ActiveCampaign Review: Features, Pricing, Pros and Cons

Active Campaign is considered one of the most powerful email marketing platforms.

Here you get the value of money and the services that help in making email marketing effective.

But to understand how it was beneficial even in 2021. And what you are getting as marketers and for your online business.

Well, for that, and to see if it’s relevant to you and if it’s not, in what cases, here is a detailed review about Active Campaign.

What To Know About ActiveCampaign?

The Chicago-based automation, ActiveCampaign, is helping more than 100 000 customers by sending fewer emails but also getting better results.

They have saved 38.4 million hours in more than 12 last months with their automation.

Active Campaign offers everything that is needed, including their newsletter marketing tool and advanced automation.

They have important features, which include the feature of automation.

Aside from autoresponders which are based on automatic conditions, here you can automate the list and contact management along with deals if you are using the CRM  software.

The deal system allows you to add notes to your contacts, send messages, set up appointments, etc.

The Conversation feature can be used to send the targeted message to the website visitors in the website to create the customer price.

What Are The ActiveCampaign Pros and Cons?

 Activecampaign is providing a solution to companies to improve their email marketing and gather more leads. 

However when you are considering using it, here are some of the major pros that you will get. 

Offer Extremely Powerful Automation

The software offers the best marketing automation that you can find in the market.

They are not just powerful but also easy to use, along with being effective.

Thorough Reporting

Here You get the report in all the areas, including the geo-tracking, click maps, and page visits.

You can purchase the tracking, which is available if you are choosing the higher plan, which is for BigCommerce, Shopify, and WooCommerce.

Offers The Best Develieribty

They have amazing clarity, and they prove to be the best tool that you can find for delivering emails. This ensures that the emails are going where it’s needed, and you are investing in too that actually works for your goals.

They Offer Free Migration

If you are choosing this one after using some other email marketing software,  you can shift the data using their account migration for free, as it cuts the hassles.

What Are The Cons Of Using Active Campaigns?

Even though there are a lot of pros you get, here you have some of the cons. 

It’s also crucial, so you know if it’s for you and enough to invest your time as well as money. 

It Can Be Overwhelming

The features are one of the great benefits, but if you are considering a con, it can be the one too.

Especially if you are looking for something simple and quick email solution.

You might find something much simpler in the market as this one can be overwhelming for people who are new.

No Free Plans But Trail Packs

If you are looking for free plans, they don’t offer such a thing,

You can use the free trial; however, if you are looking for cheaper options, you might look for alternatives to Active Campaign.

What Are The Features In Details?

ActiveCampaign offers email marketing automation software along with added CRM sales.

But it does more than that when you log in ActiveCampaign and offer the function to their dashboard.

ActiveCampaign offers features that make marketing much easier, more effective, and faster.

They have the technical specification, which includes –

Device supported

  • Web-based
  • IOS
  • Android

Customer Types

  • Small business
  • Medium business
  • Enterprise

Support types

  • Phone
  • Outline
Features Of ActiveCampaign

It includes

  • Email Marketing
  • People considered the ActiveCampaign as an email marketing tool.
  • Email marketing can be for individual emails or for campaigns.
  • Here you can get the types which are divided into six types :
  • Standard
  • Automated
  • RSS Triggered
  • Split Testing
  • Date Based
  • Autoresponder

After you choose the type of email that you want to create, you need to choose the right contacts by choosing the email list from your account.

This also offers you site tracking and event tracking.

For example, if you want to send emails to the list which are special if they visited certain pages or taking action on site.

This one is more straightforward and easy to follow.

Email Templates

In the email creation,  here you can pick the dozens in email templates.

They are also labeled based on which can be very easy to use, and they give a professional vibe.

  • You can also create your email; here, you get the drag-and-drop editor that you can use for the content blocks.
  • It’s not the best editor, but you can use it to get the job complete.
  • You can change things such as background colors, fonts, padding, line height, etc.
  • They use simple emails with special formatting when sending newsletters.
  • You can also save the emails as your template for the next use.
  • Apart from this, you can get the feature with the email builder; this can be used with the conditional below.
  • You can tag and subscribe based on profiles or actions for clicks and registration.
  • You can also use the tags to hide or show what content you are emailing about.

Marketing Automation

ActiveCampaign is one of the best options that you can choose for the best marketing automation tools.

ActiveCampaign is three screens that you might find

  • There is the main screen which is known for automation. This is where you can get all of your automation in a list and also create new ones.
  • You can manage the message screen where the users are allowed to edit, view, and delete the message.
  • The final screen is Automation maps, which gives you an overview of each automation interaction.


ActiveCampaign CRM

ActiveCampaign Sales CRM that you can get, you can also make new contacts and deals by hand based on their specific sales automation.

This lead scoring is a useful part; they are a marketing automation tool to which you can apply scores. You can do it manually and automatically.

Messaging, Chat, And SMS

ActiveCampaign gives the power you can create the messaging for the omnichannel experience to improve conversion and support.

Messaging is the umbrella term that you can use for SMS, Facebook audience, On-Site Chat, etc.

Text Messages And SMS

Text messages have an open rate that offers 50%. However, this proved to be more effective; this active campaign offers contacts that connect directly with SMS and account.

