’t forget to give your business cards to visitors.
Reward Your Loyal Customers
You can reward your loyal customers with coupons or cash vouchers which they can redeem when they visit your salon again. This will help in bringing them back to your salon again.
Ask your regular customers for referrals when they are satisfied with your services. They can recommend your salon for a haircut or makeup to their family members, friends, and relatives.
Provide them with incentives like a discount on their next visit and also thank them for promoting your business for free.
Conduct a Workshop in Your Salon
You can conduct a free workshop in your salon that allows to engage with more people and make them aware of your business. The workshop should be interesting and valuable to the participants.
You can also invite celebrities to your salon when you are organizing workshops or other promotional events.
Upload Professional Videos in Website and Social Media
Let your clients know the specialty of your services before they visit your salon and you can do so by uploading professional videos in your website and in social media. This will enhance your credibility among potential clients and persuade them to visit your salon.
Promote Your Salon on Festive Occasions
Customers are more likely to visit your salon on festive occasions or during the holiday season. They need your services to look attractive in parties, get-togethers and family functions.
Make most of this opportunity to promote your salon by offering discounts and special packages.
Offer Services that are Not Available Easily
Try to exploit the gaps in the market by offering services and products that other salons cannot. In order to attract more customers, you need to introduce services that are new in the market. Create your brand identity by offering unique styles.
Ask for Reviews from Customers
Ask your customers for reviews and feedback. Good reviews on your website and social media can help in promoting your business.
When clients visit your website for the first time, they will get impressed by going through the positive reviews. This will also let your loyal customers know that you care for their opinion.
Promote Your Business through Your Own Appearance
None of us like to get a haircut from someone who does not take care of his/her physical appearance. You should look attractive and stylish during working hours.
Try to create a positive impression among customers through your appearance.
Tie up with Local Magazines
You can tie up with a local magazine that writes about the background of your business, your specializations and the story of your success.
Request the customers who are popular in your area to share their reviews in the magazine. Also, advertise your salon in local newspapers and set up hoardings and billboards in your locality.
Publish Articles in Blogs Related to Salon
You can write informative articles on salon blogs that are popular. If customers find your articles to be interesting, then they are more likely to visit your website, and, in this way, you can promote your salon. You can also open a blog of your own and publish valuable content it.
No matter it’s your birthday party, someone’s marriage function or you have to go shopping you just love to dress up and do makeup to look the best out of the rest. It’s your hobby and the Beauty Salon business is a great way to pursue your hobby as your profession too. A lot of successful people are doing this.
You just need to think, plan and execute it to start. Here one important thing to remember after the start of any business and that is marketing. Marketing has a vital role in the success of any business.
Create A Logo To Build Your Brand
A logo with distinctive color and fonts will attract your customers to build your brand. This is a key part of your unique branding. When your client will enter through the door that has your logo, it will speak a lot about your work.
Offer Referral Discounts
This is one of the effective methods of mouth publicity. You can offer discount to your regular customers if they refer new customers. By doing this your customer will get a little bonus for doing your advertising for free. Just design a message and spread it to your all customers.
Have A Selfie Zone In Your Salon
Everybody is crazy about selfie and posting them to their social media. You can design a corner at your salon and when your customer is ready after taking your services, they can take a selfie in your selfie zone where your brand will be promoted to everywhere.
You can create your own hashtag with ‘#’ and then whenever your customer will appreciate your services online, they can use that hashtag. It will give you a hike to grow your business profile easily.
Participate To Sponsor Local Fashion Show
As a salon owner, you must get involved in your community functions and shows. Arrange a local runway show for your salon in exchange for advertising in the brochure. Build public relations with the media through the event. In the event try to show your salons services maximum.
Make A Website For Your Salon
The most important step to attract customers is to have a website of your business. Most of the people search for you on google and try to find your official website to get all the details about your services and contact. So it’s the best way to design a Perfect Website for the same.
Use Facebook To Promote Your Salon
Facebook promotion is the fastest media in the present time. Every age of persons is user of Facebook.
You can create a page or group over there of your salon business and every day you just need to post some updates in the visual presentations or you can post some content also. This will build faith in your regular customer as well as there you will connect with so many new clients.
Announce Special Discount On Occasions
There are so many occasions and festival comes in every month and people try to look better than others. You can offer some discounts for these particular days to grab more customers.
Launch Combo Offers
In the combo offers, you offer more than one service in some package amount. It always attracts your customer that they are getting a lot of services in a minimal price. Everybody wants to avail these types of offers.
Use Instagram And Pinterest
To show your services, visual is the best media. You can use Instagram and Pinterest for uploading pictures. These both social media is specially focused on the pictorial presentation. You can use the before-after concept in uploading pictures of your client before the service and after availing the service.
Make Video Profile
Video profile will clearly show that what exactly you do. This is the best way to get views on websites like YouTube. There you can upload videos while you work with clients. These short videos will generate traffic and you get a chance to convert viewers into your new customer.
Display Testimonials From Your Clients
You can ask your customer to give feedback about your salon’s services and those feedbacks can be displayed on your website as well as you can display them to your salon’s testimonials dashboard also.
Run A Contest With Catchy Tagline
You can even run contests by the time with using some attractive taglines like “First 100 customers will get a discount of 40% on all services” or “First 50 clients will get gift hamper by Lakme” like this. The choice is yours that what you want to offer.
Use SMS And Email Services
SMS and Email marketing are part of mobile and social media marketing. In SMS marketing, you can collect mobile numbers from your customers through different mediums like inquiry forms; feedback forms, etc., and then you can use bulk SMS service to get connected with your customer by sending them special offers, wishes, or updates about your salon.
Just like SMS, if you have email ids then you can try it with email marketing. In Email marketing you have better ways to use graphics and content services to design your promotional message or mail.
List Your Business In Online Directories
Near about 80% to 90% of people say that they use online directories for reviews before stepping a single step. Online directories are also used to search about the places nearby. If your salon is listed in local directories, then anybody can reach you from anywhere with the help of online research.
There are many good online directories are available and that are really worth using for marketing.
Know Your Competition Well And Be The Best
Now last, but not least is You must know about who your biggest competition in the market is and how you can become the best out of rest.
How to drive sales to your beauty salon?
- Make sure to share your salon promotions on Facebook , Instagram page, and youtube.
- Give advertisements through radio, newspaper and fashion magazines.
- Offer referral discounts, free massage, manicure pedicure to attract new customers.
- Make sure to give unique services during holidays, wedding season, and festivals to increase the customers to your salon.
- Make it easy for customers to reach you through online booking, easy appointment schedule, text messages, and email.
- Do not forget to share useful tips and tricks about beauty and hairstyling and makeup tutorials on your social site to grab the interest of customers.
- Put hoardings or banners that display the name and services you provide in your beauty salon.
- Ask clients to share pictures, reviews or feedback on your social media pages as a testimonials.
here is the Very Useful Infographic which is about Marketing Of Beauty Salon. read and Implement the same on your Business for More Success it.
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I am a certified and awarded marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their business from scratch or boost their existing business.