Top 10 Alibaba Competitors and Alternatives

One of the greatest technology companies is Alibaba Group, which is situated in Zhejiang, China. Chung Tsai and Yun Ma founded it in 1999 to provide e-commerce services and later expanded into technology and Internet services. Alibaba has redefined e-commerce and set numerous records since its inception.

Year Founded: 1999
Headquarters: Hangzhou, China

With a valuation of $657.5 billion, Alibaba ranks 23rd on the Forbes Global 2000 2021 list as the largest publicly traded company worldwide. Alibaba Group posted profits of $23.3 billion and revenues of $93.8 billion in 2020.

In May 2021, it was fined $2.8 billion for anti-competitive practices, indicating that it is under pressure from formidable rivals.

List of Top Alibaba Alternatives

We have so many options for online shopping apps in this revolutionary era of online business, and not just ALIBABA. Some seriously good alternatives to ALIBABA are listed here.


Year Founded: 1994
Headquarters: Hangzhou, China

Amazon began as an online bookstore before branching out into online retail. It is the most valuable brand and the largest e-commerce platform in the world. Amazon Marketplace, like Alibaba, lets third-party vendors and sellers list their products. Amazon’s annual revenue rose 34% to $380 billion in 2020.

Alibaba is the market leader in China, while Amazon is the most popular retailer in North America. From June 2020 to June 2021, Alibaba attracted 1.18 billion active consumers, while Amazon has over 7 million sellers worldwide.

For retailers, small businesses, and brands, the two e-commerce giants are excellent alternatives. Amazon is Alibaba’s biggest rival.

Have a look at Amazon’s Competitors And Alternatives.

JD Jingdong

Year Founded: 2000
Headquarters: Kent, Washington

The largest online retailer in China is known as Jingdong or JD. You may buy electronics, books, furniture, clothes, shoes, and more on the site. Tencent owns a 20 percent stake in JD, a Fortune Global 500 company.

JD reported revenue of $114.3 billion for the entire year 2020, a 29.3% increase from 2019. However, JD’s gross margin of 7.9% cannot compete with Alibaba’s 41.3%.

JD, like Alibaba, has a vast logistics network that spans various industries. AI, drones, and robots are used in its leading delivery system in the industry. The JD platform had 417 million users as of August 2020. JD is Alibaba’s main rival for Tmall.


Year Founded: 1962
Headquarters: Arkansas

Walmart’s marketplace, like Alibaba’s, lets brands and third-party vendors sell their products. Every week, more than 265 million people use the platform. Walmart’s annual revenue stood at $524.4 billion in 2020.

E-commerce at Walmart is heavily dependent on the US market. Alibaba recruited over 10 million SMBs in less than a year after extending its platform to American enterprises in 2019. Walmart’s domestic economic client base is currently in danger from Alibaba.

Sun Art is one of Walmart’s biggest rivals in China because it owns 481 hypermarkets there. Thanks to this acquisition, Walmart and Alibaba now compete for online and in-store customers. However, Alibaba’s e-commerce growth rate is lower than Walmart’s.

Have a look at the Biggest Walmart Competitors And Alternatives.


Year Founded: 1995
Headquarters: San Jose, California

eBay is the first company to sell directly to consumers and has operations in 30 countries. It is the most popular auction site for people looking for cheap goods.

Additionally, eBay offers a B2C platform for brands, retailers, and SMBs. eBay’s revenue increased by 18.93 percent to $10.27 billion in 2020. The unique business strategy of eBay is appealing to small and medium-sized enterprises.

The platform will have 20 million more vendors and 187 million more buyers worldwide in 2020, a growth of 8% and 7%, accordingly.

eBay stands out as one of Alibaba’s most seasoned rivals and has a large customer base. It is the greatest Alibaba substitute for C2C sales.

Don’t forget to look at the Top eBay Competitor And Alternatives.


Year Founded: 2006
Headquarters: Ottawa, Ontario

Over a million stores use the Canadian eCommerce platform Shopify. It attracts small businesses looking to expand their reach because it connects them to customers all over the world.

Shopify’s annual revenue increased by 86% from 2019 to $2.929 billion in 2020. Shopify’s revenue is 30 times lower than Alibaba’s. However, Shopify is more profitable than Alibaba, which has a gross margin of 43.8%.

