Top 10 Apple competitors and Alternatives

Apple Inc. (Apple) is an American multinational technology company specializing in designing, selling, and endowing phones, I-pads, personal computers, laptops (MacBook), and other mobile and wearable devices.

Apple provides iOS, macOS, iPad, iCloud, AppleCare, Apple Pay, and accessories for both consumers and professionals

Established in 1977 by Steve Jobs, Steve Wozniak, and Ronald Wayne in Los Altos, California, U.S., Apple Computer Business took the global market of software and digital gadgets by storm. In 1980, the company received instant financial success. 

Apple competitors and Alternatives

Apple’s competitor’s list:


Year founded: 1994
Headquarter: Bellevue, Washington, United States

Amazon - Apple competitors
Image source: Amazon

Being one of the world’s largest internet-based firms in terms of revenue, Jeff Bezos’s company Amazon touched all milestones of success.

Introduced in 1994 in Bellevue, Washington, U.S., Amazon currently is a multinational company with over 1,608,000 employees, making billions of dollars each year (2021US$469.822 billion). It’s the fastest-growing and on-demanding company worldwide. 

Amazon is a one-stop shop with ambitious growth goals that sells books, groceries, home products, kindle, and others. Amazon today has become the largest online retailer in the world and a central cloud services provider.


Year founded: 1911
Headquarter: Armonk, New York, United States

IBM- Apple competitors

IBM is a well-reputed computer and technology-based company with a global presence. Founded by Herman Hollerith, IBM began growing and spreading its inventions like computer software, hardware, and middleware in the late 1800s, catering to a wide range of consumers.

Later, the company shifted its motto and name to C-T-R (Computing, Tabulating & Recording Company). 

Initiated in the early 1950s, the company began offering consultation and host services in industries, including nanotechnology and mainframe computers, and rose to the top of the sector rapidly.


Year founded: 1998
Headquarter: Mountain View, California, United States

Google - Apple competitors
Image source: THE VERGE

Google is a United States-based technological company that provides search engine facilities since 1998. The concept was invented by Sergey Brin and Larry Page.

The company is owned by Alphabet Inc. and handles more than 70% of all transnational online search inquiries, placing it at the epicenter of most Internet users’ experiences. Headquartered in Mountain View, California, Google has 139,995 employees and above presently. 

Google is a stubborn competitor of Apple Inc. and kept initials search tools as the most successful feature. 


Year founded: 1975
Headquarter: Albuquerque, New Mexico, United States

On April 4, 1975, Bill Gates and Paul Allen launched the world’s greatest Microsoft technology solution, Microsoft, that presently is the most reputed and billion-dollar company worldwide.

This Washington-based corporation design creates, funds, vends, and licenses computer software, personal computers, buyer electronics, and services. With above 182,268 employees, Microsoft has generated almost US$60.6 billion dollars as of 2021.

Some popular creation of Microsoft is the Internet Explorer web browser, Microsoft Office suite, Xbox game system, and the Microsoft Surface tablet line, making the company the world’s largest establishment as per the present scenario. 


Year founded: 1938
Headquarter: Daegu, South Korea

Being one of the largest technology companies in the world, Samsung is a significant competitor of Apple in the mobile and technology world. The company started its journey as a trading firm shipping various goods from South Korea to Beijing, China. 

Initiated by Lee Byung-Chul in 1938, Samsung has its global reputation and presence today!

In 1969, the brand began acquiring and establishing other businesses, such as a paper production factory, a hospital, department stores, a life insurance company, etc.

Samsung’s success story is an inspiration for today’s technological firms that want to enter the horizon of the international business model.


Year founded: 1984
Headquarters: Austin, Texas, United States

Founded by Michael Dell in 1984, Dell is an American technology company that majorly designs, develops, manufactures, sells, and repairs a wide range of personal computers, laptops, and related products and services.

The first self-designed computer of Dell was Turbo PC, yet the company is currently one of the leading technology providers with massive strings of contrasting portfolios.

Though it got commercialized in the United States, Dell serves its production facilities worldwide, including China, Brazil, India, Malaysia, Poland, and Ireland.


Year founded: 1984
Headquarter: Beijing, China

Although it’s a Chinese Tech Company, Lenovo beats Apple in a huge number of sales, revenues, and features. Initially commercialized in 1984 by Liu Chuanzhi, the company serves international markets.

Originally, it was known as New Technology Developer, until 2004, when the company changed its name to Lenovo. From the laptop, tablet, smartphones, apps, smart television, and workstations to storage solutions – Lenovo offers its best in every domain.

Presently, the firm employs 66,000 people and is valued at approx. $46 billion. After Samsung and Apple, Lenovo is the seventh leading vendor worldwide.


Year founded: 1946
Headquarter: Nihonbashi, Tokyo, Japan

Sony - Apple competitors
Image Source: SONY

Sony is a Japanese company founded almost 76 years back, in 1946 by Masaru Ibuka and Akio Morita. In the international market, Sony is a major rival of Apple Inc and beats other related companies by significant margins in sales, revenues, and popularity.

It’s a multinational conglomerate corporation that operates as one of the world’s largest professional and consumer electronic product manufacturers.

The firm has a series of products, including smartphones, video game consoles, music gears, desktops, laptops, robots, telecommunication, and more. It’s a US$238.31 billion worth company with 109,700 employees worldwide. 


Year founded: 1939
Headquarter: Palo Alto, California, United States

Another leading company in the tech world that competes with Apple company extensively is HP. Commercialized in 1939, this California-based company was ventured by two friends, Bill Hewlett and Dave Packard. Gradually, the firm became a brand like other tech companies and presently, it’s one of the world’s technology leaders.

Computers, and laptops to related accessories and devices – HP has its specialization everywhere with utmost customer satisfaction.

Currently, HP employs around 56,000 staffers. As reported in 2019, the company generated almost $58.7 billion in profit with a 22.2% market share.


Year founded: 1989
Headquarter: Taipei City, Taipei, Taiwan

Asus - Apple competitors
Image Source: ASUS

Another multinational technology company and a rival of Apple is Asus or Asustek. This firm majorly manufactures and sells computer and phone hardware and distributes the products worldwide.

It’s one of the leading companies that won more than 4500 awards in 2017 for providing innovative, cutting-edge, high-quality computer and related products, smartphones, motherboards, etc.

Currently, the firm has roughly 17000 employees and evolved into a global player in the IT market

Apple Competitors Alternatives

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