You might be planning to expand your business to other countries in the world, but you may be facing a problem in making policies on how to leverage foreign clients.
It is a very obvious problem that most firms face, and let me tell you that you are not alone in who is facing this problem.
Why should you consider expanding to foreign lands?
- High demand for your service/product overseas.
- Increasing your revenue.
- Have a better business environment overseas.
- More commendations to you and your company.
Strategies to acquire clients overseas
Hire a translator
If you are planning to expand your company to other countries, then it is very important for you to hire a translator.
You need a translator to avoid communication problems while signing agreements with other countries.
And even after setting up your business abroad, you need a translator to reach your clients there.
Suppose you are planning to open a branch in Spain and you don’t know Spanish. We know that the people of Spain face difficulty in speaking and understanding Spanish.
So in such a case, it is very important to hire a translator so that you face no difficulty in communication.
Try to reach Neighboring countries.
Suppose your company is US-based, and you plan to go International. It will be easier for you to expand your branches to Mexico and Canada rather than expanding to Asian countries.
Why is it so?
- Reduces cost in promoting your service in neighboring countries. Especially the transportation cost.
- Helps in communication with your clients because of no time difference.
- Easier to reach your targeted audience due to geographical advantage.
So with so many advantages, it is recommended that during the early stages of expansion of your Brand, try first to reach audiences of neighboring countries.
Try to attend International events or conferences.
Attending International events, conferences, and exhibitions is a great way to interact with international clients. Often you will see your targeted audience in such events. You could reach out to these prospects through your voice.
In such events, you get a chance to get in contact with other companies’ CEOs or your targeted audience.
Keep in mind that these events should link with your own industries, and you should make prior contact with high-profile personalities through emails to make a good impression.
Acquire customers from countries you already have connections with
If you are trying to reach foreign customers, then you may take the help of your existing connections abroad. You may take help from friends who have businesses abroad, or if you have any previous clients who have offices abroad, then you may take help from them to acquire foreign customers.
Collaborate with other countries’ big names.
Collaborating with other countries’ big companies helps you gain many clients overseas.
Once you make the collaboration successful, you can eliminate the market competition that would have existed without collaboration.
Now you can optimize the scarce resources in your production and generate a greater profit margin.
With collaboration, your company gets recognition through your collaborating company, which makes it a lot easier for you to get to the audience with your product, thus helping you generate many new clients overseas.
Also, with collaboration, you are building strong relationships between you and other big names in the industry.
Always try to collaborate with top MNCs in other countries, as it will get you wider recognition, helping you get more clients.
For Example, Microsoft, an American software company, recently collaborated with Reliance Jio, an Indian telecommunication company, for the project ‘Digital India’.
Proper research about international markets
Before you choose your business’s international destination, a proper market analysis is required. You need proper research of the market where you are opening your factory.
The factors that are required to be analyzed are,
- Your competitors.
- Capital Needed.
- Number of Customers.
Knowing about your overseas competition is very much required to start doing business there.
If you see that your competition is too much, then it will be wiser not to choose that destination for your business as you may not get enough customers there.
Also, you need to check how many customers will be interested in the service you will be providing.
If you see that you have a booming market abroad, then you should invest in that country. Finally, you must take care of the investment.
You need a large investment in opening your business abroad, especially in manufacturing and promoting your product.
Try to comprehend the choice and demand pattern of your overseas customers
Clients are the biggest asset of any company because, without them, you are nothing. So as the head of the company, you should take the utmost care of your clients.
The logic remains the same even if you set your business overseas.
To set up your business abroad, you should know the taste and preferences of your prospects. You have to keep them satisfied with your services.
This will help your prospects become your actual clients in the future.
Knowing the time differences while promoting
This is a problem many companies initially face while setting up businesses abroad.
Suppose you are a US firm based in New York planning to start your business in India. You know that the time difference between New York and India is 9.5 hrs.
So, while speaking to customers’ inquiries or setting up online business meetings in India, you must remember the time difference.
You must keep flexible working hours to provide good customer service to your overseas customers.
To do this, you can hire employees to provide services to these people. If you can achieve this, it will help you gain many more customers from Abroad.
For Example, Walmart. Inc is an American retail business with networks and markets worldwide. It provides special customer support to its worldwide customers.
Show your loyalty to your customers abroad.
This is a very important point to look into. We know how ‘trust’ plays an important role in acquiring customers. So you must be very loyal to your overseas customers to maintain their trust in you. This will help you to generate many leads overseas.
You need to provide them with excellent service and try to help them out with any problem they face. Sometimes, international transactions and communication with one another become very difficult.
You know how offers can attract customers. The same logic goes for acquiring foreign customers as well.
If you provide cool and exciting deals and giveaways on purchases, it will surely attract many customers.
Many companies adopt this policy/strategy to attract customers. It remains one of the main weapons for companies to attract customers.
For Example, Amazon, an American company that has businesses in India, provides various offers to the people there on various occasions. They have a large number of Indian customers.
With globalization being practiced globally and almost every country in the world welcoming foreign companies to do business with them, setting up your business abroad has never been easier than this.
Every company that is planning to expand its business to other parts of the world should do it now. The above strategies are the primary policy that every company should follow to leverage customers.
Business activities are not the same everywhere. So, according to the policies in different countries, companies should formulate their plans to acquire customers.
Frequently Asked Questions about Getting Customers from Abroad
How to eliminate communication disputes while holding important overseas meetings?
To eliminate communication problems, you should hire a translator.
What attractive offers can leverage foreign customers?
To leverage foreign customers, you can try giving out cool merchandise, free gifts on the purchase, giveaways, cash backs, and other special offers like ‘buy one get one.
Will influencers in foreign countries help me in acquiring more customers?
Yes, if you promote your services and products through foreign influencers, you will likely acquire many more overseas customers.
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I am a certified and awarded marketing expert. I’ve spent the last decade reading and writing marketing books and blogs as well as my articles helps people to start their business from scratch or boost their existing business.