On-Site  Chat And Conversation

The Chat widget is one of the Popular ones that become famous within a few years.

ActiveCampaign offers a solid chat solution; you are able to respond to inbound messages along with help prospects and customers.

You can send a proactive message to the visitors and site, which delivers the CTA and company update.

On-site massage and conversation are both different; they are not stand-alone.

You can also do site tracking and tracing the operations, which are personalized messages.

You can reach targeted people, which is based on how you want your brand to interact.

Facebook Audience

ActiveCampaign comes with deep interaction with Facebook ads.

You can also remove people from your custom audience.

You can align the message depending on the funnel stage, lead people, and retarget in the right direction.

SMS can be part of the automation. You can use flash sales, remind them of important events, send coupons, appointments, etc.


There is a lot of integration that you will get. Also, they add more new things every day.

Also, with Zapper or open API, you can integrate with the software.

Ecommerce software includes Shopify, Woocommerce, Big Commerce, etc.

They go beyond the surface but also pull extra contact data, add extra fields, call deep fields, etc.

There are some the popular integration, including

  • Facebook
  • Shopify
  • Big Commerce
  • Woocommerce
  • WordPress plugin
  • Calendar
  • Google Analytics
  • Salesforce CRM
  • Basecamp  etc

They have more than 100 integration which you divide into online course software, CRMs, lead generation software, etc.

Customer Support

While the companies get in trouble which helps in growing the bigger and also to serve the better.

Also, you get email support professionally, but you can only get the knowledge based on your own to solve it.

But now, you get free onboarding and training webinars, multiple tutorial videos, live chat, etc.

They have tutorials that are short, but you can get them.

What Are The ActiveCampaign Pricing And Discounts?

ActiveCampaign offers pricing, which is four different plans.  Apart from this, you get Plus Plan, Professional Plan, And Enterprise Plan.

  • It starts at lite, which costs $9 per month.
  • The starter plan has features that include marketing automation and email marketing.
  • High plains add features which are like CRM, lead scoring, and landing pages.

You can also get the free trial for 14 days without any cost.

  • ActiveCampaign costs are based on the features and contacts.
  • This also offers a 25% discount which is for the yearly plan.
  • ActiveCampaign costs are competitive compared to the automation system.

What Are The Benefits of Using ActiveCampaign?

There are some basic benefits that you can get after using the active campaign, which includes conditional content, gestures for dynamic information, an easy-to-use API, an event tracking tool, etc.

Apart from this, you can get the benefits, which include:

Site Monitoring

Site monitoring is the feature that you get that helps in connecting marketing to the contact’s behavior in a certain way.

They also allow you to respond to customers based on what they are doing on the website.

Also, it allows you to adapt to the market to their potential and current clients.

For that, these features enable the system to view what your contact is doing on the site.

You can also put the entire page view history, which helps in recording what users can see and do.

Conditional Content

Conditional content allows you to dynamically change the content per contact basis.

For example, you can display completely different bcos of the time or text on the email depending on what web pages are viewed or tagged.

This feature utilized the sending the notification of contact is tagged.

Intuitive API

One of the features that are highlighted is the ease of use of API.

They are essential features that allow you to easily and fully integrate the system with the apps which are in the existing ecosystem.

They can extend the capabilities which are needed.

Why It’s For You And Why It Is Not?

The Active Campaign can be a great tool for you. However, it is based on how and when you are using it as well as for what.

It is recommended for you if –

You Are Dead Serious About Marketing Automation

Activecampaign offers the most powerful automation that you can ever find in the market.

They are also allowing the users to set the virtually so you can get the automation of everything you ever think of, including sales follow-ups, dynamic email content,  triggered campaigns, automated segmentation, etc.

So if you are looking for automation, this one is hands down the best solution for you to consider.

You Need Tool For Multi-Channel Marketing

You are looking for a tool that can perform multi-channel marketing,

Here you send emails, allowing you to set up the landing pages, SMS, Personalized conversation with their visitors, and chatbot automation.

Here you can even manage the Facebook ads which are displayed in the contacts.

If you are looking for a centralized, a good chunk to the marketing and customer to be better experienced.

You Need Integrate Sales And Marketing Platform

ActiveCampaigns also offers the inbuilt CRM, which seamlessly links up with all the data of email marketing.

This allows the sales team to act faster, featuring the social data and scoring, also helping to streamline the follow-up processes for sales.

However, ActiveCampaign is not for you; if you are –

You Are Looking For Simple Automations

If you are only needing simple automation and wanting to set up the basic email sequences. For example, if you are looking for a welcome campaign.

It’s recommended to be budget-friendly and far easier to use.

Otherwise, you are paying tonnes of more complexity if you might not need it.

You Are Looking For Low Maintenance

ActiveCampaign is an advanced tool; for getting habitual, you might need more work than taking it familiar.

Not to mention, it will need regular maintenance as you need to set up, optimize the campaign, and monitor it.

It’s also not a beginner-friendly tool and is also low maintenance.

You Are Not Extremely Sure ‘

ActiveCampaign doesn’t offer any free plan, but you get a trial period of 14 days.

However, it’s not enough for you if you are not sure about it.

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