Today, with over 2.3 billion users, Facebook is the most used social media platform. Facebook is adored because of its mesmerizing features, and one significant one is the Facebook Group Feature.
Nowadays, firms use this feature for promotional purposes of their goods and services. And it’s very much effective. With the help of Facebook Groups, many firms have successfully acquired many new clients.
Why do firms use Facebook Groups as a platform for promotional activities?
- Today a large number of people are on Facebook.
- Through Facebook Group, it is easier to get to the targeted audience.
- Easy way to engage and communicate with clients through Facebook Group.
- A cheaper way to promote your goods and services is through Facebook Groups.
Best strategies that help you in acquiring clients through Facebook Group:
Join suitable Facebook Groups
If you do a little research on Facebook, then you will notice that there are countless Facebook Groups. It is very obvious that you will not be joining all the groups that you find in front of your eyes.
So the question is, which groups should you join so that it can help you leverage some customers? You should join those groups where you will find customers related to your domain of work.
Suppose you have a cosmetic business. You will find numerous groups on Facebook which is related to cosmetics. So you should join those groups where you will find your targeted audience.
Promote your product or service through Advertising on the Facebook Group
In the world of Advertising, try to promote your products and services through advertisement. You can advertise your services with the help of interactive images and videos.
Before posting, keep in mind that the post is for your community members, so be aware of their likes and dislikes. Don’t advertise too much.
If you post unwanted images and videos, it may hamper the reputation of your company, and you may lose some of your members.
Offer free advice to the members of the group.
If you are knowledgeable enough, then it is better to share it with others. You will find many circumstances where your buyers will find difficulties in understanding your products.
In such a situation, you should help your customers by providing them with free advice. This type of service is widely known as ‘customer service.
We all know how customer service builds a reputation of a company. Facebook group is a great platform to provide quality customer service facilities free of cost. This will definitely help you in gaining many new prospects for your company.
For Example, Instant Pot, a cooker brand, has a Facebook group named ‘instant pot recipes. It has around 500k members. They solve every query regarding their product that people have. They also suggest how to use their product in an efficient way.
Make your own Facebook Group.
Sometimes you will often face difficulties in reaching your targeted audiences if the Facebook group is not your own group.
There are many guidelines and rules that you must follow in groups that are not yours.
It is recommended that you should make a group of your own and invite friends, relatives, and people with that you have already built connections within other groups or outside.
Such things give you the freedom to post as per your wish and make it easier for you to reach out to your customers and prospects.
Invite all Facebook Friends to be part of the created group
As mentioned in the previous point, you can invite your Facebook friends to join your group.
Such invitations not only increase your group members but also increases traffic on the channel. With more people, you get to engage with them more often.
Also, with more people joining your group, there will be a high probability that more people will be aware of your product, and the news of your product will circulate more rapidly, which will result in more people buying your services.
Get in contact with influencers.
People often follow their favorite celebrity and non-celebrity influencers on Facebook. So, if you get in contact with a few influencers and, through them, promote your firm, then you will get many new followers.
You can share images and videos of your company’s brand ambassador on your Facebook group. This is a tested tactic that draws in loads of big clients.
Innovative and interactive posts
Don’t post nonsense. Be very innovative while posting. Your posts should convey the message that you want to tell your customer.
If you are posting interactive images and videos then, you will get a lot of likes, views, comments, and shares.
With more sharing of your posts, your product automatically gets promoted. Many people will start to know about your product and service, which will eventually help you in leveraging many new clients.
For Example: If you see posts of a group named ‘National Geographic’, you will see how interactive and interesting posts they post. With around 375k members, the engagement is amazing.
Great engagement of all group members
There is a theory in marketing that says high engagement with customers brings in more customers. Ever thought, why?
The answer to this is that when you engage with more customers, then those customers start to feel good about your company, they show loyalty to your company, and with that, they often talk about your company in their friend circles, and through that more people start to know about your company and you get more clients in the future.
In Facebook Groups, you will find many existing customers of your company. Try to engage with them, be friendly with them, and try to reply back to them as much as possible.
This will make your company’s relationship with those clients strong, and eventually, you will get more customers in the future.
Hosting contests and rewarding your customers
People join Facebook for entertainment purposes. So, if you try ways to entertain your community members, then it will help you to acquire more clients.
- How to entertain your clients through Facebook Group?
First of all, you can hold various contests in your group on a consistent basis. Give some cool prizes and giveaways to the winners.
Such rewards provide an extra incentive for your group members to participate in those contests.
Many companies adopt such strategies to attract many customers across Facebook, and with time, you will see your group’s total subscription rise.
Be very active
Through studies, it is found that if we don’t connect with our customers or clients on a regular basis, then there is a high probability that we may lose those clients in the future.
To avoid this, keep in touch with your customers through your posts. Be very active in the group and keep posting, maintaining consistency on a regular basis.
Comment on your posts and remain engaged with the members of the group, answer their questions, and reply to them whenever necessary.
For Example, Peloton, an American company that manufactures exercise equipment, has a group on Facebook which has over 90k members. The members of that group remain very active. They post around 300 posts on a daily basis.
Verdict
In this digital world, Facebook Group is a promising platform for marketing. With its help, you can promote your product and reach a large audience across the world.
The above-mentioned strategies will definitely help you in bringing in new clients. But with so many changes happening around you should keep thinking of new ways to acquire new customers.
Frequently Asked Questions on how to acquire clients from Facebook
1. Will advertising my service on the Facebook group help me in leveraging more clients?
Yes, definitely. Advertising your service or product on the Facebook group will definitely help you in acquiring new clients.
2. How frequently should I post on my group?
You should post very frequently. At least 30-40 times a day to maintain an engaging audience. But remember to post useful and related content
3. How many groups should I join to get in contact with a large audience?
Facebook doesn’t limit you from joining groups. That means you can join as many groups as you want. But you shouldn’t do that. You should only join groups where you find your relevant clients.
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“Business, marketing, and Branding – these three words describe me the best. I am the founder of Burban Branding and Media, and a self-taught marketer with 10 years of experience. My passion lies in helping startups enhance their business through marketing, Branding, leadership, and finance. I am on a mission to assist businesses in achieving their goals.”