Shopify has recently released several apps and features to improve checkout flexibility, increase conversion rates, and streamline the ordering process. Additionally, the company collaborated with TikTok to assist Shopify merchants in promoting their goods to younger customers.

These strategic changes enhance Shopify’s competitive edge over Alibaba. One of the best approaches to Alibaba’s platform for online sellers is Shopify. It is a respectable Alibaba rival.


Year Founded: 1997
Headquarters: Tokyo, Japan

E-commerce company Rakuten is based in Japan and operates in approximately 29 nations. Rakuten, like Alibaba, has a diverse portfolio that includes digital content, communication services, and fintech.

Rakuten had approximately 14,800 employees worldwide in 2020 and revenues of $13.68 billion. Rakuten is growing worldwide through takeovers and joint projects.

 In recent years, the company has bought, Price Minister, Ikeda,, and Ebates. Despite this, Rakuten continues to rely heavily on the Japanese market.

Compared to Japan’s 35.1% increase in revenue in 2020, its worldwide revenue only increased by 15%. Rakuten Ichida is the company’s greatest platform. Rakuten is a burgeoning competitor to Alibaba.


Year Founded: 1998
Headquarters: Shenzhen, China

Tencent is the world’s biggest internet and technology company in China. It is Alibaba’s biggest rival in every industry. Tencent had 85,858 employees in 2020 and a revenue of $20.6 billion.

Even though Tencent and Alibaba started in different fields, the two giants have merged in recent years and now compete in a variety of fields. WeChat from Tencent has more than 1.1 billion users, while Ding Talk from Alibaba has 200 million.

Alibaba owns 18% of the Weibo platform, which is similar to Twitter and is WeChat’s main rival. Tencent introduced the “WeChat Mini Store” in 2020, which lets users sell products via live broadcast.

The most popular cloud services in China are Tencent Cloud and Alibaba Cloud. Tencent currently holds a 2% share of the global cloud market, compared to Alibaba’s 7.7%. Tencent Cloud will release in Singapore in April 2021; information is up to date in Korea and Indonesia in 2020. It is now available worldwide in 66 zones and 27 regions. Tencent is Alibaba’s biggest rival in every way.

DHgate (

Year Founded: 2004
Headquarters: Beijing, China

DHgate may be Alibaba’s closest competitor. They have a huge selection of products, from electronics and sports equipment to beauty and health care, catering to both businesses and consumers.

The Digital Trend Centers (DTCs) that DHgate offers are one thing that sets it apart. These are real stores in different countries where customers can see the products in person. DTCs can be found in the United States, Australia, Europe, and other places.

EC21 (

Year Founded: 1997
Headquarters: SEOUL, SOUTH KOREA

Hardware, electrical supplies, and agricultural equipment are just a few of the many industrial products that EC21 sells. Even though they also sell some consumer goods, this market is not the best place to go if you want the newest games and toys.

However, their products are definitely in high demand, and some of them are hard to find elsewhere. Therefore, if you fall into the industrial niche, this site might be right for you.

LightInTheBox (

Year Founded: 2006
Headquarters: Beijing, China

Products from LightInTheBox can be found in all of the most well-liked categories, such as electronics, fashion, beauty, and toys. However, keep in mind that they offer fewer products than some other marketplaces.

Still, their website is easy to use and has a lot of useful information about all their products, making shopping much easier.

Alibaba Competitors

FAQs for Alibaba Competitors and Alternatives

Why Should I Use Alibaba to Sell My Products?

You get more than just a digital storefront on a global marketplace when you sell on You get a wholesale service platform that works from end to end to help you grow your business and provide services to your customers. This is your chance to reach new wholesale customers and increase sales.

Which Kinds of Businesses Should Use to Sell Their Goods?

Wholesale businesses are seeking wholesale customers. When selling on, brands, distributors, and manufacturers experience the greatest success.

Is Alibaba Fraudulent?

Alibaba is not a fake website. The website, on the other hand, functions as a marketplace with thousands of individual sellers, some of whom might be con artists.

Are Aliexpress and Alibaba the Same Thing?

No. Alibaba owns both, but Aliexpress is a B2B (business to business) company while Alibaba is a B2C (business to consumer) company. Alibaba’s retail arm is called Aliexpress. As a result, Aliexpress charges more, but there is no minimum order requirement. You can find everything you need to know about Alibaba on our page.

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