We are surrounded by various social Media around us. One of the very much well-known social media is Twitter. We have seen the hashtags of Twitter everywhere in our life.
Some famous people in real life, as well as social media celebrities, post their tweets on Twitter from some groups and brands to deliver their messages within 140 characters or between 140 characters to their followers on Twitter.
About 310 million active users per month have been using this popular social media to connect with each other besides the social media giant Facebook.
Research has proved that about 87% of B2B businesses use social media as their strategic instrument. And about 85% of businesses are using Twitter.
Largest B2B Company’s Twitter Accounts
They have around 344 thousand Followers in their account. As they have an awesome followers base, they also let their followers visit their accounts to understand what they will get from this company.
They also add some descriptions and other necessary persons to their account, which makes their company more acceptable to their followers.
They also have a social team that coordinates the actions of their followers by providing necessary information, and it gives their brand more personality. They always stay ahead of their current events and brand when it seems appropriate.
They have around 188 thousand Followers in their account. They focus on promoting their innovation and technology to their audience rather than showing their products or increasing the sales volume through their account.
They interact with their followers by using several tactics. One of the tactics is contests or rewards-based campaigns.
They have around 5.7 thousand Followers in their account. They are other social media besides Twitter. So uses, Twitter as another medium to get their follower’s questions answered through Twitter.
They are very much responsive to their followers. They have a communication team who are always ready to answer your question and help you.
They have around 2.9 Million Followers on their account. It is a precondition of your business Twitter account to maintain and create a high ratio of followers who should follow.
They follow a small number of accounts that almost 3 million followers follow in their account.
They follow just 1170 accounts which is very little according to their follower’s numbers, and it is helping them to maintain a perfect ratio of followers and following accounts.
Intel not only shows its product via its Twitter account, but they also join the hashtag campaigns of Twitter through its Twitter account.
They have around 247 thousand Followers in their account. They are a well-renowned business to their followers as they are realistic and future-oriented business leaders in their society and technology through their analytical works.
They share their brand message with their audience through their Twitter profile. They also share information about business and technology with their followers. They are allowed to share tweets about a piece of information regarding any statistics through their account.
They have around 224 thousand Followers in their account. They use their Twitter profile to stay connected with their brand’s customers.
In their tweets, they share information about their new products, services, training, news, events, and promotional activities.
One thing noticeable about them is they share whatever event they join and do with their brands through their profile.
They have around 275 thousand Followers in their account. They have created their online personality with their colorful, eye-catching profile. They have a good understanding of their customer about why they should follow their account.
They provide helpful links, some useful links to help their followers, and a question-answering system where their followers can get their required answers about the brand.
They contact their followers and create some important interactions as it is a communication medium.
They have around 177 thousand Followers in their account. They use a mixture of branded and no branded tweets in their profile. They share industry-related and helpful tips through their profile in the lead generation arena. Their effective tactic is using eye-catching images while posting, not just simple text to attract their audience.
They have around 111 thousand Followers in their account. They are a leader in the cloud computing and virtual software market, focusing on industry-level approaches by their account.
They allow their followers to select which type of tweets they like to get from them. They often arrange learning sessions to keep a finger on the industry and the company through their tweets.
They have around 74.5 thousand Followers in their account. They mainly focus on a strategy that primarily uses their products as they are the largest container shipping company that uses Twitter to promote their brand to their followers.
Their main unique characteristics are that they use some astonishing photos in their tweets, which astonish their audience.
They have around 42.6 thousand Followers in their account. They make their post a mixture of images, tips and Q&A, s and many things. They focus on providing the best marketing services and values to their profile followers.
Their eye-catching tactic is that they increase communication to their follower by taking direct answers from their followers.
To sum up, we can say that though Facebook is the social media giant, Twitter has outnumbered Facebook in the case of B2B companies’ business activities.
Research showed that Twitter is more popular than LinkedIn and Facebook in the case of B2B activities done by companies.
As Twitter has an important role in the social media business, our researcher has identified twelve B2B companies from these thousands of companies that properly use their Twitter accounts not by the significance of their followers but also their tactics to manage their customers.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”