Pinterest is a visual platform where you can share images and videos. This platform was established in the year 2009. With over 360M users, it is becoming one of the most popular social media applications.
You can promote cosmetics items, Gadgets, fashion items, etc. on this platform. You can also showcase your photography skills here. Many top interior decorating companies promote their services through this platform.
How can Pinterest help acquire more customers?
- Many people are on this platform following their favorite brands.
- Pinterest provides many images to the users thus providing many options to buy from.
- Easy to use and easy to buy products through Pinterest.
- Good idea and place to follow what competitors are doing to get clients.
- Here are a few ways that can help you in promoting your product on Pinterest and acquire more clients through this platform.
- Post good Images
- Give priority to the time of posting
- Post Frequently
- Connect this account with your other accounts on Social Media
- Use of Newsletter to share Pins
- Connecting with your existing followers and replying to comments
- Follow popular boards and engage with them
- Incorporate Rich Pins
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Here are a few ways that can help you in promoting your product on Pinterest and acquire more clients through this platform.
Post good Images
As Pinterest is a visual social media platform, posting attractive images holds great significance in promoting your product.
Good, attractive, and innovative images increase traffic on your channel and will increase your number of followers.
For Example: Under Armour pins high-quality images on their official page. They have a total of 5.1M monthly viewers and a total of 158k followers on Pinterest.
Give priority to the time of posting
It is found that, if you post at certain times then your posts get maximum views and shares. So it is very important to maintain your time of posts.
Always try to post at peak hours when the maximum of your followers are active. This way you can increase your and engagement and can also increase your clients.
So, by now, you got a fair idea about your time of your posts. Now the next question is,
How many do you need to post every day?
It has been found that to have more followers and prospects here, you need to be very consistent in your pins.
Keep one thing in mind, don’t just repin other’s content. Also, don’t pin all your 40-50 pins in a span of 30mins. Try to dispense the pins all through the day. This will help you in increasing the engagement on your page and also help you in gaining many new clients.
For Example: Kylie Cosmetics is an American cosmetic brand. They remain very active on Pinterest and post many pins regularly. Though they have followers of only 67k they are increasing at a brisk pace.
Connect this account with your other accounts on Social Media
One of the biggest advantages of creating an account on Pinterest is that you can connect your Pinterest account to other social media platforms like Facebook, Instagram, Twitter, etc.
If your Pinterest account is linked with your other accounts on other social media platforms, you will get easy followers through your existing followers on other social media networks.
Sharing pins by using newsletters helps your followers to find your pins. If you share a couple of pins through your newsletter and then direct you, followers, to your Pinterest account then your followers will not face the difficulty in finding your latest pins.
With such feasibility and easiness of finding pins, you can reach a large number of audiences with ease which helps you in engaging more with people and helps you with your subscription.
Connecting with your existing followers and replying to comments
If you engage with your followers there is a better chance that you will get more followers in your future.
Just like you add comments on other social media platforms, in Pinterest also you can comment and reply back to your customer’s query. This will help you in building a strong relationship with your customers.
Also, if you reply back to your customers and engage with them more often then your company’s image in front of your customer enhances and your customer service facilities reach new heights.
Follow popular boards and engage with them
This is one of the best ways to gain easy followers. Following popular boards not only increases your follower’s list but also you can learn a lot from these big brands.
What to learn from these big boards?
- How these big boards connect or reach their audiences?
- What do they pin?
- How they develop their boards?
- What policies they are adopting to acquire new customers?
Also, if you follow your competitors then you also get to know about your audiences. After all, they are the once you will be selling your products to. By knowing about your competition you can also formulate your future strategies to reach higher goals.
Incorporate Rich Pins
This is a unique feature that is only available on
Pinterest. With the help of Rich Pins, you can attract a large audience to your channel.
- What are Rich Pins?
Rich Pins are organic pins that enhance your context and add more extra details to your pins. It also gets updated if any change occurs on the website these pins come from.
Through studies, it has been seen that brands that take advantage of Rich Pins report an 85% increase in their repin/pin ration. That’s how important it is to use Rich Pins in your posts.
For Example: Top Retail Brands like Walmart Inc. and Target Corporation use Rich Pins on their pins to increase more engagement and attract more clients.
Here are Frequently Asked Questions about to acquire clients from the Pinterest
Yes, you can. But this method is not followed by top brands. Instead, they send their customers to their official store or website to buy items.
If you are relatively new to business then it is yes. You need to pin regularly.
No, it is not a good option. As Pinterest is a visual platform you should use images in each of your pins. You can use a few characters for caption purposes or details regarding your product but you shouldn’t use only characters in your pins.
Though Pinterest is not as much as popular as Instagram or Facebook, it very well serves your purpose of promoting your product and acquiring new customers. The craze of Pinterest is also growing with each passing day. People are engaging more on Pinterest.
Over the years there have been many alterations on Pinterest which have garnered many more new users. If you want to use Pinterest as your brand’s platform for acquiring customers and promoting your product, then, you are good to go.
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I am a certified and awarded marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their business from scratch or boost their existing business.